What Ghostwriter Consultancy & Events does

Ghostwriter Consultancy & Events Ltd. is an independent UK event consultancy and venue management company founded in 2019 and headquartered in Sunderland. The company operates across three pillars — Venue Partnerships, Consultancy, and Pink Dot (its in-house promotions arm) — serving music venue operators, festival promoters, students' unions, and corporate clients with services including diary management, programming and booking, health and safety compliance, occupancy and licensing, technical production, ticketing, finance management, and full event delivery. It runs a portfolio of own-brand event properties including Pink Dot (national promoter), Live After Racing (post-racing concerts at racecourses such as Doncaster and Newcastle), Tomorrow's Ghosts Festival (gothic and alternative festival in Whitby), and Favourite Days Festival (multi-venue Liverpool festival).

The company is developing Gig Lab, a proprietary software platform intended for grassroots venue event planning and operations management, built by Layers Studio in partnership with the University of Sunderland's Arrow Innovation Project, which is contributing AI capabilities research. Gig Lab was recognised through Innovate UK's Women in Innovation Award and received a £75,000 grant. Ghostwriter's commercial model relies on custom-quoted multi-year managed services contracts with venue operators (AMAAD, TDL Media, Propaganda Independent Venues), professional services fees for event consultancy and H&S advisory work, and direct ticket and sponsorship revenue from its own branded events. Pricing is not publicly disclosed.

Distribution is delivered through direct B2B relationships with venue operators, festival organizers, and corporate clients across the UK. By 2025–2026 the venue partnership network spanned 14+ venues from 200-capacity grassroots rooms to the 5,200-capacity Braehead Arena in Glasgow, with reported operational outcomes including increased live trade from 12 to 75+ shows per annum at Marble Factory Bristol and 15,000 attendees at ABR Festival 2025. The leadership team is drawn from senior roles at Academy Music Group, Live Nation, MAMA, Festival Republic, and The Forum London.

Name

Ghostwriter Consultancy & Events

Legal name

Ghostwriter Consultancy & Events Ltd.

Website

https://ghostwriterevents.co.uk

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Ghostwriter Consultancy & Events is an independent UK event consultancy and venue management company founded in 2019, providing managed services to music venue operators, festival promoters, and students' unions across a network of 14+ partner venues spanning 200 to 5,200 capacity.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts Companies (7111), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)

akta.pro secondary industries

Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB), Live Music Booking (Bands, Soloists, DJs) (HSACAHAA), Touring & Event Logistics (Trucking, Freight, Backline, Crew) (MPAGAAAH)

Keywords

• Event consultancy
• Venue management
• Live event promotion
• Festival production
• Event health safety

Headquarters

HQ city

Sunderland

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Venue Consultancy & Management: Ghostwriter provides comprehensive 'head office function' services for partner venues including diary management, programming, health & safety compliance, occupancy & licensing, technical production, ticketing, and finance management. Revenue generated through partnership agreements with venue operators.
2. Event Promotion (Pink Dot): In-house promoting brand that promotes shows across eclectic genres from grassroots level to large scale outdoor events. Pink Dot promotes events at Ghostwriter partner venues and their own branded events.
3. Live After Racing Events: Fusion of live performance after racing at racecourses. Ghostwriter delivers all aspects including music and production, site design, artist booking, infrastructure, staging, PA & lighting for these large scale events at venues like Doncaster Racecourse and Newcastle Racecourse.
4. Festival Production: Delivering festivals including Tomorrow's Ghosts Festival (Whitby) and Favourite Days Festival (Liverpool). Services include full event management, artist booking, site design, health & safety, and ticketing.
5. Health & Safety Services: Event documentation and compliance services including safety plans, crowd management plans, construction phase plans, CDM principle designer roles, licensing advisory, paperwork reviews, and on-site H&S advisors for events like ABR Festival.
6. Feasibility & Consulting: Full venue and event feasibility studies including venue design, health and safety reviews, operational reviews, technical production positioning, facilities review, financial modelling, crowd management, competition analysis, and occupancy reviews.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Ghostwriter Consultancy & Events is an independent UK event consultancy and promotion company that delivers comprehensive 'head office function' services for partner music venues and provides end-to-end event management for festivals, racecourse concerts, students' union balls, and corporate activations. The firm operates across three pillars — Venue Partnerships (programming, health & safety, ticketing, finance and operations management for partner venues), Consultancy (feasibility studies, project management, full event delivery), and Pink Dot (in-house promotions brand). It also develops Gig Lab, a software platform for grassroots venue operations, and runs its own branded events including Live After Racing, Tomorrow's Ghosts Festival, and Favourite Days Festival.

