What Nuby Pediatrics does

Nuby Pediatrics is a family-owned pediatric medical practice founded in 2006 by Dr. Marquis Nuby in Denton, Texas. The practice delivers comprehensive pediatric primary care for children from birth through adolescence, including newborn care, well and sick visits, behavioral health and clinical testing (Behavior Clinic), school and sports physicals, vaccinations, and seasonal flu shot clinics. It is staffed by three physicians — Dr. Marquis Nuby (Founder, FAAP), Dr. Erwin, and Dr. Sanborn — and operates from a single physical office at 1208 Bent Oaks Ct, Denton, TX 76210, with designated well-side and sick-side waiting areas to limit cross-exposure. The practice also supports telehealth appointments and an online patient portal for records and scheduling, and maintains a Spanish-language page serving the local Hispanic community.

The practice's product surface is a unified clinical service delivery model supported by patient-facing digital resources — a Patient Portal, an Ages & Stages developmental milestone tracker based on CDC checklists, a resource center covering nutrition, car safety, teen online safety, and special needs, plus referral partnerships with MHMR of Tarrant County ECI, Joy Therapy Services, Therapy 2000, Texas HHSC, and La Leche League. The underlying technology stack is a conventional small-practice setup: a telehealth platform, patient portal, and practice management system. No proprietary AI/ML, no API offering, and no mobile app are indicated.

The business model is primarily fee-for-service pediatric care billed through insurance, with supplemental self-pay revenue from seasonal flu shots at $14.85 per vaccination. Customer acquisition is community-led and reputation-driven — word of mouth, local content marketing (blog, Instagram, resource center), and a 2026 Best of Denton nomination campaign. The customer base is geographically concentrated in Denton County, TX, with no multi-site presence, no outside investment, and no M&A activity indicated. revenue is not publicly disclosed. The practice is best characterized as a stable, single-site independent pediatric group with strong local brand recognition but no identified scaling levers.

Name

Nuby Pediatrics

Legal name

Nuby Pediatrics

Website

https://nubypediatrics.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Nuby Pediatrics is a family-owned pediatric primary care practice in Denton, Texas, founded in 2006 by Dr. Marquis Nuby, serving local families from newborns through adolescents with well/sick visits, behavioral health, telehealth, vaccinations, and school physicals.

Ownership category

akta.pro rank

Product category

Pediatric Healthcare Services

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Pediatrics & Adolescent Medicine Practices (HLAFAJAF)

akta.pro secondary industries

Pediatric Primary Care Telehealth (well-child, minor illness, developmental screening) (HLALAHAF), Pediatric Urgent Care & After-Hours Clinics (HLAFAJAI)

Keywords

• Pediatric healthcare services
• Child wellness care
• Newborn care programs
• Pediatric medical practice
• Behavioral health pediatrics

Headquarters

HQ city

Denton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Pediatric Healthcare Services: Revenue from providing pediatric healthcare services including wellness visits, sick visits, newborn care, behavioral health, screenings, and physicals. Billed through insurance or self-pay.
2. Flu Shot Services: Self-pay flu shots offered at $14.85 during flu season clinics on Saturdays
3. Telehealth Services: Remote telemedicine consultations for sick patients, particularly during COVID-19 protocols

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Nuby Pediatrics is a family-owned pediatric medical practice in Denton, Texas that provides comprehensive pediatric healthcare services for children from birth through adolescence. Core offerings include well and sick visits, newborn care programs, school and sports physicals, behavioral health clinic services, telehealth appointments, and vaccination services including seasonal flu shot clinics.

