Dianjiang Youxi
Dianjiang Youxi is a Shanghai-based mobile game studio that develops Three Kingdoms-themed 3D action card games on Unity3D and licenses them to regional publishers across China, Korea, Japan, and Southeast Asia, monetizing via in-app purchases, gacha, VIP subscriptions, and licensing fees.
- Company typePrivate
- Founded2014
- HeadquartersShanghai, China
- Headcount101–250
- GTM typeB2C
- OfferingSoftware
What Dianjiang Youxi does
Shanghai Dianjiang Network Technology Co., Ltd., operating under the brand 典将游戏 (Dianjiang Youxi), is a privately-held mobile game development studio founded in May 2014 by a team of senior game-industry veterans. The company specializes in Three Kingdoms-themed 3D action card mobile games built on the Unity3D engine, with flagship title 《私奔到三国》(Siben to Three Kingdoms) and its sequel 《私奔到三国2》. Its product differentiates within China's card-battle genre through 168 unique Q-version 3D generals, 78 detailed 3D battle scenes, and a manual skill-release combat system that adds interactivity beyond standard auto-battle mechanics.
The company operates an asset-light licensing business model: it develops and owns the IP while licensing regional publishing and distribution rights to dedicated partners for each market — Tianji Games in mainland China, GameView and MobGame in Southeast Asia, Fuyo Culture in Hong Kong/Macau/Taiwan, Morlia Games in Korea, Gamecaff in Japan, and SohaGame in Vietnam. Revenue is generated through a hybrid of upfront licensing fees (e.g., 15 million RMB for mainland China rights), in-app purchases of characters and equipment, gacha recruitment mechanics, and VIP subscription tiers, layered on a free-to-play player base.
Dianjiang reports cumulative revenue of 200 million RMB across its products and a launch-period engagement profile of 22% payment conversion, 55% D1 retention, and 44% D3 retention for 《私奔到三国》, with chart positions reaching #6 on the China App Store paid chart. The studio employs 101-250 staff at its Shanghai Pudong headquarters, has been minimally capitalized (one disclosed seed round of ~$488K from Longyuan Yunteng in August 2014), and maintains ongoing recruitment across game development disciplines.
Dianjiang Youxi firmographics
Firmographics- Name
- Dianjiang Youxi
- Legal name
- 上海典将网络科技有限公司
- Website
- https://dianjianggame.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Dianjiang Youxi is a Shanghai-based mobile game studio that develops Three Kingdoms-themed 3D action card games on Unity3D and licenses them to regional publishers across China, Korea, Japan, and Southeast Asia, monetizing via in-app purchases, gacha, VIP subscriptions, and licensing fees.
- Ownership category
- akta.pro rank
Dianjiang Youxi industry classification
Industry- Product category
- Mobile Games
- NAICS
- Doll, Toy, and Game Manufacturing (33993)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Regional/Local Market Publishers & Distributors (Territory Rights, Localization-led Publishing) (MPAFABAH)
Keywords
Where Dianjiang Youxi is headquartered
LocationHeadquarters
- HQ city
- Shanghai
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
Dianjiang Youxi business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- In-app purchases (Free-to-play): Mobile game generates revenue through in-app purchases of virtual items including characters, equipment, materials, and consumables. Players can purchase via mobile payment systems.
- Character/Gacha Recruitment: Players spend in-game currency (obtained through gameplay or purchased) to recruit generals. Includes regular single recruitment and premium 10-pull recruitment guaranteed to produce at least one 5-star general.
- VIP Subscriptions: Monthly card and premium lifetime card subscriptions that provide daily gem rewards, offering recurring revenue from dedicated players.
