Dragon Fitness

What Dragon Fitness does

Dragon Fitness, operating under the legal entity Dragon Wellness Limited (a UK private limited company), is a sole-practitioner wellness business founded by Ally van de Pol in 2015 and currently based in Carmarthen, Wales, UK. The business delivers an integrated offering that combines certified personal training (NASM-CPT, Pain-Free Performance Specialist, Senior Fitness Specialist) with naturopathic medicine modalities including herbal medicine, iridology analysis, and healing diets coaching. Services are delivered one-to-one and two-to-one in-person at the Gelli location, supplemented by online video coaching, small group training, and educational workshops.

The business model is service-based with no proprietary technology platform. Revenue is generated through professional service fees for personal training sessions and naturopathic consultations, unit-priced wellness retreats (previously at The Glass House in Sai Kung, HK$3,750 for a 3.5-hour package), pay-as-you-go video content sales, eBook lead magnets (free), and retail of complementary products including herbal formulae, DMSO, and Chlorine Dioxide. Gift vouchers function as a gifting channel. Customer acquisition is driven by content marketing (blog, eBooks, video library), organic social media (Instagram, Facebook), press coverage (SCMP, Expat Living HK, Sai Kung magazine), and referral-based direct sales via free 20-minute consultation offers.

The company is operated entirely by its founder with no employees, has never raised external funding, and reported "hundreds of clients" served over a 10-year operating history in Hong Kong before the 2025 relocation to the UK, which also entailed closure of The Glass House retreat facility. The primary customer segments are health-conscious individuals and natural-health seekers, with secondary segments in weight management, wellness retreat seekers, and remote/digital clients. Pricing for retreats is publicly disclosed in HKD; training and consultation pricing is not publicly disclosed.

Name

Dragon Fitness

Legal name

Dragon Wellness Limited

Website

https://dragonfitnessandcoaching.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Dragon Fitness is a Wales, UK-based sole practitioner business offering integrated personal training and naturopathic health consultations under founder Ally van de Pol, serving individual health-conscious and natural-medicine-seeking clients both in-person and online.

Ownership category

akta.pro rank

Product category

Personal Training and Naturopathic Wellness Services

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro industry

PRIMARYHSADAAAA

General Personal Training (In-Person & Virtual)

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYHSADAGAC

Wellness Program Design & Accountability Coaching

Home & Personal Services/Fitness, Wellness & Personal Training/Health Coaching & Lifestyle Wellness

SECONDARYHSADAAAB

Strength & Conditioning Personal Training

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYHSADAAAN

Small-Group Personal Training (Semi-Private)

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

Keywords

• Personal training services
• Naturopathic health consultations
• Holistic wellness coaching
• Herbal medicine therapy
• Iridology assessment services

Headquarters

HQ city

Sai Kung

HQ country

Hong Kong SAR China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Personal Training Sessions: One-on-one and two-on-one training sessions at the Gelli location. Includes strength training, pain-free performance training, and conditioning coaching.
2. Naturopathic Health Consultations: Initial 2-hour comprehensive consultations including health questionnaire, food diary analysis, body composition measurement, blood pressure check, iridology photos, followed by personalized health plans and herbal formula recommendations. Follow-up sessions available.
3. Wellness Retreats: Half-day 'A Whole New You' retreats at The Glass House in Sai Kung. Includes personal training session, naturopathic consultation, complementary refreshments, and optional add-ons (meals, herbal products, tarot readings, transportation).
4. Gift Vouchers: Customizable gift vouchers available for personal training sessions, naturopathic consultations, and retreats. Also stocks herbal formulae, DMSO, and Chlorine Dioxide products.
5. Online Coaching: Virtual coaching services for clients unable to attend in-person sessions.
6. Educational Content: Free eBooks (Healthy Living Guide, Nutrition Guide, Green Smoothie Guide, Raw Food Recipes) and video library available for educational purposes.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Dragon Fitness is a sole-practitioner wellness business that delivers integrated personal training and naturopathic health services, including one-on-one and two-on-one strength and conditioning sessions, small group training, and comprehensive naturopathic consultations covering nutrition, iridology, and Western herbal medicine. The practice also provides online coaching, health workshops, wellness retreats, and free educational content (video library and eBooks). Founder Ally van de Pol is the sole practitioner, certified in both fitness (NASM-CPT, PPSC Pain-Free Performance Specialist, Senior Fitness Specialist) and naturopathy (Certified Naturopath, Herbal Medicine Therapist, Iridology Consultant, Healing Diets Coach).

