1stlook
- Company typePrivate
- Founded2011
- HeadquartersSeoul, South Korea
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
1stlook firmographics
Firmographics- Name
- 1stlook
- Website
- https://firstlook.co.kr
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Ownership category
- akta.pro rank
1stlook industry classification
Industry- Product category
- Lifestyle and Entertainment Media
- akta.pro primary industry
- Health, Fitness & Wellness Magazines (MPAJAEAD)
Keywords
Where 1stlook is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Markets served
1stlook business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Distribution channels1 record
Marketing channels4 records
1stlook product offering
Product offeringCore offering
1st Look (퍼스트룩) is a bimonthly Korean culture and trend media magazine published by CJ ENM, released on the 1st and 3rd Thursday of each month. It covers fashion, beauty, lifestyle, and entertainment content, positioning itself as Korea's leading K-culture trend media. Distribution spans a print magazine alongside digital and social media channels (Instagram, Facebook, YouTube, Twitter).
Differentiator
Problem solved
Functional benefit
Products and services
- 1st Look Magazine (퍼스트룩) A bimonthly K-culture trend media magazine covering fashion, beauty, lifestyle, and entertainment content, produced by CJ ENM and distributed in print and through the publication's digital and social media channels to K-culture enthusiasts.
Companies that use 1stlook
Customer profileSegments1 record
Ideal customer profiles1 record
1stlook technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
1stlook competitors and assessment
Company assessmentBroad incumbents
- GQ Korea: Korean edition of GQ from Condé Nast; overlaps with 1st Look in lifestyle and entertainment content but skews toward men's interests, making it a broader-incumbent peer rather than a direct competitor.
Direct peers
- InStyle Korea: Korean edition of InStyle published by Korea Economic Daily; covers fashion, beauty, and entertainment for Korean women — directly comparable to 1st Look's content focus.
- W Korea: Korean edition of W Magazine covering fashion, beauty, and celebrity culture; competes directly with 1st Look in the Korean trend-media print category.
- Vogue Korea: Korean edition of Vogue published by Condé Nast; covers K-fashion, beauty, and lifestyle trends with a similar bimonthly/monthly print + social cadence, directly comparable to 1st Look as a Korean fashion/beauty trend magazine.
- Cosmopolitan Korea: Korean edition of Cosmopolitan published by Hearst; a consumer lifestyle and entertainment magazine targeting young Korean women, comparable to 1st Look's audience and content mix.
- Allure Korea: Korean edition of Allure published by Condé Nast; covers K-beauty and lifestyle trends in a print + digital format that directly overlaps with 1st Look's beauty and lifestyle scope.
- Marie Claire Korea: Korean edition of Marie Claire; a print + digital lifestyle and trend magazine targeting style-conscious Korean readers, overlapping with 1st Look.
- Dazed Korea: Korean licensee of Dazed Media covering fashion, beauty, and youth culture; another K-fashion/K-beauty trend magazine with similar bimonthly positioning to 1st Look.
Regional players
- Singles Korea: Korean lifestyle and entertainment magazine targeted at young women; operates in the same Korean trend-media print category as 1st Look, but with a different publisher and slightly different content emphasis.
Others
- CJ ENM (parent): Parent conglomerate of 1st Look and Korea's largest entertainment media group (Mnet, TVING, Studio Dragon); included as the ecosystem context in which 1st Look operates and competes for internal media investment.
Market position
Customer concentration
1stlook social profiles
Digital presence1stlook financial estimates
Financial estimateRevenue estimate
Valuation estimate
1stlook leadership team
Management profileNumber of profiles
1stlook funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
1stlook M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 1stlook
What does 1stlook do?
1st Look (퍼스트룩) is a bimonthly Korean culture and trend media magazine published by CJ ENM, released on the 1st and 3rd Thursday of each month. It covers fashion, beauty, lifestyle, and entertainment content, positioning itself as Korea's leading K-culture trend media. Distribution spans a print magazine alongside digital and social media channels (Instagram, Facebook, YouTube, Twitter).
Is 1stlook a public or private company?
1stlook is a private company. It is classified as corporate owned and is currently operating.
When was 1stlook founded?
1stlook was founded in 2011.
Where is 1stlook based?
1stlook is headquartered in Seoul, South Korea, in the Asia region.
Who are 1stlook's main competitors?
GQ Korea is listed as a broad incumbent. Direct peers are InStyle Korea, W Korea, Vogue Korea, Cosmopolitan Korea, Allure Korea, Marie Claire Korea and Dazed Korea. Singles Korea is listed as a regional player. CJ ENM (parent) is listed as an others.
Does 1stlook have an API?
No public API is recorded for 1stlook.
What industry is 1stlook in?
1stlook's product category is Lifestyle and Entertainment Media. Its primary akta.pro industry code is MPAJAEAD, Health, Fitness & Wellness Magazines.