- Licensing Revenue: The company licenses game publishing rights to regional partners. For example, the mainland China license for '私奔到三国' was sold for 15 million RMB to Tianji Games.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | VIP Monthly Card |
| Subscription | Multi-year contract | VIP Super Lifetime Card |
| Transaction based/ take rate | Pay-as-you-go | First Charge Rewards |
| Transaction based/ take rate | Pay-as-you-go | Character Recruitment (Gacha) |
Go-to-market motion2 records
Distribution channels8 records
Marketing channels6 records
Dianjiang Youxi product offering
Product offeringCore offering
Dianjiang Youxi develops 3D mobile card games themed on the Three Kingdoms era, with Q-version character art and manual skill-release combat. Its flagship title 《私奔到三国》 and sequel 《私奔到三国2》 are free-to-play mobile games monetized through in-app purchases, VIP subscriptions, and character gacha mechanics. The company licenses regional publishing rights to mobile game publishers across Asia (mainland China, Southeast Asia, Hong Kong/Macau/Taiwan, Korea, Japan, Vietnam) while retaining ownership of the underlying game and IP.
Product overview
上海典将网络科技有限公司专注于高品质3D手游研发，主要产品包括《私奔到三国》系列及其续作《私奔到三国2》，采用Unity3D引擎开发。核心产品为三国穿越题材Q版3D动作卡牌手游，具备手动操作战斗系统、角色收集养成、多人社交玩法及跨平台（iOS/Android）支持。
Differentiator
Problem solved
Functional benefit
Brands
- 典将游戏: Mobile game development brand under Shanghai Dianjiang Network Technology Co., Ltd., specializing in high-quality 3D mobile game development.
Products and services
- 私奔到三国 (Siben to Three Kingdoms) China's first 3D action card Three Kingdoms-themed mobile game, developed using the Unity3D engine. Combines ARPG elements with manual combat controls, featuring 168 unique Q-version 3D generals with individual animations, 78 large-scale 3D battle scenes, PvP arena competition, faction warfare, and guild activities. Marketed as 极品主公/我的萌将时代 in the Hong Kong/Macau/Taiwan region.
- 私奔到三国2 (Siben to Three Kingdoms 2) Sequel to Siben to Three Kingdoms featuring 3D full-perspective action card mobile gameplay with ARPG elements, manual combat controls, and cool skill animations. Includes lord city systems and multiple character development routes. Published under regional names including 싸워라 영웅 in Korea, 戦おうヒーロー in Japan, and Pocket Kingdoms in Southeast Asia English markets.
Quantifiable outcome
- 22% payment conversion rate, 55% D1 retention, 44% D3 retention for '私奔到三国' at launch
- +3 more outcomes
Companies that use Dianjiang Youxi
Customer profileSegments2 records
Ideal customer profiles2 records
Dianjiang Youxi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Dianjiang Youxi partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered regional and core.
- MobGameregionalSoutheast Asia English market publisher for '私奔到三国2' published as 'Pocket Kingdoms'. MobGame connects players globally to create the largest gaming community.
- GamecaffregionalJapan publisher for '私奔到三国2' published as '戦おうヒーロー' (Let's Fight Heroes). Gamecaff is a one-stop destination for discovering the best iOS and Android mobile games.
- 魔亚游戏 (Morlia Games)regionalKorea publisher for '私奔到三国2' published as '싸우자 영웅' (Fight Hero). Morlia Digital Entertainment was established in 2015, focusing on mobile game overseas publishing with operations in Taiwan, Hong Kong, Macau, Korea, and Southeast Asia.
- 复娱文化 (Fuyo Culture / Fosun)coreHong Kong, Macau, Taiwan publisher for '私奔到三国'. Published as '我的萌将时代' in the region. Fuyo Culture is a subsidiary of Fosun Group, a major Chinese conglomerate, listed on NEEQ (新三板).
- SohaGameregionalVietnam publisher for '私奔到三国' and '私奔到三国2'. SohaGame is a Vietnamese online game copyright operator with successful partnerships with Chinese game companies for titles like '斗斗堂', '征途', and '苍穹之剑'.
- GameViewcoreSoutheast Asia publisher covering Singapore, Malaysia, Thailand markets. Published '私奔到三国' in the region under the name '3K: Art of War'. GameView is a leading mobile game publisher in Southeast Asia established in 2012.
- 天机游戏 (Tianji Games)coreMainland China publisher for '私奔到三国'. Licensed the game for 15 million RMB, handling all publishing operations including marketing, user acquisition, customer service, and in-game operations in mainland China market.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Dianjiang Youxi competitors and assessment
Company assessmentBroad incumbents
- NetEase Games: One of China's largest mobile game developers (Onmyoji, Knives Out). Comparable as a Chinese mobile game giant with diverse portfolio including Three Kingdoms-themed and strategy titles with similar gacha mechanics.
