What Maximum does

Maximum is a Netherlands-headquartered recruitment marketing technology company founded in 1999 and operating the Radancy Talent Acquisition Cloud, an end-to-end Agentic-AI-powered platform covering the full candidate lifecycle from sourcing to onboarding. The platform is organized around four core modules — Attract & Source, Engage & Inform, Capture & Convert, and Evaluate & Advance — and is supplemented by employer branding (EVP) tooling, branded recruitment sites, employee referrals, candidate relationship management (CRM), recruitment events, programmatic recruitment AdTech, AI-driven screening and scheduling, and a data-driven recruitment marketing analytics layer. Underlying capabilities include Agentic AI and conversational AI agents that autonomously identify, screen, schedule, assess, and onboard candidates through natural-language interactions, capabilities materially extended through the September 2025 myInterview acquisition.

The platform is localized across at least six languages (Dutch, English, French, German, Portuguese, Spanish) and serves 675+ enterprise customers globally, including Coca-Cola, ING, UPS, the Dutch Ministry of Defense, A.S. Watson, Gemeente Rotterdam, NS, and DJI. Maximum positions itself as an enterprise-focused vendor, evidenced by G2 Leader and category-best badges displayed for Recruiting Automation, Employee Referral, Interview Scheduling, and Talent Assessment categories at both enterprise and mid-market tiers. The firm also operates a 'Radancy Labs' innovation track and publishes a 'Responsible AI' position, signaling ongoing investment in next-generation capability development and AI governance.

Headcount is reported in the 101-250 range, consistent with a mid-sized enterprise SaaS vendor. The company's revenue model, pricing structure, funding history, and ownership details are not disclosed in the available source material.

Name

Maximum

Legal name

Maximum Achievers

Website

https://maximum.nl

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Maximum is a Netherlands-based recruitment marketing technology company operating the Radancy Talent Acquisition Cloud, an end-to-end Agentic-AI-powered platform serving 675+ enterprise customers globally across the full candidate lifecycle, from sourcing to onboarding.

Ownership category

akta.pro rank

Product category

Talent Acquisition Software

NAICS

Marketing Consulting Services (541613), Custom Computer Programming Services (541511)

SIC

Services-Advertising Agencies (7311), Services-Prepackaged Software (7372)

akta.pro primary industry

Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD)

akta.pro secondary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

Keywords

• Talent acquisition software
• Recruitment marketing platform
• AI recruiting platform
• Employer branding services
• Programmatic job advertising

Headquarters

HQ city

Capelle Aan Den Ijssel

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Core offering

Maximum operates the Radancy Talent Acquisition Cloud, an AI-powered recruitment marketing platform delivering end-to-end hiring capabilities. The platform covers the full candidate lifecycle through modules for sourcing, personalized engagement, pipeline conversion, candidate evaluation, employer branding, recruitment sites, employee referrals, candidate relationship management (CRM), virtual and in-person hiring events, programmatic job advertising, AI-powered screening and scheduling, and data-driven recruitment marketing analytics for enterprise customers.

Product overview

Radancy offers a unified Talent Acquisition Cloud platform powered by Agentic AI. The platform consists of multiple integrated modules covering the entire recruitment lifecycle: Attract & Source, Engage & Inform, Capture & Convert, and Evaluate & Advance. Additional modules include Employer Branding (EVP), Recruitment Sites, Employee Referrals, CRM, Recruitment Events, Programmatic AdTech, Screening & Planning, and Data-Driven Recruitment Marketing. The platform was expanded in September 2025 through the acquisition of myInterview, adding conversational AI interview capabilities. The platform serves 675+ customers globally including organizations like Coca-Cola, ING, UPS, and Dutch Defense.

Differentiator

Problem solved

Functional benefit

Products and services

• Radancy Talent Acquisition Cloud End-to-end AI-powered talent acquisition platform powered by Agentic AI that simplifies recruitment, maximizes ROI, and covers the full candidate lifecycle from attract to onboard for enterprise HR and talent acquisition teams.
• myInterview Conversational AI platform for interviewing and assessing candidates, integrated into the Radancy Talent Acquisition Cloud to autonomously identify, screen, schedule, assess, and onboard candidates through natural language interactions.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Radancy: Global talent acquisition cloud platform offering recruitment marketing, employer branding, CRM, programmatic job advertising, and AI-powered candidate engagement — the closest direct functional analogue to Maximum's recruitment marketing tech positioning, and notably the platform whose product data appears alongside Maximum in the source dump.
• Phenom People: Talent marketing and recruitment platform built around CRM, career site, candidate engagement, and AI-driven personalization — directly comparable to Maximum's recruitment marketing tech niche with similar mid-market to enterprise customer focus.
• Appcast: Programmatic recruitment advertising platform using predictive analytics and bid optimization for job ad placement — directly comparable to the programmatic/recruitment marketing component of Maximum's likely offering.
• Yello: Talent acquisition platform focused on recruitment marketing, events management, candidate relationship management, and employer branding — a directly comparable mid-sized recruitment marketing tech specialist.
• Avature: Enterprise recruitment CRM, career sites, and talent acquisition platform with strong presence among European multinationals — directly comparable to Maximum as a recruitment-marketing-and-CRM specialist in the European market.
• Joveo: Programmatic job advertising and recruitment marketing optimization platform with AI-driven targeting, analytics, and channel management — closely aligned with Maximum's recruitment marketing tech positioning, particularly on the programmatic side.
• Symphony Talent: Talent marketing platform combining employer branding, career sites, CRM, programmatic media, and AI-driven candidate engagement — functionally very close to Maximum's recruitment marketing tech scope.

Broad incumbents

• iCIMS: Large enterprise talent acquisition platform that bundles recruitment marketing, candidate CRM, career sites, and programmatic advertising into a unified suite — overlapping with Maximum's recruitment marketing focus but at significantly broader scale.
• Cielo: Global RPO and talent acquisition services provider with significant recruitment marketing and employer branding capabilities — comparable on the recruitment marketing services side, though delivered primarily as outsourced RPO rather than pure technology.
• Workday Recruiting: Enterprise HCM suite with embedded recruiting module including candidate marketing and career site functionality — represents the bundling threat Maximum faces from large enterprise platforms expanding into recruitment marketing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maximum