Cycling Frog
Cycling Frog is a Seattle-based, privately held hemp-THC and CBD beverage and edibles company that sells seltzers, rosin gummies, mints, and other products directly to consumers and via wholesale and Gopuff marketplace, using a vertically integrated Oregon-grown hemp supply chain.
- Company typePrivate
- Founded2021
- HeadquartersSeattle, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Cycling Frog does
Cycling Frog is a Seattle-based, privately held CPG company (founded 2021) that manufactures and sells hemp-derived THC and CBD products - primarily THC seltzers, rosin gummies, microdose mints, CBD softgels, and high-potency brownies and beverages. Its technology proposition centers on a vertically integrated "Seed to Sip" supply chain built around its own Oregon-grown hemp farm, cGMP-certified production, independent lab testing, and a proprietary rosin-extraction method used in its gummy line. The product portfolio spans 1mg to 50mg THC dosing and includes limited-edition collaborations (e.g., Ghostshrimp), positioning the brand as a sessionable, lifestyle-oriented alternative to traditional alcohol and cannabis consumption.
The company's go-to-market is multi-channel: direct-to-consumer e-commerce through cyclingfrog.com (with a Subscribe & Save subscription builder and a Pond loyalty/rewards program), a B2B wholesale program to dispensaries and retail stores, and a third-party marketplace presence on Gopuff in Tennessee, Wisconsin, and Florida. Marketing blends earned media (coverage in GQ, Vice, Elle, Bon Appétit, Food Network, Oprah Magazine) with experiential activations (Retro Arcade and Bar, Expeditions, Portland Pickles Baseball partnership) and promotional campaigns such as "Enjoy the Ride Summer 2026."
Cycling Frog generates revenue through unit-priced D2C product sales, recurring subscription revenue, and wholesale/retaler transactions; no public revenue, funding, or investor disclosures are available, and ownership appears to remain private and founder-led under CEO and co-founder Sequoia Price-Lazarus. The business is currently exposed to material regulatory risk following Ohio's SB56 hemp-THC beverage ban (effective March 2026), which Cycling Frog is actively contesting in the Ohio Supreme Court alongside other beverage-industry plaintiffs.
Cycling Frog firmographics
Firmographics- Name
- Cycling Frog
- Legal name
- Cycling Frog
- Website
- https://cyclingfrog.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cycling Frog is a Seattle-based, privately held hemp-THC and CBD beverage and edibles company that sells seltzers, rosin gummies, mints, and other products directly to consumers and via wholesale and Gopuff marketplace, using a vertically integrated Oregon-grown hemp supply chain.
- Ownership category
- akta.pro rank
Cycling Frog industry classification
Industry- Product category
- Cannabis-infused beverages and edibles
- NAICS
- Medicinal and Botanical Manufacturing (325411), Drugs and Druggists' Sundries Merchant Wholesalers (42421), Nonchocolate Confectionery Manufacturing (31134)
- SIC
- Medicinal Chemicals & Botanical Products (2833), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
- akta.pro primary industry
- Hemp-Derived Delta-8/Delta-9/THC-A Specialty Retail (Where Legal) (CRANAHAD)
- akta.pro secondary industries
- CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles) (CRANAHAA), Hemp & CBD Product Wholesale Distribution (CRAOAIAG)
Keywords
Where Cycling Frog is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Markets served
Cycling Frog business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct E-commerce Sales: Direct-to-consumer online sales through company website with shipping to eligible states. Products include seltzers, gummies, edibles, and merchandise. Subscription and one-time purchase options available.
- Wholesale Distribution: B2B wholesale channel selling to retailers, dispensaries, and third-party platforms like Gopuff. Targets both physical retail and marketplace distribution.
- Subscription (Subscribe & Save): Recurring subscription model allowing customers to set up regular deliveries with discount incentives. Loyalty rewards program for repeat customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Microdose products (1-2mg THC) |
| Unit Pricing | Pay-as-you-go | Standard 5-10mg THC products |
| Unit Pricing | Pay-as-you-go | High Potency 20mg products |
| Unit Pricing | Pay-as-you-go | Extra High Potency 50mg products |
| Unit Pricing | Pay-as-you-go | CBD Products |
| Subscription | Monthly | Subscription (Subscribe & Save) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Cycling Frog product offering
Product offeringCore offering
Cycling Frog manufactures and sells hemp-derived THC and CBD consumer products, including carbonated seltzers, rosin gummies, softgels, mints, and chocolate brownie bites. Products are formulated with precise THC dosages ranging from 1mg to 50mg and use Oregon-grown hemp processed through a vertically integrated seed-to-sip supply chain. The company sells primarily direct-to-consumer online and through wholesale to dispensaries and convenience delivery platforms.
