Century 21 High Desert
Century 21 High Desert is an independently owned Century 21 real estate brokerage franchise serving home buyers, sellers, and investors across southeastern Idaho, including Idaho Falls, Pocatello, Rexburg, Island Park, Swan Valley, and Bear Lake.
- Company typePrivate
- Founded1996
- HeadquartersIdaho Falls, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Century 21 High Desert does
Century 21 High Desert is an independently owned real estate brokerage franchisee of Century 21 Real Estate LLC, established in 1996 and headquartered in Idaho Falls, Idaho. The firm provides residential and investment property brokerage services — including buying and selling representation, listing management, and transaction support — to home buyers, home sellers, and real estate investors across southeastern Idaho. It operates six service points spanning Idaho Falls, Pocatello, Rexburg, Island Park, Swan Valley, and Bear Lake, with on-call agent coverage in the more resort-oriented communities. Revenue is generated through traditional real estate commissions on property transactions, with commission rates not publicly disclosed.
The company's technology layer is built on the MoxiWorks real estate platform, which hosts its website, property search functionality, and brokerage operations. Listings are sourced from the Snake River MLS and Greater Pocatello MLS. Supporting digital features include a property search tool with price, bedroom, and bathroom filters; 3D virtual tour integration with room measurements; financial calculators for buyer affordability assessment; a neighborhood news blog; and email and social media marketing channels. Third-party integrations include Google Analytics, Infutor Data Solutions, Twilio, and INRIX drive-time data. The firm markets a "Service Pledge" service guarantee as its primary differentiation, supported by Century 21's global brand recognition and 28 years of continuous local operating history.
Century 21 High Desert firmographics
Firmographics- Name
- Century 21 High Desert
- Legal name
- Century 21 High Desert
- Website
- https://c21highdesert.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Century 21 High Desert is an independently owned Century 21 real estate brokerage franchise serving home buyers, sellers, and investors across southeastern Idaho, including Idaho Falls, Pocatello, Rexburg, Island Park, Swan Valley, and Bear Lake.
- Ownership category
- akta.pro rank
Century 21 High Desert industry classification
Industry- Product category
- Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (531210)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro industry
- Transitional/Development Land Brokerage (Entitled, In-Path-of-Growth)Business & Public Services/Real Estate Services (Brokerage, Property Management)/Land & Rural Real Estate Brokerage
Keywords
Where Century 21 High Desert is headquartered
LocationHeadquarters
- HQ city
- Idaho Falls
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Century 21 High Desert business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Real Estate Commission: Traditional real estate commission on property sales and purchases. Agents represent buyers and sellers in transactions with commission typically split between listing and buyer's agents.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Century 21 High Desert product offering
Product offeringCore offering
Century 21 High Desert is a residential real estate brokerage that helps buyers, sellers, and investors transact properties across southeastern Idaho. The company provides property listings management, personalized buyer and seller representation, and transaction guidance through licensed agents at six office locations, supported by a website with property search and financial planning tools.
Product overview
Century 21 High Desert is a real estate brokerage operating as part of the Century 21 franchise system. The company offers a unified service model combining online property search tools, personalized buying and selling guidance, and financial planning resources. Their core offerings include property listings management across multiple Idaho markets, supported by a team of local agents. The digital platform built on MoxiWorks technology provides property search functionality, financial calculators, and neighborhood news content as complementary services to their traditional brokerage operations.
Differentiator
Problem solved
Functional benefit
Products and services
- Property Search Online property search tool allowing users to filter listings by price, bedrooms, bathrooms, and location across Idaho markets including Idaho Falls, Pocatello, Rexburg, and surrounding areas. Targeted at home buyers and investors seeking residential and investment properties.
- Buying & Selling Guidance Personalized real estate consultation services providing goal-focused guidance for buyers and sellers navigating the Idaho real estate market, delivered through licensed agents. Includes the Service Pledge guarantee for buyers and sellers.
- Property Listings Management Comprehensive real estate listing service displaying active properties including single-family homes, multi-family properties, townhouses, condominiums, manufactured homes, land, and investment properties across eastern Idaho for sellers and buyers.
- Financial Calculators Interactive calculators available on the website to help prospective buyers estimate mortgage payments, affordability, and other financial aspects of home purchasing. Targeted at prospective home buyers evaluating property affordability.
