What yello does

Yello is a Chicago-based talent acquisition software company purpose-built for campus and early-career recruiting, operating as RECSOLU, Inc. since 2008 and rebranded to Yello in 2015. The company's platform unifies multiple modules — Yello Campus Recruiting Agent (AI-powered automation), Yello Sourcing (formerly WayUp, acquired July 2021), Yello Events Central, Yello Recruitment Operations (CRM), Yello Campus Planning, Symba (post-offer engagement, acquired November 2025), and Yello Analytics — into an end-to-end talent workflow engine used by approximately 100 Fortune 500 enterprises and 300+ total enterprise clients across 70+ countries.

The underlying technology integrates with Workday, Oracle, Greenhouse, Taleo, SuccessFactors, and iCIMS ATS systems, plus LinkedIn CRM Connect (February 2026), Symplicity (June 2026), and USAJobs, drawing on 35+ candidate sources. The Yello Campus Recruiting Agent uses AI to match candidates and automate event-building and scheduling workflows, building on WayUp's proprietary candidate database of millions of early-career profiles across 7,000+ colleges. Yello Government Recruiting is FedRAMP Authorized (Moderate, April 2022) and StateRAMP Certified (November 2023), with distribution via NASA SEWP V, GSA Advantage, and Army CHESS. Infrastructure certifications include SOC 2 Type 2, ISO 27001, GDPR, CCPA, HIPAA, and EU-U.S. Data Privacy Framework compliance.

Yello operates an enterprise SaaS subscription model with quote-based annual pricing sold through direct enterprise field sales. The company generated ~$46M in disclosed funding prior to a $43.15M round in July 2021, with prior rounds led by JMI Equity (2017) and The Argentum Group (2015-2016). Headcount is 101-250 employees with a hybrid workforce across 20 US states. Co-founders Jason Weingarten and Dan Bartfield lead alongside CEO Corey Ferengul, CFO/COO Rick Glickman, and EVP of Sales Michael Megerian.

Name

yello

Legal name

RECSOLU, Inc.

Website

https://yello.co/

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Yello is a Chicago-based enterprise SaaS platform purpose-built for campus and early-career talent acquisition, serving approximately 100 Fortune 500 companies and 300+ enterprise clients across 70+ countries through AI-driven sourcing, event management, and CRM workflows.

Ownership category

akta.pro rank

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Enterprise SaaS Subscription: Subscription-based licensing model for the Yello early talent acquisition platform. The platform is used by Fortune 500 companies and enterprise clients on an annual subscription basis.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels8 records

Core offering

Yello provides a purpose-built campus and early talent recruitment platform sold as SaaS subscriptions to enterprise talent acquisition teams. The platform combines an AI-powered Campus Recruiting Agent, candidate sourcing via the WayUp database, virtual and in-person event management, recruitment CRM, campus planning, post-offer engagement, and recruiting analytics. Customers include approximately 100 Fortune 500 companies, government agencies, and high-growth businesses across 70+ countries.

Product overview

Yello is a talent acquisition platform designed for campus and early career recruiting, offered as a unified platform with multiple integrated modules. The core platform includes Yello Campus Recruiting Agent (AI-powered automation), Yello Sourcing (formerly WayUp for candidate sourcing), Yello Events Central (event management), Yello Recruitment Operations (CRM), Yello Campus Planning, and Yello Analytics (reporting). Specialized solutions include Yello Government Recruiting (FedRAMP-authorized) and Diversity Recruiting. Add-on modules include Symba for post-offer engagement and Interview Scheduling automation. The platform integrates with major ATS systems (Workday, Oracle, SuccessFactors, Greenhouse, Taleo), LinkedIn CRM Connect, and USAJobs. Used by approximately 100 Fortune 500 companies across 70+ countries.

Differentiator

Problem solved

Functional benefit

Brands

• WayUp: DEI sourcing platform connecting early career candidates to companies nationwide, now operating as Yello Sourcing
• Yello Campus Recruiting Agent

Products and services

• Yello Campus Recruiting Agent AI-powered agent that automates event building, candidate sourcing across 35+ sources, and interview scheduling for enterprise campus recruiting teams, enabling proactive identification and scheduling of best-fit candidates.
• Yello Sourcing (formerly WayUp) Early talent candidate sourcing platform featuring Automated Concierge Sourcing, Advanced DEI Analytics, and Employer Branding tools to attract Gen Z candidates from a proprietary database of millions of candidates.
• Yello Events Central Recruitment event software that simplifies the tech stack for campus recruiting teams with tools to automate tasks, centralize data, improve candidate experience, increase engagement, and measure efficiency and ROI for career fairs and virtual events.
• Yello Recruitment Operations (Recruitment CRM) Talent pipeline and workflow automation platform with best-in-class workflows, interview scheduling and evaluations, and seamless HR tech stack integration for talent acquisition teams.
• Yello Campus Planning Campus recruiting software that centralizes event and campus data, enables data-driven campus investments, and tracks ROI with University Profiles, Campus Event Planning, and Campus Insights.
• Yello Government Recruiting FedRAMP-authorized recruiting solution built for government security, supporting OPM regulations and integrated with USAJobs for federal and state agency hiring, reducing time-to-hire from 140 days to 35-40 days.
• Symba Post-Offer Engagement Post-offer engagement solution that engages incoming hires from pre-boarding through alumni engagement; customers report 27% improvement in conversion rates and 50% reduction in reneges.
• Yello Analytics (Reporting) Reporting and analytics platform providing key metrics dashboards to uncover areas for improvement, understand recruiting insights, and create data visualizations for leadership, including DEI demographic analysis.
• Yello Diversity Recruiting Diversity recruiting solution that develops diversified candidate pipelines and dedicated talent communities with a mobile-first platform built for conferences and events.

