Just Chill

What Just Chill does

Just Chill is a Pacific Northwest consumer beverage brand that sells low-dose hemp Delta-9 THC and broad-spectrum CBD craft tonics in 12oz cans, each delivering 4mg of THC and 4mg of CBD. The product line consists of two flavors — Lemon Ginger and Rainier Cherry — plus an 8-Pack Variety bundle priced at $35. Its core technical differentiator is a proprietary nano-emulsion process that breaks cannabinoid oil down to 20-100 nanometer particles and suspends them in water, producing a 15-20 minute onset compared with 60-90 minutes for traditional edibles; every batch is third-party tested by Tentamus Labs (ISO 17025-accredited), with public Certificates of Analysis covering potency, heavy metals, pesticides, residual solvents, and microbial contaminants.

The company is operated by Nutra Pure Extraction LLC, headquartered in Portland, Oregon, with manufacturing consolidated in its own Longview, Washington facility (formulation through filling) and a returns-processing site in Tucson, Arizona. Go-to-market is primarily direct-to-consumer e-commerce via drinkjustchill.com, shipping to most US states (excluding Idaho, Kansas, Alaska, and Hawaii) with free shipping over $50 and adult signature on delivery; a wholesale and retail rollout to bottle shops, dispensaries, restaurants, bars, and grocers begins in 2026 in the Pacific Northwest, with the Mountain West and Northeast as the next planned regions. Pricing is pay-as-you-go per pack with no subscription, and primary customer segments are sober-curious / alcohol-reducing adults, cannabis-curious adults, and wellness-focused consumers seeking a low-dose, calorie-light alternative to alcohol.

The company employs 101-250 people (likely consolidated under the Nutra Pure Extraction operating entity), generates undisclosed revenue, has no disclosed institutional funding rounds, and is founder/management-controlled. Distribution is supported by content-led marketing through "The Chill Life" blog and an email newsletter offering a 10% first-order incentive.

Name

Just Chill

Legal name

Nutra Pure Extraction LLC

Website

https://drinkjustchill.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Just Chill is a Pacific Northwest hemp THC beverage brand selling two low-dose craft tonics (4mg THC + 4mg CBD per 12oz can) via nano-emulsion for 15-20 minute onset, served primarily direct-to-consumer with a wholesale retail rollout starting in the Pacific Northwest in 2026.

Ownership category

akta.pro rank

Product category

Cannabis / Hemp THC Beverages

NAICS

Medicinal and Botanical Manufacturing (325411)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Hemp-Derived Delta-8/Delta-9/THC-A Specialty Retail (Where Legal) (CRANAHAD)

akta.pro secondary industries

CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles) (CRANAHAA), CBD/Hemp Wellness & Supplements Retail (CRANAHAC), Hemp & CBD Product Wholesale Distribution (CRAOAIAG)

Keywords

• Hemp THC beverages
• Cannabis infused drinks
• CBD functional beverages
• Alcohol alternative beverages
• Low-dose THC tonics

Headquarters

HQ city

Venice

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online sales through drinkjustchill.com. Products include 4-packs, 8-packs, and variety packs shipped to most US states. Free shipping over $50.
2. Wholesale/Retail Distribution: B2B sales to bottle shops, dispensaries, restaurants, bars, and grocers. Rolling out from Pacific Northwest in 2026.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Just Chill manufactures and sells low-dose hemp THC craft tonics in two flavors (Rainier Cherry and Lemon Ginger), each 12oz can containing 4mg hemp-derived Delta-9 THC paired with 4mg broad-spectrum CBD. The beverages use nano-emulsion technology to deliver 15-20 minute onset and are sold direct-to-consumer online and via wholesale to bars, bottle shops, dispensaries, and grocers across most US states. Every batch is third-party lab tested with publicly available Certificates of Analysis.

Product overview

Just Chill is a Pacific Northwest line of hemp THC beverages offered as two distinct flavored craft tonics: Rainier Cherry and Lemon Ginger. Each 12oz can delivers 4mg of hemp-derived Delta-9 THC paired with 4mg of broad-spectrum CBD, formulated with nano-emulsion technology for 15-20 minute onset. The products are available individually (single cans, 4-packs) or as an 8-Pack Variety combining both flavors. The portfolio is rounded out by the 8-Pack Variety pack for first-timers wanting to sample both expressions.

