Webhook.site

What Webhook.site does

Webhook.site is a cloud-based webhook testing, inspection, and workflow automation platform operated by Webhook ApS, a privately held Danish company incorporated in August 2020 and headquartered in Odense, Denmark, with infrastructure hosted on Hetzner in Germany. The platform generates unique URLs, email addresses, and DNS names that allow developers, DevOps engineers, and technical teams to capture, inspect, and replay incoming HTTP requests in real time without standing up their own infrastructure. Beyond capture, the product has expanded into a workflow automation suite: Custom Actions provides a visual builder with 50+ native integrations (Slack, Discord, HubSpot, Google Sheets, Excel, AWS S3, Dropbox, RabbitMQ, MySQL, PostgreSQL, SQL Server, SSH, SFTP, SMTP, CloudFront), WebhookScript offers a proprietary scripting language for advanced transformation, and complementary modules cover scheduled cron jobs, a Form Builder, a hosted database, and a WebSocket streaming API.

The company sells through a self-serve, product-led growth motion with a freemium entry point (no registration required, up to 100 requests, 7-day expiration) and three paid subscription tiers: Basic at $9/month, Pro at $27/month, and Enterprise at $69/month. The Enterprise tier adds SAML 2.0 SSO with Google Workspace and Microsoft Entra, custom domains with SSL, role-based access control, and multi-user support. Billing is processed through Paddle with a 14-day refund window and annual prepay discounts available. Distribution is entirely digital: the website, REST API, NPM-distributed CLI, and developer channels (X, GitHub, YouTube, Reddit) drive acquisition without traditional resellers or field sales. The customer base spans 3,000 paying subscribers, 400,000 monthly unique users, and a roster of named enterprise users including Adobe, Swisscom, Infor, Ramp, Checkout.com, and VistaPrint. Recent product launches in early 2026 added a hosted database manager, JavaScript AI tools for workflow authoring, alternate domain support, and enhanced request filtering, indicating continued product investment by a small (1-10 employee) team operating at substantial scale.

Name

Webhook.site

Legal name

Webhook ApS

Website

https://webhook.site

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Webhook.site is a Denmark-based, GDPR-compliant webhook testing and workflow automation platform that generates unique URLs and email addresses for capturing and inspecting HTTP requests. It serves 400,000 monthly users and 3,000 paying subscribers across individual developers, SMBs, and enterprises through a self-serve freemium and tiered subscription model.

Ownership category

akta.pro rank

Product category

Developer Tools

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Webhooks, Eventing & Message Streaming (BPAMAOAE)

Keywords

• Webhook testing
• Workflow automation
• API debugging
• Developer tools
• Request inspection

Headquarters

HQ city

Denmark

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription Revenue: Three-tier subscription model (Basic, Pro, Enterprise) providing escalating feature access including URL limits, request history, schedules, databases, multi-user support, and custom domains. Revenue is recurring with monthly or annual billing.
2. Freemium/Tiered Access: Free tier provides basic webhook URL/email generation with 100 request limit and 7-day expiration. Paid tiers remove restrictions and add advanced features. This drives conversion to paid subscriptions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Webhook.site is a cloud-based webhook testing, debugging, and workflow automation platform that generates unique URLs, email addresses, and DNS names to instantly capture and inspect incoming HTTP requests, emails, and DNS queries. The platform offers a visual Custom Actions workflow builder with JavaScript-like WebhookScript scripting for transforming and forwarding data to 50+ native integrations. It is sold via a freemium subscription model with Basic, Pro, and Enterprise tiers.

Product overview

Webhook.site is a webhook testing and automation platform consisting of a core free service plus paid subscription tiers (Basic, Pro, Enterprise). The core platform provides unique URLs and email addresses for capturing and inspecting HTTP requests, emails, and DNS queries. Premium features include Custom Actions (visual workflow builder with JavaScript/WebhookScript scripting), Webhook.site Databases (hosted SQLite), Schedules (cron jobs), DNSHook, Form Builder, WebSocket streaming API, and Templates. Subscriptions remove request limits, extend storage, and add enterprise features like custom domains and SSO.

Differentiator

Problem solved

Functional benefit

Products and services

• Webhook.site Platform Cloud-based webhook testing, debugging, and workflow automation platform that generates unique URLs and email addresses for capturing, inspecting, transforming, and automating HTTP requests, emails, and DNS queries. Targeted at developers, DevOps engineers, and technical teams building webhook integrations.

Quantifiable outcome

• 400,000 monthly unique users as of November 2025
• +3 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

AI capability2 records

Feature10 records

Partnerships

Four partnerships are on record, tiered core.

• Google WorkspacecoreTechnology or IntegrationEnterprise customers can configure SAML 2.0 SSO to allow login via Google Workspace. This is a native integration providing enterprise authentication capabilities.
• Microsoft EntracoreTechnology or IntegrationEnterprise customers can configure SAML 2.0 SSO to allow login via Microsoft Entra (Azure AD). This is a native integration providing enterprise authentication capabilities.
• HetznercoreTechnology or IntegrationInfrastructure hosting provider. Webhook.site infrastructure is hosted on Hetzner servers in Germany with ISO 27001 and SOC 2 certifications.
• PaddlecoreTechnology or IntegrationPayment processing provider for subscriptions, invoicing, and VAT handling. Customers can pay via VISA, Mastercard, AMEX, PayPal, Apple Pay, Google Pay, and iDeal.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Svix: Svix is an enterprise-grade webhook delivery service offering reliability, retries, and security features. It is comparable to Webhook.site for production webhook infrastructure rather than just testing.
• ngrok: ngrok provides secure tunnels to localhost and webhook inspection capabilities used by developers. It overlaps directly with Webhook.site's CLI tunneling (whcli) and webhook testing functionality.
• RequestBin: RequestBin (and its successor Hoppscotch Inspect) is a webhook and HTTP request inspection tool. It competes with Webhook.site's primary use case of capturing and inspecting incoming HTTP requests.
• Hookdeck: Hookdeck is a webhook infrastructure platform offering reliable webhook delivery, retries, monitoring, and queuing. It is the closest direct competitor to Webhook.site's automation and reliability use cases, targeting developers building production webhook pipelines.
• Pipedream: Pipedream is a developer-focused integration and workflow automation platform with HTTP/webhook triggers and code-level steps. It competes with Webhook.site's Custom Actions workflow builder for developer automation workloads.
• Beeceptor: Beeceptor is a webhook testing, mocking, and inspection tool that provides virtual endpoints similar to Webhook.site's core free offering. It targets the same developer audience for API and webhook debugging.

Broad incumbents

• Zapier: Zapier is the dominant workflow automation platform with webhook triggers and 6,000+ app integrations. It is a broad incumbent that competes for the same workflow automation budget as Webhook.site's Custom Actions.
• Postman: Postman is a dominant API development platform with mock servers and webhook testing capabilities. It overlaps with Webhook.site's developer audience and request inspection use cases, but as part of a much broader API toolchain.
• Make (Integromat): Make is a visual automation platform with webhook support and extensive app integrations. It competes with Webhook.site's Custom Actions for users who need scheduled and event-driven workflow automation.
• Cloudflare Workers / Tunnels: Cloudflare offers webhook handling via Workers, Event Notifications, and Tunnels, increasingly commoditizing webhook infrastructure for developers. It represents a large, well-funded incumbent that could erode Webhook.site's value proposition through bundled offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/webhooksite
• GitHubgithub.com/webhooksite/webhook.site
• LinkedInlinkedin.com/company/webhooksite

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Webhook.site