Product overview

Ghostwriter Consultancy & Events is an independent event consultancy and promotions company founded in 2019, operating a multi-product portfolio across venue partnerships, live event promotions, and technology. The core offerings include venue operations and partnerships (providing head office functions for partner venues), comprehensive event consultancy services (feasibility studies, project management, health & safety), and specialized promotions through sub-brands: Pink Dot (national promoting brand), Live After Racing (post-racing concerts), Tomorrow's Ghosts Festival (gothic/alternative festival), and Favourite Days Festival (Liverpool multi-venue festival). Additionally, the company is developing Gig Lab, a software platform designed to support grassroots venues with event planning, operations management, and AI-powered capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Venue Partnerships Provides a 'head office function' for partner music venues including diary management, programming and booking, health and safety compliance, occupancy and licensing, technical production and advancing, ticketing and reporting, finance, and venue design. Currently supports 14+ UK venues including Braehead Arena Glasgow, The Prospect Building Bristol, Liverpool Olympia, Quarters Brighton, and Camden Assembly London.
• Event Consultancy Comprehensive event management from planning to execution including feasibility studies, event conception and branding, artist and talent programming and booking, site design and CAD plans, procurement, ticketing, advancing, full event delivery, site management, and artist liaison for festivals, outdoor events, and venue launches.
• Event Health & Safety Event documentation and compliance services including safety plans, crowd management plans, construction phase plans, CDM principle designer and contractor roles, licensing and safety advisory group liaison, paperwork reviews, and on-site Health & Safety advisors and control room operators.
• Programming Services Event conception and roll out, live music programming, presentation of venues to market, and in-house booking facility and diary holding for partner venues.
• Commercial & Finance Services Grant writing, name-in-rights deals, pouring rights, ticketing partnerships, ticketing management, financial procedures, processes, budgeting, reconciliation, and forecasting for partner venues and events.
• Pink Dot National promoting brand that takes bands from 50 capacity shows at indoor grassroots level to large scale outdoor events, programming shows across eclectic genres from emerging artists to established names.
• Live After Racing Fusion of live performance by established artists after a full day's racing at UK racecourses including Doncaster and Newcastle. Past artists have included Nile Rodgers & Chic, Rag N Bone Man, Madness, Rita Ora, Pete Tong, The Wombats, Tom Jones, McFly, Kaiser Chiefs, and Jess Glynne.
• Tomorrow's Ghosts Festival Bi-annual spring and Halloween produced celebration of gothic and alternative subculture taking place in Whitby, North Yorkshire, supporting the darkest lights within goth and alternative scene for music, fashion and art, with work supporting the Sophie Lancaster Foundation.
• Favourite Days Festival Multi-venue festival in Liverpool featuring 12 individual shows with over 35+ acts across iconic music venues including Olympia, Camp and Furnace, Jacaranda Baltic, EBGBs, The Dome, The Jacaranda, Kazimier Stockroom, Leaf, and Rough Trade Liverpool, with all profits reinvested into the community.
• Gig Lab Software platform designed to simplify event planning, streamline operations, and enhance visibility for grassroots venues and promoters, with AI capabilities developed in partnership with the University of Sunderland's Arrow Innovation Project.

Quantifiable outcome

• Increased live trade from 12 to 75+ shows per annum at Marble Factory Bristol
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

14 partnerships are on record, tiered core and minor.

