DEO Magazine

What DEO Magazine does

The Dentist Entrepreneur Organization, doing business as The DEO and operating under DEO Magazine / dentalgrouppractice.com (Austin, TX; founded 2013; 11–50 employees), is a private coaching and community platform serving US dental practice owners who are scaling into group practices and dental support organizations (DSOs). The company packages two core offerings: twice-monthly 1:1 executive coaching with experienced DSO operators, and The DEO App, a $700/month mobile/desktop subscription providing peer community access, live monthly trainings, playbooks, and a vendor-discount program claiming more than $1,500/month in member savings. Around these core lines, The DEO layers add-on professional services — CFO Services & Bookkeeping, Fractional Leadership (embedded operators), Onsite Assessments, Masterminds, and a Cost Savings Club — together with two proprietary trademarked growth frameworks, The Profitability Stages™ and The Profitability Cycle™, and an outcome guarantee branded as The DEO 5X Return. Its platform surface also includes the DEO Growth Secrets Podcast (200+ episodes), the DSO Secrets #1 Amazon Bestseller, the DEO Library, a weekly email newsletter, and two annual events — the virtual Bottom Line Boot Camp and the in-person Revenue Intensive held at venues such as The Gaylord Texan in Grapevine, TX — bringing 600+ dental leaders together annually and cumulatively impacting 2,000+ practices.

The DEO is built on founder Emmet Scott's operating credibility: he previously co-founded Community Dental Partners and scaled it to $150M in revenue across 70+ locations with 1,300 employees before dedicating a decade to building The DEO. The business model is predominantly subscription-recurring across coaching memberships, the app, masterminds, events, and the cost-savings club, supplemented by managed-services revenue from fractional engagements and CFO/bookkeeping work. Memberships are tiered by member revenue stage into Builders (under $1.2M), High Producers ($1.2M–$2M), Entrepreneurs ($2M–$10M), the Executive Circle ($10M–$100M), and Board Investors ($100M+), enabling the same coaching IP to be sold at progressively higher ACVs upmarket. Go-to-market combines content-led top-of-funnel demand (podcast, newsletter, SEO, the DSO Secrets book) with consultative selling at the bottom through free "Growth Accelerator Calls," then converts into twice-monthly 1:1 engagements that anchor long-tenure, high-retention member relationships (multiple members cite multi-year tenures stretching back to 2018 and earlier).

Name

DEO Magazine

Legal name

Dental Entrepreneur Organization

Website

https://dentalgrouppractice.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

The Dentist Entrepreneur Organization (The DEO), based in Austin, TX, is a private coaching and community platform serving US dental practice owners building group practices and DSOs. It offers twice-monthly 1:1 executive coaching from operating DSO coaches, a $700/month member app, and a stack of fractional CFO and leadership add-on services, organized across five revenue tiers from solo Builders to $100M+ Board Investors.

Ownership category

akta.pro rank

Product category

Dental Practice Coaching

NAICS

Office Administrative Services (5611), Software Publishers (513210)

SIC

Services-Management Consulting Services (8742), Services-Membership Organizations (8600)

akta.pro primary industry

Dental Support Services Organizations (Non-Clinical MSO/Back-Office Platforms) (HLABAKAN)

Keywords

• Dental practice coaching
• Dental entrepreneur community
• Executive coaching services
• Dental group practice
• Dso growth consulting

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Executive Coaching Membership: Monthly membership providing twice-monthly 1:1 coaching from experienced DSO operators, applied to member's specific numbers, team, and growth objectives. Core recurring revenue stream.
2. The DEO App Subscription: Mobile/desktop application subscription offering community access, live trainings, playbooks, and vendor savings of $1,500+ per month. Priced at $700 per month.
3. Mastermind Services: Peer-driven group coaching and mastermind sessions for dental entrepreneurs at various growth stages.
4. CFO Services & Bookkeeping: Fractional CFO and bookkeeping services for member practices requiring financial leadership.
5. Fractional Leadership Services: Experienced DSO operators embedded in member organizations to strengthen leadership, systems, and execution.
6. Onsite Assessments: In-person operational assessments and evaluations of member practices.
7. Exclusive Member Events: Revenue from high-energy member events including Bottom Line Boot Camp and Revenue Intensive. Events held at venues like The Gaylord Texan in Grapevine, Texas.
8. Cost Savings Club: Vendor discount program providing over $1,500 per month in savings to members, included with app subscription.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

