Cornejo Orthodontics
Cornejo Orthodontics is a private orthodontic practice serving children, teens, and adults across Central Florida. It operates 15 office locations offering Invisalign, clear braces, and metal braces as part of the Dietrich & Kelso Orthodontics group.
- Company typePrivate
- Founded2002
- HeadquartersWinter Park, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Cornejo Orthodontics does
Cornejo Orthodontics is a private orthodontic practice operating as part of the Dietrich & Kelso Orthodontics group (branded DKO Smiles) across Central Florida. Founded by Dr. Stephanie Arrouet Cornejo, an orthodontic specialist with 25+ years of clinical experience, the practice provides teeth-straightening treatments — Invisalign clear aligners, ceramic clear braces, and traditional metal braces — to children, teens, and adults. Diagnostic services include digital scanning and X-ray imaging used to capture detailed views of patient dentition for treatment planning.
The practice runs a direct-to-consumer, consultation-led model: new patients receive a free initial consultation where a personalized treatment plan is developed, followed by recurring appointments over a multi-month treatment course. The platform is supported by flexible financing and payment plans. Patient acquisition relies on community reputation, word-of-mouth referrals, published testimonials, and blog content marketing — no digital distribution or e-commerce channels are used.
The practice operates 15 physical office locations spanning Lakeland (South and North), Winter Haven, Bartow, Brandon, Riverview, Palm Harbor, Trinity, Town 'n' Country/Westchase, South Tampa, Wesley Chapel, Spring Hill, Dunedin, and Clearwater, giving it dense geographic coverage across the Tampa Bay region. The group is 100% privately owned, family/veteran operated, and has been in business for over 40 years. No revenue, funding, or M&A activity is disclosed in the available data.
Cornejo Orthodontics firmographics
Firmographics- Name
- Cornejo Orthodontics
- Legal name
- Cornejo Orthodontics
- Website
- https://cornejoorthodontics.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Cornejo Orthodontics is a private orthodontic practice serving children, teens, and adults across Central Florida. It operates 15 office locations offering Invisalign, clear braces, and metal braces as part of the Dietrich & Kelso Orthodontics group.
- Ownership category
- akta.pro rank
Cornejo Orthodontics industry classification
Industry- Product category
- Orthodontic Services
- NAICS
- Offices of Dentists (621210)
- akta.pro industry
- Comprehensive Orthodontic ClinicsOrthodontic Group PracticesHealthcare & Life Sciences/Dental Care Services/Dental Service Organizations (DSOs) & Group PracticesClear Aligner OrthodonticsInterceptive/Phase I Pediatric OrthodonticsAdult Orthodontics
Keywords
Where Cornejo Orthodontics is headquartered
LocationHeadquarters
- HQ city
- Winter Park
- HQ country
- United States
- HQ region
- North America
Offices15 records
Markets served
Cornejo Orthodontics business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Orthodontic Treatment Services: Ongoing professional orthodontic services including consultations, braces (metal, clear, ceramic), and Invisalign clear aligners. Treatment typically spans months to years with recurring appointments and payment plans.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Cornejo Orthodontics product offering
Product offeringCore offering
Cornejo Orthodontics provides orthodontic treatment services — primarily Invisalign clear aligner therapy, traditional metal braces, and clear/ceramic braces — for children, teens, and adults across 15 clinic locations in Central Florida. The practice was founded in 2002 by Dr. Stephanie Arrouet Cornejo and operates as part of DKO Smiles alongside Dietrich & Kelso Orthodontics, delivering teeth-straightening and bite-correction care directly to patients.
Product overview
Cornejo Orthodontics operates as part of Dietrich & Kelso Orthodontics (DKO Smiles), offering a unified orthodontic treatment platform serving Central Florida. The practice provides three primary treatment options—invisalign (clear aligner therapy), metal braces (traditional stainless steel brackets and archwires), and clear braces (ceramic/esthetic alternatives)—alongside orthodontic care for all age groups. The product portfolio is complemented by free consultations, digital diagnostic imaging (scans and X-rays), and personalized treatment planning services, all delivered across 15 convenient Florida locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Invisalign Clear Aligner Treatment Clear aligner orthodontic treatment using Invisalign for teens and adults seeking a discreet alternative to traditional braces; delivered through in-office visits across 15 Central Florida locations.
- Metal Braces Traditional metal bracket-and-wire orthodontic treatment for children, teens, and adults needing bite correction and teeth straightening.