Product overview

Dragon Fitness operates as a service-based wellness business offering an integrated approach combining fitness training and naturopathic health services. The core portfolio includes Personal Training (1-1 and 2-1 sessions) and Small Group Training, complemented by Naturopathic Health & Nutrition Consultations, Herbal Medicine, and Iridology services. The business provides digital content through an Educational Video Library and eBook series, alongside premium experiences like the 'A Whole New You' Retreat. Additional offerings include Online Coaching, Health Workshops, Gift Vouchers, and complementary products like DMSO. Services are available both in-person at their Sai Kung location and remotely via video consultation.

Differentiator

Problem solved

Functional benefit

Brands

• The Glass House: Wellness retreat facility located in Sai Kung, Hong Kong, offering holistic health retreats with personal training, naturopathic consultations, and natural healing services.

Products and services

• Personal Training (1-1 and 2-1) One-on-one and two-on-one personalized fitness training sessions focused on strength, conditioning, and pain-free performance, delivered by certified strength and conditioning coach Ally van de Pol.
• Small Group Training

Quantifiable outcome

• Resolution of chronic asthma symptoms without medication (client testimonial)
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Bodyism: Premium integrated fitness and wellness brand combining personal training with nutrition, mindset, and holistic health coaching - the closest peer to Dragon Fitness's combined personal-training-plus-naturopathic positioning in the UK/wellness segment.
• Ultimate Performance: Globally scaled premium personal training operator with UK presence emphasizing strength, conditioning, and nutrition coaching for individuals; comparable to Dragon Fitness's core strength/conditioning + pain-free performance specialty with a similar high-touch client model.
• Matt Roberts Fitness: UK-based premium personal training brand offering 1-1 coaching, nutrition, and integrated wellness programming at a single high-end facility - closely comparable positioning to Dragon Fitness's premium 1-1 and 2-1 personal training model in a similar geographic and demographic context.

Broad incumbents

• Third Space London: Premium multi-site London health club offering personal training, group classes, and spa/wellness services; overlaps with Dragon Fitness's full-service premium wellness positioning but as part of a much broader facility-based membership model.
• Barry's Bootcamp: Large premium boutique fitness operator running paid group-training classes with strong trainer-led branding; overlaps with Dragon Fitness's small-group training offer but is operationally much larger and assembly-line in delivery.
• Holland & Barrett: UK's largest health and wellness retailer stocking herbal, supplement, and natural health products; comparable to Dragon Fitness's product sales channel for DMSO, herbal formulae, and supplements, but at vastly greater retail scale.
• F45 Training: Global franchise fitness brand delivering standardized functional group training; relevant to Dragon Fitness's small-group training revenue stream but operates at vastly greater scale via franchising rather than solo-practitioner delivery.
• Freeletics: Large digital personal training and coaching platform with a freemium content model and AI-driven coaching; directly comparable to Dragon Fitness's online coaching and free eBook/video content funnel, but platform-enabled rather than practitioner-led.

Regional players

• Neal's Yard Remedies: UK-based natural health and herbal remedies retailer with practitioner training programs; adjacent comparator for Dragon Fitness's herbal medicine revenue line and the certified herbal practitioner positioning in the UK market.
• Weleda UK: Established UK/European natural and herbal medicine brand with practitioner-grade credibility; relevant comparator for Dragon Fitness's herbal medicine and naturopathic consultation offering and the regulatory positioning around natural health products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/dragonfitnessandcoaching
• Instagraminstagram.com/dragonfitnessandcoaching

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dragon Fitness