Product overview

Nuby Pediatrics is a family-owned pediatric medical practice in Denton, Texas offering a comprehensive range of pediatric healthcare services. The practice operates as a unified service delivery model centered around core clinical services including newborn care, well and sick visits, telehealth appointments, behavior clinic services, and school physicals. These clinical services are supported by patient-facing digital resources including the Patient Portal for online access, the Ages & Stages developmental milestone tracker, and educational resources covering nutrition, car safety, and teen online safety. The practice provides seasonal flu shot clinics and maintains special needs resource connections. All services are integrated through the practice's single physical office location with designated well-side and sick-side waiting areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Well and Sick Visits General pediatric healthcare appointments covering routine wellness checkups and illness treatment for children from birth through adolescence, available same-day for sick visits.
• Newborn Care Program Comprehensive care program for newborns including initial pediatric appointments and guidance on insurance coverage for newborns, with breastfeeding support resources.
• Telehealth Appointments Virtual medical consultations allowing patients to receive pediatric care remotely via video communication, primarily for sick patients.
• Behavior Clinic Behavioral analysis and clinical testing services for children with developmental or behavioral concerns, including ADD/ADHD evaluation.
• School Physicals and Screenings Health screenings and physical examinations required for school enrollment and sports participation, including developmental screenings.
• Vaccination Services Immunization services with information on vaccine schedules and safety, offering seasonal flu shot clinics with self-pay flu shots at $14.85.
• Flu Shot Clinic Seasonal Saturday flu vaccination clinics offering self-pay flu shots at $14.85 during flu season.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• MHMR of Tarrant County - ECI of North Central TexascoreStrategic or Co-development PartnerReferral partnership for Early Childhood Intervention services for children birth to age 3 with developmental delays or disabilities. Located at 3840 Hulen Street, Suite 602, Fort Worth, TX 76107. Phone: (888) 754-0524.
• Joy Therapy ServicesminorStrategic or Co-development PartnerPrivate therapy services provider offering speech, physical, and occupational therapy for children with special needs.
• Therapy 2000minorStrategic or Co-development PartnerPrivate therapy services provider for children with special needs including speech, physical, and occupational therapy.
• La Leche LeagueminorStrategic or Co-development PartnerBreastfeeding support resources and education, referenced as a trusted resource for breastfeeding mothers.
• American Academy of PediatricscoreOthersDr. Nuby is a Fellow of the American Academy of Pediatrics (FAAP), indicating professional certification and adherence to pediatric standards.
• Texas Health and Human Services CommissioncoreOthersState agency providing Early Childhood Intervention services and Texas Medicaid programs that Nuby Pediatrics connects families with.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Children's Health (Children's Medical Center Dallas): Large pediatric health system in Dallas operating specialty and primary care pediatric services across North Texas. Comparable as a broader pediatric care incumbent in the same DFW market, though its scope extends well beyond primary care into tertiary specialty services.
• PM Pediatrics: Largest pediatric urgent care provider in the US with sites across multiple states offering evening/weekend sick care. Comparable as a pediatric provider competing for the same sick-visit demand that Nuby serves with its after-hours slots, but at vastly greater scale.
• Pediatric Associates: One of the largest independent pediatric primary care groups in the US, with dozens of locations across multiple states. Comparable as a scaled, multi-site pediatric primary care provider, though geographically distinct (Florida-heavy) and far larger in scope than Nuby.

Emerging players

• Blueberry Pediatrics: Subscription-based pediatric telehealth and in-home care platform. Comparable as a provider offering pediatric primary care via telehealth consultations — overlapping with Nuby's telemedicine service line, though delivered nationally rather than locally.

Direct peers

• Cook Children's Pediatrics: Fort Worth-based pediatric primary care network affiliated with the Cook Children's Health Care System, operating multiple pediatric offices across North Texas including suburbs near Denton. Highly comparable as a multi-site pediatric primary care provider serving the same DFW region.
• Texas Children's Pediatrics: Pediatric primary care arm of Texas Children's Hospital operating community pediatric practices across the Greater Houston and Austin areas. Directly comparable as a multi-site pediatric practice group offering well/sick visits, newborn care, and vaccinations.
• Blue Fish Pediatrics: Multi-physician independent pediatric group based in Houston, Texas with multiple office locations. Closely comparable as a family-oriented, multi-site Texas pediatric practice offering well/sick visits, behavioral health, and newborn care.
• Little Spurs Pediatric Urgent Care: San Antonio-headquartered pediatric urgent care chain with multiple Texas locations offering walk-in sick care, vaccinations, and telehealth. Comparable as a Texas-based pediatric care provider with extended-hours and sick-visit offerings overlapping Nuby's after-hours sick slots.
• PediaPlex: Southlake/DFW-based pediatric therapy provider offering speech, occupational, and ABA therapy for children with autism and developmental delays. Comparable as a North Texas pediatric services provider that Nuby refers special-needs patients to via its Special Needs Resources program.
• NightLight Pediatric Urgent Care: Houston-area after-hours pediatric urgent care clinic network focused on evening and weekend sick visits. Comparable as a pediatric provider monetizing extended-hours and same-day sick access — a model that overlaps with Nuby's 4:30–5:30pm sick-visit slots.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/nubypediatrics
• Xx.com/NubyPediatrics
• Facebookfacebook.com/nubypediatrics
• LinkedInlinkedin.com/company/nuby-pediatrics-pa

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nuby Pediatrics