DEO Magazine operates as a coaching and community platform for dental practice owners and DSO operators. It delivers recurring executive coaching engagements paired with a mobile and desktop member app (community, trainings, playbooks, vendor discounts) and a set of add-on operational services including fractional CFO/bookkeeping, fractional leadership, onsite assessments, and masterminds. The membership is structured around five revenue-tiered segments ranging from Builders (under $1.2M) to Board Investors ($100M+).

Product overview

The DEO (Dentist Entrepreneur Organization) is a coaching and community platform for dental practice owners, offering executive coaching paired with a suite of operational services. The core offerings include Executive Coaching and The DEO App, supplemented by CFO Services, Fractional Leadership, Onsite Assessments, Masterminds, and Cost Savings Club. The organization also provides proprietary frameworks including The Profitability Stages™, The Profitability Cycle™, and The DEO 5X Return. Additional offerings include the DEO Growth Secrets Podcast, The DEO Library, and exclusive member events. The DEO App provides access to peer community, monthly trainings, and vendor savings. Services are tiered across five growth stages: Builders (<$1.2M), High Producers ($1.2M-$2M), Entrepreneurs ($2M-$10M), Executive Circle ($10M-$100M), and Board Investors ($100M+).

Differentiator

Problem solved

Functional benefit

Products and services

• Executive Coaching

Quantifiable outcome

• 50% higher profit margins for DEO members vs. non-members
• +4 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• RevenueWell: RevenueWell provides dental practice marketing, patient communication, and front-office software. It overlaps with DEO's Cost Savings Club and operational services but focuses on software-driven marketing automation rather than coaching.
• Curve Dental: Curve Dental offers cloud-based practice management software for group practices and DSOs. It competes for the same DSO IT and operational tooling budget that DEO's fractional leadership and CFO services address.
• Dental Intel: Dental Intel provides analytics and KPI dashboards for DSOs and group practices. It overlaps with DEO's operational support value prop at the data and benchmarking layer rather than the coaching/community layer.

Direct peers

• Dental Whale: Dental Whale provides consulting, M&A advisory, and operational support services to dental practice owners building DSOs. It competes directly with DEO in the DSO coaching and business services niche for practice owners seeking to scale.
• Dental Economics: Dental Economics is a long-established dental practice management publication offering education, peer insight, and operational guidance. It competes for the attention and learning budget of dental practice owners alongside DEO's content ecosystem.
• Group Dentistry Now: Group Dentistry Now is a media and community platform focused on the DSO and group practice space, publishing news, events, and educational content. It overlaps with DEO's content, events, and community offerings for dental entrepreneurs.
• MMG Healthcare (Medical Management Group): MMG provides consulting, coaching, and back-office support for dental and medical practice owners scaling into groups and DSOs. It is a close functional peer to DEO's coaching-plus-services model.

Broad incumbents

• Henry Schein One: Henry Schein One bundles practice management software, marketing, and patient engagement tools for dental groups. As a large incumbent, it provides overlapping operational services to DSOs but is not specialist in coaching or community.
• Dentistry Today: Dentistry Today is an established dental industry publication providing news, clinical education, and practice growth content. It competes for the dental practice owner's reading time and content budget alongside DEO's podcast, newsletter, and library.

Regional players

• Boca Dental: Boca Dental is a DSO and dental practice support organization operating primarily in select US regions. It is comparable to DEO as a dental entrepreneur support platform, though more regional and operator-led rather than coaching-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/deomagazinemedia
• LinkedInlinkedin.com/company/deomagazine

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DEO Magazine