My State Limited
MyState Limited is an Australian regional bank headquartered in Hobart providing retail banking, business banking, wealth, agribusiness, equipment finance (SelfCo), and insurance services across Tasmania and the mainland post-Auswide merger.
- Company typePublic
- Founded2009
- HeadquartersHobart, Australia
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What My State Limited does
MyState Limited is an Australian banking and financial services group headquartered in Hobart, Tasmania, that provides retail banking, business banking, wealth management, estate planning, agribusiness finance, and insurance services to consumers and small-to-medium enterprises. Following the transformational merger with Auswide completed in 2025, the group operates under a single APRA banking license (restored in December 2025) and now has an expanded mainland Australian footprint beyond its Tasmanian stronghold.
The group's core revenue engine is its lending and deposit franchise, augmented by SelfCo, a higher-margin equipment finance business unit that management has explicitly identified as a key growth driver. The merger delivered AUD 10.4 million of annualized run-rate synergies and contributed to underlying NPAT growth of 18.4% in H1 FY2026 to AUD 28.2 million. The company has guided FY2026 EPS of AUD 0.24 rising to AUD 0.30 in FY2027, with the interim dividend increased to AUD 0.12 per share fully franked from AUD 0.105.
The business makes money primarily through net interest margin on its loan book, supplemented by fee and commission income from wealth, insurance and equipment finance activities. Customer acquisition is driven by a regional branch network and direct relationship banking, with a particular focus on agribusiness — a segment where Tasmania and regional Queensland have meaningful exposure. The company is publicly traded (dividend-paying, EPS-guided), employs 251–500 staff, and was founded in 2009.
My State Limited firmographics
Firmographics- Name
- My State Limited
- Legal name
- MyState Limited
- Website
- https://mystatelimited.com.au
- Company type
- Public
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- MyState Limited is an Australian regional bank headquartered in Hobart providing retail banking, business banking, wealth, agribusiness, equipment finance (SelfCo), and insurance services across Tasmania and the mainland post-Auswide merger.
- Ownership category
- akta.pro rank
My State Limited industry classification
Industry- Product category
- Retail Banking
- NAICS
- Commercial Banking (52211), Commercial Banking (522110), Portfolio Management and Investment Advice (523940)
- SIC
- National Commercial Banks (6021), State Commercial Banks (6022), Investment Advice (6282)
- akta.pro primary industry
- Private Banking Advisory & Discretionary Portfolio Management (FSABADAD)
- akta.pro secondary industry
- Agricultural & Rural Microfinance (FSAKAGAG)
Keywords
Where My State Limited is headquartered
LocationHeadquarters
- HQ city
- Hobart
- HQ country
- Australia
- HQ region
- Oceania
Markets served
My State Limited business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
My State Limited product offering
Product offeringCore offering
MyState Limited is an Australian banking and financial services group that provides retail banking, business banking, agribusiness lending, equipment finance (SelfCo), estate planning, wealth management, and insurance products to consumers, businesses, and rural customers. Following its merger with Auswide, the group operates under a single Australian banking license, offering integrated deposit, transaction, lending, equipment finance, advisory, and insurance solutions across its Australian footprint.
Product overview
MyState Limited is a banking and financial services company that operates as a unified platform offering equipment finance and banking services. The company's core products include SelfCo, its higher-margin equipment finance business, which has been highlighted as a key driver of continued growth momentum. Following the completion of its transformational merger with Auswide, the group returned to a single banking license in December 2025, consolidating its operations under one unified banking platform.
Differentiator
Problem solved
Functional benefit
Brands
- SelfCo: Company's equipment finance business segment, described as having higher-margin operations and continued growth momentum.
Products and services
- SelfCo Equipment Finance Higher-margin equipment finance business unit that provides equipment financing solutions to customers seeking capital for equipment acquisition; positioned as a key growth driver within MyState Limited's financial services portfolio.
- Retail Banking Services Banking products and services for individual Australian consumers, including deposits, transaction accounts, personal lending, and related retail banking offerings delivered under MyState Limited's single banking license following the Auswide merger.
- Business Banking Services Banking products and services for business customers, including business transaction accounts, lending, and treasury services delivered through MyState Limited's single Australian banking license.