Differentiator

Problem solved

Functional benefit

Products and services

• Rainier Cherry Hemp THC Tonic A hemp-powered Pacific Northwest craft tonic with 4mg hemp-derived Delta-9 THC and 4mg broad-spectrum CBD per 12oz can, flavored with naturally sweet, slightly tart Rainier cherry. Uses nano-emulsion technology for 15-20 minute onset. Zero alcohol, approximately 30 calories per can. Designed for adult consumers seeking a low-dose evening unwind or social drinking alternative.
• Lemon Ginger Hemp THC Tonic A zesty hemp-powered craft tonic with 4mg hemp-derived Delta-9 THC and 4mg broad-spectrum CBD per 12oz can, combining sharp lemon with warm ginger. Uses nano-emulsion technology for 15-20 minute onset. Zero alcohol, 40 calories per can. Built for the front end of an evening, for adult consumers seeking a controlled, low-dose THC beverage.
• 8-Pack Variety (4 Lemon Ginger + 4 Rainier Cherry) A bundled sampler pack containing 4 cans of Lemon Ginger and 4 cans of Rainier Cherry. Each 12oz can contains 4mg THC and 4mg CBD. Priced at $35 (~$4.38/can). Designed for first-time buyers and consumers wanting to try both flavor expressions before committing to a single SKU.

Quantifiable outcome

• Onset in 15-20 minutes vs 60-90 minutes for traditional edibles
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Tentamus LabscoreTechnology or IntegrationISO 17025-accredited independent third-party testing laboratory. Tests every batch of Just Chill for cannabinoid potency, heavy metals, pesticides, residual solvents, and microbial contaminants. Paid per test rather than per pass, ensuring unbiased results. COAs publicly available.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• House of Saka: House of Saka produces premium cannabis-infused sparkling beverages using nano-emulsion technology, targeting the same alcohol-replacement occasion as Just Chill with comparable THC dosing and DTC-plus-retail distribution.
• Artet: Artet produces cannabis-infused cocktail-inspired aperitifs with low-dose THC. Targets the same evening-unwind, alcohol-replacement occasion with similar DTC distribution and premium positioning as Just Chill.
• Cycling Frog: Cycling Frog sells low-dose THC seltzers and other infused beverages through DTC and retail channels. Comparable format, dose range, and target consumer (sober-curious and cannabis-curious adults).
• Tinley Beverage Company: Tinley produces the Tinley's brand of THC and CBD-infused cocktail-inspired beverages. Operates in the same hemp THC beverage category with similar dose-controlled positioning and beverage-format packaging as Just Chill.
• Cann: Cann is one of the leading low-dose THC beverage brands in the US, offering 2-5mg THC plus CBD sparkling tonics. Directly competes with Just Chill in the same sober-curious and cannabis-curious consumer segments with a similar pricing and positioning model.
• Ceria Beverages: Ceria is a non-alcoholic craft beer and THC-infused beverage line positioned as an alcohol replacement. Targets the same functional unwind occasion and shares the low-dose hemp THC positioning, making it a direct competitive peer in retail and DTC channels.
• Wunder Drink: Wunder is a hemp-derived Delta-9 THC beverage brand offering flavored sparkling drinks with low-dose THC. Closely comparable product format, dosing range, and target audience to Just Chill, competing for the same shelf space in dispensaries and bottle shops.

Emerging players

• De Soi: De Soi produces non-alcoholic aperitif-style beverages with adaptogens for the sober-curious consumer. Competes for the same evening ritual occasion as Just Chill but without THC — representing the alcohol-replacement path that does not require the regulatory risk of cannabis ingredients.
• Kin Euphorics: Kin Euphorics is a non-alcoholic functional beverage with adaptogens designed to deliver relaxation without alcohol or THC. Targets the same sober-curious, evening-unwind occasion with a different mechanism of action — an adjacent but increasingly direct substitute for Just Chill's value proposition.

Broad incumbents

• Lagunitas Hi-Fi Hops: Lagunitas (a Heineken-owned craft brewery) launched Hi-Fi Hops, one of the first mainstream THC-infused sparkling waters. Despite the brand's parent scale, it was ultimately discontinued — making Lagunitas a cautionary incumbent case study rather than an active peer in the same product battle.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/justchill
• Facebookfacebook.com/DrinkJustChill

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Just Chill