Magain Real Estate
- Company typePrivate
- Founded1975
- HeadquartersHappy Valley, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
Magain Real Estate firmographics
Firmographics- Name
- Magain Real Estate
- Legal name
- Magain Real Estate
- Website
- https://magain.com.au
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Magain Real Estate industry classification
Industry- Product category
- Residential Real Estate Services
- NAICS
- Offices of Real Estate Agents and Brokers (531210), Real Estate Property Managers (53131), Nonresidential Property Managers (531312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)
- akta.pro secondary industries
- Real Estate Buyer Representation (FSAEAJAG), Land & Development Site Brokerage (BPAJABAG), Office Real Estate Asset Management (BPAJAMAG)
Keywords
Where Magain Real Estate is headquartered
LocationHeadquarters
- HQ city
- Happy Valley
- HQ country
- Australia
- HQ region
- Oceania
Offices13 records
Markets served
Magain Real Estate business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Residential Property Sales: Commission-based residential property sales through a network of sales agents across Adelaide. Agents sell properties on behalf of vendors with services including free sales appraisals and the Magain Match buyer-matching service.
- Property Management: Rental property management services for landlords including tenant placement, rent collection, property inspections, and lease renewals. Services include free rental appraisals.
- Commercial Real Estate Services: Comprehensive commercial property services including sales, leasing, property management, acquisition support, and buyers advocacy. Led by Director Alex Radda with legal and financial expertise.
- Short Stay Rentals: Holiday rental management through Holiday Future platform (magainshortstay.holidayfuture.com) for property owners seeking short-term rental income.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Residential sales commission-based |
| Subscription | Monthly | Property management ongoing fees |
| Unit Pricing | Weekly | Rental prices for available properties |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Magain Real Estate product offering
Product offeringCore offering
Magain Real Estate is a full-service South Australian real estate agency operating 13 offices across Adelaide, offering residential property sales, residential property management, commercial real estate services (Magain Commercial), land sales, and short-stay holiday rental management. The agency employs a network of sales consultants and property managers to serve buyers, sellers, landlords, tenants, and commercial clients across the South Australian property market.
Product overview
Magain Real Estate operates as a full-service real estate agency offering a comprehensive suite of property services. The company operates on a platform-plus-services model with core divisions in Residential Sales, Property Management, Commercial (Magain Commercial), Land Sales, and Short Stays. Supporting services include Free Sales Appraisals, Free Rental Appraisals, Magain Match (buyer matching), and a Buyer Database for property alerts. Established in 1975 and rebranded in 2025 for their 50th anniversary, the company operates 14 office locations across South Australia and formally launched their dedicated commercial division in May 2026. The PropertyMe platform supports their property management operations for tenant-facing services.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Sales Traditional residential property sales service helping clients buy and sell homes across South Australia, including properties for sale, off-market properties, and recently sold listings. Sales consultants operate from 13 local offices serving their respective suburbs and provide services such as sales appraisals and the Magain Match buyer-matching programme.
- Property Management Residential property management service for landlords including tenant sourcing, lease management, rent collection, property inspections, maintenance coordination, and lease renewals. Tenants access the PropertyMe platform for rent timings, maintenance updates, and property photos.
- Magain Commercial Commercial property services including sales, leasing, property management, acquisition support, and buyers advocacy for landlords, tenants, investors, and owner occupiers. Coverage spans retail, industrial, office, and medical sectors, led by Director Alex Radda.
- Land Sales Specialised land sales service listing vacant land parcels for development or building purposes, with multiple land listings available across the Adelaide region.
- Short Stays Holiday rental property management and listings service operated through the Magain Short Stay platform (Holiday Future) for property owners seeking short-term rental income and for guests booking short-stay accommodation.
Companies that use Magain Real Estate
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Magain Real Estate technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
Magain Real Estate partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- Sammy D FoundationminorCharitable sponsorship of the Sammy D Foundation, a youth-focused charity organisation. Magain Real Estate is a named sponsor providing financial support.
- Flinders University Football ClubminorSponsorship of the Flinders University Football Club as part of Magain's community involvement program.
- Red Cross Blood ServiceminorSupport for the Red Cross Blood Service through the Red25 program, contributing to blood donation initiatives.
