Luxe Life Productions

What Luxe Life Productions does

Luxe Life Productions is a New England-based, full-service real estate media company founded in 2017 by Matthew Ortins in Haverhill, Massachusetts. The firm produces photography, cinematic videography, FAA-certified drone imagery, Matterport 3D virtual tours, 2D/3D floor plans, virtual staging, virtual renovations, headshots, and agent profile/brand videos for residential and commercial property listings. Delivery is consolidated through a proprietary media delivery dashboard that replaces ad-hoc Google Drive or email workflows, and each shoot includes a complimentary single-property website.

The company operates a project-based, pay-as-you-go pricing model with no recurring commitments: photography starts at $250 for 36 edited photos, videography at $500 for a 1-2 minute video, Matterport tours at $250 (plus per-square-foot fees above 2,500 sq ft), virtual staging at $50 per photo, and drone add-ons at $150 standalone or bundled. Its customer base spans 1,000+ real estate agents across Massachusetts, New Hampshire, and Rhode Island, with preferred-media-partner status at major brokerages including Coldwell Banker, Gibson Sotheby's International Realty, Leading Edge Real Estate, Zillow, and Compass, plus growth into adjacent verticals such as Airbnb/vacation rentals, commercial real estate, architects, and developers.

Since inception, Luxe Life has captured more than 16,000 properties and built a team of approximately five to nine specialist content creators. Work has been featured in Forbes, the Wall Street Journal, and Robb Report. The business remains founder-owned, bootstrapped, and operates without disclosed external funding or institutional investment.

Name

Luxe Life Productions

Legal name

Luxe Life Productions

Website

https://luxelifeproductions.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Luxe Life Productions is a New England real estate media company providing photography, videography, drone, Matterport 3D tours, virtual staging, and floor plans to over 1,000 residential and commercial agents across MA, NH, and RI.

Ownership category

akta.pro rank

Headquarters

HQ city

Haverhill

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Real Estate Photography Services: Project-based photography services with base pricing starting at $250 for 36 professionally edited photos, with add-ons for larger properties, advanced editing, drone, and virtual staging. The primary revenue driver, generating revenue per property shoot with no recurring commitment from clients.
2. Real Estate Videography Services: Cinematic video production for listings, starting at $500 for a 1-2 minute video, with additional costs for luxury listings, agent-featured talking points, aerial footage, and multiple shoots.
3. Matterport 3D Virtual Tours: 3D virtual tour capture using Matterport technology, starting at $250 with additional charges for properties exceeding 2,500 sq ft ($0.10 per sq ft). Floor plans available as an add-on for $100.
4. Virtual Staging Services: Per-photo virtual staging at $50 per photo, with basic editing (adding fridges, etc.) at $25 per photo. Enhances empty listings to increase buyer appeal.
5. Aerial/Drone Photography Add-on: Drone photography add-on priced at $150 when bundled with regular photos, or $250 for standalone aerial-only shoots. Includes 5-10 or up to 6 premium aerial photos.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Luxe Life Productions is a full-service real estate media company that produces professional photography, cinematic videography, Matterport 3D virtual tours, drone aerial imagery, virtual staging, and floor plans for real estate listings. Its in-house team of content creators delivers these services directly to real estate agents, brokerages, architects, developers, and vacation rental operators across Massachusetts, New Hampshire, and Rhode Island, with a 24-hour photo turnaround and consolidated media delivery dashboard.

Product overview

Luxe Life Productions is a full-service real estate media company offering a comprehensive suite of visual marketing services for properties in Massachusetts, New Hampshire, and Rhode Island. The core offering centers on Real Estate Photography (HDR interior/exterior with 24-hour turnaround) and Real Estate Videography (cinematic listing videos with professional color-grading). These are complemented by Matterport 3D Virtual Tours for immersive property exploration, Drone Photography for aerial perspectives, Virtual Staging to furnish empty listings digitally, Headshots & Lifestyle Photography for agent branding, Floor Plans for property layouts, Agent Profile Videos for personal marketing, Lifestyle & Brand Videos for broader business promotion, and specialized Airbnb/Vacation Rental Photography and Commercial Photography & Video services. The company also provides a proprietary Media Delivery Dashboard for organizing all property assets. Services are priced individually with photography starting at $250, video at $500, 3D tours at $250, and virtual staging at $50 per photo.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Video Production Cinematic real estate video production including listing videos, agent-featured videos, agent branding videos, client testimonials, and homepage/header videos. Built with gimbals, sliders, lighting equipment, and top-of-the-line cameras, with professional color grading and editing. Starting at $500 for a 1–2 minute listing video.
• Real Estate Photography HDR interior and exterior real estate photography with twilight photography, sky/lawn/twilight conversion, and 24-hour turnaround. Basic package starts at $250 for 36 professionally edited photos plus a free property website. Advanced edits such as sky/grass replacement, twilight conversions, and object removal are included at no extra charge.
• Matterport 3D Virtual Tours Immersive 3D virtual tours captured with Matterport technology, enabling remote buyers to explore properties at their own pace. Includes 3D floor plans and accurate dimensions/square footage; 6 months of free hosting included. Starting at $250 for properties up to 2,500 sq ft (additional $0.10 per sq ft over that).
• Drone Photography Aerial drone photography capturing birds-eye views, surrounding amenities, and outdoor features from the four cardinal directions, including sweeping cinematic aerial shots. Includes up to 6 premium aerial photos, lawn/sky replacement, and next-day delivery. $150 as an add-on to regular photos or $250 standalone.
• Virtual Staging Photo-editing service that furnishes empty real estate listings with high-end virtual decor (couches, tables, art, rugs) and offers virtual renovations adding flooring, appliances, re-staging, or removal of unwanted items. $50 per photo for full staging; $25 per photo for basic edits.
• Headshots & Lifestyle Photography Professional headshots, full team photos, lifestyle photography, and scenic backgrounds for real estate agents and teams, intended for use on websites, social media, and other marketing materials.
• Floor Plans 2D and 3D floor plans derived from Matterport scans, providing accurate dimensions and square footage for listings. Available on their own or paired with virtual tours for an additional $100.
• Agent Profile Videos Personal branding videos for real estate agents that showcase the agent's knowledge, marketing tactics, and personality across websites, social channels, email intros, and broader video campaigns.
• Lifestyle & Brand Videos Marketing videos for luxury and boutique brands, including grand opening event videos, premium home services, client testimonials, special event videos, corporate videos, and boutique salon/spa videos.
• Airbnb & Vacation Rental Photography Specialized photography and video for vacation rental listings on Airbnb, Vrbo, and similar platforms, capturing amenities, location, and eye-catching features to drive bookings, including twilight photography, aerial imagery, and lifestyle videos.
• Commercial Photography & Video Photography and video services for commercial properties including office buildings, coworking spaces, luxury apartment buildings, retail, breweries/restaurants, and land developments, with Matterport virtual tours available for common areas, model units, and amenities.

