pur natur

What pur natur does

pur natur is a German, family-owned manufacturer of premium solid and 3-layer wooden floorboards and terrace decking, founded in 1988 by Ruthard Männle and headquartered in the Black Forest (currently at Im Schwaderloch 2, 77749 Hohberg). The company produces floorboards in Douglas fir and Oak across multiple series (100-500) and wood grades (Select and Natur), plus Douglas fir terrace boards in Alpin and Kollin collections, and complementary elements including furniture wood, stairs, wall covering, and slats. Its most differentiated technical feature is a worldwide-unique GPS-based Proof of Origin system, in which the CEO personally sources trees from forests and customers can receive the exact GPS coordinates of the trees used for their floorboards, optionally CNC-engraved into the boards themselves. All products are PEFC-certified for sustainable forest management.

The business is operated as a sole proprietorship (pur natur Holzprodukte Ruthard Männle e. K.) with 11-50 employees and remains under family ownership, with Ruthard Männle as founder/owner and Steffen Männle as Managing Director. Revenue is generated primarily through one-time sales of physical floorboards and terrace boards via a hybrid go-to-market model: four regional sales representatives covering Germany and neighboring European countries, an international showroom network across 10+ countries, an e-commerce shop for samples and accessories, and telephone sales. Ancillary revenue comes from surface treatment products, repair kits, wood plugs, cutting boards, and a premium 3D visualization service priced at 980 EUR for 4 perspectives, with order-volume rebates on large projects.

The company serves architects, builders, homeowners, interior designers, parquet installers, and wood traders across 20 countries (primarily in Europe, with additional reach into Mexico, Japan, and the USA). It has completed 2,000+ projects worldwide since 1988, maintains 100% delivery reliability, holds a strong Creditreform credit rating (AAA-BBB, risk class I), and received the 2019 Iconic Awards Innovative Interior from the German Design Council. The customer base is anchored by named architectural firms such as A2 Architects, TKA Thomas Kröger Architects, Ippolito Fleitz, Steimle Architects, A04 Architects, and Leimgruber Architects.

Name

pur natur

Legal name

pur natur Holzprodukte Ruthard Männle e. K.

Website

https://purnatur.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

pur natur is a German, family-owned manufacturer of premium solid and 3-layer wooden floorboards and terrace decking in Douglas fir and Oak, serving architects, builders, and homeowners across 20 countries with a unique GPS-based Proof of Origin traceability system.

Ownership category

akta.pro rank

Product category

Wooden Flooring Manufacturing

NAICS

Veneer, Plywood, and Engineered Wood Product Manufacturing (3212), Other Wood Product Manufacturing (3219)

SIC

Lumber & Wood Products (No Furniture) (2400)

akta.pro primary industry

Wood Flooring & Wood Veneer Products (IMADADAI)

Keywords

• Wooden floorboards
• Terrace decking
• Douglas fir flooring
• Oak flooring
• Timber manufacturing

Headquarters

HQ city

Zell Am Harmersbach

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Floorboard Sales: One-time sale of solid boards or 3-layer boards in Douglas fir and Oak, available in various series (100-500). Products sold directly through sales representatives, showrooms, and online shop.
2. Terrace Board Sales: Douglas terrace boards in Alpin and Kollin collections for exterior applications.
3. Accessories and Care Products: Surface treatment products, cleaning supplies, repair kits, wood plugs, and cutting boards sold through online shop.
4. 3D Visualization Service: Premium visualization service for architects and builders showing how floors will look in their spaces. Includes 3D renderings and textures.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

pur natur manufactures and sells premium solid and 3-layer wooden floorboards made from Douglas fir and Oak, organized into 100–500 series, as well as Douglas fir terrace boards in the Alpin and Kollin collections. The portfolio is complemented by matching elements (furniture wood, stairs, wall covering, slats) and ancillary products (soaps, lyes, repair kits, wood plugs, cutting boards, briquettes), served to architects, builders, interior designers, and homeowners through regional sales reps, an online shop, and an international showroom network.

