Enjoi

What Enjoi does

Enjoi is a skateboard brand operated as a DBA under Jacuzzi Unlimited, a US-based parent entity. The company sells skateboard decks, complete skateboards, apparel (t-shirts), and accessories including sticker packs and skateboard hardware such as trucks and wheels. Its commercial footprint is concentrated on the skateboarding consumer market, with no disclosed enterprise or B2B customers.

Name

Enjoi

Legal name

Jacuzzi Unlimited

Website

https://enjoico.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Enjoi is a skateboard brand operated as a DBA under Jacuzzi Unlimited, selling decks, completes, apparel, and accessories through local skate shops and e-commerce. The brand targets skateboarding consumers with R7 construction technology across its product portfolio.

Ownership category

akta.pro rank

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Skateboard Products: Revenue generated from direct sales of skateboard decks, complete skateboards, apparel, and accessories through retail partnerships and e-commerce channels. Products are sold as one-time purchases with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Core offering

Enjoi is a skateboard brand that designs, manufactures, and sells skateboard decks and complete skateboards featuring distinctive graphics (panda and character themes), along with branded apparel and skateboarding accessories. The product portfolio centers on the R7 deck series and FP/FP Soft Top complete skateboards, distributed exclusively through local skate shops and the Jacuzzi Unlimited e-commerce platform.

Product overview

Enjoi is a skateboard brand offering a focused product portfolio centered on skateboard decks and complete skateboards, supplemented by apparel and accessories. The core deck offerings include the R7 series (Cat Collage, Rasta Panda, Spectrum, Big Box variants, Whitey Panda, Classic Panda) featuring various graphic designs in multiple width sizes. Complete skateboard options span the Panda, Kitten Dreams, and Rasta Panda lines, available in both standard and soft-top variants, with widths ranging from 6.75 to 9 inches. Apparel includes premium short-sleeve t-shirts under the Spectrum and Whitey Panda lines. Accessories include stickers, griptape cleaners, hardware, and training rails.

Differentiator

Problem solved

Functional benefit

Products and services

• Cat Collage Deck Skateboard deck featuring a cat collage graphic design, available in 8-inch and 8.25-inch widths as part of the R7 series. Targeted at individual skateboarders seeking graphic-driven decks.
• Enjoi Logo Assorted Sticker 5 Pack Pack of 5 assorted Enjoi logo stickers sold as a branded accessory for skateboarders and brand enthusiasts.
• Spectrum Premium S/S Tee Premium short-sleeve t-shirt featuring the Spectrum design in black, part of Enjoi's branded apparel lineup for skateboarders and fans.
• Rasta Panda R7 Deck Skateboard deck featuring Rasta Panda graphic design as part of the R7 series, available in 8.0, 8.25, 8.5, and 9-inch widths for individual skateboarders.
• Spectrum Deck Skateboard deck in the Spectrum design, part of the R7 series, available in white (8.25-inch) and black (8.5-inch) colorways.
• Big Box Scooters Deck Skateboard deck featuring Big Box Scooters graphic, part of the R7 series, available in 8-inch width.
• Big Box Plastic Spectrum Deck Skateboard deck featuring Big Box Plastic Spectrum graphic, part of the R7 series, available in 8.25-inch width.
• Big Box Roller Skates Deck Skateboard deck featuring Big Box Roller Skates graphic, part of the R7 series, available in 8.25-inch width.
• Big Box Roller Blades Deck Skateboard deck featuring Big Box Roller Blades graphic, part of the R7 series, available in 8.5-inch width.
• Whitey Panda Premium S/S Tee Premium short-sleeve t-shirt featuring Whitey Panda design, available in White and Anthracite colorways.
• Whitey Panda Deck Skateboard deck featuring Whitey Panda graphic design, available in 7.75, 8.25, 8.375, and 8.5-inch widths.
• Wonder Rub Griptape Cleaner Griptape cleaning tool for skateboard maintenance, sold as a single unit in orange.
• Classic Panda Deck Skateboard deck featuring Classic Panda design, available in Gold (8.25-inch) and Red (9-inch) colorways.
• Little Buddies 1" Phillips Hardware Replacement hardware for skateboard assembly, 1-inch Phillips head bolts, available in multi-color.
• Enjoi Tummy Sticks Rails Grinding rails for skateboard practice and trick training, available in orange.
• Kitten Dreams FP Soft Top Complete Complete skateboard with soft top deck featuring Kitten Dreams graphic, available in 7.25-inch width as a ready-to-ride complete.
• Panda FP Soft Top Complete Complete skateboard with soft top deck featuring Panda design, available in 7-inch width, blue colorway.
• Panda FP Complete Complete skateboard featuring Panda graphic, available in multiple sizes (7, 7.25, 7.75, 8 inches) and colors (Blue, Green, Orange, Red).
• Kitten Dreams FP Complete Complete skateboard featuring Kitten Dreams graphic, available in 8 and 8.25-inch widths.
• Rasta Panda FP Complete Complete skateboard featuring Rasta Panda graphic, available in multiple sizes (7.75, 8, 8.25, 8.5 inches).
• Whitey Panda FP Soft Top Complete Complete skateboard with soft top deck featuring Whitey Panda graphic, available in 6.75-inch width.
• Whitey Panda FP Complete Complete skateboard featuring Whitey Panda graphic, available in multiple sizes (8, 8.25, 8.5 inches).

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Local Skate ShopscoreChannel Partner/ Reseller/ DistributorEnjoi products are distributed exclusively through local skate shops, which serve as the primary retail channel. This distribution model positions Enjoi as a shop-supported brand within skateboarding culture, emphasizing authenticity and support for independent retailers.

Recent moves4 records

Expansion highlights2 records

Direct peers

• Toy Machine Skateboards: Heritage skateboard brand known for distinctive graphics and a similar irreverent style. Comparable mid-sized brand with deck, apparel, and accessory offerings sold through core skate shops.
• Zero Skateboards: Long-running skate deck brand with core graphic identity and shop-supported distribution. Comparable product breadth (decks, completes, apparel) and customer base.
• Anti-Hero Skateboards: Independent skateboard brand with a comparable product mix of decks, completes, and apparel sold through independent skate shops. Shares the heritage aesthetics and core-shop distribution model.
• Plan B Skateboards: Established skateboard hardware brand with decks, completes, and accessories. Comparable independent skate-shop distribution model and graphics-driven product approach.
• Welcome Skateboards: Independent deck and apparel brand with graphic-driven identity and direct + shop distribution. Comparable aesthetic positioning and product breadth.
• Element Skateboards: Large independent skateboard brand with decks, completes, footwear, and apparel. Across many of the same channels and offers broader product depth, making it a relevant larger-tier peer.
• Foundation Skateboards: Heritage skateboard brand with decks, completes, and apparel, distributed through core skate shops. Closely comparable scale and target customer.
• Santa Cruz Skateboards: Iconic long-running skateboard brand with decks, completes, apparel, and accessories in skate shops worldwide. Comparable product breadth and heritage positioning.
• Birdhouse Skateboards: Skateboard brand offering decks, completes, and skate apparel through core retailers. Operates in the same mid-market segment with similar product pricing and channel mix.
• Flip Skateboards: Heritage skateboard brand with deck, complete, and apparel lines distributed through skate shops globally. Comparable product range and target demographic.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/enjoi
• Facebookfacebook.com/enjoi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enjoi