La Valentina Design

What La Valentina Design does

La Valentina Design is a Bogotá-based creative branding consultancy founded in January 2015 by Valentina Giraldo, operating as a single legal entity (LA VALENTINA S.A.S.) with a regional hub in Mexico City. The company provides integrated branding services across three practice areas: Branding (brand diagnosis and research, brand DNA definition, visual identity, verbal identity, naming); Art Direction and Photography (advertising and product photography, video production, art direction, and production management); and Brand Communication (content creation, communication strategy, and brand campaigns). Since founding, La Valentina has created over 200 brands from scratch and worked with over 500 brands across all service lines, serving clients in 15 countries including Mexico, the USA, Chile, Ecuador, Bolivia, Spain, Panama, Australia, Costa Rica, Honduras, Dominican Republic, Guatemala, Peru, and Colombia.

The company operates a project-based professional services model with custom pricing tied to scope, complexity, and deliverables. Sales are conducted directly to clients through a meeting booking system (Calendly) and intake forms, with no resellers, distributors, or marketplace channels. International sales grew from 2% of total revenue before 2020 to 9% in 2021, 25% in 2022, and 52% in 2023, reflecting a deliberate pivot from domestic Colombian operations to a Latin American creative export business anchored by founder presence in Mexico. The team is organized into five functional departments under a distinctive animal-themed internal brand (Equipo Animal): Administration (The Sun), Art Direction and Photography (The Sky), Branding (The Jungle), Brand Communication (The Sea), and Strategy and Planning (The Moon), with country management for Colombia handled by Sebastián Zuluaga and the CEO role held by Valentina Giraldo.

La Valentina's client base spans enterprise, SMB, startup, and nonprofit segments across diverse verticals including food and beverage (Juan Valdez, The Daily Date, Nia, Losh, Beiked, Amalfitana), beauty (Hydrafacial Colombia), music and entertainment (DEMBOW/Maluma, Beat Hub, Ondas Festival), art and culture (Fernando Botero legacy), wellness (Studio Arenna, Base by Ren Gmz), sustainability (Myzelio), pet food (Mi Gato Cata), HR technology (Jobinplanet), events (Colombia Tech Week), spirits (Grival), and hospitality (Ancalá). The company is bootstrapped and founder-owned with no disclosed institutional investors, external funding rounds, or parent company; legal entity is LA VALENTINA S.A.S. (Colombia, NIT 900983767-2). There is no proprietary software platform: the technology stack consists of standard creative production tools, and the company's value proposition is grounded in human creative talent and integrated service delivery rather than technology infrastructure.

Name

La Valentina Design

Legal name

LA VALENTINA S.A.S.

Website

https://lavalentinadesign.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

La Valentina Design is a Colombian branding consultancy founded in 2015 that delivers integrated branding, art direction, photography, and brand communication services to enterprise and SME clients across Latin America, the USA, and Europe from Bogotá and Mexico City.

Ownership category

akta.pro rank

Product category

Branding and Creative Services

NAICS

Graphic Design Services (541430), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro industry

PRIMARYBPAFAEAC

Visual Identity & Brand Design Systems

Business & Public Services/Marketing, Advertising & PR Services/Brand Strategy & Creative Services

Keywords

• Branding services
• Brand identity design
• Visual identity
• Brand communication
• Creative agency

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Branding services: Comprehensive branding engagements including brand diagnosis and research, brand DNA definition, visual identity development, verbal identity and naming. These are project-based professional services.
2. Art direction and photography services: Photography and video production services including content photography, product photography, video production, art direction, and production management. Project-based engagements.
3. Brand communication services: Ongoing or campaign-based brand communication services including content creation, communication strategy, and brand campaigns. These may be project or retainer-based.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

La Valentina Design is a branding consultancy and creative studio that provides professional branding services (brand diagnosis, brand DNA, visual identity, verbal identity, naming), art direction and photography (content photography, product photography, video production, art direction, production management), and brand communication services (content creation, communication strategy, brand campaigns). The company sells these as project-based and retainer engagements directly to brands across Latin America, the USA, and Europe.

