Magain Real Estate

Name

Magain Real Estate

Legal name

Magain Real Estate

Website

https://magain.com.au

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Residential Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (531210), Real Estate Property Managers (53131), Nonresidential Property Managers (531312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industries

Real Estate Buyer Representation (FSAEAJAG), Land & Development Site Brokerage (BPAJABAG), Office Real Estate Asset Management (BPAJAMAG)

Keywords

• Residential property sales
• Property management services
• Commercial real estate
• Real estate agency
• Rental property services

Headquarters

HQ city

Happy Valley

HQ country

Australia

HQ region

Oceania

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Residential Property Sales: Commission-based residential property sales through a network of sales agents across Adelaide. Agents sell properties on behalf of vendors with services including free sales appraisals and the Magain Match buyer-matching service.
2. Property Management: Rental property management services for landlords including tenant placement, rent collection, property inspections, and lease renewals. Services include free rental appraisals.
3. Commercial Real Estate Services: Comprehensive commercial property services including sales, leasing, property management, acquisition support, and buyers advocacy. Led by Director Alex Radda with legal and financial expertise.
4. Short Stay Rentals: Holiday rental management through Holiday Future platform (magainshortstay.holidayfuture.com) for property owners seeking short-term rental income.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Magain Real Estate is a full-service South Australian real estate agency operating 13 offices across Adelaide, offering residential property sales, residential property management, commercial real estate services (Magain Commercial), land sales, and short-stay holiday rental management. The agency employs a network of sales consultants and property managers to serve buyers, sellers, landlords, tenants, and commercial clients across the South Australian property market.

Product overview

Magain Real Estate operates as a full-service real estate agency offering a comprehensive suite of property services. The company operates on a platform-plus-services model with core divisions in Residential Sales, Property Management, Commercial (Magain Commercial), Land Sales, and Short Stays. Supporting services include Free Sales Appraisals, Free Rental Appraisals, Magain Match (buyer matching), and a Buyer Database for property alerts. Established in 1975 and rebranded in 2025 for their 50th anniversary, the company operates 14 office locations across South Australia and formally launched their dedicated commercial division in May 2026. The PropertyMe platform supports their property management operations for tenant-facing services.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Sales Traditional residential property sales service helping clients buy and sell homes across South Australia, including properties for sale, off-market properties, and recently sold listings. Sales consultants operate from 13 local offices serving their respective suburbs and provide services such as sales appraisals and the Magain Match buyer-matching programme.
• Property Management Residential property management service for landlords including tenant sourcing, lease management, rent collection, property inspections, maintenance coordination, and lease renewals. Tenants access the PropertyMe platform for rent timings, maintenance updates, and property photos.
• Magain Commercial Commercial property services including sales, leasing, property management, acquisition support, and buyers advocacy for landlords, tenants, investors, and owner occupiers. Coverage spans retail, industrial, office, and medical sectors, led by Director Alex Radda.
• Land Sales Specialised land sales service listing vacant land parcels for development or building purposes, with multiple land listings available across the Adelaide region.
• Short Stays Holiday rental property management and listings service operated through the Magain Short Stay platform (Holiday Future) for property owners seeking short-term rental income and for guests booking short-stay accommodation.

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Five partnerships are on record, tiered minor.

• Sammy D FoundationminorOthersCharitable sponsorship of the Sammy D Foundation, a youth-focused charity organisation. Magain Real Estate is a named sponsor providing financial support.
• Flinders University Football ClubminorOthersSponsorship of the Flinders University Football Club as part of Magain's community involvement program.
• Red Cross Blood ServiceminorOthersSupport for the Red Cross Blood Service through the Red25 program, contributing to blood donation initiatives.
• Various Local Sports ClubsminorOthersSponsorship of multiple local sports clubs including Reynella Football Club, Glenelg Golf Club, Southern Vales Dressage Club, Port Noarlunga Football Club, Southern Tigers Basketball Association, Moana Surf Life Saving Club, Cove Cricket Club, Noarlunga Football Club, Unley Old Scholars FC, and Kazoku Judokan Sporting Club.
• Community Charity OrganisationsminorOthersSupport for various charity organisations including Run To Red Charity, Vietnam Veterans Federation, Morphett Vale RSL, FiveAA Undies Drive, Hutt St Centre Walk A Mile In My Boots, Youth Opportunities Charity, St Vinnies CEO Sleepout, and The Partners of Veterans Association of Australia.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• LJ Hooker: Iconic Australian real estate franchise offering residential sales, property management, commercial, and auction services across hundreds of suburban offices. Highly comparable service mix and franchise-driven multi-office model.
• Ray White: Large Australian and New Zealand real estate franchise network offering residential sales, property management, commercial, and rural services. Directly comparable to Magain as a full-service agency with multiple offices across metropolitan catchments, though operating at national scale.
• First National Real Estate: Australian cooperative-style real estate network covering residential, commercial, rural, and PM. Directly comparable franchise structure with suburban offices and broad service offering.
• Raine & Horne: Long-established Australian real estate network with offices across NSW, QLD, VIC, and SA. Direct comparable in suburban residential sales, PM, and commercial brokerage, including Australian heritage and multi-generational ownership patterns.
• Belle Property: Australian boutique real estate brand offering residential sales, property management, and project marketing across metropolitan and coastal catchments. Comparable positioning and service mix to Magain, with a premium-brand emphasis.
• Barry Plant: Australian real estate group operating residential sales, property management, and project marketing across metropolitan Melbourne and eastern states. Comparable suburban multi-office agency model with similar service breadth.
• Richardson & Wrench: Australian residential real estate firm with offices across Sydney, NSW, and select metro markets. Comparable suburban sales and PM focus, though with a primarily eastern-states footprint.
• McGrath Estate Agents: Australian residential-focused real estate agency group with offices across Sydney, regional NSW, and other eastern seaboard markets. Comparable as a suburban-office sales and PM operator, though focused on premium segments.
• Elders Real Estate: Real estate division of the Elders Group operating across regional and metropolitan Australia, offering residential sales, PM, and rural property services. Comparable suburban office model with a stronger regional orientation.
• Harcourts: International real estate franchise with significant Australian presence, offering residential sales, property management, and commercial services. Comparable full-service multi-office franchise model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/magainrealestate
• LinkedInlinkedin.com/company/magain-property-management
• Instagraminstagram.com/magainrealestate

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magain Real Estate