- Neighborhood News Local market information and community news content helping clients stay informed about Idaho neighborhoods and market trends. Targeted at home buyers, sellers, and investors researching Idaho communities.
Companies that use Century 21 High Desert
Customer profileSegments3 records
Ideal customer profiles3 records
Century 21 High Desert technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
Century 21 High Desert partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Century 21 Real Estate LLCcoreCentury 21 High Desert operates as a franchisee of Century 21 Real Estate LLC, using the Century 21 brand name, logo, and marketing resources. The franchise model provides access to global brand recognition, training resources, technology platforms, and referral networks while operating as an independently owned brokerage.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
Century 21 High Desert competitors and assessment
Company assessmentRegional players
- Sotheby's International Realty: Luxury-leaning residential brokerage that competes for higher-end listings and recreational-property buyers in Idaho resort markets (e.g., Island Park, Sun Valley) that overlap with Century 21 High Desert's territory.
Direct peers
- RE/MAX: Global residential real estate franchise with overlapping Idaho brokerage offices and similar agent-based commission model; directly competes for the same buyer/seller in Idaho.
- Keller Williams Realty: Largest U.S. residential real estate franchise by agent count with Idaho presence; competes head-to-head with Century 21 High Desert for agents, listings, and buyers in the same southeastern Idaho markets.
- Better Homes and Gardens Real Estate: National residential real estate franchise with comparable agent-based brokerage model and overlapping presence in secondary/rural U.S. markets similar to southeastern Idaho.
- Berkshire Hathaway HomeServices: National residential brokerage franchise operating in Idaho with the same agent/commission-based model and brand-franchise structure as Century 21 High Desert.
- Coldwell Banker: Long-established residential real estate franchise competing in Idaho markets with similar agent-based, commission-driven brokerage model.
Emerging players
- Redfin: Technology-led residential brokerage with discount commission model that pressures traditional brokerages like Century 21 High Desert on price and online consumer experience.
- eXp Realty: Cloud-based, low-overhead brokerage model that recruits agents from traditional franchises like Century 21; competes on cost structure and agent economics in the same Idaho geographies.
Others
- Zillow: Largest U.S. residential real estate portal and former iBuyer; not a direct brokerage peer but a critical lead source, competitor for sellers' attention, and indirect threat via Zillow Offers-style services.
Broad incumbents
- Century 21 Real Estate LLC: The franchisor of Century 21 High Desert and the global brand owner; comparable because it defines the franchise system's brand, technology, and operating standards that the subject brokerage operates under.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Century 21 High Desert social profiles
Digital presenceCentury 21 High Desert compliance and trust
Trust signalCompliance3 records
Century 21 High Desert financial estimates
Financial estimateRevenue estimate
Valuation estimate
Century 21 High Desert leadership team
Management profileNumber of profiles
Century 21 High Desert funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Century 21 High Desert M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Century 21 High Desert
What does Century 21 High Desert do?
Century 21 High Desert is a residential real estate brokerage that helps buyers, sellers, and investors transact properties across southeastern Idaho. The company provides property listings management, personalized buyer and seller representation, and transaction guidance through licensed agents at six office locations, supported by a website with property search and financial planning tools.
Is Century 21 High Desert a public or private company?
Century 21 High Desert is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Century 21 High Desert founded?
Century 21 High Desert was founded in 1996. It employs 11 to 50 people.
Where is Century 21 High Desert based?
Century 21 High Desert is headquartered in Idaho Falls, United States, in the North America region.
How does Century 21 High Desert make money?
One revenue line is on record: real Estate Commission.
Who are Century 21 High Desert's main competitors?
Sotheby's International Realty is listed as a regional player. Direct peers are RE/MAX, Keller Williams Realty, Better Homes and Gardens Real Estate, Berkshire Hathaway HomeServices and Coldwell Banker. Emerging players are Redfin and eXp Realty. Zillow is listed as an others. Century 21 Real Estate LLC is listed as a broad incumbent.
Does Century 21 High Desert have an API?
No public API is recorded for Century 21 High Desert.
What industry is Century 21 High Desert in?
Century 21 High Desert's product category is Real Estate Brokerage. Its primary akta.pro industry code is BPAJADAJ, Transitional/Development Land Brokerage (Entitled, In-Path-of-Growth). Its NAICS code is 531210 and its SIC code is 6531.