Preschool Marketing Group

What Preschool Marketing Group does

Preschool Marketing Group (PMG) is a US-based, privately held marketing services firm that operates exclusively in the early childhood education (ECE) vertical, serving preschools, childcare centers, and early learning centers nationwide. Founded in 2012 by Brian Foy (CTO) and Tiffany Torres (Chief Creator of Opportunities) and headquartered in Stroudsburg, Pennsylvania, PMG sells a done-for-you, subscription-based marketing system organized around the proprietary AITERA Framework, which maps the full family enrollment journey across Awareness, Inquiry, Tour, Enrollment, Retention, and Alumni stages. The company has served 300+ centers, reports a 94% client renewal rate, and achieves average time-to-first-results of roughly eight weeks.

The product portfolio is structured as a tiered subscription stack: Catalyst ($300/mo, training and coaching), Catalyst Plus ($500/mo, plus technical execution), Catalyst Pro ($700/mo, with the Spotlight content and visibility system running monthly and a dedicated three-person pod), and Studio ($2,000+/mo, invitation-only executive partnership). The technology stack comprises three named components — AITERA (methodology), Spotlight (multi-channel content and visibility, launched 2023), and Polaris (infrastructure powering Catalyst) — with 100% of delivery handled in-house by a team of 1-10 employees and no outsourcing. Each customer is assigned a dedicated pod comprising a Marketing Specialist, Lead Strategist, and Production Assistant.

PMG generates revenue exclusively through recurring monthly subscriptions sold via a direct-sales motion: prospective clients complete a multi-step website intake form, after which the PMG team responds within one business day to qualify and route to the appropriate tier. The company has no channel partners, resellers, or marketplace distribution, no app or API surface, no disclosed external funding, and remains entirely founder-controlled. The free bi-weekly "Preschool Catalyst Brief" newsletter and a 44+ article insights blog function as top-of-funnel acquisition channels. PMG holds recognition from AELL and NAEYC for sector contributions, and the company has been bootstrapped since founding with no parent company, subsidiaries, or M&A activity disclosed.

Name

Preschool Marketing Group

Legal name

Preschool Marketing Group

Website

https://preschool-marketing.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Preschool Marketing Group is a US-based, founder-operated marketing services firm that sells a done-for-you, subscription-based enrollment marketing system exclusively to preschools and early learning centers, organized around its proprietary AITERA Framework and tiered Catalyst plans.

Ownership category

akta.pro rank

Headquarters

HQ city

Stroudsburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Monthly Subscription - Catalyst Plans: Recurring monthly subscription fees for marketing services. Plans range from $300/mo (Catalyst - training and coaching) to $700/mo (Catalyst Pro - full managed marketing with dedicated pod and Spotlight). Studio tier starts at $2,000/mo for executive partnership.
2. Technical Project Services: PMG Initiative access for technical projects including website development, SEO work, digital advertising setup and management, and specialized technical execution on request. These are included in higher-tier plans.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Preschool Marketing Group provides subscription-based marketing services and systems exclusively for preschools and early childhood education centers. Its core product, the Catalyst service line, helps centers drive enrollment through content marketing, lead generation, and campaigns built on the proprietary AITERA Framework, delivered by a dedicated in-house pod.

Product overview

Preschool Marketing Group offers Catalyst, a tiered done-for-you marketing system built exclusively for preschools and early learning centers. The portfolio includes Catalyst (base tier at $300/month providing training, coaching, and AITERA framework access), Catalyst Plus ($500/month adding PMG's technical team for website development, SEO, and digital advertising), Catalyst Pro ($700/month including all Plus features plus Spotlight—PMG's full content and visibility system running monthly), and Studio (invitation-only executive tier at $2,000+/month offering direct partnership with PMG's executive team). The system is organized around the AITERA Framework, which maps the complete family enrollment journey. A free newsletter called The Preschool Catalyst Brief provides bi-weekly enrollment strategies to non-client subscribers.

Differentiator

Problem solved

Functional benefit

Brands

• Catalyst: PMG's marketing system built exclusively for preschools and early learning centers. Offers training, coaching, and tools for centers to build their own marketing foundation.
• Catalyst Plus
• Catalyst Pro
• Catalyst Studio
• Spotlight
• AITERA Framework
• The Preschool Catalyst Brief

Products and services

• Catalyst

Quantifiable outcome

• Tour requests doubled within 3 months for centers following the program
• +4 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• LocaliQ: USA TODAY Network's marketing solutions arm offering lead generation, SEO, and advertising services to local SMBs. Overlaps with PMG on digital advertising and content but is generalist.
• Marketing 360: Full-service digital marketing agency and software platform serving SMBs across many verticals, including some childcare and education accounts. Comparable scope of services (web, SEO, content, ads) but lacks PMG's ECE specialization.
• Scorpion: Large marketing and technology company providing websites, SEO, content, advertising, and AI tools to local businesses. Competes with PMG on the same service stack but without ECE specialization.

Direct peers

• HiMama: Childcare and preschool management app providing daily reports, parent communication, and tuition tools, with growing enrollment marketing features. Targets the same ECE director buyer persona with overlapping parent-engagement functionality.
• Finalsite: Website, communications, and marketing platform purpose-built for independent and private schools. Highly comparable offering to PMG's website, SEO, and content services but focused on K-12 rather than preschool.
• Procare Solutions: Long-standing childcare management software provider for centers and family child care homes, covering billing, attendance, and family engagement. Serves the same preschool buyer and is increasingly bundling communication and marketing tooling.
• SchoolMint: K-12 enrollment and school marketing platform providing schools with enrollment management, marketing, and family engagement tools. Operates in the same school-marketing space as PMG, just at the K-12 level rather than ECE.
• Brightwheel: Leading childcare management platform serving preschools and early learning centers with attendance, billing, parent communication, and increasingly enrollment/marketing features. Competes with PMG for the same ECE center wallet share on the enrollment and family-engagement side.
• Edlio: K-12 communications, website, and enrollment platform serving schools and districts. Closely comparable to PMG's website, content, and family-engagement offerings, though targeted at K-12 rather than preschool.

Others

• HubSpot: Marketing, CRM, and content platform used by agencies and SMBs. Not a direct competitor to PMG's done-for-you service, but the underlying tooling PMG's pod teams may use to deliver campaigns.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/preschoolmktg
• Facebookfacebook.com/preschoolmarketing
• LinkedInlinkedin.com/company/preschool-marketing-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Preschool Marketing Group