What Pineberry does

Pineberry is a Stockholm-headquartered, results-oriented digital marketing agency founded in 2007, serving over 250 ongoing customers across Sweden and broader Scandinavian markets. The firm offers a full-service digital marketing stack including SEO, AI-search optimization (covering GEO, AEO, and AIO across ChatGPT, Claude, and Gemini), Google Ads, paid social advertising across Meta, Instagram, LinkedIn, TikTok, YouTube, Pinterest, and Snapchat, programmatic advertising, conversion rate optimization, content creation, and web analytics. Named enterprise clients span banking (SBAB), enterprise software (Visma), consumer electronics (Marshall), healthcare (Doktor.se), film/media (Filmstaden), retail (Nordiska Galleriet, Efva Attling), sports (Stiga Sports), home appliances (Cylinda), and e-commerce (Arbetsbyxor.com).

Pineberry operates on a professional services model with no proprietary software platform. Pricing is structured as fixed monthly retainers with no long-term contracts—clients can cancel with one month's notice. For Meta advertising, clients pay media costs directly to Meta while Pineberry charges a separate fixed management fee based on estimated workload, taking no commission on ad spend. Distribution is sales-led, combining direct enterprise outreach, inside sales, and inbound quote-request flows driven by a content engine comprising Sweden's largest digital marketing blog (Sökmotorkonsult), the Sökpodden podcast, Pineberry Academy training, and two multi-edition books (Guldläge på nätet and Bygg en pengamaskin).

The company is majority-owned by Nova Consulting Group, a Norwegian Nordic digital services conglomerate that acquired a controlling stake in June 2021—Nova's first Swedish acquisition. Pineberry retains operational autonomy and is partially employee-owned, with 33 employees holding co-ownership stakes alongside Nova. The firm is a Certified Premier Google Partner and Meta Business Partner, with all consultants Google Ads certified. Four Pineberry clients won the Svenska SEO-priset in both 2024 and 2025, including Bilprovningen as best-in-country on SEO.

Name

Pineberry

Legal name

Pineberry AB

Website

https://pineberry.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Pineberry is a Stockholm-based digital marketing agency serving 250+ customers across Sweden and Scandinavia with SEO, AI-search optimization, Google Ads, paid social, programmatic, CRO, and web analytics under fixed monthly retainers.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Digital marketing professional services: Pineberry generates revenue through professional digital marketing services including SEO, Google Ads, social media advertising, programmatic, content, conversion optimization, and web analytics. They charge fixed fees for their services with no long-term contracts required — only one month's notice for cancellation. All consultants are Google Ads certified and Pineberry is a Certified Premier Google Partner and Meta Business Partner.
2. Facebook/Meta advertising management: For Facebook/Meta advertising, clients pay the click budget directly to Meta/Facebook, and Pineberry charges a separate fixed monthly retainer based on the estimated workload required for the account. No commission or percentage is taken on the client's ad spend.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Pineberry is a Stockholm-based digital marketing agency delivering data-driven, measurable outcomes across SEO, AI search optimization (GEO/AEO/AIO), Google Ads, social media advertising, programmatic buying, conversion rate optimization, content creation and web analytics. The firm charges fixed monthly retainers with no long-term contracts and serves roughly 250 ongoing B2B and e-commerce customers in Sweden and internationally through a team of certified specialists.

Product overview

Pineberry is a results-driven digital marketing agency based in Stockholm, Sweden, founded in 2007. The company operates a multi-service platform approach offering digital marketing services including SEO (Sökmotoroptimering), AI-sök for emerging AI search platforms (covering GEO, AEO, AIO), Google Ads, and social media advertising across Meta, Instagram, YouTube, TikTok, Pinterest, Snapchat, LinkedIn. Additional services include programmatic advertising, conversion rate optimization (CRO), content creation, web analytics, and Amazon SEO. The company provides educational resources through Pineberry Academy, the Sökpodden podcast, and a widely-read blog. Pineberry has also authored two books on digital marketing: 'Guldläge på nätet' on SEO and 'Bygg en pengamaskin' on Google Ads. The company runs an annual scholarship program for digital marketing theses. Pineberry is employee-owned with approximately 60 employees and operates as part of NOVA Consulting Group since 2021.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO (Sökmotoroptimering) Search engine optimization services to help clients rank higher in organic Google search results through website optimization and content strategies.
• AI Search Optimization (AI-sök / GEO, AEO, AIO) Optimization services for emerging AI search platforms covering GEO (Generative Engine Optimization), AEO (Answer Engine Optimization) and AIO, to help clients appear in AI-generated answers on platforms like ChatGPT, Claude and Gemini.
• Google Ads Pay-per-click advertising on Google including search ads, display advertising, remarketing, YouTube campaigns, Google Shopping and Microsoft Ads, delivered by Google Ads certified consultants.
• Social Media Advertising Social media advertising services across Meta, Instagram, LinkedIn, Pinterest, TikTok, YouTube and Snapchat, delivered through Pineberry's Meta Business Partner and Google Premier Partner certifications.
• Programmatic Advertising Programmatic advertising services for automated, data-driven ad buying across multiple channels.
• Conversion Rate Optimization (Konverteringsoptimering) Conversion rate optimization services to improve website performance and increase desired user actions.
• Content Production Copywriting and content creation services for digital marketing purposes.
• Web Analytics (Webbanalys) Web analytics services including Google Analytics implementation, tracking setup and data analysis.
• Pineberry Academy Educational platform offering training programs, webinars and certifications in digital marketing.
• Guldläge på nätet (SEO Book) Published SEO book written by co-founders Michael Wahlgren and Magnus Bråth, now in its fourth updated edition, covering search engine optimization fundamentals.
• Bygg en pengamaskin (SEM Book) Google Ads book written by Michael Wahlgren and Michael Berman, covering AdWords strategies and profitable advertising techniques, second updated edition available, sold at 229 SEK with package deal at 399 SEK.

