Aged Care Reviews

What Aged Care Reviews does

Aged Care Reviews Pty Ltd is a privately held, Melbourne-headquartered company founded in mid-2013 by two entrepreneurs who experienced firsthand the lack of independent information available when placing a loved one into aged care. The company operates Australia's only dedicated aged care review website, providing user-generated reviews, ratings, and detailed facility information across all Australian states and territories (QLD, NSW, VIC, SA, WA, TAS, NT, ACT), with state-level directory pages, region-level breakdowns, and radius-based search (5-30km).

The platform is built around a web-based review and directory engine that ingests and displays text-based family and resident reviews of government-subsidised residential aged care facilities. A proprietary Suspicious Content Detection Algorithm (SCDA) operates in the background to identify and remove fraudulent or manipulated reviews, protecting the integrity of the review corpus that is the company's core content asset. The platform supports consumer-facing features including review submission, login via Facebook, location-based search, and state-level directory browsing, and it is fully free to families and elderly users.

The commercial model sits in an affiliated sister service called Aged Care Decisions, which provides free placement support to families — building a shortlist of vacancies based on care needs, preferences, location, and budget. Aged Care Reviews does not charge families; instead, when a family accepts a placement from the shortlist, the aged care operator pays an industry-standard referral fee. All operators pay the same fee, ensuring impartiality in matching. Revenue is therefore transactional, paid only on successful placements, with a multi-channel go-to-market including paid online advertising, media/PR, partnerships with aged care operators and hospital social work teams, and incentive programs to drive review submissions. Headcount is 1-10 employees, and the company has not disclosed any institutional funding rounds.

Name

Aged Care Reviews

Legal name

Aged Care Reviews Pty Ltd

Website

https://agedcarereviews.com.au

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Aged Care Reviews operates Australia's dedicated review and directory platform for residential aged care facilities, serving families researching aged care options with free reviews and placement support, and generating revenue through operator referral fees via its sister service Aged Care Decisions.

Ownership category

akta.pro rank

Product category

Aged Care Reviews & Directory

NAICS

Services for the Elderly and Persons with Disabilities (62412)

akta.pro primary industry

Senior Living & 55+ Community Brokerage (BPAJAAAH)

akta.pro secondary industry

Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB)

Keywords

• Aged care reviews
• Aged care directory
• Elderly care placement
• Residential aged care
• Senior care ratings

Headquarters

HQ city

Gold Coast

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations

Revenue model

1. Operator Placement Referral Fees: Aged Care Reviews operates a sister service called Aged Care Decisions which provides free placement support to families. When a family selects a facility from the shortlist and moves in, the aged care operator pays an industry-standard fee. All operators pay the same fee, ensuring impartiality. The fee is only paid if the placement is successful.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Aged Care Reviews operates an Australian online review and directory platform where families and individuals can research, rate, and review residential and in-home aged care facilities. Its sister service, Aged Care Decisions, provides free placement support to families, charging fees to aged care operators only when a successful placement referral occurs.

Product overview

Aged Care Reviews operates a single unified platform consisting of a review website and directory for Australian residential aged care facilities. The core offering includes the Aged Care Reviews Platform for user-generated reviews and ratings, paired with a Search Facility for location-based discovery. An complementary service, Aged Care Decisions, provides free placement support to families. The platform covers facilities across all Australian states and territories with directory organization by state and region.

Differentiator

Problem solved

Functional benefit

Brands

• Aged Care Decisions: A sister website providing aged care placement support services, helping families navigate the aged care process with vacancy shortlists and introductions to aged care operators.

Products and services

• Aged Care Reviews Platform Online review, rating, and directory platform that lets Australian families research, compare, and review residential and in-home aged care facilities, with location-based search and structured facility profiles. Free for consumers.
• Aged Care Decisions Free placement support service for families navigating aged care decisions, provided as a sister service to the Aged Care Reviews platform. Operators pay fees only when a placement is successfully referred.

Quantifiable outcome

• Vacancy shortlists provided within minutes based on care needs, preferences, location and budget
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature1 record

Partnerships

One partnership is on record.

• Aged Care DecisionscoreStrategic or Co-development PartnerSister website and affiliated support service managed by the same organization. Aged Care Decisions provides free placement support services to families, including vacancy shortlists based on care needs, preferences, location and budget. The two platforms work together to provide comprehensive aged care placement assistance.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Aged Care Decisions: Sister service of Aged Care Reviews offering free placement support. While under common ownership, it is the most directly comparable model because it converts families into placements and charges operators success-based fees.
• Seniorly: US senior living marketplace pairing families with communities through advisory and referral services. Comparable community-led review/directory approach for senior living selection.
• SeniorAdvisor: US review-focused directory for senior care providers. Very similar model (user reviews, directory, lead generation) adapted to the American aged care market.
• A Place for Mom: Largest US senior living referral/advisory marketplace connecting families with assisted living, memory care, and nursing facilities. Closest functional analogue to Aged Care Reviews in terms of family-facing placement monetisation.
• Aged Care Guide: Australian aged care directory and resource site covering residential care, home care and retirement living. Direct competitor within Australia with similar informational positioning.

Broad incumbents

• Caring.com: US eldercare information and reviews platform with broader coverage across home care, hospice, financing and senior living. Comparable information-density positioning though operates at much larger scale.
• My Aged Care: Australian Government-funded aged care information and assessment portal. Not a direct competitor for reviews but dominates official information flow and could disintermediate third-party referrals if expanded.
• Healthdirect Australia: Australian government-endorsed health information and service directory with an aged care section. Represents the public-sector comparator that families may default to alongside private platforms.

Regional players

• TrustedCare: UK online directory and review platform for care homes and home care providers. Closest UK peer to Aged Care Reviews' review-and-directory community-led model.
• Lottie: UK-based care comparison and advisory platform for families evaluating care homes and home care. Functionally comparable to Aged Care Reviews but operating in the UK market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/agedcarereviews
• Xx.com/AgedCareReviews

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aged Care Reviews