Mavrix
Mavrix is an upscale bowling and entertainment center in Scottsdale, Arizona, with 22 lanes, laser tag, arcade, and full-service bar/restaurant, serving families, corporate groups, adults, and bowling leagues as part of Lucky Strike Entertainment.
- Company typePrivate
- Founded2019
- HeadquartersScottsdale, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Mavrix does
Mavrix is a single-location, upscale bowling and entertainment center located at 9139 Talking Stick Way in Scottsdale, Arizona, operating within the Lucky Strike Entertainment portfolio alongside the Bowlero and AMF brands. The venue features 22 modern bowling lanes with digital screens and lounge seating, a laser tag arena, an arcade with both classic and modern games, billiards, ping pong, corn hole, giant Jenga, and a full-service bar and restaurant with outdoor patio seating. It also offers private event rooms, a VIP Private Club, and dedicated league bowling programming.
The business operates on a multi-stream revenue model combining one-time transactions (lane rentals at $18.99-$23 per person, arcade play, F&B sales, laser tag sessions), event and party hosting packages (corporate events, kids/teen/adult birthdays, team builders), and recurring subscriptions (Summer Season Pass with unlimited daily bowling through 9/1, league memberships). Online lane reservations are available up to 8 days in advance via the bowlero.com platform, dining reservations are handled through OpenTable, and event bookings are managed through a dedicated event planner channel up to 6 months in advance.
The customer base spans four primary segments: families and groups, corporate/business clients, adult social patrons, and bowling league participants. Acquisition channels include physical walk-in traffic, online reservations, Instagram (@mavrixaz), email newsletter, and seasonal promotional campaigns. A notable strategic partnership with neighboring Octane Raceway underpins the Ultimate Fun Combo package ($69.99 per person), bundling go-kart racing, VR, laser tag, bowling, and arcade across both venues.
Mavrix firmographics
Firmographics- Name
- Mavrix
- Legal name
- Mavrix
- Website
- https://mavrix.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Mavrix is an upscale bowling and entertainment center in Scottsdale, Arizona, with 22 lanes, laser tag, arcade, and full-service bar/restaurant, serving families, corporate groups, adults, and bowling leagues as part of Lucky Strike Entertainment.
- Ownership category
- akta.pro rank
Mavrix industry classification
Industry- Product category
- Bowling Entertainment Center
- NAICS
- Bowling Centers (71395), Amusement Arcades (713120), Amusement Parks and Arcades (7131)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Mini Golf & Attractions Centers (Mini Golf, Go-Karts, Laser Tag Complexes) (THAJAEAK)
- akta.pro secondary industries
- Amusement/Redemption Arcade Machines (Ticket & Prize) (MPAEAJAD), Gaming Café/Bar Hybrid Venues (Food & Beverage + Competitive Play) (MPAFALAD)
Keywords
Where Mavrix is headquartered
LocationHeadquarters
- HQ city
- Scottsdale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mavrix business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Bowling Lane Rentals: Revenue from lane reservations for bowling, including per-game pricing, unlimited bowling passes, and special promotions. Customers can reserve lanes online or walk in.
- Food and Beverage Sales: Full-service bar and restaurant generating revenue from burgers, pizza, wings, appetizers, signature shakes, craft lemonades, dirty sodas, and alcoholic beverages. Table reservations available via OpenTable.
- Arcade and Entertainment: Revenue from arcade game play, laser tag sessions, billiards, and other attractions like ping pong, corn hole, and giant Jenga.
- Event and Party Hosting: Private room rentals and event packages for corporate events, team builders, birthday parties (kids, teen, adult social events), with dedicated event planning services.
- Season Pass Subscriptions: Summer Season Pass offering unlimited daily bowling, free shoe rentals, and other perks for a seasonal flat fee. Currently featuring 10% off with code SUMMERSALE.
- League and Bowling Club Memberships: Traditional and short-season leagues offering competitive and social bowling with perks for participants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Summer Season Pass - Unlimited bowling with perks |
| Unit Pricing | Pay-as-you-go | Red, White & Strikes Unlimited Bowling |
| Unit Pricing | Pay-as-you-go | Endless Summer Nights |
| Unit Pricing | Pay-as-you-go | Ultimate Fun Combo |
| Unit Pricing | Pay-as-you-go | Day Play |
| Unit Pricing | Pay-as-you-go | The Special |
| Unit Pricing | Pay-as-you-go | Half-Price Arcade Play |
| Unit Pricing | Pay-as-you-go | Family Unlimited Food & Drink Specials |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
Mavrix product offering
Product offeringCore offering
Mavrix operates a single-location bowling and entertainment center in Scottsdale, Arizona, offering 22 state-of-the-art bowling lanes, a laser tag arena, an arcade, billiards, and a full-service bar and restaurant. The venue also hosts private events, birthday parties, corporate team builders, bowling leagues, and a seasonal Summer Season Pass subscription. It is part of the Lucky Strike Entertainment family of brands (alongside Bowlero, AMF, and Lucky Strike).
Product overview
Mavrix is a premier entertainment center offering a unified experience combining bowling (22 state-of-the-art lanes), arcade gaming, and laser tag with a full-service bar and restaurant. The venue operates on a platform-plus-add-ons model where core attractions (bowling, arcade, laser tag, dining) are available individually or bundled through packages including Summer Season Pass subscriptions, Ultimate Fun Combo multi-venue packages, and Party Packages for events. Additional amenities include Private Lanes, Private Rooms, VIP Private Club, Billiards, Ping Pong, Corn Hole, Giant Jenga, and League programs. The experience integrates third-party reservation systems for dining via OpenTable and offers online lane reservations up to 8 days in advance.
