CMD
- Company typePrivate
- Founded1979
- HeadquartersPortland, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
CMD firmographics
Firmographics- Name
- CMD
- Legal name
- Creative Media Development
- Website
- https://cmdagency.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
CMD industry classification
Industry- Product category
- B2B Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Management Services (8741)
- akta.pro primary industry
- B2B/ABM Creative Agencies (MPAAAAAI)
- akta.pro secondary industries
- Technology & B2B PR (MPAAADAC), Consent, Preference & Privacy Management (CMP) (BPAFAFAL)
Keywords
Where CMD is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CMD business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Marketing Agency Services: CMD generates revenue through providing integrated B2B marketing services including strategy, digital marketing, demand generation, content marketing, creative campaigns, and media services to enterprise and mid-market clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom agency engagement pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
CMD product offering
Product offeringCore offering
CMD (also known as CMD Agency or Creative Media Development) is an integrated B2B marketing agency with more than 45 years of operating history. The firm provides strategy and analytics, digital and marketing technology, demand generation, content marketing and thought leadership, creative and campaigns, and media, social and search marketing services to enterprise and mid-market B2B brands across technology, industrial, and financial sectors.
Product overview
CMD is an integrated B2B marketing agency offering six interconnected service capabilities: Strategy & Analytics, Digital & Marketing Technology, Demand Generation, Content Marketing & Thought Leadership, Creative & Campaigns, and Media/Social/Search Marketing. The agency operates as a unified service portfolio rather than a software product, where each capability complements the others to drive demand, sharpen brand, prove impact, and deliver measurable business results for B2B clients across the full buyer journey.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategy & Analytics Marketing strategy consulting and analytics services that translate data, market intelligence, and customer insights into actionable growth plans for B2B brands.
- Digital & Marketing Technology Marketing technology services covering martech stack design, implementation, and integration across platforms such as Marketo, HubSpot, Oracle Eloqua, and Salesforce, including AI-powered personalization.
- Demand Generation Programs designed to drive qualified leads, pipeline acceleration, and measurable revenue outcomes for B2B brands through integrated multi-channel campaigns.
- Content Marketing & Thought Leadership Editorial planning, long-form content production, and thought leadership content development that positions B2B brands as category authorities.
- Creative & Campaigns Full-service creative development and campaign execution spanning concepting, design, video, and production for integrated B2B marketing campaigns.
- Media, Social & Search Marketing Paid media, paid social, and search marketing services that buy, optimize, and report on media placements across digital channels for B2B advertisers.
Quantifiable outcome
- Intel achieved $240M+ in incremental solution sales during Olympic events
- +4 more outcomes
Companies that use CMD
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles1 record
CMD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
CMD partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- IntelcoreCMD has been a key Intel partner for Olympic campaigns since 2020, including the 2020, 2022, and 2024 Olympic Games. The partnership involves sales enablement, content creation, and campaign development for Intel's Olympic technology showcases. CMD developed 50+ assets including video, sales presentations, eBooks, and business briefs for the Paris 2024 Olympics.
- IntelcoreCMD collaborates with Intel's Digital Experience team on content strategy, SEO, and website optimization. The partnership focuses on improving page design, search ranking, traffic, and user experience while creating powerful new content. CMD-authored content received 25x more visits than the site average.
- MicrosoftcoreCMD works with Microsoft on multiple initiatives including Project Connect community platform for Dynamics 365 and Power Platform developers, Microsoft 365 Copilot SMB marketing campaign, and Intel-Microsoft AI PC co-marketing campaigns.
- ASUSminorCMD partnered with ASUS on the ZenBook 'Make Waves' digital marketing campaign, combining product marketing with social impact through Water.org partnership.
- Water.orgminorWater.org partnered with ASUS and CMD for the 'Make Waves' campaign where each ZenBook purchase provides 10 years of safe water access to people in need.
- Mercedes-AMG Petronas Formula 1minorCMD supported Fastly's partnership announcement with the Mercedes-AMG Petronas Formula 1 team, developing strategic approach, brand messaging, and creative for the campaign targeting tech decision-makers.