Product overview

La Valentina Design is a creative branding consulting studio that operates as a unified service offering across three core practice areas: Branding (including diagnosis, brand DNA, visual identity, verbal identity, and naming), Art Direction and Photography (covering advertisement photography, product photography, video, art direction, and production), and Brand Communication (encompassing content creation, communication strategy, and brand campaigns). The company has created over 200 brands from scratch since 2015 and worked with more than 500 brands across all service lines, operating from Colombia with expansion into Mexico, serving clients across 10+ countries including the USA, Spain, Chile, Peru, Dominican Republic, Guatemala, Mexico, Australia, Costa Rica, Honduras, Panama, and Colombia.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Services Comprehensive branding solutions including brand diagnosis and research, brand DNA definition, visual identity development, verbal identity and naming, and tagline creation to position brands distinctly in the market. Delivered as project-based engagements for brands seeking to build, redefine, or strengthen their identity.
• Art Direction and Photography Photography and video production services including content photography, product photography, video production, art direction, and production management to capture brand essence. Covers advertisement photography, product photography across industries, and audiovisual production for various communication channels.
• Brand Communication Brand communication services including content creation for social media, communication strategy development, and brand campaign creation to ensure consistent messaging across all touchpoints. Includes development of brand pillars, positioning narratives, and modular campaign concepts for multi-market execution.

Quantifiable outcome

• 200+ brands created from scratch and 500+ worked with across all business lines since 2015
• +2 more outcomes

Named customers21 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• FoodologyminorOthersDEMBOW, Maluma's urban food brand created in collaboration with La Valentina Design, joined the Foodology family. La Valentina handled the full branding for this project.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Archer Troy: Archer Troy is a Mexico-based creative agency that has expanded into Colombia, offering branding, advertising, and content services to regional and global clients. Its Mexican-Colombian footprint and similar mid-market enterprise positioning make it one of the closest geographic and capability peers.
• Lápiz: Lápiz is a Hispanic-focused creative agency with US and LATAM operations specializing in branding and advertising for brands targeting Spanish-speaking audiences. Its cultural fluency across Hispanic markets overlaps directly with La Valentina's Colombia-Mexico-USA positioning.
• Pereira O'Dell: Pereira O'Dell is a global creative agency with offices in São Paulo, Mexico City, and San Francisco, offering integrated brand, advertising, and content work. It is one of the most established LATAM-rooted creative shops competing for the same multi-market brand assignments La Valentina targets (e.g., Juan Valdez-style regional campaigns).
• Notable: Notable is a Mexican creative agency known for branding, integrated campaigns, and award-winning design work for consumer brands. It competes for similar enterprise and challenger-brand accounts in the same Mexican and broader LATAM creative market La Valentina serves from its Mexico City regional hub.
• David The Agency: David The Agency operates a Bogotá office as part of the WPP-affiliated David network and is known for branding, creative campaigns, and integrated work for major consumer brands. It is a directly competing Bogotá-based creative shop with comparable enterprise clientele.

Broad incumbents

• Interbrand: Interbrand is a global brand consultancy specializing in brand strategy, naming, identity design, and verbal identity — the same core offerings La Valentina delivers but with global scale and significantly broader enterprise reach. It represents the upscale brand-consulting incumbent La Valentina would compete against for large multi-market branding mandates.
• DDB Colombia: DDB Colombia is part of the DDB Worldwide creative network, offering advertising, brand strategy, and integrated communications to enterprise clients across LATAM. It is a network incumbent competing for the same Colombian and regional enterprise accounts.
• MullenLowe SSP3: MullenLowe SSP3 is the Colombia-based operation of the MullenLowe global creative network, offering full-service advertising and branding to enterprise clients in the Andean region. It competes for the same enterprise branding and communication budgets as La Valentina but with significantly larger network resources.
• Leo Burnett Colombia: Leo Burnett Colombia is part of Publicis Groupe's Leo Burnett network, offering brand strategy and creative advertising for major regional and global brands. It competes with La Valentina for enterprise brand assignments in Colombia and across LATAM.
• Ogilvy Colombia: Ogilvy Colombia is part of WPP's Ogilvy network, providing brand strategy, advertising, and integrated communications for global and regional enterprise clients. It represents a large-network incumbent in the same Colombian market and overlap on enterprise branding RFPs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lavalentinadesign
• Instagraminstagram.com/lavalentinadesign
• TikTokvm.tiktok.com/ZMLYEHvSC
• Xx.com/lavalentinad
• Facebookfacebook.com/lavalentinadesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Valentina Design