What Warriors Studio does

Warriors Studio is a Glasgow-based graphic design and creative agency founded in 2014, operating as a privately held boutique led by co-directors James Gilchrist and Beth Wilson. The studio delivers a comprehensive suite of design services spanning brand identity development, brand strategy, web and digital design, creative direction and campaign design, motion design, custom typeface design, social media campaigns, print and graphic design, exhibition and environmental design, and illustration. Its underlying technology stack combines traditional design tooling with bespoke creative engineering: it has developed custom deliverables such as the BARD Type typeface (in collaboration with Mitchell Gillies), the Olympia Gallery virtual 3D exhibition platform (built with web partner Infinite Eye), and the Klee interactive drawing tool (built with Kiel Mutschelknaus for INTL's Playground), alongside self-initiated publications such as Flumadiddle and the International Poster Book distributed through 14+ bookstores worldwide.

The studio operates a project-based professional services revenue model, selling engagements directly to enterprise and institutional clients including Warner Music, Urban Outfitters, TEDx, British Council, WeTransfer, ICON, McVitie's, University of Edinburgh, V&A, NHS, and Rambert, with no publicly disclosed pricing or rate card. Its go-to-market is sales-led and reputation-driven, relying on industry press coverage (Creative Review, It's Nice That, Grafik, Eye on Design, AIGA, Typewolf, ÉTapes, IDN World), award recognition (Scottish Design Awards, European Design Awards, Graphis Awards New York, Deutsche Bank Award), competition judging, and university workshops. Beyond client work, the studio is the founder and ongoing creative steward of Graphic Design Festival Scotland (2014) and its spinoff programmes (TopForm, Shorts Film Festival, New Worlds, Young & Powerful), which together have engaged approximately 250,000 participants and positioned the studio as a community convener in addition to a service provider. Customer concentration spans verticals including music & entertainment, culture & arts, fashion & retail, healthcare & wellness, and architecture & design, with vertical segmentation as the primary go-to-market approach.

Name

Warriors Studio

Legal name

Warriors Studio

Website

https://warriorsstudio.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Warriors Studio is a Glasgow-based, privately held graphic design and creative agency (founded 2014, 1-10 employees) delivering brand identity, web design, custom typography, motion, and campaign work for enterprise clients across music, culture, healthcare, retail, and architecture.

Ownership category

akta.pro rank

Headquarters

HQ city

Glasgow

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Creative Agency Services: Project-based professional services including brand identity, web design, campaign creation, creative direction, and design consultancy for clients across music, culture, fashion, healthcare, and arts sectors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Warriors Studio is a Glasgow-based graphic design and creative agency that delivers brand identity, brand strategy, web and digital design, social media campaigns, creative direction, custom typeface design, motion design, and exhibition design for clients across music, culture, fashion, healthcare, and arts sectors. The studio also develops self-initiated creative products including the Klee interactive drawing tool, the Olympia Gallery virtual exhibition platform, and the Flumadiddle curated publication.

Product overview

Warriors Studio is a Glasgow-based graphic design and creative agency offering a comprehensive suite of design services. Their core offerings include brand identity development, web and digital design, creative direction and campaign design, motion design, custom typeface design, social media campaigns, print and graphic design, exhibition design, and artwork creation. The studio also develops self-initiated creative products including Klee (an interactive creative coding tool) and Olympia Gallery (a virtual exhibition platform). They serve diverse clients across music, arts, culture, fashion, architecture, and corporate sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding & Brand Identity
• Web & Digital Design
• Creative Direction & Campaign Design
• Custom Typeface Design
• Olympia Gallery Virtual Exhibition Platform
• Klee Interactive Design Tool
• Flumadiddle Publication

Quantifiable outcome

• Graphic Design Festival Scotland 2016 welcomed a record 30,000+ visitors; GDFS 2018 attracted 24,000+ attendees; GDFS 2019 sold out with 3,000+ attending
• +3 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered key and core.

• Kiel MutschelknauskeyStrategic or Co-development Partner · 1 January 2023Tool development collaboration for The Playground at INTL. Created Klee, a digital drawing tool allowing users to draw with images, type, and choreograph motions.
• Mitchell GillieskeyStrategic or Co-development Partner · 1 January 2022Collaboration on BARD Type typeface design, developed in collaboration with Mitchell F Gillies. The custom typeface is inspired by Charles Rennie Mackintosh, medieval lettering, and architectural drawings.
• Infinite EyecoreTechnology or Integration · 1 January 2021Long-term web development partner for client projects including Mungo's Hi Fi website and Olympia Gallery virtual exhibition platform.
• Infinite EyecoreTechnology or Integration · 1 January 2020Web expertise brought Olympia Gallery concept to interactive digital experience, enabling global access to virtual exhibitions.
• Cause & EffectkeyStrategic or Co-development Partner · 1 January 2018Collaborative partnership on Graphic Design Festival Scotland 2018 visual identity, combining the studio's expertise with Cause & Effect's capabilities.
• Freytag AndersonkeyStrategic or Co-development Partner · 1 January 2016Collaborative partnership on Graphic Design Festival Scotland 2016 identity and campaign. Embodied the collaborative attitude of the festival through joint creative development.
• Graphic Design Festival ScotlandcoreStrategic or Co-development Partner · 1 January 2014Studio founders established the festival in 2014 and have handled creative direction, branding, and design for all festival activities since inception, including communication strategy, brand identity, website, social media, campaigns, and published books.

Scale indicators10 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Mother Design: Design arm of the Mother advertising network producing brand identity, campaign and motion work for global enterprise clients. Comparable as a creative agency competing for the same enterprise brief pool as Warriors Studio.
• Pentagram: Iconic multi-partner design firm producing brand identity, campaign and motion work for global enterprise clients. Directly comparable as a premium creative agency competing for the same marquee identity and campaign briefs as Warriors Studio.
• Here Design: London-based design agency producing brand identity, editorial and campaign work for cultural and consumer clients. Directly comparable to Warriors Studio's cultural and fashion client roster.
• Studio Dumbar: Award-winning Dutch design studio specializing in visual identity, motion and exhibition design for cultural and commercial clients. Closely parallels Warriors Studio's motion, custom typography and exhibition capabilities.
• Koto: Brand design agency producing identity systems, strategy and campaigns for high-growth startups and enterprise. Competes with Warriors Studio for similar brand identity and campaign briefs across music, tech and consumer sectors.
• Sagmeister Inc. Austrian/American design studio led by Stefan Sagmeister with deep expertise in brand identity, custom type and exhibition design for cultural and commercial clients. Comparable custom-typeface and cultural-sector credentials to Warriors Studio's BARD Type and V&A/NHS work.
• Studio Output: Creative agency combining brand strategy, motion design and technology with enterprise clients. Comparable in offering and motion/design tooling emphasis to Warriors Studio's wider digital capabilities.
• Mucho: Independent design studio producing identity, editorial and exhibition design. Closely parallels Warriors Studio's mix of branding, custom type and exhibition work for cultural clients.
• Manual: Brand design agency known for strategic identity, campaign and digital work for enterprise clients. Comparable in offering and client mix to Warriors Studio's branding and digital campaign services.
• A Friend of Mine: Boutique creative agency producing brand identity, art direction and digital work for cultural, arts and commercial clients. Closely comparable in scale, cultural-sector focus and project-based service model to Warriors Studio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/warriorsstudio_
• Facebookfacebook.com/warriorsstudio
• Instagraminstagram.com/warriorsstudio

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Warriors Studio