Brushies
Brushies is a Chicago-based consumer products company founded in 2015 that sells a children's toothbrush designed to make toothbrushing engaging for young children, distributed exclusively through its Amazon Store page.
- Company typePrivate
- Founded2015
- HeadquartersChicago, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Brushies does
Brushies, doing business as "The Brushies," is a privately held consumer products company founded in 2015 and headquartered in Chicago, United States. The company designs and sells a children's toothbrush product intended to make toothbrushing engaging for toddlers and young children, addressing the common parental challenge of establishing consistent oral hygiene habits. The product is offered as a single, unified line with no disclosed sub-products, modules, or digital companion components.
The company operates with no disclosed proprietary technology, app, API, or digital platform; its product is a physical consumer good differentiated by child-focused branding and design. No patents, trademarks, certifications, or regulatory approvals are recorded in the available data. The offering is sold exclusively through a dedicated Amazon Store page on Amazon.com, making the marketplace the sole distribution channel and the de facto go-to-market infrastructure.
Brushies generates revenue through hardware sales of its children's toothbrush, targeting parents, caregivers, and guardians of young children as its primary customer segment. The segmentation is horizontal, and the company has no disclosed enterprise or B2B customers, partnerships, wholesale relationships, or alternative retail channels. No management team, headcount, funding history, or revenue figures are publicly available, and pricing is not disclosed on the Amazon Store page.
Brushies firmographics
Firmographics- Name
- Brushies
- Website
- https://thebrushies.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Short description
- Brushies is a Chicago-based consumer products company founded in 2015 that sells a children's toothbrush designed to make toothbrushing engaging for young children, distributed exclusively through its Amazon Store page.
- Ownership category
- akta.pro rank
Brushies industry classification
Industry- Product category
- Children's Oral Care Products
- NAICS
- Health and Personal Care Retailers (456)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Children’s Oral Care (Kids Toothpaste/Brushes/Training) (CRABAFAJ)
- akta.pro secondary industries
- Kids Oral Care (CRABAJAL), Baby Oral Care (Toothpaste, Brushes) (CRABAJAF)
Keywords
Where Brushies is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Markets served
Brushies business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Revenue model
- Product Sales: Revenue is generated through the sale of children's toothbrush products via the Amazon.com marketplace platform. The company sells physical consumer goods (children's dental hygiene products) through a single e-commerce channel.
Go-to-market motion1 record
Distribution channels1 record
Brushies product offering
Product offeringCore offering
Brushies designs and sells children's toothbrush products intended to make tooth brushing engaging and fun for young children, helping establish early dental hygiene habits. The company's offering is sold exclusively as a branded children's dental hygiene product line through an Amazon Store page, with a focus on age-appropriate toothbrushes for toddlers and young kids.
Product overview
Brushies offers a single core product line called 'The Brushies' - a children's dental hygiene product sold through Amazon. The offering consists of a unified product without additional modules or sub-products.
Differentiator
Problem solved
Functional benefit
Products and services
- The Brushies The Brushies is a children's dental hygiene toothbrush product designed for young children to make tooth brushing fun and engaging, sold as a unified product line through Amazon.
Companies that use Brushies
Customer profileSegments1 record
Ideal customer profiles1 record
Brushies technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Brushies partnerships and signals
Strategic signalRecent moves2 records
Brushies competitors and assessment
Company assessmentDirect peers
- MAM Baby: Global baby-care brand with an oral-care sub-line (training brushes, baby toothbrushes) sold through Amazon and mass retail — directly comparable infant/early-childhood oral-care offering.
- Brush-Baby: UK-headquartered kids' oral-care brand offering toddler training brushes, kids' electric brushes, and toothpaste — directly comparable product portfolio and target parent/child segment.
- Firefly: Firefly makes children's character-licensed manual toothbrushes (light-up, flashing) sold primarily through mass retail and Amazon — a direct head-to-head competitor in the fun-for-kids manual toothbrush niche.
- Radius: Independent oral-care brand with a dedicated kids' line of ergonomic, eco-friendly manual toothbrushes — competes for design-conscious parents shopping Amazon and DTC.
- Nuby: Baby-care brand with a kids' oral-care range including training toothbrushes and teething brushes — directly comparable target segment (parents of toddlers/infants) and Amazon-heavy distribution.
- Jack N' Jill: Natural and eco-friendly children's oral-care brand selling training brushes and natural toothpaste — competing for the same parents who seek child-friendly, design-led alternatives to mass-market toothbrushes.
Broad incumbents
- Oral-B (Kids Stages): Procter & Gamble-owned oral-care giant with a broad 'Stages' kids' line (manual and electric) — the dominant incumbent in the same category, with vastly larger marketing and retail distribution.
- Philips Sonicare for Kids: Philips' kids' electric-toothbrush line targeting the same parental demographic, with Bluetooth app integration — a broad incumbent competing in the adjacent/premium segment.
- Colgate (Kids / Characters): Colgate-Palmolive's kids' oral-care portfolio (character-branded toothbrushes, kids' toothpaste) — broad incumbent competing across the same shelves and Amazon search results.
Emerging players
- Frida (Baby): Fast-growing DTC baby-care brand that has expanded into adjacent categories including baby oral care (e.g., BabyBrite) — comparable target parent persona, design-led positioning, and Amazon-native GTM motion.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Brushies social profiles
Digital presenceBrushies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brushies leadership team
Management profileNumber of profiles
Brushies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brushies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brushies
What does Brushies do?
Brushies designs and sells children's toothbrush products intended to make tooth brushing engaging and fun for young children, helping establish early dental hygiene habits. The company's offering is sold exclusively as a branded children's dental hygiene product line through an Amazon Store page, with a focus on age-appropriate toothbrushes for toddlers and young kids.
When was Brushies founded?
Brushies was founded in 2015.
Where is Brushies based?
Brushies is headquartered in Chicago, United States, in the North America region.
How does Brushies make money?
One revenue line is on record: product Sales.
Who are Brushies's main competitors?
Direct peers on record are MAM Baby, Brush-Baby, Firefly, Radius, Nuby and Jack N' Jill. Broad incumbents are Oral-B (Kids Stages), Philips Sonicare for Kids and Colgate (Kids / Characters). Frida (Baby) is listed as an emerging player.
Does Brushies have an API?
No public API is recorded for Brushies.
What industry is Brushies in?
Brushies's product category is Children's Oral Care Products. Its primary akta.pro industry code is CRABAFAJ, Children’s Oral Care (Kids Toothpaste/Brushes/Training), with a secondary code of CRABAJAL, Kids Oral Care. Its NAICS code is 456 and its SIC code is 2844.