Pure Periodontics

What Pure Periodontics does

Pure Periodontics is a specialist periodontal dental practice operating from a purpose-built facility at 15 Austin Friars in the City of London, serving patients across London and the home counties. It provides an end-to-end gum disease care pathway — from initial periodontal consultation and OPG X-ray diagnosis, through non-surgical therapy (scaling and root planing augmented with Waterlase™ laser and EMS Air-Flow® polishing), to surgical interventions including flap surgery, bone regeneration, and gingival grafting — alongside recurring supportive periodontal maintenance. The practice positions itself as the only specialist periodontics operation in central London offering Waterlase™ laser therapy and holds GDC Specialist status in Periodontics via Clinical Director Dr. Neesha Patel, who is also a Consultant Periodontist at King's College Hospital.

Revenue is generated almost entirely through fee-for-service treatment episodes billed on the day of service, with a published price list spanning £110 for an OPG X-ray, £265 for an initial consultation or reassessment, from £225 for supportive maintenance, from £995 for non-surgical therapy, and from £1,500 for periodontal surgery (plus biomaterials at cost). For treatment plans between £1,000 and £25,000 the practice operates as a credit broker for Chrysalis Finance, earning referral commission while offering patients 0% finance. Patient acquisition is dual-channel: a London-wide dentist referral network and direct patient access via phone, website, walk-ins, and Direct Access hygiene appointments without dentist referral. The marketing stack combines SEO-optimised educational content, social media (Facebook, Instagram, LinkedIn, YouTube), PR coverage in The Telegraph and Private Dentistry, and patient testimonial videos.

Name

Pure Periodontics

Legal name

Pure Periodontics Limited

Website

https://pureperio.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Pure Periodontics is a specialist periodontics practice in central London offering diagnosis, non-surgical and surgical gum disease treatment using Waterlase™ laser technology, serving self-referring patients, dental-practice referrals, and direct-access hygiene patients across London.

Ownership category

akta.pro rank

Product category

Specialty Dental Services (Periodontics)

NAICS

Offices of Dentists (6212)

akta.pro primary industry

Periodontic & Implant Group Practices (HLABAKAF)

akta.pro secondary industries

Laser Periodontal Therapy (HLABACAJ), Non-Surgical Periodontal Therapy (Scaling & Root Planing) (HLABACAA), Periodontal Surgery (Flap Surgery/Osseous Surgery) (HLABACAC), Periodontal Maintenance & Supportive Care (HLABACAB), Periodontal Maintenance Therapy (HLABAHAB), Periodontal Regeneration (GTR/EMD/Biologics) (HLABACAI)

Keywords

• Periodontal treatment services
• Gum disease therapy
• Dental hygiene services
• Laser periodontal therapy
• Surgical periodontics

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Specialist Periodontal Treatment Services: Fee-for-service specialist dental treatments including consultations, non-surgical therapies (scaling, root planing, laser therapy), surgical procedures, and supportive periodontal maintenance. Revenue generated through individual treatment episodes with payment due on day of service for routine treatments.
2. Dental Finance Facilitation: Partnership with Chrysalis Finance to offer 0% finance and flexible payment plans for treatment costs over £1000-£25000. Practice acts as credit broker, earning referral/comission income from financial partner.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Pure Periodontics is a specialist periodontics practice providing diagnosis and treatment of gum disease (periodontal disease) across all stages, from gingivitis to advanced periodontitis. Services include periodontal consultation, non-surgical therapy (scaling, root planing, Waterlase laser therapy, EMS Air-Flow therapy), surgical periodontal therapy, bone regeneration, receding gum treatment, and ongoing supportive maintenance, delivered by GDC-registered Specialist Periodontists in a City of London clinic.

Product overview

Pure Periodontics is a specialist periodontal practice based in the City of London, offering a comprehensive range of gum disease diagnosis, treatment, and maintenance services. The practice operates a two-tier service model: non-surgical periodontal therapy (including Waterlase™ laser treatment, EMS Air-Flow® therapy, and supportive periodontal care) and surgical periodontal therapy (including periodontal surgery, receding gum treatment, and bone grafting/regeneration). The portfolio is anchored by an initial periodontal consultation and reassessment, supplemented by direct-access dental hygiene appointments, OPG diagnostic X-rays, and dental finance options via Chrysalis Finance. For referring practitioners, the practice offers a Study Club for clinical collaboration. Together these services form an integrated care pathway from initial diagnosis through active treatment to long-term maintenance.