Product overview
Cycling Frog is a hemp-derived THC and CBD product company operating a multi-format portfolio across distinct consumption categories. The core product lineup includes: (1) THC Seltzers spanning multiple flavors (Tropical Punch, Fruit Punch, Wild Cherry, Ruby Grapefruit, Black Currant, Cran Razz, Passionfruit, Lemon) in 5-50mg THC concentrations, including a Variety 8-Pack sampler and high-potency 50mg beverages like Raspberry Lemonade and Mango Lemonade; (2) Rosin Gummies offered in 10mg microdose formulations (Sour Grape, Sour Green Apple, Blue Razz, Raspberry Limeade, Cranberry Limeade, Passionfruit, Huckleberry, Mango Pineapple) and 20mg high-potency options (Guava Strawberry, Wild Berry Medley), plus a limited edition Ghostshrimp collaboration; (3) Nighttime Gummies (Black Currant with 10mg THC, 10mg CBD, 10mg CBN); (4) Wintergreen THC Mints (1mg microdose, 40 count); (5) CBD Softgels (100-200mg); (6) Chocolate Brownie Bites (50mg THC, 100mg CBD). The company maintains a vertically integrated seed-to-sip operation using Oregon-grown hemp, with CGMP certification, independent testing, and organic ingredients across the product line.
Differentiator
Problem solved
Functional benefit
Brands
- Pond by Cycling Frog: Rewards program branded under Pond name where users can earn rewards and achievements.
Products and services
- Tropical Punch THC Seltzer Hemp-derived THC seltzer with 10mg THC and 10mg CBD per serving, formulated with real fruit juice and available in 2 sizes starting at $27.99. Targeted at adult consumers seeking sessionable, precisely dosed THC beverages.
- Fruit Punch THC Seltzer Hemp-derived THC seltzer with 10mg THC and 10mg CBD per serving, real fruit juice formulation. Designed for adult consumers looking for a social, sessionable alternative to alcohol.
- Wild Cherry THC Seltzer THC seltzer in wild cherry flavor available in 5-10mg THC doses with 4 size options. Marketed as a sessionable, low-dose option for adult recreational consumers.
- Ruby Grapefruit THC Seltzer THC seltzer in ruby grapefruit flavor available in 6 size options, formulated with real fruit juice and independently tested hemp. Sold to adult consumers as a sessionable social beverage.
- Black Currant THC Seltzer THC seltzer in black currant flavor with 4-10mg THC content, available in 4 sizes. Positioned for adult consumers seeking low-dose, fruit-forward THC beverages.
- Cran Razz THC Seltzer Hemp-derived THC seltzer in cranberry raspberry flavor, part of the 5-10mg sessionable product line for adult consumers.
- Passionfruit THC Light Seltzer Lower-dose THC seltzer with 2mg THC content in passionfruit flavor, priced at $14.99 for a 6-pack. Targeted at consumers seeking mild, sessionable microdose options.
- Lemon THC Light Seltzer Lower-dose THC seltzer with 2mg THC content in lemon flavor, part of the microdose sessionable line.
- Sparkling THC Raspberry Lemonade 4pk High-potency THC beverage with 50mg THC content in sparkling raspberry lemonade format, priced at $29.99 for a 4-pack. Marketed to experienced adult consumers seeking stronger effects.
- Sparkling THC Mango Lemonade High-potency THC beverage with 50mg THC content in mango lemonade flavor, sold as a single-can high-dose option.
- Ghostshrimp X Cycling Frog Rosin Gummies Limited edition collaboration gummies featuring Ghostshrimp artwork, rosin-infused formula. Sold as a collector/limited release for adult fans of the brand.
- Cycling Frog Branded Merchandise Branded merchandise including apparel and accessories featuring the Cycling Frog brand, sold to adult consumers as a complementary brand offering.
- Cycling Frog Wholesale Program B2B wholesale program supplying THC seltzers, gummies, and other Cycling Frog products to dispensaries, wellness shops, and retailers in bulk. Targeted at cannabis retail and convenience store buyers.
