What Freytag Anderson does

Freytag Anderson is a privately held brand and design studio headquartered in Glasgow, Scotland, founded in 2015. The firm delivers integrated creative services across three pillars: brand strategy (ideation, positioning, audit, architecture, naming, messaging, consulting), design (visual identity, art direction, packaging, motion/audio, website, brand guidelines), and content creation (branded social media, copywriting, film/photography, illustration, 3D/animation, merchandise). It operates as a sales-led professional services agency, sourcing new projects via direct inbound through [email protected], phone, and portfolio referrals, with pricing custom-scoped per engagement and not publicly disclosed.

The studio serves a heterogeneous client base spanning craft beverages, food, fashion, architecture, technology, personal care, arts/culture, and government/institutional sectors, with over 50 named projects visible on its portfolio. Client mix leans toward UK-based SMBs and startups (craft soda, distilleries, breweries, indie fashion labels) alongside episodic enterprise and institutional engagements including the Scottish National Investment Bank, V&A Dundee, the Scottish Event Campus, MACKIE (est. 1845), and Diageo's Singleton Whisky. Delivery relies on a small in-house team augmented by recurring specialist partners such as Render Studio for 3D visualisation and Bauholz for web build, enabling multi-disciplinary output without proportional headcount growth.

The business model is project-based professional services with no subscription, licensing, or productised revenue streams. The company has no external funding rounds, no disclosed parent, no subsidiaries, and no published financials. Marketing reach is concentrated on its own website portfolio, an Instagram presence, and a LinkedIn company page, with no evidence of paid acquisition or distribution partnerships. Competitive positioning rests on its award record (4x Scottish Design Agency of the Year, D&AD Pencil, Dieline Award, World Drinks Awards Gold, Fedrigoni Top Award) and a portfolio that demonstrates work across both consumer brands and cultural/institutional clients.

Name

Freytag Anderson

Legal name

Freytag Anderson

Website

https://freytaganderson.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Freytag Anderson is a Glasgow-based brand and design studio delivering brand strategy, visual identity, packaging, and content services to UK and international clients across beverages, food, fashion, architecture, government, and cultural sectors via project-based engagements.

Ownership category

akta.pro rank

Product category

Brand Design Services

NAICS

Graphic Design Services (54143), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Brand Strategy & Identity Systems (MPAAAEAA)

akta.pro secondary industries

Visual Identity & Brand Design Systems (BPAFAEAC), Brand Guidelines, Governance & Brand Management (BPAFAEAF), Brand Consulting, Audits & Research (Brand Health, Equity, Competitive) (BPAFAEAJ), Naming & Verbal Identity (Taglines, Messaging) (MPAAAEAB)

Keywords

• Brand strategy consulting
• Visual identity design
• Packaging design
• Brand design studio
• Content creation services

Headquarters

HQ city

Glasgow

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Design Services: Freytag Anderson generates revenue through professional design services including brand strategy, visual identity, packaging design, content creation, website design, and motion design. Projects are custom engagements with clients across various industries including beverages, food, architecture, hospitality, and retail.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Freytag Anderson is a brand and design studio delivering integrated strategy, design, and content services. Offerings span brand ideation, positioning, naming, and messaging on the strategy side; visual identity, art direction, packaging, motion/audio design, website design, and brand guidelines on the design side; and branded social media, copywriting, film/photography, illustration, product visualisation, 3D/animation, and branded merchandise on the content side. Each client engagement is custom-scoped and project-based.

Product overview

Freytag Anderson is a brand and design studio offering integrated strategic, design, and content services. The agency provides Brand Strategy services (Ideation, Positioning, Audit, Architecture, Naming, Messaging, Consulting), Design services (Visual Identity, Art Direction, Packaging, Motion/Audio Design, Website Design, Brand Guidelines), and Content Creation services (Branded Social Media, Copywriting, Film/Photography, Illustration, Product Visualisation, 3D/Animation, Branded Merchandise). Working across diverse sectors including food & beverage, fashion, hospitality, and technology, the agency has delivered numerous client projects including brand identities, packaging designs, digital products, and campaign materials.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy Services
• Design Services Comprehensive design services for brands and businesses, covering market research, visual identity, art direction, packaging, motion/audio design, website design, and brand guidelines development.
• Content Creation Services Content production for brands, including branded social media, copywriting, film and photography, illustration, product visualisation, 3D/animation, and branded merchandise for use across digital and physical channels.

