Pratiquefr

What Pratiquefr does

Pratiquefr is the operating entity behind 118000.fr, a French online telephone directory service headquartered at 16 rue Auber, 75009 Paris. The platform aggregates business, professional, store, and individual contact information across all thirteen metropolitan French regions and five overseas territories (Guadeloupe, Guyane, La Réunion, Martinique, Mayotte). Its product suite consists of four interconnected sub-properties: an Annuaire Professionnels searchable by activity and city, an Annuaire Enseignes for brands and retailers, an Annuaire Particuliers for individuals, and an Annuaire Inversé for reverse phone lookup. The aggregated database contains tens of thousands of verified professionals per category, including roughly 47,267 physicians and 25,478 plumbers listed nationwide.

The underlying technology is a web-first directory built on a city/category URL architecture (e.g., /v_paris_75/c_plombier, /v_lyon_69/c_serrurier) that captures long-tail organic search traffic for profession-by-locality queries. The voice access channel is the 118 000 telephone service, a regulator-allocated directory-assistance number recognizable to French consumers. Distribution is overwhelmingly SEO- and referral-driven, with affiliate links from related local service pages feeding category pages.

Revenue is generated from two streams: a €3 per-call charge (plus standard call costs) on the 118 000 voice directory, and recurring payments from businesses that purchase and enrich their professional listings via the "Espace Pro" tier. End users are fragmented individuals and SMBs searching for contact details; paying listed entities are SMB professionals and retailers across France. The company is privately held, employs 11-50 people, and operates as a subsidiary within Groupe Pratique, a diversified parent group of directory and service portals. Founded in 2013, the company has not disclosed funding rounds, acquisitions, or institutional ownership.

Name

Pratiquefr

Legal name

Pratique.fr

Website

https://118000.fr

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Pratiquefr operates 118000.fr, a French online telephone directory of professionals, businesses, and individuals spanning all metropolitan and overseas territories. The platform serves end users seeking contact details and monetizes via a paid 118 000 voice service and SMB listing subscriptions.

Ownership category

akta.pro rank

Product category

Telephone Directory Services

NAICS

Web Search Portals, Libraries, Archives, and Other Information Services (519), Other Services Related to Advertising (54189)

SIC

Services-Advertising (7310)

akta.pro primary industry

POI, Local Listings & Business Directory Platforms (BPAMANAD)

Keywords

• Telephone directory services
• Business listing directory
• Reverse phone lookup
• Professional contact search
• Local business directory

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Telephone information service (118 000): Revenue generated from a premium telephone information service at number 118 000, charged at €3 per call plus the cost of the call itself.
2. Professional listing fees: Businesses pay to list and enrich their professional profiles on the directory, gaining web visibility.

Pricing tiers

Distribution channels2 records

Marketing channels2 records

Core offering

Pratiquefr operates 118000.fr, a French telephone directory service providing contact information search for businesses, professionals, stores, and individuals across all regions of France and overseas territories. The platform offers professional directory search, brand/store directory, individual directory lookup, and reverse phone lookup services, augmented by a premium telephone information service at number 118 000 charged at €3 per call. Businesses also pay for professional listing and profile enrichment to gain enhanced web visibility.

Product overview

118000.fr is a French telephone directory service operated by Pratiquefr, offering a comprehensive suite of directory services. The platform consists of four interconnected products: Annuaire Professionnels (professional business directory), Annuaire Enseignes (brand/store directory), Annuaire Particuliers (individual directory), and Annuaire Inversé (reverse phone lookup). Users can search by activity, city, or region across all of France, with coverage extending to overseas territories. The service provides phone numbers, addresses, and business hours for listed professionals.

Differentiator

Problem solved

Functional benefit

Brands

• Groupe Pratique: Parent company group that operates multiple directory and service platforms including pratique.fr and 118000.fr

Products and services

• 118000.fr - Annuaire Téléphonique French telephone directory service for businesses and professionals, providing contact information search across all of France with regional coverage. Users can search by activity, city, or region to find phone numbers, addresses, and business hours for listed professionals.
• Annuaire Professionnels Professional directory enabling searches for businesses and professionals by activity and location across France.
• Annuaire Enseignes Brand and store directory for finding commercial establishments and retailers across France.
• Annuaire Particuliers Individual directory for finding contact information of private individuals across France.
• Annuaire Inversé Reverse phone directory service that identifies callers or looks up phone numbers to find corresponding names and addresses across France.
• 118 000 Premium Telephone Information Service Premium telephone information service accessed by dialing 118 000, providing directory assistance for businesses, professionals, and individuals across France. Charged at €3 per call plus standard call charges.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Groupe PratiqueparentOthersGroupe Pratique is the parent company operating 118000.fr and pratique.fr. The group manages multiple online service portals including Pratique.fr and is referenced as the overarching brand behind the directory service.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Yelp: Global business listing and review platform. Comparable as a horizontal local business directory with paid profile enhancements and consumer search traffic, though with a different geographic focus and richer user-generated content.
• Google Maps: The dominant local business discovery platform with integrated search, directions, reviews, and business profiles. Competes indirectly by serving the same consumer use cases (finding professionals, addresses, contact details) and absorbing query traffic that directories historically captured.

Direct peers

• Solocal (PagesJaunes): France's leading online directory for businesses and professionals, operating PagesJaunes and PagesBlanches. Directly comparable as a French business and individual directory with paid listing monetisation and nationwide coverage.
• Kompass: International B2B directory and company information platform with strong European coverage. Comparable in aggregating business listings and offering enhanced paid profile tiers for lead generation.
• Le 118 712: A competing French premium-rate telephone directory service at the 118 712 short number. Directly comparable as a regulated phone-based directory offering with similar call-fee monetisation.
• 118 218: Another French premium-rate directory service operating on the 118 218 short number. Directly comparable business model and regulatory category to 118000.fr's telephone information service.

Emerging players

• Truecaller: Caller identification and reverse phone lookup app with global reach. Directly comparable to Pratiquefr's Annuaire Inversé service, with a mobile-first, app-based user experience that represents a strategic model the company could emulate.
• Doctolib: Leading French healthcare booking and professional directory platform. Competes at a vertical level for physician discovery — a category where 118000.fr aggregates 47,000+ physician listings — illustrating the vertical-specialist threat to broad directories.

Regional players

• Infobel: European directories and business information provider covering multiple countries. Comparable in operating regulated telephone directories and online business listings across European geographies, distinct from 118000.fr's France-only focus.
• PagesJaunes Belgium / Truvo: Belgian directory operator with similar listing and call-based revenue model to 118000.fr, but focused on the Belgian market rather than France.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/118000.fr
• Xx.com/118000fr
• LinkedInlinkedin.com/company/118000-sas

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pratiquefr