Idaho Real Estate Group

Name

Idaho Real Estate Group

Legal name

Idaho Real Estate Group

Website

https://apieceofidaho.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Lava Hot Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Commissions: Traditional real estate brokerage earning commissions on residential and rural property transactions. Revenue is generated through buyer and seller representation fees on completed property sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Idaho Real Estate Group is a locally owned real estate brokerage serving the Malad City, Idaho area and surrounding southeastern Idaho communities (Downey, McCammon, Preston, Pocatello). The firm provides buyer and seller representation for residential homes, farms/ranches, and vacant land transactions, supported by an IDX-powered property search platform with MLS access and pre-market listings.

Product overview

Idaho Real Estate Group operates a unified real estate brokerage platform focused on the Malad, Idaho area. The core offering is a property search platform (MaladHomes.com) that provides multiple search tools—Basic Search, Advanced Search, Map Search, Address Search, and Listing ID Search—for homes, farms, and land. Supporting buyer and seller services include a Mortgage Calculator, Home Valuation Tool, Hot Property Alerts email notifications, My Account/Property Saver for saving favorites, Walkthrough Tours for property viewings, and Home Marketing Services. The company serves local communities including Malad City, Downey, McCammon, Preston, and Pocatello, positioning itself as locally owned and operated with access to MLS listings and pre-market properties.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Brokerage (Buyer and Seller Representation)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Redfin: National tech-enabled brokerage and portal operating across most U.S. metros with expanding rural reach. Comparable as a competing brokerage model that captures buyer leads upstream via its own platform and could draw transaction volume away from small local Idaho brokerages like Idaho Real Estate Group.
• Compass: National tech-enabled real estate brokerage with a luxury and lifestyle-property tilt. Comparable as a larger brokerage that competes for high-ticket residential and lifestyle/rural buyers, including second-home and migration buyers looking at Idaho properties.
• Zillow (Zillow Group): National real estate marketplace and listings aggregator that channels buyer demand to local brokerages through Premier Agent. Comparable as an upstream platform partner and indirect competitor that controls a large share of buyer discovery for rural Idaho listings.

Direct peers

• United Country Real Estate: National franchise network specializing in country, rural, farm, ranch, and recreational properties. Highly comparable as a competing brokerage model specifically focused on rural land, farms, and ranches — directly overlapping with Idaho Real Estate Group's farm, ranch, and vacant land use cases.
• Keller Williams Realty East Idaho: Franchised real estate brokerage operating in eastern Idaho including Pocatello and Idaho Falls. Directly comparable as a competing brokerage in the same southeastern Idaho region, serving similar home, land, and farm buyers/sellers via MLS-driven sales motion.

Regional players

• Coldwell Banker Tomlinson: Idaho-based Coldwell Banker affiliate covering Boise, eastern Idaho, and surrounding areas. Comparable as a branded brokerage competing for residential and land transactions in Idaho with a multi-office regional footprint.
• Century 21 High Desert: Regional Century 21 franchise operating in eastern Idaho. Comparable as a branded brokerage serving rural and small-town Idaho markets with residential and acreage listings, competing for the same out-of-state lifestyle-migration buyers.
• Silvercreek Realty Group: Idaho-based real estate brokerage serving the Boise, Treasure Valley, and Magic Valley regions. Comparable as another regionally-focused Idaho brokerage offering residential and land services through a multi-agent model and local market expertise.
• Berkshire Hathaway HomeServices Idaho Real Estate: Berkshire Hathaway franchise operating in Idaho. Comparable as a competing branded brokerage in the same state, serving home buyers/sellers with similar commission-based revenue model and MLS-syndicated listings.
• RE/MAX Performance: RE/MAX franchise serving the greater Idaho region including Pocatello and surrounding counties. Comparable as a competing franchise brokerage offering residential, farm, and land representation with MLS exposure and similar agent-driven service model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Idaho Real Estate Group