- Various Local Sports ClubsminorSponsorship of multiple local sports clubs including Reynella Football Club, Glenelg Golf Club, Southern Vales Dressage Club, Port Noarlunga Football Club, Southern Tigers Basketball Association, Moana Surf Life Saving Club, Cove Cricket Club, Noarlunga Football Club, Unley Old Scholars FC, and Kazoku Judokan Sporting Club.
- Community Charity OrganisationsminorSupport for various charity organisations including Run To Red Charity, Vietnam Veterans Federation, Morphett Vale RSL, FiveAA Undies Drive, Hutt St Centre Walk A Mile In My Boots, Youth Opportunities Charity, St Vinnies CEO Sleepout, and The Partners of Veterans Association of Australia.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Magain Real Estate competitors and assessment
Company assessmentDirect peers
- LJ Hooker: Iconic Australian real estate franchise offering residential sales, property management, commercial, and auction services across hundreds of suburban offices. Highly comparable service mix and franchise-driven multi-office model.
- Ray White: Large Australian and New Zealand real estate franchise network offering residential sales, property management, commercial, and rural services. Directly comparable to Magain as a full-service agency with multiple offices across metropolitan catchments, though operating at national scale.
- First National Real Estate: Australian cooperative-style real estate network covering residential, commercial, rural, and PM. Directly comparable franchise structure with suburban offices and broad service offering.
- Raine & Horne: Long-established Australian real estate network with offices across NSW, QLD, VIC, and SA. Direct comparable in suburban residential sales, PM, and commercial brokerage, including Australian heritage and multi-generational ownership patterns.
- Belle Property: Australian boutique real estate brand offering residential sales, property management, and project marketing across metropolitan and coastal catchments. Comparable positioning and service mix to Magain, with a premium-brand emphasis.
- Barry Plant: Australian real estate group operating residential sales, property management, and project marketing across metropolitan Melbourne and eastern states. Comparable suburban multi-office agency model with similar service breadth.
- Richardson & Wrench: Australian residential real estate firm with offices across Sydney, NSW, and select metro markets. Comparable suburban sales and PM focus, though with a primarily eastern-states footprint.
- McGrath Estate Agents: Australian residential-focused real estate agency group with offices across Sydney, regional NSW, and other eastern seaboard markets. Comparable as a suburban-office sales and PM operator, though focused on premium segments.
- Elders Real Estate: Real estate division of the Elders Group operating across regional and metropolitan Australia, offering residential sales, PM, and rural property services. Comparable suburban office model with a stronger regional orientation.
- Harcourts: International real estate franchise with significant Australian presence, offering residential sales, property management, and commercial services. Comparable full-service multi-office franchise model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Magain Real Estate social profiles
Digital presenceMagain Real Estate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Magain Real Estate leadership team
Management profileNumber of profiles
Profiles14 records
Magain Real Estate subsidiaries and ownership
Company hierarchySubsidiaries1 record
Magain Real Estate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Magain Real Estate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Magain Real Estate
What does Magain Real Estate do?
Magain Real Estate is a full-service South Australian real estate agency operating 13 offices across Adelaide, offering residential property sales, residential property management, commercial real estate services (Magain Commercial), land sales, and short-stay holiday rental management. The agency employs a network of sales consultants and property managers to serve buyers, sellers, landlords, tenants, and commercial clients across the South Australian property market.
Is Magain Real Estate a public or private company?
Magain Real Estate is a private company. It is classified as family owned and is currently operating.
When was Magain Real Estate founded?
Magain Real Estate was founded in 1975. It employs 11 to 50 people.
Where is Magain Real Estate based?
Magain Real Estate is headquartered in Happy Valley, Australia, in the Oceania region.
How does Magain Real Estate make money?
Four revenue lines are on record. Residential Property Sales are the primary driver. The others are property Management, commercial Real Estate Services and short Stay Rentals.
Who are Magain Real Estate's main competitors?
Direct peers on record are LJ Hooker, Ray White, First National Real Estate, Raine & Horne, Belle Property, Barry Plant, Richardson & Wrench, McGrath Estate Agents, Elders Real Estate and Harcourts.
Does Magain Real Estate have an API?
No public API is recorded for Magain Real Estate.
What industry is Magain Real Estate in?
Magain Real Estate's product category is Residential Real Estate Services. Its primary akta.pro industry code is FSAEAJAA, Residential Real Estate Brokerage (Buy/Sell), with a secondary code of FSAEAJAG, Real Estate Buyer Representation. Its NAICS code is 531210 and its SIC code is 6531.