Cpr Heart Starters

What Cpr Heart Starters does

CPR Heart Starters is a privately held, founder-owned safety training and AED distribution business headquartered in the greater Philadelphia area, established in 1996 and operated by Craig S. Spector, an active EMT with more than four decades of pre-hospital emergency medical experience. The company delivers instructor-led certification courses — CPR and AED, First Aid, Bloodborne Pathogens, First Responder, and Pet and Wilderness First Aid (including BSA Wilderness First Aid) — under Authorized Training Center credentials issued by the American Heart Association, ASHI, ECSI, and the American Red Cross. Course delivery combines one-on-one sessions with on-site corporate and community-based programs, with payment collected in full at registration via check, credit card, or cash.

The company's product portfolio extends beyond training into hardware: it serves as an authorized distributor of AED devices and accessories from major manufacturers including ZOLL, Physio-Control, Cardiac Science, and HeartSine, enabling a bundled training-plus-equipment offering. There is no proprietary technology platform underlying the business; operations rely on the company website, a third-party training center portal (trainingcentertechnologies.com), a Robly-powered newsletter signup, and a curated referral network linking to credentialing bodies and partner organizations.

The business model is transactional and sales-led, generating revenue from one-time course registration fees and direct AED equipment sales rather than subscriptions or recurring contracts. Pricing is not publicly disclosed. The customer base spans three segments: Emergency Services Personnel (historical primary), Corporate and Industrial Organizations, and Individual Consumers and Community Members. No revenue, headcount, funding, or financial performance figures are disclosed, and the geographic footprint is regional, anchored in the Northeastern US with secondary ties to the Southeastern US via the founder's career history.

Name

Cpr Heart Starters

Legal name

CPR Heart Starters

Website

https://cprheartstarters.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

CPR Heart Starters is a privately held, founder-owned training and AED distribution business operating since 1996 in the greater Philadelphia area, delivering instructor-led CPR, AED, First Aid, and related certification courses under AHA, ASHI, ECSI, and Red Cross credentials to emergency services, corporate, and community customers.

Ownership category

akta.pro rank

Product category

Safety Training Services

NAICS

Other Schools and Instruction (6116)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Emergency Response, First Aid/CPR/AED & Incident Management Training (BPAKAOAJ)

akta.pro secondary industries

EMS Education, Training & Simulation Centers (HLAFANAL), Emergency Medical Services (EMT/Paramedic) Training (EDAOAMAC), Medical Emergency Response & On-site First Aid/Paramedics (BPABANAG)

Keywords

• CPR training services
• AED equipment sales
• First aid certification
• Workplace safety training
• Emergency response training

Headquarters

HQ city

Warrington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. CPR and Safety Training Courses: CPR Heart Starters generates revenue by charging fees for instructor-led training courses including CPR & AED, First Aid, Bloodborne Pathogens, First Responder, Pet & Wilderness First Aid, and BSA Wilderness First Aid. Students are required to register and pay in full prior to the class start date. The company also offers on-site corporate and community-based programs.
2. AED Equipment Sales: CPR Heart Starters is an authorized distributor of AED (Automatic External Defibrillator) devices and accessories. The company sells a curated range of AEDs and essential accessories to support life-saving efforts and emergency preparedness.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

CPR Heart Starters provides instructor-led safety and emergency response training courses (CPR & AED, First Aid, Bloodborne Pathogens, First Responder, Pet & Wilderness First Aid, and BSA Wilderness First Aid) accredited through AHA, ASHI, ECSI, and the American Red Cross, and additionally sells AED devices and accessories as an authorized distributor. The company offers one-on-one, on-site corporate, and community-based programs, including full AED program implementation for workplaces and the community.

Product overview

CPR Heart Starters offers a unified training and equipment service focused on emergency preparedness and life-saving skills. The portfolio consists of instructor-led training courses (CPR & AED, First Aid, Bloodborne Pathogens, First Responder, and Pet & Wilderness First Aid) combined with AED device sales and accessories. Training is delivered through authorized partnerships with American Heart Association, ASHI, ECSI, and Red Cross, while AED products are offered as authorized distributors of major brands.

Differentiator

Problem solved

Functional benefit

Products and services

• CPR & AED Training Instructor-led course teaching cardiopulmonary resuscitation and automated external defibrillator operation for emergency response, with certification cards issued through accredited partner organizations. Designed for emergency services personnel, corporate employees, and individual community members.
• First Aid Training Comprehensive first aid instruction covering medical emergency response procedures and wound care, delivered to individuals and corporate groups.
• Bloodborne Pathogens Training Safety training covering exposure control and pathogen prevention protocols for healthcare workers, emergency responders, and employees with occupational exposure risk.
• First Responder Training Emergency response training designed for police, fire, and EMS personnel, delivered with hands-on instruction by instructors with firsthand emergency response experience.
• Pet & Wilderness First Aid Specialized first aid training for animal care and outdoor emergency situations, including BSA Wilderness First Aid. Designed for pet owners, outdoor enthusiasts, and scout groups.
• AED Devices Automatic External Defibrillator devices sold directly as an authorized distributor of major AED manufacturers, providing life-saving equipment for cardiac emergencies in workplaces, public settings, and homes.
• AED Accessories Essential accessories to support AED devices and ensure effective emergency preparedness, sold to complement AED device purchases.

