Undeco

What Undeco does

Undeco (legal entity: Untitled Development Company AB) is a privately held creative-technology and digital agency founded in 2020 and headquartered in Luleå, in Sweden's Norrbotten region. The firm delivers custom application development, web solutions, and systems-integration services to B2B clients, with a stated focus on accessibility-compliant (WCAG) and visually distinctive digital products. Documented engagements span four verticals: a SaaS music service for Cora Music/STIM with multiple external API integrations, an EdTech block-editor platform for Miljöböckerna, a WCAG-compliant research prototype for Luleå University of Technology's DöBra project, and a regulated digital-inspection web app for fire-safety firm Nordiska Brand under the SBF framework.

Underlying technology is conventional full-stack custom development — bespoke apps, web platforms, and connectors to third-party APIs and content systems — rather than a proprietary product, platform, or reusable IP. The "products" listed in company materials are case studies of delivered client work, not packaged offerings. Revenue derives entirely from project-based professional services, with no visible SaaS, subscription, marketplace, or channel-partner distribution. Customer acquisition is direct (email, phone, LinkedIn), and the firm is self-funded with no external investors, no subsidiaries, and no disclosed revenue.

The team is three people: co-founders and owners Tomas Jonsson (Tech) and Niclas Lundberg (Design), plus team member Dennis Carlsson (Tech). Geographic scope is regional — the firm self-describes as the digital and creative tech agency in Norrbotten — with no evidence of operations, clients, or marketing activity outside northern Sweden. Certifications, patents, awards, and partnerships are not documented.

Name

Undeco

Legal name

Untitled Development Company AB

Website

https://undeco.se

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Undeco is a three-person creative-technology agency in Luleå, Sweden, delivering custom app development, web solutions, and API integrations to regional B2B clients across music, education, research, and fire-safety sectors on a project basis.

Ownership category

akta.pro rank

Product category

Custom Software Development Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

ERP Implementation & Systems Integration Services (BPAEAGAA)

Keywords

• Custom app development
• Web development services
• System integration services
• Creative technology agency
• Digital product design

Headquarters

HQ city

Luleå

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Custom Development Services: Agency provides bespoke app development, web solutions, and system integrations on a project basis. Works with clients to deliver complete solutions including design, development, and compliance features.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Undeco is a creative technology agency that designs, builds, and delivers custom applications, web solutions, and system integrations for client organizations. The firm offers end-to-end services covering concept, design, engineering, API integration, accessibility compliance, and ongoing support, producing bespoke digital products such as SaaS platforms, EdTech tools, and compliance-driven inspection web apps on a project basis.

Product overview

Undeco is a digital and creative technology agency (services company) rather than a product company with a unified platform. The company offers core services in app development, web solutions, integration development, design, and support. They build custom digital solutions for clients including SaaS applications, EdTech platforms, and web applications. The 'products' listed are primarily client case studies demonstrating their service capabilities rather than standalone product offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• App Development Services

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• ustwo: Global creative technology studio with Nordic roots that designs and builds digital products combining design and engineering. Directly comparable in the 'creative tech' positioning and integrated design+build delivery model.
• North Kingdom: Swedish creative technology agency delivering digital experiences, apps, and immersive solutions for global brands. Directly comparable in the 'creative tech agency' positioning, integrated design-plus-engineering delivery, and enterprise client base.
• Great Works: Stockholm-based digital creative agency building campaigns, platforms, and digital experiences for brand and enterprise clients. Comparable as a Swedish creative tech/digital agency with project-based delivery and a design-tech mix.
• Iteam: Stockholm-based digital agency focused on custom web and app development, integrations, and design-led engineering. Comparable on the integrated tech+design agency model and custom B2B delivery focus.
• Netlight: Nordic tech consulting and digital delivery firm with a strong presence in Sweden. Comparable in custom digital build delivery for enterprise clients across the Nordics.
• Doberman: Stockholm design and technology agency building digital products and brand experiences. Comparable on creative-led digital product delivery, Scandinavian roots, and similar mix of design and engineering capabilities.
• Bontouch: Stockholm-headquartered app development agency building custom digital products for enterprise and growth-stage clients. Closely comparable to Undeco as a Sweden-based custom app and platform development shop serving B2B customers.
• Oivan: Nordic digital agency with offices in Finland, Sweden, and the Middle East, building custom web platforms and integrations. Comparable on Nordic custom software/integration focus and B2B enterprise delivery.

Broad incumbents

• Vaimo: Stockholm-headquartered digital commerce agency with a much larger global footprint, building web platforms and integrations at scale. Comparable as a Nordic digital agency with web/integration delivery, but operating at a significantly larger scale and with a commerce focus.
• AFRY: Large Swedish engineering, design, and IT consulting firm with deep presence in Norrbotten and across the Nordics. Comparable in serving the northern Sweden market with digital and systems integration services, but at a vastly larger scale and with a broader portfolio.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/undeco
• Xx.com/undecoab
• Facebookfacebook.com/Undecoab

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Undeco