SohaGame
SohaGame is a Vietnamese mobile game publisher operating a portfolio of 14+ freemium strategy RPGs, auto chess, and card games themed around Chinese historical IP, unified by the SohaCoin virtual currency, and distributed through app stores and its own portal to Vietnamese mobile gamers.
- Company typePrivate
- Founded2010
- HeadquartersHanoi, Vietnam
- Headcount—
- GTM typeB2C
- OfferingSoftware
What SohaGame does
SohaGame (legal entity: Công ty TNHH Soha) is a privately held Vietnamese mobile game publisher founded in 2010 and headquartered at 19th Floor, Center Building, Hapulico Complex, Hanoi. The company operates a unified portfolio of 14+ freemium mobile games distributed through its own web portal (sohagame.vn), the Apple App Store, and Google Play, targeting Vietnamese mobile gamers. Its catalogue spans strategy RPGs, auto chess, tactical card games, shooters, and palace-simulation titles, predominantly themed around Chinese historical and fantasy IP (Three Kingdoms, Journey to the West, martial arts, Wukong), with one European-themed strategy outlier (Evony). All titles are unified by the proprietary SohaCoin virtual currency (1,000 VND = 1 SohaCoin), which serves as the common payment rail across the ecosystem.
SohaGame's core technology stack consists of HTML5-based web games playable directly in browser and native iOS/Android applications. The platform integrates social login (Facebook, Google, TikTok) and an unusually deep local payment stack covering mobile carrier billing (Viettel, Vinaphone, Mobifone SMS), Vietnamese e-wallets (Momo, Shopee Pay, VTCPay, Moca Grab, TrueMoney), domestic banks (BIDV, VPBank, Wooribank), and global gateways (PayPal, Epay, VNPay). The company holds Vietnamese government License No. 55/GP-BTTTT (issued 25 January 2018) for the provision of online electronic game services, which legally underwrites all of its operations.
SohaGame monetises exclusively through consumer micro-transactions under a freemium model: free download and play, with revenue generated by optional SohaCoin top-ups used to purchase in-game items, upgrades, gacha pulls, and premium content. Distribution is direct-to-consumer via its own portal and the global app stores, with social media fanpages and promotional events supporting user acquisition. Founder and CEO Vuong Vu Thang leads the company, which operates as a single Vietnam-domiciled private limited company with no disclosed subsidiaries, funding rounds, M&A activity, or geographic expansion beyond Vietnam.
SohaGame firmographics
Firmographics- Name
- SohaGame
- Legal name
- Công ty TNHH Soha
- Website
- https://sohagame.vn
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Short description
- SohaGame is a Vietnamese mobile game publisher operating a portfolio of 14+ freemium strategy RPGs, auto chess, and card games themed around Chinese historical IP, unified by the SohaCoin virtual currency, and distributed through app stores and its own portal to Vietnamese mobile gamers.
- Ownership category
- akta.pro rank
SohaGame industry classification
Industry- Product category
- Mobile Gaming
- NAICS
- Amusement Arcades (713120)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Player Acquisition & Growth Operations (UA Ops, ASO, Creative Ops) (MPAFAKAK)
- akta.pro secondary industry
- In-Game Item Marketplaces & Trading Platforms (MPAFACAJ)
Keywords
Where SohaGame is headquartered
LocationHeadquarters
- HQ city
- Hanoi
- HQ country
- Vietnam
- HQ region
- Asia
Offices1 record
Markets served
SohaGame business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Virtual Currency (SohaCoin) Sales: Players purchase SohaCoin virtual currency using various payment methods including prepaid cards, SMS, bank transfers, e-wallets, and in-app purchases to use in games for upgrades, items, and premium features.
- SohaCoin Card Sales: Sale of SohaCoin prepaid cards through online and offline retail channels across Vietnam.