Product overview

pur natur is a German manufacturer of premium wooden floorboards and terrace boards made from Douglas fir and Oak. The company produces solid boards and 3-layer boards organized into series (100 to 500), with two wood grades (Select and Natur). Their product portfolio centers on core offerings of Douglas floorboards, Oak floorboards, and Douglas terrace boards (Alpin and Kollin collections), complemented by matching elements including furniture wood, stairs, wall coverings, and interior slats. The company also offers ancillary products including surface treatment products (soaps, oils, lyes), repair kits, wood plugs, and cutting boards. A premium 3D visualization service enables architects and builders to preview floors in their spaces before production.

Differentiator

Problem solved

Functional benefit

Products and services

• Douglas Floorboards Solid Douglas fir floorboards available as solid boards or 3-layer boards, ranging from 100 to 400 series with Select and Natur wood grades, for interior use.
• Oak Floorboards Solid Oak floorboards available as solid oak boards or 3-layer oak boards, ranging from 100 to 500 series with mixed-width board options, for interior use.
• Douglas Terrace Boards - Alpin Collection Wide Douglas fir terrace boards from the Black Forest with smooth surface and high durability, featuring a rustic Alpin look, for exterior terrace use.
• Douglas Terrace Boards - Kollin Collection Low knot Douglas fir terrace boards from the Black Forest with smooth surface and high durability, for exterior terrace use.
• Furniture Wood Solid wood products made from Douglas fir and Oak, matching the floorboard collection, for furniture-making applications.
• Stairs Stair components matching the floorboard designs, available in Douglas fir and Oak.
• Wall Covering Wall covering panels made from Douglas or Oak boards for interior design.
• Interior Slats Interior slats for walls and ceilings or as baseboards.
• 3D Visualization Service Premium 3D rendering service for architects and builders to visualize pur natur floors in their spaces before production, using professional 3D software with room designs, virtual floor placement, and matching interior styling. Priced at EUR 980 for 4 perspectives with tiered volumes.
• pur natur Repairkit Repair kit for repair and renewal of pur natur Oak or Douglas floorboards and terrace boards.

Quantifiable outcome

• 100% delivery reliability since founding in 1988
• +1 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• PEFC (Programme for the Endorsement of Forest Certification)coreOthersPEFC-certified manufacturing for all products including solid and 3-layer floorboards, furniture wood, terrace boards, and lumber. Certification supports worldwide sustainable forest management.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Moso International: Dutch-based bamboo and engineered wood flooring/terrace supplier with strong sustainability story. Competes with pur natur in the premium, eco-positioned outdoor decking and interior flooring segment across Europe.
• Bjelin: Swedish wood flooring innovator part of the Välinge group, with focus on hardened wood and large-format engineered boards. Adjacent competitor in 3-layer construction and premium engineered wood flooring.

Direct peers

• MeisterWerke: German family-owned manufacturer of premium wood flooring and panels including MeisterParkett. Competes directly with pur natur in DACH premium residential and architect channels.
• Boen: Norwegian/European manufacturer of engineered multilayer hardwood flooring with strong DACH and UK distribution. Direct competitor in 3-layer board construction and architect channel.
• mafi Naturholzböden: Austrian manufacturer of natural, oiled solid wood floorboards and terrace decks with strong sustainability and traceability positioning. Competes head-to-head in premium natural wood flooring across Europe.
• Bauwerk Parkett: Swiss manufacturer of premium solid and engineered wood parquet flooring, including wide-plank formats. Closest direct peer in DACH premium wood flooring with overlapping customer base of architects and developers.
• Junckers: Danish solid hardwood flooring manufacturer with a long history in residential and sports/contract segments. Comparable solid wood board product and European premium positioning.
• Admonter: Austrian premium manufacturer of solid wood floors, stairs and elements from sustainable forestry. Comparable product range (floorboards, stairs, wall), PEFC/FSC focus, and architect-led DACH distribution model.

Broad incumbents

• Barlinek: Polish engineered multilayer wood flooring producer with large scale and pan-European distribution. Overlaps with pur natur on 3-layer board construction but competes more on volume than premium positioning.
• Kährs Group: Swedish public-listed wood flooring giant with broad engineered wood portfolio and global distribution. Larger incumbent competing across the same architect and residential segments as pur natur.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/purnatur.de
• Instagraminstagram.com/purnatur
• Pinterestpinterest.de/purnatur
• Xx.com/purnatur_
• LinkedInlinkedin.com/company/pur-natur

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about pur natur