- Daimler (Freightliner Parent)minorCMD collaborated with Freightliner and parent company Daimler on the SuperTruck program website and integrated campaign for the U.S. Department of Energy's efficiency challenge.
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
CMD competitors and assessment
Company assessmentDirect peers
- Stein IAS: Long-standing B2B marketing agency now part of Deloitte Digital. Closely comparable to CMD in serving enterprise B2B brands across technology, healthcare, and industrial sectors with integrated strategy, creative, content, and demand-gen services.
- gyro (Dentsu B2B): Dentsu's global B2B creative and media agency, headquartered in New York. Directly comparable to CMD as a full-service B2B agency serving enterprise technology and industrial clients with integrated strategy, creative, and media capabilities.
- Doremus (Omnicom): Omnicom's B2B-focused agency with deep enterprise technology and industrial client base. Highly comparable to CMD's mix of strategy, brand, and demand-generation work for Fortune-tier B2B clients.
- PJA Advertising + Marketing: Mid-sized B2B tech marketing agency with similar positioning to CMD — integrated strategy, demand generation, and creative for enterprise technology and healthcare clients.
- BBN B2B (BBDO B2B): Omnicom BBDO's B2B brand. Direct competitor to CMD across B2B brand strategy, creative campaigns, and content programs for technology and industrial enterprise clients.
- The Marketing Arm (Omnicom): Omnicom's B2B engagement and experiential marketing agency. Comparable to CMD's creative-and-campaigns practice and its work on event-driven programs for enterprise clients like Freightliner and Microsoft.
Emerging players
- Huge: Digital experience agency with growing B2B and enterprise technology practice. Comparable to CMD on digital/marketing technology engagements and integrated campaign work, particularly for technology clients.
Broad incumbents
- Accenture Song: Accenture's experience and marketing services arm. Competes with CMD on large enterprise marketing transformations and MarTech-driven demand programs at a global scale CMD cannot match.
- Wieden+Kennedy: Portland-headquartered global creative agency and CMD's geographic neighbor. A broader incumbent that competes for some of the same enterprise creative and campaign work, though with a brand-led rather than B2B-specialist orientation.
- R/GA: Global digital and innovation agency with deep enterprise technology client work. Overlaps with CMD on digital transformation, MarTech, and integrated campaign engagements for Fortune-tier technology brands.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
CMD social profiles
Digital presenceCMD compliance and trust
Trust signalCompliance3 records
CMD financial estimates
Financial estimateRevenue estimate
Valuation estimate
CMD leadership team
Management profileNumber of profiles
CMD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CMD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CMD
What does CMD do?
CMD (also known as CMD Agency or Creative Media Development) is an integrated B2B marketing agency with more than 45 years of operating history. The firm provides strategy and analytics, digital and marketing technology, demand generation, content marketing and thought leadership, creative and campaigns, and media, social and search marketing services to enterprise and mid-market B2B brands across technology, industrial, and financial sectors.
Is CMD a public or private company?
CMD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CMD founded?
CMD was founded in 1979. It employs 51 to 100 people.
Where is CMD based?
CMD is headquartered in Portland, United States, in the North America region.
How does CMD make money?
One revenue line is on record: marketing Agency Services.
Who are CMD's main competitors?
Direct peers on record are Stein IAS, gyro (Dentsu B2B), Doremus (Omnicom), PJA Advertising + Marketing, BBN B2B (BBDO B2B) and The Marketing Arm (Omnicom). Huge is listed as an emerging player. Broad incumbents are Accenture Song, Wieden+Kennedy and R/GA.
Does CMD have an API?
No public API is recorded for CMD.
What industry is CMD in?
CMD's product category is B2B Marketing Services. Its primary akta.pro industry code is MPAAAAAI, B2B/ABM Creative Agencies, with a secondary code of MPAAADAC, Technology & B2B PR. Its NAICS code is 541810 and its SIC code is 8741.