- In-App Purchases: Direct in-app purchases through Google Play and Apple App Store for game items, subscriptions, and premium content.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free-to-play model with optional SohaCoin purchases |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
SohaGame product offering
Product offeringCore offering
SohaGame is a Vietnamese mobile game publishing platform that operates a portfolio of 14+ interconnected games, including strategy RPGs, auto chess games, and card battle games predominantly themed around Chinese historical and fantasy narratives. The ecosystem is unified by the proprietary SohaCoin virtual currency system used across all titles for in-game purchases. The company distributes its games through its own website, the iOS App Store, and Google Play, targeting the Vietnamese mobile gaming market.
Product overview
SohaGame is a Vietnamese mobile game publishing platform that operates as a unified portfolio of 14+ interconnected games rather than a single product. The platform specializes in strategy RPGs, auto chess games, and card battle games, predominantly themed around Chinese historical and fantasy narratives (Three Kingdoms, Journey to the West, martial arts). The ecosystem is unified by the SohaCoin virtual currency system, which serves as the common payment mechanism across all games. The company holds a Vietnamese government license (55/GP-BTTTT) for electronic game services and distributes through its own website as well as iOS App Store and Google Play. Games range from hero collection gacha RPGs to competitive auto chess and tactical card games, targeting the Vietnamese gaming market with social login options and multiple payment integrations.
Differentiator
Problem solved
Functional benefit
Products and services
- Vấn Đỉnh Tam Quốc Three Kingdoms-themed strategy RPG featuring character collection, bridge-building mechanics, and a 20 million km² game world map for Vietnamese mobile gamers.
- Phong Hầu Tam Quốc Competitive Three Kingdoms strategy game with a utility PK system where winners collect daily taxes from defeated players, featuring a 12-tier character building system.
- 3Q Chess - Kỳ Thủ Tam Quốc Auto chess game set in the Three Kingdoms universe with reincarnation mechanics for heroes, offering VIP10 and rare SSR characters to players.
- Shinkai Đại Chiến Khởi Nguyên Premium RPG with high-quality graphics combining three art styles, 100,000 polygon character designs, and hypercasual gameplay elements where all characters upgradeable to UR tier.
- Tây Du Tầm Bảo Tactical card game based on Journey to the West theme with gacha mechanics, offering VIP5 and SSS-tier Monkey King character as rewards to players.
- Tru Tiên Kiếm Vũ Immortal martial arts MMO game featuring battlefield events, character summoning mechanics, and long-term server operation commitment.
- Kiếm Hiệp Auto Chess Auto chess game with martial arts theme and gacha character collection mechanics, offering 1000 free spin tickets upon login.
- Pet Samkok Pet collection game combining Three Kingdoms theme with combat mechanics, featuring a team of pet heroes.
- X-Wukong Action game based on the Monkey King (Wukong) theme with level progression and character rewards for players.
- Tiến Lên Alita Card battle game featuring Alita characters with new Hắc Thoại character class, tank role, spider summon abilities, and support mechanics.
- Tam Quốc Mèo Cute and casual Three Kingdoms hero battle game released in 2024 for Vietnamese mobile gamers.
- Gun X Mobile - Vô Hạn Thành Coordinate-based shooter game with daily unique dungeons, World Boss events, and 5-minute match durations for mobile players.
- Chân Mệnh Thiên Tử Mobile Palace simulation game with realistic palace life mechanics, offering power and romance experiences for mobile players.
- Evony - Vị Vua Trở Lại European-themed strategy game featuring king return gameplay mechanics, published under the Evony franchise for Vietnamese mobile players.
- SohaCoin Proprietary virtual currency system used across all SohaGame titles for in-game purchases, with exchange rate of 1,000 VND = 1 SohaCoin and support for prepaid cards, SMS, bank transfers, and e-wallets.