Quantifiable outcome

• Doktor.se achieved a traffic increase of 4,000% through Pineberry's SEO work, with 350+ optimized pages and nearly 400,000 organic search visitors in a single month.
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered minor.

• RivercodeminorStrategic or Co-development PartnerRivercode is a digital agency specializing in e-commerce, brand work, and systems development. Their focus is helping clients succeed in the digital landscape by using the best solution for each challenge. They offer expertise in e-commerce platforms and custom system development.
• VaimominorStrategic or Co-development PartnerVaimo is a world-leading developer of award-winning websites, omnichannel solutions, and mobile apps. As a full-service digital commerce provider, they focus on combining strategy, design, development, optimization, cloud services, and other digital solutions to drive success for brands, retailers, and manufacturers.
• WikinggruppenminorStrategic or Co-development PartnerWikinggruppen helps small and large companies take advantage of all the opportunities the Internet offers through a wide range of services. They primarily work with e-commerce and are one of Sweden's largest e-commerce providers with approximately 1,200 delivered web shops.
• Carismar AgencyminorStrategic or Co-development PartnerCarismar Agency was founded in 2005 and is a digital agency focused primarily on e-commerce. They work with design, strategy, and development to meet customer needs. Their ambition is to work long-term with clients and contribute their e-commerce expertise. They primarily build on Carismar Commerce (Geins platform) but also take assignments on other platforms. Notable clients include Bubbleroom, Zoovillage, Topformula, Inrego, Bonnier, Åhléns, and Motostar.
• LybeminorStrategic or Co-development PartnerLybe focuses on the Swedish market and helps companies succeed with their e-commerce. With long experience and expertise, they develop web shops based on the Magento e-commerce platform which is extremely flexible and customizable. Lybe also provides responsive design, service, and support.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Conversionista: Swedish CRO and analytics-focused agency; competes directly with Pineberry's Konverteringsoptimering (CRO) and Webbanalys service lines for the same Swedish mid-market and enterprise buyers.
• Animal: Stockholm digital and brand agency serving Swedish enterprise clients with integrated digital marketing, content, and analytics — comparable positioning to Pineberry in the local market.
• NetRelations: Nordic B2B digital marketing and PR agency; directly comparable to Pineberry's B2B demand-generation and content-led SEO services for Northern European clients.
• Epinova: Norwegian digital agency and the founding company of Pineberry's parent Nova Consulting Group; a sister-company peer operating e-commerce and digital services across the same Nova platform.
• Vaimo: Nordic-headquartered full-service digital commerce and omnichannel agency; overlaps with Pineberry on e-commerce SEO and analytics while also serving as a documented strategic partner.
• Curamando: Stockholm-based digital growth agency offering SEO, paid media, CRO, and analytics — directly overlapping Pineberry's service portfolio and target Swedish B2B and e-commerce client base.
• Great Works: Stockholm-based digital agency with content, social, and performance marketing capabilities; addresses an overlapping set of Swedish B2B and consumer clients as Pineberry.
• North Kingdom: Swedish digital experience and performance agency — competes with Pineberry for brand and performance marketing budgets in the Nordic market, with broader creative/tech capabilities.
• Rivercode: Swedish e-commerce and digital agency focused on platforms and brand work; operates in the same Swedish market and is listed as a Pineberry strategic alliance partner.

Broad incumbents

• Semrush: Global SaaS SEO and digital marketing analytics platform; not a direct Swedish-services competitor, but its tools enable in-house teams to reduce reliance on agencies like Pineberry and represent the principal technology-adjacent incumbent in Pineberry's space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sokmotorkonsult
• Facebookfacebook.com/sokmotorkonsult
• LinkedInlinkedin.com/company/382254
• Instagraminstagram.com/pineberry_com
• TikToktiktok.com/@pineberry_com

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pineberry