• Propaganda Independent VenuescoreStrategic or Co-development Partner · 3 December 2025Newly formed partnership bringing together Tramshed and The Globe (Cardiff), The Camden Assembly (London), XOYO (London), and XOYO (Birmingham) under Ghostwriter's venue operations model. Both organizations have long successful working history and share principles including no merchandise charges for artists, 50% in-house ticket allocation for promoters, and support for MVT.
• TDL Media (Braehead Arena)coreStrategic or Co-development Partner · 24 July 2025Long-term live music partnership for Glasgow's Braehead Arena (5,200 capacity). TDL Media acquired the arena; Ghostwriter provides venue management and programming. Arena is the largest merchandise commission-free venue in UK and first arena to adopt this model.
• AMAAD (A Man About A Dog)coreStrategic or Co-development Partner · 15 May 2025Long-term live music partnerships for venue operations and programming. AMAAD operates The Prospect Building Bristol (Main 3,000 & Crane 1,350 capacity), Quarters Brighton (450 capacity), and TESTBED Leeds (1,500 capacity). Ghostwriter provides venue management, programming, and operational services. Both companies share commitment to no merchandise fees for artists and quality live music experiences.
• Royal Holloway Students' UnioncoreStrategic or Co-development Partner · 1 January 2019Partnership since 2019 providing comprehensive event solutions for Summer Balls. Ghostwriter handles artist booking, site design, health & safety, and event delivery. Partnership has delivered record-breaking ticket sales with 3,500 students attending 2025 event.
• Adventurize Media (ABR Festival)minorStrategic or Co-development PartnerGhostwriter provides Health & Safety advisory services for the ABR Festival at Ragley Hall, Warwickshire. 15,000 motorcycle enthusiasts attend annually.
• Motion Events (Marble Factory)minorStrategic or Co-development PartnerVenue repositioning partnership for Marble Factory Bristol. Ghostwriter provided artist booking, programming, diary management, and event delivery. Increased live shows from 12 to 75+ per annum. Note: Motion venue has since closed.
• Channel 5 & ParamountminorStrategic or Co-development PartnerGhostwriter created and delivered 5 on the Farm Festival at Cannon Hall Farm. Services included brand creation, marketing, talent booking, site design, health & safety, and full event delivery.
• LIVE TrustcoreOthersVoluntary £1 donation per ticket scheme in support of LIVE Trust for live music events at Ghostwriter partner venues. Victoria Smith serves as Trustee of LIVE Trust. LIVE Trust distributes funds from £1 ticket levy on arena and stadium shows (over 5,000 capacity) to support grassroots venues.
• Music Venue Trust (MVT)coreOthersVoluntary £1 donation per ticket scheme in support of MVT at Ghostwriter venues. Helen McGee serves as Trustee of MVT's Board of Trustees. Ghostwriter shares commitment to supporting grassroots music venues.
• University of Sunderland (Arrow Innovation Project)minorStrategic or Co-development PartnerAcademic partnership providing AI capabilities research support for Gig Lab platform development through Arrow Sunderland Innovate and Grow programme.
• North East BICminorOthersInnovation support organization that provided business coaching and support for Victoria Smith's Innovate UK Women in Innovation Award application and Gig Lab development.
• Innovation SuperNetwork (UMi)minorOthersSupported Ghostwriter through Innovate UK North East Digital Technologies Launchpad programme to collaborate, commercialize, and attract finance for Gig Lab platform.
• Creative UKminorOthersCreative UK Growth Programme cohort member (2024). Received mentorship and business support through DCMS-funded and North East Combined Authority supported Create Growth Programme. Ghostwriter exhibited at Investment for Growth summit.
• Sunderland CultureminorOthersContributed grant to Gig Lab development through Unlock programme. Supported Victoria Smith's recognition and innovation journey in Sunderland.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Festival Republic: UK festival promoter (Reading, Leeds, Latitude, Download). Directly comparable in festival production expertise and a known former employer of Ghostwriter team members; serves both as competitor for festival mandates and as a benchmark for outdoor event delivery.
• SJM Concerts: UK and Ireland concert promoter running major arena and theatre tours alongside festival brands (e.g., Victorious). Comparable to Ghostwriter's Pink Dot promoting arm and Live After Racing in tour promotion and event production.
• Academy Music Group (O2 Academies): UK's largest mid-sized venue operator running the O2 Academy estate (Brixton, Shepherd's Bush, Glasgow, etc.). Directly comparable as a multi-venue live music operator and employer of multiple Ghostwriter alumni; competes for the same venue-management and programming mandates.
• Metropolis Music: Independent UK concert promoter and venue operator. Comparable as a multi-venue independent promoter competing for the same grassroots-to-mid-tier touring artists and venue programming mandates.
• Kilimanjaro Live: UK independent concert promoter and festival operator. Comparable as an independent UK promoter of similar size profile to Ghostwriter, competing for the same artist programming and festival mandates.
• Crosstown Concerts: UK mid-sized concert promoter operating across multiple regional venues. Comparable in scale and service offering to Pink Dot and Ghostwriter's consultancy arm, serving a similar regional-venue client base.

Others

• WME (William Morris Endeavor): Global talent agency representing artists for touring, appearances, and endorsements. Comparable to Ghostwriter's Pink Dot booking function as a route through which artists are routed to venues and festivals, though operating at vastly greater scale.

Broad incumbents

• Live Nation UK: Global live entertainment giant with dominant UK promotion, venue, and festival presence. Competes across Ghostwriter's full service stack — promotion (Pink Dot), venue management, festivals, and touring logistics — but at vastly greater scale and as part of a global portfolio.
• AEG Presents (AEG Europe): Major global entertainment company operating venues and promoting tours across the UK and Europe. Comparable as a venue operator, promoter, and festival producer; larger and more diversified than Ghostwriter but overlapping in target customer base.

Regional players

• DF Concerts: Scotland's leading independent concert promoter (TRNSMT, Glasgow gigs). Comparable in artist booking and festival production, but primarily competes in the Scottish market where Ghostwriter also has a Braehead Arena presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gwritereventsuk
• Facebookfacebook.com/gwritereventsuk
• LinkedInlinkedin.com/company/gwritereventsuk

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ghostwriter Consultancy & Events