Salgado
- Company typePrivate
- Founded2011
- HeadquartersUppsala, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingServices
Salgado firmographics
Firmographics- Name
- Salgado
- Legal name
- Salgado
- Website
- https://salgado.se
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Salgado industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- B2B/ABM Creative Agencies (MPAAAAAI)
- akta.pro secondary industry
- Social Media & Community Management (PR-led) (BPAFADAM)
Keywords
Where Salgado is headquartered
LocationHeadquarters
- HQ city
- Uppsala
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Salgado business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Digital Marketing Services: Professional services revenue from providing digital marketing services including advertising management (Google Ads, Paid Social, Programmatic), content creation for social media, social media strategy, and digital presence strategy. Services are delivered to B2B clients in Sweden.
- Training and Education Services: Customized training programs covering topics such as programmatic advertising, social media advertising, Google Ads, Google Analytics 4, AI/ChatGPT introduction, Google Tag Manager, Meta Ads Manager, video creation, and digital strategy. Training is offered as separate service offering.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Salgado product offering
Product offeringCore offering
Salgado is a B2B digital marketing agency that delivers advertising management (Google Ads, Paid Social, Programmatic advertising), social media content creation, digital presence strategy consulting, and customized training programs to businesses and organizations in Sweden. The agency plans, executes, and measures digital campaigns across paid media channels and provides tailored corporate training in digital marketing, analytics, and AI tools.
Product overview
Salgado is a digital marketing agency offering a unified portfolio of marketing services. The core offerings include: advertising services (Google Ads, Paid Social, Programmatic Advertising), content creation for social media, custom training/education programs, and strategic consulting for digital presence. The services work together as an integrated digital marketing offering, where the agency provides the full spectrum from strategy development to execution and education across digital channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Content for Social Media (Content till sociala medier) Creation of engaging images, videos, and text content tailored for social media platforms to attract and engage target audiences. Targeted at B2B clients in Sweden.
- Google Ads Management Paid search advertising services using Google Ads to drive traffic and sales through search engine marketing. Targeted at B2B clients in Sweden.
- Paid Social Advertising Paid advertising services on social media platforms that engage audiences and drive conversions. Targeted at B2B clients in Sweden.
- Programmatic Advertising (Programmatisk annonsering) Programmatic advertising to reach the right audience in the right channel at the right time using automated ad buying. Targeted at B2B clients in Sweden.
- Digital Presence Strategy (Strategi för digital närvaro) Strategic consulting services to create structure for digital work and help clients reach their digital goals. Targeted at B2B clients in Sweden.
- Customized Digital Marketing Training (Skräddarsydda utbildningar) Customized training programs adapted to client needs, knowledge levels, and business goals, covering programmatic advertising, social media advertising, Google Ads, Google Analytics 4, AI/ChatGPT, Google Tag Manager, Meta Ads Manager, video creation, and digital strategy. Targeted at companies and educational institutions in Sweden.
Quantifiable outcome
- Karlstad University achieved increasing proportion of first-time applicants over two years through Salgado's digital marketing efforts
Companies that use Salgado
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Salgado technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Salgado partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights6 records
Salgado competitors and assessment
Company assessmentBroad incumbents
- North Kingdom: Swedish creative and digital experience agency with global clients. Comparable as a Swedish-headquartered agency operating in digital marketing and content, though at a larger scale and more creative/experiential orientation.
- Valtech: Global digital agency with strong Nordic presence offering strategy, marketing, technology, and data services. Comparable in service breadth but operates at significantly larger scale than Salgado.
- Knowit: Nordic digital and tech consultancy offering marketing, e-commerce, and communications services. Comparable in Nordic geographic footprint and digital marketing services, but operates at significantly larger scale.
Direct peers
- Daresay: Swedish digital agency offering paid social, programmatic, content, and strategy services to Nordic B2B clients. Closely comparable to Salgado in service mix and target customer profile.
- A Society: Stockholm-based digital agency offering paid media, social, content, and strategy services to Nordic clients. Direct competitor with similar integrated service model and B2B focus.
- Conversionista: Nordic conversion rate optimization and digital analytics agency based in Stockholm. Comparable as a Swedish data-driven digital marketing peer focused on performance outcomes.
- Pineberry: Stockholm-based digital performance agency specializing in paid media, programmatic, and analytics for B2B clients. Directly comparable as a Swedish competitor with overlapping paid-media service offerings.
- Curamando: Stockholm-based digital marketing consultancy offering paid media, SEO, analytics, and CRO services to B2B clients in the Nordics. Directly comparable to Salgado in services, geography, and B2B mid-market focus.
- Wenderfalck: Stockholm-based digital and creative agency providing strategy, content, and paid media to Nordic B2B and B2C clients. Comparable to Salgado in service breadth and Swedish market positioning.
Emerging players
- Velocity Partners: B2B-focused marketing agency specializing in ABM and content-driven digital strategies. Comparable to Salgado's B2B positioning and digital-first service approach, though UK-based rather than Nordic.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Salgado social profiles
Digital presenceSalgado financial estimates
Financial estimateRevenue estimate
Valuation estimate
Salgado leadership team
Management profileNumber of profiles
Profiles2 records
Salgado funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Salgado M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Salgado
What does Salgado do?
Salgado is a B2B digital marketing agency that delivers advertising management (Google Ads, Paid Social, Programmatic advertising), social media content creation, digital presence strategy consulting, and customized training programs to businesses and organizations in Sweden. The agency plans, executes, and measures digital campaigns across paid media channels and provides tailored corporate training in digital marketing, analytics, and AI tools.
Is Salgado a public or private company?
Salgado is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Salgado founded?
Salgado was founded in 2011. It employs 1 to 10 people.
Where is Salgado based?
Salgado is headquartered in Uppsala, Sweden, in the Europe region.
How does Salgado make money?
Two revenue lines are on record. Digital Marketing Services are the primary driver. The others are training and Education Services.
Who are Salgado's main competitors?
Broad incumbents on record are North Kingdom, Valtech and Knowit. Direct peers are Daresay, A Society, Conversionista, Pineberry, Curamando and Wenderfalck. Velocity Partners is listed as an emerging player.
Does Salgado have an API?
No public API is recorded for Salgado.
What industry is Salgado in?
Salgado's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAAAAI, B2B/ABM Creative Agencies, with a secondary code of BPAFADAM, Social Media & Community Management (PR-led). Its NAICS code is 541810 and its SIC code is 7311.