Quantifiable outcome

• 27% improvement in conversion rates
• +10 more outcomes

Named customers25 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability8 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core.

• SymplicitycoreStrategic or Co-development Partner · 9 June 2026Partnership giving Yello customers access to Symplicity's network of more than 600,000 early talent candidates. Through this integration, employers using the Yello Campus Recruiting Agent can match against candidates from Symplicity's database alongside their own ATS, Yello database, WayUp, and 35+ other sources. The partnership aims to shift campus recruiting from passive event attendance to an AI-driven model that proactively identifies and schedules best-fit candidates.
• LinkedIncoreTechnology or Integration · 17 February 2026LinkedIn CRM Connect integration enabling talent teams to access real-time LinkedIn candidate information directly within Yello's platform. Recruiters can view candidate interaction history, update profiles with fresh LinkedIn data, and send InMails without disrupting their workflow.
• WayUpcoreStrategic or Co-development PartnerWayUp was acquired by Yello in July 2021. WayUp is now Yello Sourcing - providing exclusive sourcing capabilities with a database of millions of engaged early-career candidates. WayUp enables automated concierge sourcing, advanced DEI analytics, and employer branding for Gen Z candidates.
• USAJobscoreTechnology or IntegrationIntegration with USAJobs for government recruiting. Yello helps agencies extend USAJobs functionality with job boards, candidate engagement, and application management while supporting OPM regulations.
• NASA SEWP VcoreChannel Partner/ Reseller/ DistributorSolutions for Enterprise-wide Procurement (SEWP) Government-wide Acquisition Vehicle (GWAC) managed by NASA. Provides IT products and services for federal agencies. Yello available through SEWP pre-competed prime contract holders.
• GSA AdvantagecoreChannel Partner/ Reseller/ DistributorGeneral Services Administration Advantage marketplace where federal agencies can review Yello GSA schedule pricing. Provided by FOUR LLC.
• Army CHESS (ITES-SW2)coreChannel Partner/ Reseller/ DistributorEnterprise Solutions - Software 2 (ITES-SW2) contract through Army Computer Hardware Enterprise Software and Solutions office. $13 billion firm-fixed-price ID/IQ contract vehicle open to Army, DoD and all federal agencies.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Handshake: Handshake is the largest career network for college students, directly competing with Yello in the campus and early-career recruiting market. Both platforms connect employers with early-career talent across U.S. universities and offer employer branding, event management, and recruiting workflows tailored to campus teams.
• 12Twenty: 12Twenty is a campus recruiting and student outcomes platform serving employers and universities. It directly competes with Yello in the campus-recruiting software category, with comparable capabilities around employer branding, event management, and candidate engagement for early-career hiring.
• GradLeaders: GradLeaders is a campus recruiting and university relations platform used by employers to manage college recruiting programs, career fairs, and candidate pipelines. It directly competes with Yello in the campus recruiting software category.

Broad incumbents

• iCIMS: iCIMS is a leading enterprise talent acquisition platform with ATS, CRM, and candidate engagement capabilities. It competes with Yello for enterprise recruiting budgets and is often evaluated alongside Yello in Fortune 500 RFPs, though it serves experienced hire and campus hiring as part of a broader TA suite.
• Greenhouse: Greenhouse is a major applicant tracking and recruiting optimization platform used by mid-market and enterprise employers. While not campus-specific, it is integrated with Yello and competes for the same enterprise recruiting software dollars.
• Phenom People: Phenom provides a talent experience platform spanning CRM, career site, recruiting, and onboarding for enterprise employers. It overlaps with Yello on candidate CRM, events, and AI-driven engagement, and competes for the same enterprise TA spend.
• SmartRecruiters: SmartRecruiters is an enterprise talent acquisition suite covering ATS, CRM, and candidate engagement. It serves many of the same Fortune 500 customers as Yello and competes on enterprise recruiting workflows including campus hiring.
• Workday Recruiting: Workday Recruiting is the talent acquisition module within the Workday HCM suite, deeply embedded in large enterprises. It is both an integration partner for Yello and a competitor for campus and early-career hiring budget at the Fortune 500.

Emerging players

• Eightfold AI: Eightfold AI is a talent intelligence platform using AI for matching, workforce planning, and DEI. It overlaps with Yello on AI-driven candidate matching and DEI analytics, and is increasingly present in enterprise TA evaluations.
• Symplicity: Symplicity is a higher-ed and employer campus recruiting platform. Yello recently partnered with Symplicity to access 600,000+ early talent candidates, but Symplicity's employer-facing tools remain a partial competitor in the campus recruiting software market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key highlights7 records

Customer concentration

• Xx.com/yello
• LinkedInlinkedin.com/company/yello.co
• Facebookfacebook.com/YelloDotCo

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds5 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about yello