Quantifiable outcome

• Ossian became Scotland's number one golden ale following rebranding
• +2 more outcomes

Named customers48 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• StormIDminorImplementation/ SI/ Consulting PartnerWebsite design and build partner for Scottish National Investment Bank project. StormID handled technical implementation of the brand identity developed by Freytag Anderson.
• Warriors StudiominorStrategic or Co-development PartnerCollaborative identity design for Graphic Design Festival Scotland, created in partnership with Warriors Studio exploring process and dialogue.
• BauholzminorImplementation/ SI/ Consulting PartnerWebsite design and build partner for multiple projects including Nopla, Prodigi, Truenorth, and Shape London.
• London College of FashionminorStrategic or Co-development PartnerCollaboration for Glasstress Venice Biennale exhibition, with LCF staging the show after the Biennale.
• Berengo Glass StudiominorStrategic or Co-development PartnerInternational creative collaboration for Glasstress Venice Biennale, working with Berengo Glass Studio in Murano.

Recent moves6 records

Expansion highlights4 records

Direct peers

• Studio Output: UK-based independent creative studio delivering brand identity, motion design, and digital experiences for consumer and cultural clients. Closely comparable to Freytag Anderson in offering and award-driven positioning, with similar scale and craft-beverage/cultural portfolio overlap.
• Pearlfisher: London- and New York-based brand identity and packaging design agency with deep focus on FMCG, food, and beverage branding. Closely comparable to Freytag Anderson in craft/specialty beverage packaging work and brand strategy, though larger and more internationally distributed.
• Stranger & Stranger: Boutique branding and packaging design agency specialising in wine, spirits, and premium beverages globally. Direct peer to Freytag Anderson in the craft beverage branding space, working with similar client profiles and tackling comparable visual identity and packaging challenges.
• Koto: Independent brand strategy and design studio with offices in London and abroad, working across consumer, tech, and hospitality clients on naming, identity, and visual systems. Comparable in service mix and approach to Freytag Anderson, with stronger tech/startup segment weighting.
• Manual (Studio): Boutique brand and design studio working on identity, packaging, and digital for food, beverage, and lifestyle brands. Closely comparable to Freytag Anderson in craft beverage/food focus and integrated brand-to-packaging offering, with similar small-team, award-driven model.

Broad incumbents

• Pentagram: Largest independent brand identity and design consultancy globally, with partner-led studios delivering visual identity, packaging, and brand strategy for enterprise clients. Comparable in offering (brand strategy, visual identity, packaging) but materially larger in scale and global reach than Freytag Anderson.
• Landor & Fitch: Global brand consulting and design firm under WPP delivering brand strategy, identity, packaging, and experience design across industries including beverages and food. Overlaps directly with Freytag Anderson's brand strategy, visual identity, and packaging services, with a far broader geographic footprint.
• Bulletproof (Accenture Song): London-headquartered brand and packaging design agency, now part of Accenture Song, serving global beverage, food, and lifestyle clients. Direct functional peer on packaging design and brand identity, but with substantially more scale and integrated production capabilities.

Emerging players

• Studio Dumbar: Award-winning European design studio known for identity, motion, and brand systems for cultural, public-sector, and consumer clients. Comparable in identity-systems depth and award-winning positioning to Freytag Anderson, with greater motion/experimental design emphasis.
• Bold & Noble: Small UK-based design studio offering brand identity, packaging, and illustration work for craft food and beverage clients. Closely comparable boutique-scale peer to Freytag Anderson, with overlapping craft/specialty client profile and packaging emphasis.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/freytag-anderson
• Instagraminstagram.com/freytaganderson

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freytag Anderson