Quantifiable outcome

• 80% of all cardiac arrests occur in the home, making household CPR training critical for survival

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• American Heart Association (AHA)coreStrategic or Co-development PartnerCPR Heart Starters is an Authorized Training Center for the American Heart Association, offering AHA-accredited CPR and AED training courses. This partnership enables the company to issue AHA certification cards to students who pass the required written and skills tests.
• ASHI (American Safety & Health Institute)coreStrategic or Co-development PartnerCPR Heart Starters is an Authorized Training Center for ASHI, offering ASHI-accredited training courses. ASHI is an emergency care and safety training organization providing certifications recognized across various industries.
• Emergency Care & Safety Institute (ECSI)coreStrategic or Co-development PartnerCPR Heart Starters is an Authorized Training Center for ECSI. Founder Craig S. Spector served as ECSI Chairperson in 2007 and 2008, and was asked to join the ECSI National Faculty in 2010, indicating a deep, long-standing institutional relationship with ECSI beyond a typical training center affiliation.
• American Red CrosscoreStrategic or Co-development PartnerCPR Heart Starters is an Authorized Training Center for the American Red Cross, offering Red Cross-accredited training courses. This partnership provides another pathway for students to obtain recognized certification cards.
• AED Equipment ManufacturerscoreChannel Partner/ Reseller/ DistributorCPR Heart Starters is an authorized distributor of most AEDs available on the market, offering a curated selection of AED devices and accessories. The company sells products from multiple AED manufacturers including ZOLL, Physio-Control, Cardiac Science, HeartSine, and others as shown in their product imagery.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Others

• AED Superstore: AED Superstore is a large online retailer of AEDs, accessories, and training supplies. It competes indirectly with CPR Heart Starters' equipment distribution line by offering a price-led, direct-to-customer AED buying experience that bypasses regional training-plus-equipment bundles.
• ZOLL Medical: ZOLL Medical is one of the leading AED manufacturers whose products CPR Heart Starters distributes. It is an ecosystem participant rather than a direct competitor — ZOLL's channel program and training curriculum requirements shape the economics and operating model of the company's AED distribution business.

Broad incumbents

• American Red Cross Training Services: The American Red Cross is one of the largest CPR/AED/First Aid training providers in the US and operates through a national network of authorized training centers. CPR Heart Starters is itself an authorized Red Cross training center, making Red Cross a direct upstream brand and a broad incumbent competitor with national reach and brand recognition.
• American Heart Association (AHA) Training Centers: AHA is the dominant certifying body for CPR/AED/BLS courses in the US and licenses hundreds of regional training centers. CPR Heart Starters is an AHA Authorized Training Center, so AHA represents the upstream certifying brand and the broader incumbent competitor whose network of centers competes for the same employer and emergency-services accounts.

Emerging players

• ProTrainings: ProTrainings is a national online and blended-learning provider of CPR, AED, First Aid, and healthcare certification courses. It is an emerging player reshaping the segment with lower-priced digital-first certification, putting pricing pressure on in-person, instructor-led models like CPR Heart Starters' core offering.

Direct peers

• In-Pulse CPR: In-Pulse CPR operates a multi-state network of CPR, AED, First Aid, and BLS certification courses for individuals and corporate clients. It is a direct peer competing in the same instructor-led, on-site corporate training space with broader geographic coverage than CPR Heart Starters.
• Code 3 Life Support: Code 3 Life Support provides CPR, ACLS, PALS, and First Aid training primarily in the Greater Philadelphia region. It is a closely comparable regional CPR training provider competing head-to-head with CPR Heart Starters for the same corporate, healthcare, and community customer base in the same metro area.
• SureFire CPR: SureFire CPR is a multi-location CPR/AED/BLS/First Aid training provider operating on-site group classes nationwide. It is a direct competitor to CPR Heart Starters' on-site corporate and community training motion, with greater geographic reach and a more developed digital booking system.
• Health & Safety Institute (HSI): HSI is a major provider of CPR, AED, First Aid, and BLS training through a network of authorized training centers and offers both instructor-led and blended eLearning options. It directly competes with CPR Heart Starters for corporate safety training contracts and includes ASHI, which CPR Heart Starters also holds accreditation from.

Regional players

• Montco CPR: Montco CPR is a Montgomery County (PA) based CPR and First Aid training company, listed as a partner/referral link by CPR Heart Starters. It is a regional peer operating in overlapping geography with similar instructor-led course offerings and serves the same community and corporate training market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/cprheartstarters
• LinkedInlinkedin.com/company/cpr-heart-starters-inc-safety-training

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cpr Heart Starters