HeartStarts

What HeartStarts does

HeartStarts, LLC is an Authorized Training Center for the American Heart Association that delivers CPR, First Aid, and Basic Life Support (BLS) certification courses to individuals and organizations in Northern Virginia. Founded in 2008 as a small woman-owned business and headquartered at 10467 White Granite Drive, Suite 306, Oakton, VA, the company operates a single training center plus on-site corporate engagements across the region. Course delivery is built on AHA's research-proven practice-while-watching instructional technique and the 2015 AHA Guidelines Update, combining instructor-led classroom sessions, video-based modules with real-world scenarios, and a hybrid online elearning pathway that requires an in-person skills check-off at the Oakton/Fairfax location.

The core product set includes Adult/Child/Infant CPR AED, Basic First Aid, Healthcare Provider BLS, Blood Borne Pathogens, and two AHA Instructor Certification pathways (Heartsaver and BLS). Pricing is per-course and per-participant, ranging from $25 for Blood Borne Pathogens to $400 for instructor certification; typical individual BLS courses are priced at $100 and combined CPR + First Aid at $140, with group rates available for 13+ participants. The company also offers on-site group training at client facilities covering ACLS, Pediatric, and additional OSHA-aligned modules.

HeartStarts serves three primary customer segments: healthcare professionals and professional rescuers requiring BLS certification, general-public and non-clinical professionals needing OSHA-compliant CPR/First Aid credentials, and aspiring AHA instructors. Its go-to-market combines a self-serve online enrollment portal (enrollware.com) for individual and small-group bookings with an enterprise field-sales motion for on-site corporate and government engagements, supported by organic search, Facebook and Twitter presence, and an RSS feed. No funding rounds, M&A activity, or geographic expansion beyond Northern Virginia are evidenced in the source material.

Name

HeartStarts

Legal name

HeartStarts, L.L.C.

Website

https://heartstarts.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

HeartStarts is a Northern Virginia AHA Authorized Training Center delivering CPR, First Aid, BLS, and instructor certification courses to healthcare professionals, workforce clients, and the general public through classroom, on-site corporate, and hybrid online training.

Ownership category

akta.pro rank

Product category

Health and Safety Training Services

NAICS

Educational Support Services (6117), Educational Support Services (61171)

SIC

Services-Health Services (8000), Services-Educational Services (8200)

akta.pro primary industry

EMS Education, Training & Simulation Centers (HLAFANAL)

akta.pro secondary industry

EKG/ECG Technician & Cardiac Monitoring (EDAOAJAD)

Keywords

• CPR training services
• First aid certification
• Basic life support
• AHA authorized training
• Workplace safety training

Headquarters

HQ city

Oakton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Individual Course Fees: HeartStarts charges per-course fees for individual students enrolling in CPR AED, First Aid, BLS Healthcare Provider, Blood Borne Pathogens, and Instructor Certification courses. These are one-time fees per participant.
2. Group/On-Site Corporate Training: HeartStarts provides on-site group training at customer facilities for groups of varying sizes, with dedicated group pricing. The company offers a full suite of courses (ACLS, CPR/AED, First Aid, Blood Borne Pathogens, Healthcare Provider, Pediatric) for corporate clients.
3. Instructor Certification Program: The company offers a paid Instructor Certification Course ($400) designed to prepare instructors to teach AHA courses, with prerequisites including a skills check-off ($25) and Core Instructor course completion.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

HeartStarts is an Authorized Training Center for the American Heart Association that delivers AHA-certified CPR, First Aid, Basic Life Support, and Blood Borne Pathogens training. Courses are offered through classroom instruction at its Oakton, Virginia training facility, on-site group training at customer locations, and a hybrid model pairing online elearning with an in-person skills check-off. The company also provides Heartsaver and BLS Instructor Certification courses for aspiring AHA trainers.

Product overview

HeartStarts is an Authorized Training Center for the American Heart Association offering a portfolio of CPR, First Aid, and Basic Life Support training courses. The core product lineup includes Adult/Child/Infant CPR AED, Basic First Aid, Healthcare Provider BLS, and Blood Borne Pathogens courses. These are available as traditional classroom-based training (2-3 hours for CPR, 1 hour for Blood Borne Pathogens, $25-$100 per course) or through blended online elearning with in-person skills check-offs. The company also offers two instructor certification pathways (Heartsaver Instructor and BLS Instructor, $400 each) for candidates who wish to teach AHA courses, enabling qualified trainers to extend the training reach. Group on-site training at client facilities is available for organizations needing to train multiple employees.

