Flagship

What Flagship does

AB Tasty, operating under parent company Wingify following the 2024 merger with VWO, is a Paris-founded (AB Tasty, Inc.) digital experience optimization platform that serves more than 1,000 enterprise brands across e-commerce, beauty, fashion and apparel, travel and hospitality, financial services, home and furniture, and media. Its core offer centers on a unified 'One Platform' spanning Web Experimentation, Feature Experimentation and Rollouts (the Flagship module, which provides multi-channel feature flag management and progressive release with KPI-triggered rollbacks), Personalization, and Commerce/E-Merchandising (AI-powered search, recommendations, and merchandising controls). Underlying capabilities include business-first statistical engines, multi-channel A/B testing across web and mobile, agnostic API/SDK integration, and GDPR-compliant data handling, all exposed via a public API/SDK and developer documentation.

The platform layers several proprietary AI capabilities on top of this experimentation core: EVI, an autonomous evidence-based marketing agent that turns analytics output into actionable strategies from hypothesis to reporting; EmotionsAI, a market-first computer-vision-based segmentation engine that reads facial expressions and engagement signals; AdaptiveCX, a real-time predictive AI for personalizing experiences of anonymous visitors; an AI-driven Visual Editor that accepts natural-language prompts to modify interface elements; and AI-powered recommendation and search inside the Commerce module. These AI modalities span text, image, and predictive analytics.

Commercial mechanics are enterprise SaaS: quote-based subscription pricing with annual billing cadence, sold predominantly through a 'Get a demo' enterprise field-sales motion supplemented by an extensive partner network (implementation, technology, and channel partners), a Google Cloud technology partnership, and a dedicated customer success organization. Distribution is global, with site and sales support in EN, DE, FR, IT, and ES, and the combined AB Tasty + VWO entity now markets a unified experimentation, personalization, feature management, and commerce platform under the Wingify umbrella.

Name

Flagship

Legal name

AB Tasty, Inc

Website

https://flagship.io

Company type

Private

Founded year

2011

Operating status

Operating

Short description

AB Tasty (Wingify subsidiary, including the Flagship feature-flag module) is a digital experience optimization platform offering A/B testing, feature flag management, personalization, and AI-powered e-merchandising for 1,000+ enterprise brands across beauty, fashion, travel, media, and financial services. Now combined with VWO post-2024 merger.

Ownership category

akta.pro rank

Product category

Feature Flag Management

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Developer Distribution & App Release Platforms (BPAMADAF)

Keywords

• Feature flag management
• Feature experimentation
• Progressive rollouts
• Release management
• A/B testing

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscription: Subscription-based access to the AB Tasty platform including web experimentation, feature experimentation, personalization, rollouts, and e-merchandising capabilities. Pricing appears to be quote-based, suggesting enterprise-tier pricing with custom implementations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Flagship offers a feature flag management platform that enables software teams to control, target, and experiment with feature releases. The platform supports progressive rollouts, targeted feature delivery, segmentation, and controlled experimentation to support safer and faster software delivery.

Product overview

AB Tasty is a unified digital experience optimization platform offering a comprehensive suite of experimentation and personalization tools. The platform architecture centers on One Platform combining Web Experimentation (A/B testing), Feature Experimentation (feature flags and rollouts), Personalization, and Commerce/E-Merchandising modules. AI capabilities are delivered through Evi (evidence-based marketing agent), EmotionsAI (emotional engagement analysis), and AdaptiveCX (real-time anonymous visitor personalization). Additional tools include a Visual Editor for AI-driven design changes, Sample Size Calculator for statistical planning, and customer success services. The platform serves industries including e-commerce, beauty, fashion, travel, financial services, and media.

Differentiator

Problem solved

Functional benefit

Brands

• Evi: AI-powered evidence-based marketing agent that transforms complex data into actionable strategies.
• AdaptiveCX
• EmotionsAI

Quantifiable outcome

• Eurosport achieved 5,000 survey responses in less than two weeks with NPS Survey Pop-In
• +2 more outcomes

Named customers12 records

Segments7 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• Google CloudcoreTechnology or IntegrationTechnology partnership providing cloud infrastructure and integration capabilities for the AB Tasty platform. Listed as a key partner in the integrations network, enabling customers to deploy experimentation and personalization solutions within Google Cloud environments.
• Partner Network (General)coreChannel Partner/ Reseller/ DistributorExtensive partner and integrations network including Find a Partner directory, Partners directory, and dedicated partner program (Become a Partner). Partners provide implementation services, resell solutions, and extend geographic reach across multiple regions.
• VWO (Visual Website Optimizer)flagshipStrategic or Co-development PartnerAB Tasty and VWO joined forces as announced in news section. This represents a major strategic combination of two leading experimentation platforms, creating a unified solution for digital experience optimization.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Statsig: Statsig offers feature gates, experimentation, and product analytics on a unified platform targeting product and engineering teams. It competes in the same feature flag + experimentation niche as Flagship with overlapping buyer personas.
• LaunchDarkly: LaunchDarkly is the category-defining feature flag management and experimentation platform, serving the same engineering and product teams as Flagship with feature toggles, progressive rollouts, and experimentation. It is the most direct comparator for a pure-play feature flag SaaS.
• Split Software: Split provides feature flagging and feature experimentation for engineering organizations, with comparable enterprise targeting, SDK-based delivery, and integration with CI/CD pipelines — directly competitive with Flagship.

Broad incumbents

• Optimizely: Optimizely is an established experimentation and digital experience platform that includes feature experimentation capabilities. It overlaps with Flagship in the feature flagging/experimentation category but addresses a much broader CRO/DXP market.
• Harness: Harness is a software delivery platform offering CI/CD, feature flags, and continuous delivery as part of an integrated DevOps suite. Feature flags are a bundled module here rather than the standalone focus Flagship provides.
• AB Tasty: AB Tasty (now under Wingify, alongside VWO) is a digital experience optimization platform that includes a Feature Experimentation module with feature flagging capabilities. It competes with Flagship's feature flagging functionality but serves a broader experimentation/optimization buyer.
• CloudBees Feature Management (Rollout): CloudBees offers feature flagging (originally Rollout) as part of its broader CI/CD and DevOps portfolio. It overlaps with Flagship on feature flag functionality but bundles it with enterprise software delivery tooling.

Emerging players

• Eppo: Eppo is a feature flagging and experimentation platform with a product-analytics adjacency. It competes directly with Flagship for engineering and product buyers seeking flag-based experimentation, particularly in growth-stage tech companies.
• Unleash: Unleash is an open-source feature management platform offering feature toggles and experimentation. It targets engineering teams with a similar feature flagging workflow as Flagship and competes for the same mid-market and European SaaS budgets.
• GrowthBook: GrowthBook is an open-source feature flagging and A/B testing platform targeting product and engineering teams. It overlaps with Flagship on feature management use cases and represents a lower-cost OSS alternative for similar buyer personas.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat5 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/feature_flags
• LinkedInlinkedin.com/company/flagship-feature-flags

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flagship