Differentiator
Problem solved
Functional benefit
Products and services
- Bowling (22 Lanes)
- Arcade
- Laser Tag
- Full-Service Bar & Restaurant
- Summer Season Pass
- Party Packages
- Leagues & Social Clubs
- Ultimate Fun Combo
- Billiards / Pool Tables
- VIP Private Club
Companies that use Mavrix
Customer profileSegments4 records
Ideal customer profiles4 records
Mavrix technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
Mavrix partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core, supporting and flagship.
- Octane RacewaycoreOctane Raceway is a neighboring go-kart racing venue that partners with Mavrix for the Ultimate Fun Combo package. This combined entertainment experience offers customers go-kart racing, VR, laser tag, bowling, and arcade games at both locations for $69.99 per person.
- OpenTablesupportingOpenTable integration allows customers to reserve tables for dining and drinks at Mavrix through the OpenTable platform, making restaurant reservations easier for visitors.
- Lucky Strike Entertainment (Parent Company)flagshipMavrix is part of the Lucky Strike Entertainment family, which also includes Bowlero and AMF brands. The parent company provides the technology platform, branding, marketing, and operational infrastructure for the venue.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Mavrix competitors and assessment
Company assessmentBroad incumbents
- Dave & Buster's: Publicly-traded operator of entertainment centers combining a wide arcade offering with full bars and restaurants. Comparable on the eatertainment concept, adult-occasion positioning, and reliance on walk-in plus private event demand, though at much larger scale.
- Topgolf: Large-format golf-based entertainment and F&B venue. Comparable as a destination entertainment and group/corporate event concept, but differentiated by its tech-enabled golf swing bays rather than bowling/lanes.
- Lucky Strike Entertainment (corporate parent): Public parent company of Mavrix, also operating the Bowlero, AMF, and Lucky Strike brands of bowling and entertainment centers nationwide. Directly comparable as the operator of similar multi-attraction entertainment venues and the source of the platform, branding, and technology infrastructure Mavrix relies on.
Direct peers
- Bowlero: Sibling brand under Lucky Strike Entertainment offering bowling, arcade, laser tag, and F&B venues. Directly comparable in product mix, operating model, and pricing structure, and uses the same reservation platform that powers Mavrix's online bookings.
- Pinstripes: Combines bowling, bocce, bistro dining, and event spaces in an upscale format. Directly comparable to Mavrix on the bowling-plus-upscale-F&B-plus-private-events model and on the premium/luxury positioning.
- AMF Bowling: Another sibling brand under Lucky Strike Entertainment focused on traditional bowling centers with league and event programming. Comparable on the bowling core and on the league/membership revenue stream that Mavrix also operates.
- Splitsville Luxury Lanes: Premium bowling-and-dining concept with locations in tourist and entertainment districts. Highly comparable to Mavrix's 'luxury bowling' positioning, upscale F&B, and adult social event orientation.
- Main Event Entertainment: Operates large-format family entertainment centers combining bowling, laser tag, arcade, gravity ropes, and F&B. Closest direct competitor to Mavrix's multi-attraction model, targeting similar family, group, and corporate segments.
Others
- Octane Raceway: Scottsdale-based go-kart and entertainment venue that is Mavrix's strategic cross-marketing partner via the Ultimate Fun Combo package. Comparable as a local premium entertainment venue and a partner in the same addressable market, though not a direct competitor on the core bowling offering.
Regional players
- Kingpin Bowling & Entertainment: Australian-headquartered operator of multi-attraction entertainment centers with bowling, laser tag, arcade, and F&B. Highly comparable in format and product mix to Mavrix, but primarily serving the Australian/NZ market rather than competing in the US Southwest.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Mavrix social profiles
Digital presenceMavrix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mavrix leadership team
Management profileNumber of profiles
Mavrix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mavrix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mavrix
What does Mavrix do?
Mavrix operates a single-location bowling and entertainment center in Scottsdale, Arizona, offering 22 state-of-the-art bowling lanes, a laser tag arena, an arcade, billiards, and a full-service bar and restaurant. The venue also hosts private events, birthday parties, corporate team builders, bowling leagues, and a seasonal Summer Season Pass subscription. It is part of the Lucky Strike Entertainment family of brands (alongside Bowlero, AMF, and Lucky Strike).
Is Mavrix a public or private company?
Mavrix is a private company. It is classified as corporate owned and is currently operating.
When was Mavrix founded?
Mavrix was founded in 2019. It employs 51 to 100 people.
Where is Mavrix based?
Mavrix is headquartered in Scottsdale, United States, in the North America region.
How does Mavrix make money?
Six revenue lines are on record. Bowling Lane Rentals are the primary driver. The others are food and Beverage Sales, arcade and Entertainment, event and Party Hosting, season Pass Subscriptions and league and Bowling Club Memberships.
Who are Mavrix's main competitors?
Broad incumbents on record are Dave & Buster's, Topgolf and Lucky Strike Entertainment (corporate parent). Direct peers are Bowlero, Pinstripes, AMF Bowling, Splitsville Luxury Lanes and Main Event Entertainment. Octane Raceway is listed as an others. Kingpin Bowling & Entertainment is listed as a regional player.
Does Mavrix have an API?
No public API is recorded for Mavrix.
What industry is Mavrix in?
Mavrix's product category is Bowling Entertainment Center. Its primary akta.pro industry code is THAJAEAK, Mini Golf & Attractions Centers (Mini Golf, Go-Karts, Laser Tag Complexes), with a secondary code of MPAEAJAD, Amusement/Redemption Arcade Machines (Ticket & Prize). Its NAICS code is 71395 and its SIC code is 7900.