- Tencent Games: China's largest mobile game publisher with extensive Three Kingdoms IP portfolio (Honor of Kings 三国志系列). Comparable as a dominant mobile gaming incumbent in the Chinese market with massive UA capability.
- Yostar: Mobile game publisher specializing in Asian-to-global publishing (Azur Lane, Arknights, Mahjong Soul). Comparable as a regional publisher that takes Chinese-developed games to international markets - a potential counterparty for Dianjiang's licensing model.
- miHoYo (HoYoverse): Chinese mobile game studio behind Genshin Impact and Honkai series. Comparable as a Chinese mobile game developer known for high-quality 3D content and strong gacha monetization in Asian-inspired themes.
- FunPlus: Major Chinese mobile game studio (State of Survival, King of Avalon). Comparable as a large Chinese mobile strategy game publisher with global footprint and Asian-history themed content.
Direct peers
- IGG: Hong Kong-listed developer of Lords Mobile and other strategy games. Comparable as an Asia-based mobile strategy game studio with global publishing and similar LTV-driven card/strategy monetization models.
- Elex Technology: Developer of Clash of Kings (COK), a Chinese-history themed mobile strategy MMO. Directly comparable as a Chinese mobile studio producing Asia-themed card/strategy games with F2P monetization and global publishing partnerships.
- Camel Games: Developer of the popular Three Kingdoms: The Strategy (三国群英传) mobile game series. Highly comparable as a Chinese mobile studio specializing in Three Kingdoms-themed strategy/card games with similar mechanics and target audience.
- Yoozoo Games: Shanghai-based mobile game studio behind titles like Era of Legends and Lord of the Rings: War of Rohirrim. Comparable as a Chinese mobile game developer publishing mid-core strategy/card games internationally via licensing partners.
- Lilith Games: Developer of AFK Arena and Rise of Kingdoms, mobile RPG/strategy games. Comparable as a Chinese mobile game studio building globally-licensed RPG/strategy titles with gacha mechanics and similar F2P monetization.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Dianjiang Youxi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dianjiang Youxi leadership team
Management profileNumber of profiles
Profiles1 record
Dianjiang Youxi funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dianjiang Youxi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dianjiang Youxi
What does Dianjiang Youxi do?
Dianjiang Youxi develops 3D mobile card games themed on the Three Kingdoms era, with Q-version character art and manual skill-release combat. Its flagship title 《私奔到三国》 and sequel 《私奔到三国2》 are free-to-play mobile games monetized through in-app purchases, VIP subscriptions, and character gacha mechanics. The company licenses regional publishing rights to mobile game publishers across Asia (mainland China, Southeast Asia, Hong Kong/Macau/Taiwan, Korea, Japan, Vietnam) while retaining ownership of the underlying game and IP.
Is Dianjiang Youxi a public or private company?
Dianjiang Youxi is a private company. It is classified as venture growth investor backed and is currently operating.
When was Dianjiang Youxi founded?
Dianjiang Youxi was founded in 2014. It employs 101 to 250 people.
Where is Dianjiang Youxi based?
Dianjiang Youxi is headquartered in Shanghai, China, in the Asia region.
How does Dianjiang Youxi make money?
Four revenue lines are on record. In-app purchases (Free-to-play) is the primary driver. The others are character/Gacha Recruitment, VIP Subscriptions and licensing Revenue.
Who are Dianjiang Youxi's main competitors?
Broad incumbents on record are NetEase Games, Tencent Games, Yostar, miHoYo (HoYoverse) and FunPlus. Direct peers are IGG, Elex Technology, Camel Games, Yoozoo Games and Lilith Games.
Does Dianjiang Youxi have an API?
No public API is recorded for Dianjiang Youxi.
What industry is Dianjiang Youxi in?
Dianjiang Youxi's product category is Mobile Games. Its primary akta.pro industry code is MPAFABAH, Regional/Local Market Publishers & Distributors (Territory Rights, Localization-led Publishing). Its NAICS code is 33993 and its SIC code is 7990.