Outbound Marketing

What Outbound Marketing does

Outbound Marketing Pvt. Ltd. is a New Delhi-based, privately held B2B representation agency specializing in sales, marketing, PR, and digital services for international luxury hotels, hospitality chains, and National Tourism Boards seeking to penetrate the Indian market. Founded in 2002 (operating per its own materials for two decades), the firm employs roughly 11-50 staff (~9 named team members) and is led by Managing Director Vasudha Sondhi and Joint Managing Director Sanjay Sondhi under family ownership, with no disclosed external institutional funding.

The company's core service portfolio comprises four pillars: Hotel Sales & Travel Representation, Destination Representation (delivered through its wholly-owned OM Tourism subsidiary for National Tourism Boards), Brand Alliances/PR/Marketing, and Digital and Social Media Marketing. Underlying capabilities are services-driven rather than technology-driven — there is no proprietary platform, app, or API; the value is built on curated B2B relationships across tier 1 and tier 2 Indian travel trade, established media ties with outlets such as Condé Nast Traveller India and GlobalSpa, and execution of roadshows, FAM trips, sales missions, and trade show participation (SATTE, OTM, IMEX, IBTM, Arabian Travel Market). The Boutique Collection is an internal sub-brand representing niche luxury boutique properties.

Revenue is generated through professional services fees — negotiated retainers and project-based engagements with enterprise clients including Jumeirah, Meliá Hotels International, Corinthia Hotels, Sun International, Indonesia Tourism, and Mauritius Tourism. Pricing is not publicly disclosed. The go-to-market is enterprise field sales complemented by event-driven engagement at industry trade shows. Geographic focus is exclusively inbound-to-India representation, though represented destinations span Southeast Asia, Middle East, Europe, and Africa.

Name

Outbound Marketing

Legal name

Outbound Marketing Pvt. Ltd.

Website

https://outboundmarketingindia.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Outbound Marketing is a New Delhi-based B2B representation agency providing sales, PR, digital marketing, and event services to international luxury hotels, hospitality chains, and National Tourism Boards seeking market presence and bookings in India.

Ownership category

akta.pro rank

Product category

Hospitality Marketing & Representation Services

NAICS

Advertising Agencies (541810), Convention and Trade Show Organizers (56192)

akta.pro primary industry

Vacation Rental Marketing & Distribution Management (OTAs/Direct Booking) (BPAJAIAK)

akta.pro secondary industries

Inbound DMCs (Full-Service Ground Handling) (THAKAEAA), Wholesale Distribution Platforms & Switches (B2B Booking Engines/Marketplaces) (THAKAJAG)

Keywords

• Luxury hotel representation
• Travel brand marketing
• Destination marketing agency
• Hospitality sales representation
• Public relations services

Headquarters

HQ city

Kalkaji

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Sales & Marketing Representation Services: The company acts as a brand representation agency, charging fees for hotel sales representation, destination marketing, PR management, digital and social media marketing, and event management services for luxury hotels, hospitality brands, and National Tourism Boards operating in the Indian market.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Outbound Marketing is a B2B luxury hotel and travel brand representation agency that represents international luxury hospitality chains and National Tourism Boards to the Indian market. It delivers hotel sales representation, destination marketing, PR and media management, digital and social media marketing, trade events, roadshows, sales missions, and familiarity (FAM) trips. The company operates as a sales and marketing representation partner on behalf of its clients, driving bookings, visibility, and trade relationships within India.

Product overview

Outbound Marketing operates as a unified service portfolio centered on luxury hotel and travel brand representation in India. The core offerings include Hotel Sales & Travel Representation, Destination Representation (delivered through its OM Tourism subsidiary), Brand Alliances/PR/Marketing, and Digital and Social Media Marketing. These services work together to provide comprehensive market presence enhancement, revenue optimization, and brand visibility for hospitality clients and destination marketing organizations across the Indian market.

Differentiator

Problem solved

Functional benefit

Brands

• OM Tourism: A subsidiary of Outbound Marketing Pvt. Ltd. specializing in destination representation and marketing for National Tourism Boards in India.

Products and services

• Hotel Sales & Travel Representation Core service offering hotel sales and marketing representation in India, collaborating with global chains to boutique properties to enhance market presence and boost revenue through ROI-driven strategies. Targeted at international luxury hotel chains and boutique properties seeking in-market representation.
• OM Tourism (Destination Representation) A subsidiary of Outbound Marketing Pvt. Ltd. specializing in destination representation and marketing for National Tourism Boards, promoting destinations within the Indian market with in-depth source market knowledge and B2B network extension. Targeted at international National Tourism Boards and destination marketing organizations.
• Destination Representation Represents destinations to travel agents, tour operators, and consumers to increase awareness and visitation, including market research and customized marketing campaigns. Targeted at international destinations and tourism boards seeking increased inbound demand from India.
• Brand Alliances, PR and Marketing Multi-dimensional brand visibility enhancement through media relations, featured articles, press releases, digital marketing, social media management, trade shows, and event management. Targeted at luxury hotels, destinations, and lifestyle brands seeking PR amplification and brand visibility in India.
• Digital and Social Media Marketing Digital and social media marketing services tailored for National Tourism Boards and Global Hospitality Companies in India, including social media management, content creation, digital advertising, and influencer marketing. Targeted at international hospitality brands and tourism boards seeking digital presence in India.