Differentiator

Problem solved

Functional benefit

Products and services

• Periodontal Consultation Initial specialist consultation including examination, pocket charting, and X-rays to assess the severity and extent of periodontal disease and devise a tailored treatment plan. Priced at £265 including initial X-ray.
• Non-Surgical Periodontal Therapy Deep cleaning treatment combining scaling and root planing with Waterlase laser therapy to remove inflamed tissue and calculus, shrink periodontal pockets, and promote healthy tissue regeneration. Priced from £995.
• Waterlase Laser Periodontal Therapy Deep Pocket Therapy using the Waterlase laser to remove diseased tissue, calculus, and bacteria from periodontal pockets without heat, vibration, or pressure. Pure Periodontics is the only specialist periodontics practice in central London offering this technology.
• EMS Air-Flow Therapy Professional mechanical tooth cleaning using the EMS Air-Flow system with specially formulated powders to remove stain and eliminate plaque biofilm. Pain-free, non-invasive, and safe for restorations and implants.
• Direct Access Dental Hygiene Hygiene appointments available to patients without a dentist referral under UK Direct Access legislation, including gum health screening, calculus removal, stain removal, polishing using EMS Air-Flow, and oral health advice.
• Supportive Periodontal Care Ongoing periodontal maintenance (Supportive Periodontal Therapy) at 1–3 month intervals following active treatment, tailored to individual risk assessment, to prevent re-infection and maintain long-term gum health. Priced from £225.
• Reassessment Follow-up evaluation after initial therapy to assess healing response and determine whether further non-surgical or surgical treatment is required. Priced from £265.
• Periodontal Surgery Surgical periodontal treatment for advanced periodontitis where pockets are too deep for non-surgical cleaning. Includes flap surgery, bone regeneration, and minimally invasive surgical techniques performed under local anaesthetic. Priced from £1,500 with biomaterials charged additional at cost.
• Receding Gum Treatment Surgical and non-surgical treatment for gingival recession, ranging from deep cleaning and hygiene instruction to advanced surgical procedures including Epithelialized Free-Gingival Graft, De-epithelialized Connective Tissue Graft with Coronally Advanced Flap, and Tunneling Procedures.
• Bone Grafting – Periodontal Regeneration Advanced surgical procedure to regenerate lost periodontal bone and tissue supporting the teeth, reversing damage caused by periodontitis. Uses regenerative materials and membranes placed during flap surgery. Biomaterials charged at cost.
• OPG X-ray Panoramic dental X-ray providing a full view of the teeth, jawbone, and surrounding structures to assess bone levels and periodontal support. Priced at £110.
• 0% Dental Finance via Chrysalis Finance Interest-free and flexible monthly payment plans offered through financing partner Chrysalis Finance, enabling patients to spread the cost of treatment between £1,000 and £25,000. Subject to status; terms and conditions apply.

Quantifiable outcome

• Minimally invasive treatment without heat, vibration and pressure associated with traditional dental procedures
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• King's College HospitalcoreStrategic or Co-development PartnerDr. Neesha Patel serves as Consultant Periodontist at King's College Hospital, London. This partnership provides clinical expertise validation and academic credibility. The hospital affiliation demonstrates specialist-level credentials.
• London Dental Practices (Referring Network)coreChannel Partner/ Reseller/ DistributorPure Periodontics works in partnership with leading dental practices in London. Referring dentists send patients requiring specialist periodontal care. The practice delivers specialist treatment and refers back to the referring practice for ongoing general dental care.

Scale indicators5 records

Recent moves6 records

Direct peers

• London Periodontics & Implant Dentistry: Specialist periodontal practice in central London offering periodontics, dental implants, and related specialist treatments. Directly comparable to Pure Periodontics as a similarly positioned boutique specialist in the same geographic market with overlapping service lines.

Broad incumbents

• Rodericks Dental Partners: Major UK dental group with a national portfolio of NHS and private dental practices offering specialist treatments. Comparable as a broad incumbent with scale advantages in patient acquisition, insurer negotiations, and clinical infrastructure across the UK.
• Dentex: UK dental group focused on premium private dentistry and specialist treatments, built through acquisition of high-quality practices. Comparable as a broad incumbent whose acquisition strategy could target boutique specialist practices like Pure Periodontics.
• Bupa Dental Care: Large UK-wide dental chain offering general dentistry, specialist services including periodontics, and integrated insurance-backed patient financing. Comparable as a broad incumbent that competes for the same affluent London patients and referrer relationships, though operates at much greater scale and breadth.
• Mydentist: One of the largest UK dental chains with hundreds of practices offering general and some specialist dental services. Comparable as a broad incumbent with significant marketing budget and patient base that competes in adjacent periodontal service lines.
• Portman Dental Care: UK-wide network of private dental practices offering specialist treatments including periodontics, orthodontics, and implants. Comparable as a broad incumbent with established referral and clinical infrastructure across multiple UK locations that competes for specialist patients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@pureperiodonticslondon
• Facebookfacebook.com/PurePeriodonticsLondon
• LinkedInlinkedin.com/in/neeshapatelpureperiodontics
• Instagraminstagram.com/pureperiodontics
• Xx.com/PurePerio

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pure Periodontics