Quantifiable outcome
- THC Infused Seltzers market projected to reach US$3.24 billion by 2032
- +1 more outcomes
Companies that use Cycling Frog
Customer profileSegments2 records
Ideal customer profiles2 records
Cycling Frog technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Cycling Frog partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GopuffcoreGopuff serves as a distribution channel for Cycling Frog THC Seltzers, making products available for quick delivery in Tennessee, Wisconsin, and Florida through the convenience store delivery platform.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Cycling Frog competitors and assessment
Company assessmentDirect peers
- Artet: Artet is a cannabis-infused aperitif/spritzer brand that overlaps with Cycling Frog's THC seltzer lineup and lifestyle branding, targeting adult consumers seeking an alcohol alternative in sessionable beverage formats.
- Keef Brands: Keef Brands produces cannabis-infused beverages (sodas, seltzers) and edibles that compete with Cycling Frog's seltzer and gummy SKUs. Operates across multiple regulated US state markets with a comparable multi-format product strategy.
- Levia: Levia is a THC-infused seltzer brand sold in dispensaries and DTC channels that overlaps Cycling Frog's dose-controlled, fast-acting beverage positioning and adult recreational consumer target.
- Cann: Cann is a hemp-derived THC + CBD social tonic brand sold in cans across multiple US states. It is one of the closest direct competitors to Cycling Frog, offering similarly dosed beverages with social/lifestyle positioning and DTC-plus-retail distribution.
- Kiva Confections: Kiva is a leading cannabis edibles brand with strong gummy and confection SKU presence; directly comparable to Cycling Frog's rosin gummy line, both targeting dosed, premium edible experiences in regulated cannabis channels.
- WYNK: WYNK is a THC-infused seltzer brand that competes head-to-head with Cycling Frog in the dosed beverage category, sharing the same target consumer (recreational/social cannabis users), dose ladder, and convenience/DTC distribution model.
Emerging players
- Sunsoil CBD: Sunsoil is a Vermont-based vertically integrated CBD brand (tinctures, softgels, gummies) with farm-direct positioning. Comparable to Cycling Frog on the integrated supply chain and CBD edible product formats, though smaller scale and more limited SKU breadth.
Broad incumbents
- Charlotte's Web: Charlotte's Web is a large, publicly-traded CBD wellness brand (tinctures, softgels, topicals). Comparable to Cycling Frog on the CBD side of the portfolio (CBD softgels) and as a broad incumbent in federally compliant hemp-derived wellness products.
- Lagunitas Hi-Fi Hops (Heineken): Lagunitas (a Heineken-owned brewery) launched Hi-Fi Hops, a THC-infused sparkling beverage. As a major-incumbent peer, it illustrates the strategic threat and validation that established beverage majors are entering the same category Cycling Frog competes in.
Regional players
- Miraflora: Miraflora is a Colorado-based vertically integrated CBD brand with farm-to-product operations. Comparable to Cycling Frog's seed-to-sip vertical integration model and Pacific Northwest/CBD positioning, though focused more on CBD wellness than THC beverages.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Cycling Frog social profiles
Digital presenceCycling Frog compliance and trust
Trust signalCompliance1 record
Cycling Frog financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cycling Frog leadership team
Management profileNumber of profiles
Profiles1 record
Cycling Frog funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cycling Frog M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cycling Frog
What does Cycling Frog do?
Cycling Frog manufactures and sells hemp-derived THC and CBD consumer products, including carbonated seltzers, rosin gummies, softgels, mints, and chocolate brownie bites. Products are formulated with precise THC dosages ranging from 1mg to 50mg and use Oregon-grown hemp processed through a vertically integrated seed-to-sip supply chain. The company sells primarily direct-to-consumer online and through wholesale to dispensaries and convenience delivery platforms.
Is Cycling Frog a public or private company?
Cycling Frog is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cycling Frog founded?
Cycling Frog was founded in 2021. It employs 11 to 50 people.
Where is Cycling Frog based?
Cycling Frog is headquartered in Seattle, United States, in the North America region.
How does Cycling Frog make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale Distribution and subscription (Subscribe & Save).
Who are Cycling Frog's main competitors?
Direct peers on record are Artet, Keef Brands, Levia, Cann, Kiva Confections and WYNK. Sunsoil CBD is listed as an emerging player. Broad incumbents are Charlotte's Web and Lagunitas Hi-Fi Hops (Heineken). Miraflora is listed as a regional player.
Does Cycling Frog have an API?
No public API is recorded for Cycling Frog.
What industry is Cycling Frog in?
Cycling Frog's product category is Cannabis-infused beverages and edibles. Its primary akta.pro industry code is CRANAHAD, Hemp-Derived Delta-8/Delta-9/THC-A Specialty Retail (Where Legal), with a secondary code of CRANAHAA, CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles). Its NAICS code is 325411 and its SIC code is 2833.