Companies that use SohaGame
Customer profileSegments1 record
Ideal customer profiles1 record
SohaGame technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
Feature1 record
SohaGame partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights5 records
SohaGame competitors and assessment
Company assessmentBroad incumbents
- Garena (Sea Limited): Sea Limited's gaming division and one of Southeast Asia's largest mobile game publishers (Free Fire). Competes with SohaGame for Vietnamese gamer attention and ad spend, with materially larger scale and capital base.
Direct peers
- Divmob: Vietnamese mobile game developer/publisher specializing in strategy and casual mobile games. Comparable as a Vietnam-based mobile game operator targeting similar Vietnamese gamer segments.
- Amanotes: Vietnamese mobile game publisher specializing in music/rhythm games with global distribution. Comparable as a Vietnam-rooted mobile game publisher scaling titles through app stores and freemium models.
- VNG Corporation: Vietnam's largest homegrown internet/gaming company, operating ZingPlay game platform and multiple mobile titles. Directly comparable as a Vietnamese mobile game publisher targeting the same local market with freemium mobile games.
- Funtap: Vietnamese mobile game publisher and distribution platform publishing multiple localized titles. Closely comparable in business model, market focus, and gacha-driven monetization strategy.
- Sky Mavis: Vietnam-founded game studio behind Axie Infinity and the Ronin blockchain. Comparable as a Vietnam-headquartered mobile/blockchain game operator pursuing localized monetization and regional growth.
- Hiker Games: Vietnamese mobile game developer/publisher known for Talking Tom Gold Run and other titles. Comparable as a Vietnamese-headquartered mobile publisher with international reach and similar freemium mechanics.
- ONESOFT: Vietnamese mobile game publisher distributing a portfolio of localized freemium titles. Comparable as a domestic Vietnamese mobile game operator with similar product and monetization structure.
- iKame Mobile: Vietnamese mobile game studio/publisher with multiple published titles on global app stores. Comparable in scale, target market, and freemium mobile game publishing approach.
- Topebox: Vietnamese mobile game developer and publisher focusing on casual and hypercasual titles. Comparable as a Vietnam-based mobile publisher targeting similar Vietnamese gamer demographics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
SohaGame social profiles
Digital presenceSohaGame compliance and trust
Trust signalCompliance1 record
SohaGame financial estimates
Financial estimateRevenue estimate
Valuation estimate
SohaGame leadership team
Management profileNumber of profiles
Profiles1 record
SohaGame funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SohaGame M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SohaGame
What does SohaGame do?
SohaGame is a Vietnamese mobile game publishing platform that operates a portfolio of 14+ interconnected games, including strategy RPGs, auto chess games, and card battle games predominantly themed around Chinese historical and fantasy narratives. The ecosystem is unified by the proprietary SohaCoin virtual currency system used across all titles for in-game purchases. The company distributes its games through its own website, the iOS App Store, and Google Play, targeting the Vietnamese mobile gaming market.
Is SohaGame a public or private company?
SohaGame is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SohaGame founded?
SohaGame was founded in 2010.
Where is SohaGame based?
SohaGame is headquartered in Hanoi, Vietnam, in the Asia region.
How does SohaGame make money?
Three revenue lines are on record. Virtual Currency (SohaCoin) Sales are the primary driver. The others are sohaCoin Card Sales and in-App Purchases.
Who are SohaGame's main competitors?
Garena (Sea Limited) is listed as a broad incumbent. Direct peers are Divmob, Amanotes, VNG Corporation, Funtap, Sky Mavis, Hiker Games, ONESOFT, iKame Mobile and Topebox.
Does SohaGame have an API?
No public API is recorded for SohaGame.
What industry is SohaGame in?
SohaGame's product category is Mobile Gaming. Its primary akta.pro industry code is MPAFAKAK, Player Acquisition & Growth Operations (UA Ops, ASO, Creative Ops), with a secondary code of MPAFACAJ, In-Game Item Marketplaces & Trading Platforms. Its NAICS code is 713120 and its SIC code is 7990.