The Human Stack

What The Human Stack does

The Human Stack is a privately held, founder-led training and advisory firm focused exclusively on the nonprofit sector. Founded in 2022 by Tim Lockie and headquartered in Bozeman, Montana, the company operates with a team of 1-10 employees and operates around three pillars: the Academy (online courses such as AI for Anyone at $99, Digital Driver's Ed®, and The Nonprofit Playbook); paid Services (Digital Health Diagnostic, custom-scope Advising engagements, and Tim Lockie's speaking/keynote work); and free Resources (an AI Policy Template, the Nonprofit Digital Health Quiz, and the Perspectives blog). All offerings are grounded in Digital Guidance®, a registered, proprietary methodology created by Tim Lockie in 2021 that addresses nonprofit technology adoption through beliefs, behaviors, and belonging rather than pure technical implementation. The Upskillerator community hosts the weekly 'AI for Anyone Live' show and is positioned as a recurring engagement layer.

The revenue model is a mix of low-friction self-serve course fees, custom-priced advisory retainers, diagnostic engagements, paid speaking, and a nascent partner-licensing stream that lets outside consulting firms (e.g., Pedal Lucid) deliver Digital Guidance® to their own nonprofit clients. Go-to-market is community-led: free tools and webinars (the 'What The Tech' series) feed top-of-funnel demand, amplified by Tim Lockie's keynote circuit (NetHope, Good Tech Fest, MNA, Forcelandia, Responsive Nonprofit Summit) and 12+ podcast appearances. Trusted customers and ecosystem partners visible on the site span One Valley Community Foundation, Pet Partners, Halifax Student Housing Society, IONS, Digital Benefits Guild, and partnerships with Salesforce (former MVP/Partner status), Microsoft, Fundraising.AI, and Pedal Lucid.

Commercially the firm is bootstrapped and small. No funding rounds, no institutional investors, no headcount growth beyond founder-led scale, and no disclosed revenue, ARR, or bookings were identified. The service mix means each revenue dollar is largely tied to Tim Lockie's personal bandwidth, which is the principal constraint on growth and the central key-person risk for any acquirer or growth investor.

Name

The Human Stack

Legal name

The Human Stack, Inc.

Website

https://thehumanstack.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

The Human Stack is a Bozeman-based, founder-led training and advisory firm that delivers courses, diagnostics, and methodology licensing to help nonprofits adopt technology and AI through its proprietary Digital Guidance® framework.

Ownership category

akta.pro rank

Product category

Nonprofit Technology Training and Advisory

NAICS

Computer Training (611420), Computer Training (61142), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Digital Skills & Tech Upskilling (Noncredit) (EDAAAEAE)

akta.pro secondary industries

Cohort-Based Courses & Live Bootcamps (MPACALAC), Live Class & Webinar Marketplaces/Directories (EDAFAIAE), Digital Learning & Course Subscriptions (CRAFAIAD)

Keywords

• Nonprofit technology training
• Digital transformation consulting
• AI education courses
• Online learning platform
• Advisory and methodology services

Headquarters

HQ city

Bozeman

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Online Academy Courses: The Academy offers structured courses for nonprofit professionals including AI for Anyone ($99), Digital Driver's Ed®, and The Nonprofit Playbook. These are self-paced online courses targeting accidental techies, nonprofit leaders, and staff at all levels.
2. Advising Services: Tim Lockie provides expert advisory services to nonprofit organizations navigating technology decisions. Billed as engagements requiring an expert on the client's side to guide digital transformation and technology strategy.
3. Digital Health Diagnostic: Paid service that builds on the free Digital Health Quiz, providing a comprehensive evaluation of an organization's digital systems, strategy, and culture, including the six Digital Health Vitals framework.
4. Speaking Engagements: Tim Lockie is available for speaking engagements at conferences and events, both virtually and in-person, as a nonprofit technology and AI strategist.
5. Partner Channel (Digital Guidance® Licensing): Consulting firms can incorporate The Human Stack's Digital Guidance® methodology into their own service delivery for clients, creating a partner/license revenue stream.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels11 records

Core offering

The Human Stack delivers structured online courses (AI for Anyone, Digital Driver's Ed®, The Nonprofit Playbook), paid advisory/consulting services (Digital Health Diagnostic, Advising, keynote speaking), and a partner-licensing channel for its proprietary Digital Guidance® methodology. The firm's customer base is nonprofit organizations and the nonprofit professionals (often "accidental techies") who serve them; the methodology emphasizes human-centered, behavior-driven adoption of technology rather than technical implementation alone. Free resources (Digital Health Quiz, AI Policy Template, "What The Tech" webinars) act as lead-magnet entry points into the paid Academy and advising funnel.

