Profile Events

What Profile Events does

Profile Events Ltd. is a privately held, founder-owned event management company headquartered in Swords, Republic of Ireland, established in 1996 by Paraic Kelly and Derek Yeates. The company delivers a full-service event portfolio spanning corporate event management, conference production, corporate and themed entertainment, brand activation, retail entertainment, and seasonal decoration including the design, build, and operation of Christmas grottos. Its service offering is built around bespoke design and on-site execution rather than proprietary technology, with the company describing itself as one of the leading Entertainment and Mall Promotions service providers to the Retail Sector in Ireland. A core differentiator is its status as the sole licensee across the Republic of Ireland and Northern Ireland for HiT Entertainments' Meet & Greet and Mini Shows characters including Barney, Bob the Builder, Fireman Sam, and Angelina Ballerina.

The business operates on a professional services revenue model: each engagement is priced individually based on project scope, with revenue generated from one-time project fees and ongoing retainer-style relationships with key accounts. Go-to-market is direct enterprise sales into Irish shopping centres, corporate organizations, retail brands, sports entities, and venues, supported by a website portfolio, case studies, and client testimonials rather than paid marketing channels. The geographic footprint is the Republic of Ireland and Northern Ireland, delivered from a single Swords office. Customer tenure is multi-year across flagship accounts including Hotel Solutions (10+ years), Blanchardstown Centre, Liffey Valley, Dundrum Town Centre, Swords Pavilions, Lifestyle Sports, and corporate buyers such as Britvic Ireland, Henkel, Standard Life, Teamwork.com, Transdev, and RD S.

There is no external investment, no disclosed subsidiaries, no headcount or revenue data, and no documented recent leadership additions; ownership is concentrated with the two co-founders who serve as Directors, and capital structure remains privately held with no public listing.

Name

Profile Events

Legal name

Profile Events Ltd.

Website

https://profileevents.ie

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Profile Events is an Irish event management company founded in 1996 that delivers corporate events, conferences, themed entertainment, brand activation, retail mall promotions, seasonal decoration, and Christmas grottos, primarily to Irish shopping centres and corporate clients, and holds exclusive rights to HiT Entertainments character meet-and-greets across Ireland.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Advertising Agencies (7311), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Corporate Event Program Management (Annual Planning, Calendaring & Budgeting) (THAHAIAJ)

akta.pro secondary industries

Sponsorship Activation & Experiential Marketing (THAHAGAC), Experiential Logistics & Tour Management (Roadshows) (MPAAAGAK), Product & Innovation Summits (Roadmap, Launch Readiness, Innovation Days) (THAHAMAG)

Keywords

• Event management services
• Corporate event production
• Conference management
• Retail entertainment
• Brand activation

Headquarters

HQ city

Swords

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Event Management Services: Project-based professional services revenue from delivering event management, conference production, corporate entertainment, brand activation, and retail entertainment services. Revenue is generated through one-time project fees for specific events and ongoing retainer relationships with key clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Profile Events is a full-service event management and production company that delivers corporate events, conferences, themed entertainment nights, brand activation campaigns, retail mall promotions, and seasonal Christmas decoration and grotto services. The company plans, designs, builds, and operates events end-to-end for shopping centres, retail chains, corporate organizations, venues, and brands across Ireland. They also hold exclusive licensing rights in Ireland for HiT Entertainments' children's character meet-and-greets.

Product overview

Profile Events is an event management and entertainment services company offering a comprehensive portfolio of services including Event Management, Conference Production, Corporate Entertainment, Brand Activation, Retail Entertainment, Seasonal Decoration & Christmas Grottos, Themed Events, and Staff & Family Events. The company operates as a unified service offering, delivering appropriate, innovative, and cost-effective event solutions without compromising on final results. Services range from corporate conference management and themed entertainment nights to retail mall promotions and seasonal Christmas décor installation, with the company also holding exclusive licensing rights for HiT Entertainments character meet-and-greets in Ireland.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Management Corporate event management services providing professional planning and execution for events of various scales, treating each project with attention to detail and delivering objectives in an innovative creative manner.
• Conference Production Professional conference management services specializing in complete project management of technical and non-technical conferences, staff conferences, seminars, and workshops, including creative set design and construction.
• Corporate Entertainment & Themed Events Creative themed entertainment nights and productions for corporate functions, staff events, and family celebrations including themes such as Wild Wild West, Hollywood Oscars, Viva Las Vegas, 007 Dress To Kill, Fright Night, Blues Brothers, Carnival Nights, 70's Fever, Masquerade Ball, and Back to The 80's.
• Brand Activation Experiential marketing, brand activation, and promotional staffing services ranging from sampling staff to full-scale roadshows, connecting brands with customers across Ireland.
• Retail Entertainment Entertainment and mall promotions services for the retail sector, including themed entertainment for key calendar dates (Valentines, St. Patrick's Day, Easter, Halloween, Christmas), purchase-led promotions (Spin & Win, Break the Bank, Perspex Box), and character meet-and-greet services.
• Seasonal Decoration & Christmas Grottos Professional Christmas décor installation and rigging services, bespoke Christmas grotto design and build, and project management and operation of client Christmas grottos throughout Ireland.
• Staff & Family Events Company days and customer evenings featuring themed productions, entertainment, and team-building activities for staff and family audiences.
• HiT Entertainments Character Licensing Sole licensee (Republic and Northern Ireland) for Meet & Greet & Mini Shows featuring HiT Entertainments' character range including Barney, Bob the Builder, Fireman Sam, and Angelina Ballerina for retail and corporate events.

Named customers23 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• HiT EntertainmentscoreOEM/ Whitelabel/ Licensing PartnerProfile Events is the sole licensee (Republic and Northern Ireland) for Meet & Greet & Mini Shows by HiT Entertainments' range of characters including Barney, Bob the Builder, Fireman Sam and Angelina Ballerina. This exclusive licensing arrangement provides significant competitive advantage in the children's entertainment segment.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Cogs & Marvel: UK-headquartered full-service events agency delivering brand activation, corporate events and conferences for enterprise clients; directly comparable multi-vertical event production mix and B2B go-to-market.
• BEAM Events: UK creative events and brand activation agency producing themed corporate events and experiential campaigns; directly comparable on the brand activation and themed event production side.
• Gallowglass Ireland: Ireland-based event services provider covering corporate events, conferences and branded experiences; Irish market head-to-head competitor with similar service scope.
• The Events Company: Ireland-based corporate event management and conference production firm serving enterprise and public sector clients; shares the Irish market footprint and corporate event focus.
• WKD Events: Irish event management agency offering corporate events, brand activation and themed entertainment; overlap in clientele and service lines within the domestic Irish market.

Broad incumbents

• Informa: Major UK-headquartered events and B2B information group running large-scale exhibitions, conferences and brand-led events; broad overlap in conference production and trade show services.
• Cvent: Global enterprise event management platform and services provider; overlaps with Profile Events' conference production and corporate event management services at much larger scale and technology-enabled.
• MCI Group: Global association, conference and event management group; offers the same corporate event and congress capability set as Profile Events but at a much larger scale and across geographies.
• Pico Event Management: International experiential marketing and event services group providing brand activation, exhibitions and corporate events at scale; comparable service portfolio with broader geographic reach.
• Reed Exhibitions (RX Global): World's largest trade show and consumer events organizer; relevant incumbent for the trade show/exhibition element of Profile Events' conference and retail activation work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/profile-events

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Profile Events