- Wealth Management and Estate Planning Wealth advisory and estate planning services offered to customers alongside MyState Limited's banking products, providing financial advice, investment, and succession planning solutions.
- Agribusiness Banking Specialised banking services for Australian agribusiness customers, providing agricultural lending, deposits, and transaction banking solutions to rural and farming businesses.
- Insurance Services Insurance products distributed to MyState Limited's banking and financial services customers, offered alongside the group's deposit, lending, wealth, and agribusiness offerings.
Quantifiable outcome
- Underlying NPAT growth of 18.4%
- +1 more outcomes
Companies that use My State Limited
Customer profileSegments1 record
Ideal customer profiles2 records
My State Limited technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
My State Limited partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights4 records
My State Limited competitors and assessment
Company assessmentBroad incumbents
- AMP Limited: Australia's largest retail wealth manager offering banking, superannuation, and financial advice. Comparable to MyState's wealth management and retail financial services segments, providing an incumbent benchmark for the platform.
- Macquarie Group: Major Australian financial services group with banking, wealth management, and asset finance operations. Comparable across MyState's wealth management and equipment finance adjacencies, though at vastly larger scale.
- Suncorp Group: Large Australian banking and insurance group with regional retail banking and general insurance operations. Comparable on the diversified banking-plus-insurance platform MyState also operates, though at significantly larger scale.
Direct peers
- Bendigo and Adelaide Bank: Australia's largest regional bank, similarly focused on business banking, retail banking, and agribusiness lending. Closest scale and business-model comparable to MyState's combined banking, equipment finance, and agribusiness platform.
- Heritage Bank: Australian mutual/customer-owned bank offering retail banking, lending, and wealth products to a regional customer base. Comparable to MyState's mutual heritage and community banking focus.
- Bank of Queensland: Australian regional bank competing in similar retail and SME banking segments with owner-manager branch model. Comparable in scale, customer focus, and geographic footprint diversification strategy to MyState.
- Insignia Financial (formerly IOOF): Australian wealth and advice platform offering investment, superannuation, and estate planning services. Directly comparable to MyState's wealth management and estate planning business line.
- People's Choice Credit Union: Australian customer-owned banking institution providing retail and business banking, lending, and wealth services. Directly comparable mutual/community banking model serving similar regional and consumer segments.
Emerging players
- Tyro Payments: Australian banking and fintech group providing business banking, lending, and merchant services to SMEs. Comparable business customer focus and product overlap with MyState's commercial and equipment finance offerings.
- Judo Bank: Australian challenger bank focused on SME and equipment finance lending. Closely comparable to MyState's higher-margin SelfCo equipment finance business, and a relevant emerging competitor in MyState's specialty lending niche.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
My State Limited financial estimates
Financial estimateRevenue estimate
Valuation estimate
My State Limited leadership team
Management profileNumber of profiles
Profiles1 record
My State Limited funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
My State Limited M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about My State Limited
What does My State Limited do?
MyState Limited is an Australian banking and financial services group that provides retail banking, business banking, agribusiness lending, equipment finance (SelfCo), estate planning, wealth management, and insurance products to consumers, businesses, and rural customers. Following its merger with Auswide, the group operates under a single Australian banking license, offering integrated deposit, transaction, lending, equipment finance, advisory, and insurance solutions across its Australian footprint.
Is My State Limited a public or private company?
My State Limited is a public company. It is classified as public and is currently operating.
When was My State Limited founded?
My State Limited was founded in 2009. It employs 251 to 500 people.
Where is My State Limited based?
My State Limited is headquartered in Hobart, Australia, in the Oceania region.
Who are My State Limited's main competitors?
Broad incumbents on record are AMP Limited, Macquarie Group and Suncorp Group. Direct peers are Bendigo and Adelaide Bank, Heritage Bank, Bank of Queensland, Insignia Financial (formerly IOOF) and People's Choice Credit Union. Emerging players are Tyro Payments and Judo Bank.
Does My State Limited have an API?
No public API is recorded for My State Limited.
What industry is My State Limited in?
My State Limited's product category is Retail Banking. Its primary akta.pro industry code is FSABADAD, Private Banking Advisory & Discretionary Portfolio Management, with a secondary code of FSAKAGAG, Agricultural & Rural Microfinance. Its NAICS code is 52211 and its SIC code is 6021.