Product overview

The Human Stack is a human-centered technology education and advisory firm focused on the nonprofit sector. It is not a software product company but a services and methodology firm organized around three pillars: (1) the Academy offering structured courses including AI for Anyone, Digital Driver's Ed®, and The Nonprofit Playbook, all grounded in the proprietary Digital Guidance® methodology; (2) fee-based Services including Digital Health Diagnostic, Advising, and Speaking engagements; and (3) free Resources including an AI Policy Template, a Nonprofit Digital Health Quiz, and the Perspectives blog. The Upskillerator community hosts live AI education content including the 'AI for Anyone Live' show. All offerings share the Digital Guidance® ethos — solving technology challenges through human-centered beliefs, behaviors, and belonging rather than technology-first approaches.

Differentiator

Problem solved

Functional benefit

Products and services

• AI for Anyone A ~60-minute, hands-on online training course that teaches nonprofit professionals with no technical background how to use AI tools, breaks down core AI concepts, defines common terminology, and develops six core AI competencies that build agency around AI. Priced at $99 per participant and sold self-serve through the Academy; one customer (Kaleigh McCoy) indicated the same course would have been worth $500.
• Digital Driver's Ed® An online Academy course for nonprofit teams feeling stuck or frustrated with technology. It provides a framework — anchored in Digital Guidance® — for moving from tech overwhelm to digital confidence by addressing problems at the intersection of humans and technology.
• The Nonprofit Playbook An Academy course focused on nonprofit-specific digital strategy and technology management, designed to help nonprofit leaders navigate AI and broader technology adoption in a mission-aligned way.
• Digital Guidance® Methodology The proprietary core methodology of The Human Stack and a registered trademark. Digital Guidance® is a framework for building digital resilience through beliefs, behaviors, and belonging, and is delivered via advising engagements, Academy courses, and partner licensing to consulting firms who incorporate it into their own client work.
• Digital Health Diagnostic A paid diagnostic service for nonprofit organizations that builds on the free Digital Health Quiz and provides a comprehensive evaluation of an organization's digital systems, strategy, and culture using the six Digital Health Vitals framework. Engagements are custom-scoped.
• Advising Services Expert-led advisory engagements for nonprofit organizations needing guidance on technology decisions, digital transformation strategy, and technology leadership. Delivered by Tim Lockie on multi-year, custom-quoted contracts.
• Tim Speaking Keynote and conference-speaking engagements by founder Tim Lockie on nonprofit technology, AI adoption, and human-centered transformation. Delivered virtually or in-person; Tim has spoken internationally including the U.S., Canada, U.K., Ghana, Amsterdam, and Sri Lanka.
• What The Tech Webinar Series A free four-part live workshop series covering nonprofit digital health diagnosis, supporting accidental techies, leading nonprofit technology as an executive, and monthly tech planning. Used as a mid-funnel acquisition channel for paid Academy courses and advising services.