Differentiator

Problem solved

Functional benefit

Products and services

• Adult, Child, and Infant CPR AED Classroom-based CPR AED training course teaching recognition of cardiac arrest signs, CPR techniques (hands-only, one-person, two-person, with breaths) for adults, children, and infants, AED administration, and choking response, with each course priced at $100 per individual and lasting approximately 2-3 hours.
• Basic First Aid First aid training covering bleeding treatment, sprains and broken bones, medical and environmental emergencies, asthma care, and Epi-Pen use, priced at $72 per individual and designed for those with little or no medical training.
• Healthcare Provider (BLS) Basic Life Support course training healthcare professionals to recognize life-threatening emergencies, deliver high-quality CPR, provide ventilations, and use an AED, priced at $100 per individual with course completion valid for 2 years.
• Blood Borne Pathogens One-hour course providing CDC and OSHA-aligned guidance to reduce the risk of blood borne disease transmission, covering exposure control programs and workplace hazard protection, priced at $25 per individual or $300 flat for groups of 13+.
• Heartsaver Instructor Course 6-8 hour instructor certification course preparing candidates to teach CPR and First Aid to non-medical personnel such as childcare providers, security guards, babysitters, teachers, and adult caregivers, priced at $400 per instructor candidate.
• Basic Life Support (BLS) Instructor Course 6-8 hour instructor certification course for healthcare provider educators teaching BLS to professionals in hospital, out-of-hospital, dental, and physician office settings, priced at $400 per instructor candidate.
• Group On-Site Training On-site group training at customer facilities covering ACLS, Adult/Child/Infant CPR/AED, Adult CPR/AED, Basic First Aid, Blood Borne Pathogens, Healthcare Provider, Pediatric CPR/AED, and Pediatric First Aid for organizations needing to certify multiple employees.

Quantifiable outcome

• Course completion cards are valid for 2 years, reducing recertification frequency for students.

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• American Heart AssociationcoreStrategic or Co-development PartnerHeartStarts operates as an Authorized Training Center for the American Heart Association. This partnership grants HeartStarts the authority to deliver AHA-certified courses in CPR, First Aid, and Basic Life Support. The affiliation keeps HeartStarts current on advancing educational techniques and medical revisions. AHA guidelines, specifically the 2015 AHA Guidelines Update, inform course content delivery.
• Mount Vernon CardiologyminorGTM or Marketing PartnerMount Vernon Cardiology has endorsed HeartStarts as a premier medical education company. This endorsement serves as a peer validation of HeartStarts' training quality and supports the company's credibility in the Northern Virginia medical community.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Health & Safety Institute (HSI): HSI is a major national provider of CPR, AED, First Aid, BLS, and bloodborne pathogens training programs through a network of authorized training centers. It competes with HeartStarts in delivering OSHA-compliant safety training and shares the same blended-learning delivery model.
• American Red Cross Training Services: The American Red Cross is a national incumbent that offers CPR, AED, First Aid, and BLS certification courses with both classroom and blended online formats. It is comparable to HeartStarts as the most recognized competing certification body, but at vastly larger national scale with broader course portfolio.
• Medic First Aid / HSI Medic First Aid: Medic First Aid (now part of HSI) provides CPR, AED, First Aid, and BLS training programs through authorized instructors worldwide. It is comparable to HeartStarts as a competing recognized training program, particularly for workplaces needing OSHA-compliant certification.
• National Safety Council: The National Safety Council delivers First Aid, CPR, AED, and workplace safety training nationwide through its own centers and authorized instructors. It is comparable as a competing nationally recognized training and certification body serving similar employer and workforce safety demand.

Direct peers

• HeartCert CPR: HeartCert operates AHA-certified CPR, BLS, ACLS, and First Aid classes with both individual and on-site corporate training across multiple U.S. states. It mirrors HeartStarts' positioning as an AHA-authorized training center targeting individuals, healthcare professionals, and employer clients.
• CPR Certification Baltimore / AED Certification (In-Pulse CPR): In-Pulse CPR runs an AHA-affiliated network of CPR, BLS, ACLS, and First Aid classes across the Mid-Atlantic including on-site corporate training. It is directly comparable to HeartStarts in regional AHA-aligned training center operations and target customer mix.
• Code One CPR Training: Code One operates AHA-aligned CPR, BLS, ACLS, and First Aid training centers in the Mid-Atlantic and Northeast, with on-site group training for businesses. It is a direct peer to HeartStarts in terms of AHA-authorized training center model, multi-state geography, and corporate/government client base.

Emerging players

• ProTrainings: ProTrainings is an online-first CPR, BLS, First Aid, and bloodborne pathogens certification provider with skills-check components. It overlaps with HeartStarts' blended online + in-person skills-check offering and targets similar individual and employer customers, but with a primarily digital delivery model.

Others

• Fairfax County Government Employee Training Programs: Fairfax County Government operates internal employee training and emergency preparedness programs and is itself a customer of HeartStarts. It is adjacent rather than directly competing, but represents the in-house alternative that large institutional buyers could substitute for third-party CPR training.
• CPR Heart Starters (regional AHA training centers): The American Heart Association's own CPR & First Aid portal lists thousands of affiliated AHA Training Centers and instructors, including local competitors offering CPR and BLS courses in Northern Virginia. These are the most direct head-to-head competitors for HeartStarts' individual and group registrations in its service area.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/heartstarts
• Facebookfacebook.com/pages/HeartStarts/159206194188738
• LinkedInlinkedin.com/company/heartstarts-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HeartStarts