- Clear / Ceramic Braces Tooth-colored ceramic braces offering a less visible alternative to metal braces for patients prioritizing aesthetics during orthodontic treatment.
- Orthodontics for All Ages (Children, Teens, Adults) Comprehensive orthodontic care programs covering early/interceptive treatment for children, teen orthodontic treatment, and adult orthodontic treatment, all delivered across 15 Central Florida clinics.
- Complimentary Orthodontic Consultation Free initial consultation to evaluate orthodontic needs, discuss treatment options (Invisalign, metal, or clear braces), and review financing options for prospective patients.
Companies that use Cornejo Orthodontics
Customer profileSegments2 records
Ideal customer profiles1 record
Cornejo Orthodontics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Cornejo Orthodontics partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
Cornejo Orthodontics competitors and assessment
Company assessmentEmerging players
- SmileDirectClub: Direct-to-consumer clear aligner brand that targeted the same mild/moderate orthodontic cases that traditional practices serve; represents the disruptive alternative delivery model that multi-site orthodontic groups must compete against.
Broad incumbents
- Heartland Dental: Largest US DSO with extensive multi-location footprint; comparable group-practice scale and private-equity-backed structure, with orthodontic services offered alongside general dentistry.
- Aspen Dental: Large DSO with hundreds of locations offering orthodontic services among broader dental offerings; comparable multi-site clinic model and patient acquisition approach, though orthodontics is one service line within a wider portfolio.
- Western Dental & Orthodontics: Large multi-location dental services organization offering orthodontic services alongside general dentistry; comparable scale and multi-site delivery model, though orthodontics is part of a broader dental portfolio.
- Great Expressions Dental Centers: Multi-location dental services organization with orthodontic offerings; comparable regional multi-site model and patient acquisition strategy across the Southeastern US.
Direct peers
- Smile Doctors: Largest orthodontic-focused DSO in the US with hundreds of locations; directly comparable multi-site orthodontic group practice serving similar patient segments (children, teens, adults) with Invisalign, clear, and metal braces offerings.
- Image Orthodontics: Multi-location orthodontic group practice offering braces and clear aligners; comparable private-equity-backed orthodontic platform with similar operating model and patient demographic focus.
Others
- Align Technology (Invisalign maker): Manufacturer of the Invisalign clear aligner system that Cornejo Orthodontics offers as a core product; comparable as a critical supplier/ecosystem partner whose technology underpins the practice's clear-aligner revenue stream.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Cornejo Orthodontics social profiles
Digital presenceCornejo Orthodontics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cornejo Orthodontics leadership team
Management profileNumber of profiles
Profiles1 record
Cornejo Orthodontics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cornejo Orthodontics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cornejo Orthodontics
What does Cornejo Orthodontics do?
Cornejo Orthodontics provides orthodontic treatment services — primarily Invisalign clear aligner therapy, traditional metal braces, and clear/ceramic braces — for children, teens, and adults across 15 clinic locations in Central Florida. The practice was founded in 2002 by Dr. Stephanie Arrouet Cornejo and operates as part of DKO Smiles alongside Dietrich & Kelso Orthodontics, delivering teeth-straightening and bite-correction care directly to patients.
Is Cornejo Orthodontics a public or private company?
Cornejo Orthodontics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cornejo Orthodontics founded?
Cornejo Orthodontics was founded in 2002. It employs 1 to 10 people.
Where is Cornejo Orthodontics based?
Cornejo Orthodontics is headquartered in Winter Park, United States, in the North America region.
How does Cornejo Orthodontics make money?
One revenue line is on record: orthodontic Treatment Services.
Who are Cornejo Orthodontics's main competitors?
SmileDirectClub is listed as an emerging player. Broad incumbents are Heartland Dental, Aspen Dental, Western Dental & Orthodontics and Great Expressions Dental Centers. Direct peers are Smile Doctors and Image Orthodontics. Align Technology (Invisalign maker) is listed as an others.
Does Cornejo Orthodontics have an API?
No public API is recorded for Cornejo Orthodontics.
What industry is Cornejo Orthodontics in?
Cornejo Orthodontics's product category is Orthodontic Services. Its primary akta.pro industry code is HLABABAA, Comprehensive Orthodontic Clinics, with a secondary code of HLABAKAC, Orthodontic Group Practices. Its NAICS code is 621210.