Quantifiable outcome

• Over 10,000 nonprofit professionals trained through Academy courses
• +2 more outcomes

Named customers13 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Pedal LucidcoreImplementation/ SI/ Consulting PartnerPedal Lucic is a consulting firm that has partnered with The Human Stack to incorporate Digital Guidance® methodology into its client service delivery. Principal Duncan McGovern has publicly endorsed the methodology, stating it helps deliver 'more lasting value and transformation for clients by shining a spotlight on how people actually use technology systems.' Pedal Lucid is The Human Stack's highlighted example of an ideal consulting partner.
• Fundraising.AIcoreStrategic or Co-development PartnerTim Lockie helped shape the Fundraising.AI platform and continues to serve as a trusted voice guiding nonprofits through AI adoption in a mission-aligned way. The Human Stack's AI for Anyone course is promoted in connection with Fundraising.AI's responsible AI framework. Tim spoke at the Fundraising.AI Summit.
• SalesforcecoreStrategic or Co-development PartnerTim Lockie is a former Salesforce MVP and Partner, and Salesforce.org Equality Partner. His deep Salesforce expertise underpins much of The Human Stack's CRM and technology advisory work. The partnership relationship is historical/credential-based; Tim's Salesforce expertise is cited as a core source of credibility.
• MicrosoftminorStrategic or Co-development PartnerTim Lockie is listed as a Microsoft Partner, providing additional credibility and ecosystem connection for The Human Stack's nonprofit technology advisory practice.
• World VisionminorOthersTim Lockie's biography mentions advising World Vision as part of his nonprofit technology career, indicating a past advisory relationship with this major humanitarian nonprofit.
• Catholic Relief ServicesminorOthersTim Lockie's biography mentions advising Catholic Relief Services as part of his nonprofit technology career, indicating a past advisory relationship with this major international nonprofit.
• Social StorieminorGTM or Marketing PartnerSocial Storie is identified as The Human Stack's 'storytelling partner,' collaborating on content creation including the Kaleigh McCoy case study. Social Storie facilitated the connection with Kaleigh McCoy for The Human Stack's AI adoption case study content.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TechSoup: TechSoup provides technology training, resources, and discounted software to a global network of nonprofits, directly overlapping with The Human Stack's mission of upskilling nonprofit staff on technology adoption and digital transformation.
• NTEN (Nonprofit Technology Enterprise Network): NTEN is a leading membership organization providing technology training, professional development, and community for nonprofit professionals — directly competing with The Human Stack's Academy and Upskillerator community offerings for the same accidental techie audience.
• Nonprofit Tech for Good: Nonprofit Tech for Good provides training, blog content, and resources specifically for nonprofits on technology, social media, and digital fundraising — closely aligned with The Human Stack's human-centered digital guidance mission and audience.
• Community Boost: Community Boost runs The Nonprofit Marketing Summit and produces training content for nonprofits on digital marketing and technology — directly comparable to The Human Stack's event-driven thought leadership and nonprofit education content.
• Nonprofit Learning Lab: Nonprofit Learning Lab offers online courses, webinars, and training for nonprofit professionals on fundraising, marketing, and technology — directly comparable to The Human Stack's Academy courses in format, audience, and pricing model.
• We Are For Good: We Are For Good produces a podcast and content hub focused on nonprofit leadership, fundraising, and innovation — directly comparable to The Human Stack's podcast/content marketing engine and already shown as a partner in the data.

Emerging players

• Keela: Keela is a nonprofit CRM and donor management platform that also publishes educational content and runs training for nonprofit professionals — overlapping with The Human Stack's nonprofit digital strategy audience and already shown as a customer/partner in the data.
• Bloomerang: Bloomerang is a nonprofit donor management and CRM platform that produces educational content (blog, webinars, courses) for nonprofit professionals — comparable to The Human Stack in serving the accidental techie persona with practical training and resources.

Broad incumbents

• Candid (formerly GuideStar + Foundation Center): Candid (which absorbed Idealware) provides research, training, and tools for the nonprofit sector, including technology adoption guidance. As a much larger established player, it competes for nonprofit professional education budgets and credibility.
• Salesforce.org Trailhead: Salesforce.org provides free Trailhead training for nonprofits and runs major nonprofit programs. Given Tim Lockie's Salesforce MVP background and Salesforce.org partnership, this incumbent represents both a competitive threat and partnership opportunity for The Human Stack's AI/digital training.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/humanstack
• YouTubeyoutube.com/channel/UC5uDMxcWpL2HC3V6zOjrUdw
• Facebookfacebook.com/thehumanstack
• LinkedInlinkedin.com/company/thehumanstack
• Instagraminstagram.com/thehumanstack

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Human Stack