Quantifiable outcome

• 24-hour photo turnaround time
• +2 more outcomes

Named customers19 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Coldwell BankercoreGTM or Marketing PartnerColdwell Banker is listed as a preferred media partner of Luxe Life Productions. The company serves as a recommended vendor for Coldwell Banker agents seeking professional real estate photography, videography, drone, and 3D virtual tour services.
• Gibson Sotheby's International RealtycoreGTM or Marketing PartnerGibson Sotheby's International Realty is listed as a preferred media partner. As a luxury-focused brokerage, this partnership positions Luxe Life Productions for high-end listings requiring premium media content.
• Leading Edge Real EstatecoreGTM or Marketing PartnerLeading Edge Real Estate is listed as a preferred media partner, serving as a recommended photography and video vendor for their agent network.
• ZillowcoreGTM or Marketing PartnerZillow is listed as a preferred media partner. Luxe Life Productions is recommended as a preferred vendor for Zillow agents and leverages Zillow's platform as a key listing destination for their media content.
• Compass Real EstatecoreGTM or Marketing PartnerCompass Real Estate is listed as a preferred media partner and client. Multiple Compass agents (including Lisa Sevajian) have used Luxe Life Productions for their listings, and Compass is listed as a preferred media partner.
• Herrick Luts Realty PartnerscoreGTM or Marketing PartnerHerrick Luts Realty Partners is listed as a preferred media partner. The brokerage has collaborated on multiple projects including a 4-unit condo conversion in Danvers, MA with agent Nick Zolotas.
• MatterportcoreTechnology or IntegrationMatterport is listed as a service partner. Luxe Life Productions uses Matterport's 3D camera technology and platform to create immersive virtual tours for real estate listings. The company is a recognized Matterport Service Partner.
• Frappier GroupminorGTM or Marketing PartnerREALTOR Josh Frappier referred clients to Luxe Life Productions. The Frappier Group introduced Luxe Life to a client for short-term rental property marketing at Serendipity Beach Retreat.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• VHT Studios: One of the largest US real estate photography and videography firms, serving brokerages with nationwide coverage. Offers a comparable service stack (photo, video, drone, Matterport tours) at much larger scale.
• PlanOmatic: National real estate media company providing photography, 3D tours, floor plans, and virtual staging to brokerages and agents. Closely aligned offering to Luxe Life with similar full-service positioning.
• Virtuance: Real estate photography and marketing company providing HDR photos, video, and digital marketing tools to agents and brokerages. Direct competitor in the agent-facing real estate media category.
• Spotless Media: Real estate media production company offering photography, videography, drone, and 3D tour services to agents. Similar bundled offering and agent-targeted go-to-market model.
• HomeJab: National on-demand real estate photography, video, drone, and 3D tour platform serving agents and brokerages across the US. Closely comparable to Luxe Life's core offering with similar bundling and turnkey model.

Others

• Matterport: 3D virtual tour technology platform and Luxe Life's technology partner. While not a direct competitor, Matterport's expanding self-serve tools (e.g., Matterport for iPhone) and partner network increasingly commoditize the 3D tour capture service Luxe Life sells.

Broad incumbents

• Zillow: Largest US real estate platform and a current preferred media partner of Luxe Life. Operates Zillow 3D Home (self-serve 3D tours) and Premier Agent services that overlap with Luxe Life's offering, making it both a distribution channel and a potential competitive threat.
• Compass: National luxury-leaning real estate brokerage and preferred partner of Luxe Life. Has built in-house marketing/media capabilities for its agents, positioning it as both a customer and a partial competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Luxelifeproductions
• LinkedInlinkedin.com/company/luxe-life-productions

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Luxe Life Productions