Keller Williams Realty East Idaho

What Keller Williams Realty East Idaho does

Keller Williams Realty East Idaho operates as a regional market center of Keller Williams Realty, LLC, a privately held real estate franchise company founded in 1996 and headquartered in Austin, Texas. Each market center is independently owned and operated under the franchise model, with East Idaho serving home buyers, home sellers, and licensed real estate agents in its geographic territory. The company provides residential real estate brokerage services through independent agent representation, supported by the parent franchise's technology platform.

The underlying technology platform is centered on the kw.com website and native iOS/Android mobile applications, which together deliver property search (with filters for location, property type, price, and school zones), an agent finder tool (searchable by city, postal code, or agent name), a content blog with market updates, and integration with Keller Home Loans for mortgage origination. Specialized sub-brands extend the platform into luxury (KW Luxury), land (KW Land), commercial (KW Commercial), and international (KW Worldwide) real estate segments, while the Thrive platform (thrive.kw.com) supports agent recruitment and KW Events supports training and conferences. The website is available in more than 20 languages, reflecting the franchise's international footprint.

Revenue is generated through two primary mechanics at the franchise level: (1) recurring franchise fees paid by independently owned KW market centers to the parent for brand, technology, and operational support, and (2) transaction-based agent commissions, where individual KW agents typically retain 70–80% of commission and the office retains 20–30% on a per-transaction basis. The go-to-market motion combines a sales-led franchise acquisition channel (recruiting agents and franchisees) with a direct-to-consumer digital channel (kw.com property search and app downloads). The company supports the Fair Housing Act and operates as an Equal Opportunity Employer, with no public stock ticker and no disclosed financial figures.

Name

Keller Williams Realty East Idaho

Legal name

Keller Williams Realty, LLC

Website

https://kwreipocatello.yourkwoffice.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Keller Williams Realty East Idaho is a regional market center of Keller Williams Realty, LLC, a privately held global real estate franchise, providing residential brokerage services to home buyers and sellers through independent agents supported by the kw.com platform and mobile apps.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro industry

PRIMARYBPAJAAAA

Traditional Residential Brokerage (Existing Homes)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

Keywords

• Residential real estate brokerage
• Real estate franchise services
• Property search platform
• Home buyer representation
• Real estate agent network

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Franchise Fees: Keller Williams Realty LLC operates as a franchise company, earning revenue from independent offices that pay franchise fees to use the KW brand, technology platform, and operational support.
2. Agent Commission Revenue: Individual KW agents earn commissions on real estate transactions. Keller Williams offices operate on a commission split model where agents keep the majority of their sales commissions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Keller Williams Realty East Idaho is a regional market center operating under the Keller Williams Realty, LLC franchise. It provides residential real estate brokerage services to home buyers and sellers through independently licensed KW agents. Services are delivered via the kw.com digital platform for property search and agent discovery, complemented by local market expertise in the East Idaho region.

Product overview

Keller Williams operates as a franchise-based real estate brokerage with a unified technology platform centered on kw.com. The platform provides property search, agent discovery, and market insights as core web services, supplemented by mobile applications for iOS and Android. Specialized divisions including KW Luxury, KW Land, KW Commercial, and KW Worldwide serve distinct market segments. Financial services are offered through Keller Home Loans for mortgage solutions. Agent recruitment and professional development are supported via the Thrive platform, while KW Events provides training and conference access.

Differentiator

Problem solved

Functional benefit

Brands

• Keller Home Loans: Mortgage and home loan services provided to help buyers stand out in competitive housing markets
• KW Cares
• KW Next Gen
• KW Worldwide
• KW Commercial
• KW Land
• Luxury KW

Products and services

• Keller Williams Website (kw.com)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Keller Home LoanscoreTechnology or IntegrationKeller Home Loans (kwlends.com) is an affiliated lending service that provides home loan solutions for KW customers. It helps buyers stand out in competitive housing markets by providing faster loan approval and stronger purchase offers. Integrated with KW platform for seamless financing options.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• eXp Realty: Cloud-based, agent-owned brokerage that competes with KW for agent recruitment through a low-overhead, commission-heavy model. Operates internationally and is increasingly active in many of the same markets as KW.
• Better Homes and Gardens Real Estate: Franchise-based residential real estate brand affiliated with Better Homes & Gardens media. Comparable franchise model and target market, competing with KW for franchisees in suburban and mid-sized U.S. markets.
• HomeSmart: Fast-growing franchise-based real estate brokerage with a 100% commission model for experienced agents. Competes with KW for agent recruitment through more favorable commission splits while serving similar residential buyer and seller segments.
• Redfin: Technology-driven residential brokerage with employed agents and a lower-commission model. Competes directly with KW for consumer home search demand and agent talent, particularly among cost-conscious buyers and sellers.
• RE/MAX: Largest direct competitor to Keller Williams, operating a similarly structured global franchise model for real estate brokerages with independent agents and market centers. Both compete for franchisees and agents in residential real estate across overlapping geographies.
• Century 21 Real Estate: Long-established global franchise real estate brand with independently owned offices. Directly comparable to KW in business model (franchise), target market (residential), and GTM (agent-driven transactions).
• Coldwell Banker Real Estate: Major franchise-based real estate brokerage competitor owned by Realogy (now Anywhere Real Estate). Competes head-to-head with KW for residential listings, agent recruitment, and franchise expansion in the U.S. and internationally.
• Compass: Tech-forward residential real estate brokerage competing for both agents and consumers. While corporate-owned rather than franchised, Compass competes for KW's agents with higher commission splits and for KW's clients with a more technology-driven experience.
• Sotheby's International Realty: Luxury-focused franchise real estate brand that competes specifically with KW Luxury. Operates a similar franchise model but focuses exclusively on the high-end residential segment where KW Luxury also competes.
• Berkshire Hathaway HomeServices: Franchise-based residential real estate brokerage backed by Berkshire Hathaway. Operates a similar model of independently owned offices and agents under a national brand, competing directly with KW for both agents and consumer mindshare.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/kwri
• YouTubeyoutube.com/@kellerwilliams
• Facebookfacebook.com/KellerWilliamsRealty
• LinkedInlinkedin.com/company/keller-williams-realty-east-idaho
• Instagraminstagram.com/kellerwilliamsrealty

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keller Williams Realty East Idaho