Quantifiable outcome

• Partnership with CWW spanning over 15 years, indicating sustained client value and retention.
• +2 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered minor, strategic and core.

• DLF EmporiominorGTM or Marketing Partner · 14 September 2024Jumeirah served as Hospitality Partner at the Treasury of Trousseau event hosted by DLF Emporio in New Delhi, a luxury fashion and lifestyle event targeting HNIs and wedding clientele.
• Meet 360 (represented by Stephania Abela Tickle)minorStrategic or Co-development Partner · 8 June 2024Corinthia Hotels partnered with Meet 360 for ground handling and cultural enrichment services during hosted buyer trips to Malta, ensuring seamless experiences for IMEX Frankfurt hosted buyers.
• Vietnam AirlinesstrategicStrategic or Co-development Partner · 20 May 2024Meliá Hotels International (a key client of Outbound Marketing) signed an MOU with Vietnam Airlines. The partnership offers Indian travelers seamless travel experiences, with Vietnam Airlines business class passengers enjoying exclusive offers at Gran Melia Nha Trang in Vietnam.
• CWW (Connect Worldwide)coreGTM or Marketing PartnerLong-standing strategic partnership spanning over 15 years with CWW, a leading international integrated sales and marketing company in the travel industry. CWW specializes in revenue and visitation development, helping travel companies connect with international consumers and companies.
• Sun InternationalcoreGTM or Marketing PartnerSun International, operator of The SunLux Collection, has maintained a long-standing representation relationship with Outbound Marketing in India. Sherene Allaman, VP International Sales & Marketing, has publicly endorsed the partnership citing professionalism, passion, and consistent results over years.
• OM Tourism (subsidiary)coreOthersOM Tourism is a subsidiary of Outbound Marketing Pvt. Ltd., specializing in destination representation and marketing for National Tourism Boards, providing in-depth source market expertise and B2B network extension in India.
• The Boutique Collection (by Outbound Marketing)coreOthersThe Boutique Collection is a brand under Outbound Marketing that represents a curated selection of luxury boutique properties such as Bhutan Soul, providing focused representation and marketing for niche luxury hospitality offerings.
• Indigo AirlinesminorGTM or Marketing PartnerIndigo Airlines collaborated with Meliá Hotels International and Outbound Marketing to organize a corporate familiarization trip to Jakarta, showcasing Gran Melia Jakarta to Indian corporate travelers.
• Condé Nast Traveller IndiaminorGTM or Marketing PartnerMedia partner and editorial collaborator providing coverage and credibility through editorial content featuring represented brands and destinations.
• GlobalSpa India & Middle EastminorGTM or Marketing PartnerPR collaborator and media partner for celebrity associations and wellness-focused brand initiatives in the luxury hospitality and spa sector.
• Scoot AirlinesminorGTM or Marketing PartnerAirline partner for Visit Indonesia Tourism Office FAM trips and promotional events in India, facilitating travel for travel agents and media on familiarization programs to Indonesia.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Le Passage to India: India-based luxury travel representation and destination management company with a comparable focus on inbound representation, MICE, and luxury hotel partnerships. Operates in the same niche and geography as Outbound Marketing.
• Tamarind Global: India-headquartered luxury destination management and inbound travel representation company serving high-end leisure, MICE, and wedding clientele. Comparable to Outbound Marketing's destination representation and luxury hospitality focus in the Indian market.
• TRN Marketing (Travel Representation Network): Indian travel marketing and representation firm providing sales and PR services to hotels and tourism boards seeking access to the Indian travel trade. Operates in the same niche as Outbound Marketing with overlapping service portfolio.
• Aviate Media: India-based travel trade representation and PR agency that represents international hotels, tourism boards, and airlines in the Indian market. Directly comparable in business model, geography, and target clients to Outbound Marketing.
• CWW (Connect Worldwide): An international travel sales and marketing representation firm. CWW is both a long-standing strategic partner of Outbound Marketing (15+ years) and the closest direct comparable — both firms act as B2B sales reps for travel brands in source markets, with overlapping client profiles and service offerings.

Broad incumbents

• Booking.com: Global OTA and hotel distribution platform that sells inventory from most major hotel chains including clients Outbound Marketing represents (Jumeirah, Meliá). Functions as both an indirect channel partner and a competitive substitute for hotel representation.
• MakeMyTrip: India's leading online travel agency (OTA) operating across flights, hotels, and holiday packages. While Outbound Marketing does not directly compete on OTA distribution, MakeMyTrip's hotel supply relationships overlap with the chain clients Outbound Marketing represents.
• Thomas Cook (India): One of India's largest integrated travel and hospitality companies offering travel agency, foreign exchange, MICE, and destination services. A broad incumbent in Indian travel whose offerings overlap with the MICE/corporate travel segment Outbound Marketing services via hotel chains.
• Yatra.com: Major Indian online travel platform offering flights, hotels, holidays, and corporate travel. While a different model, Yatra represents an established channel through which Outbound Marketing's hotel clients distribute inventory in the Indian market.

Others

• Condé Nast Traveller India: Leading Indian luxury travel media publication and editorial collaborator that provides media partnerships and editorial coverage to Outbound Marketing clients. Functions as a complementary ecosystem participant rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/omplgroup
• LinkedInlinkedin.com/company/ompl-travel
• Instagraminstagram.com/omplgroup
• Xx.com/ompl_travel

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Outbound Marketing