Jaepel Papéis e Embalagens

What Jaepel Papéis e Embalagens does

Jaepel Papéis e Embalagens S/A is a privately held Brazilian manufacturer of corrugated cardboard packaging, sheets, and recycled paper products, operating from its headquarters and production facility in Senador Canedo, Goiás, with a workforce of 501–1,000 employees. The company serves industrial clients across all segments of the Brazilian economy, with a stated mission of packaging the largest brands in Brazil, and operates a horizontal B2B go-to-market model in which quote-based custom packaging is delivered directly to manufacturing companies through relationship-driven enterprise sales.

The company's core product portfolio comprises three integrated offerings: finished corrugated cardboard packaging (Embalagens de Papelão Ondulado), corrugated sheets (Chapas de Papelão Ondulado), and recycled papers (Papéis Reciclados), all manufactured from 100% recycled raw material. Production is supported by a vertically integrated asset base that includes 2,400+ hectares of eucalyptus plantations across Fazendas Vovó Mafalda and Santa Bárbara in Jaraguá-GO, modern boiler technology for energy efficiency, and dedicated Effluent Treatment Station (ETE) and Water Treatment Station (ETA) facilities. The company began investing in these planted forests in 2008 to achieve energy self-sufficiency and carbon sequestration, while the broader operations are FSC-certified and operated under a zero-landfill (Aterro Zero) waste program.

Revenue is generated through direct one-time hardware sales of custom-manufactured packaging, with pricing determined per specification, volume, and contract terms rather than published tariffs. The company reinforces its commercial positioning through a broad sustainability and ESG program — including annual sustainability reports (2021–2025), three consecutive years of Great Place to Work certification (2023–2025), a 1st place finish in the 2025 FIEG Sustainability Award, and R$8 million in social responsibility investment over three years alongside 7,200 hours of employee training — supporting relationship-based B2B selling into major Brazilian industrial brands.

Name

Jaepel Papéis e Embalagens

Legal name

Jaepel Papéis e Embalagens S/A

Website

https://jaepel.com.br

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Jaepel Papéis e Embalagens is a privately held Brazilian manufacturer of corrugated cardboard packaging, sheets, and 100% recycled paper products, serving industrial clients across all segments of the Brazilian economy via direct B2B sales from its Senador Canedo, Goiás production base.

Ownership category

akta.pro rank

Product category

Corrugated Packaging Manufacturing

NAICS

Corrugated and Solid Fiber Box Manufacturing (322211), Other Paperboard Container Manufacturing (322219), Paper Manufacturing (322)

SIC

Paperboard Containers & Boxes (2650), Paperboard Mills (2631)

akta.pro industry

PRIMARYIMAMAHAA

Corrugated Packaging & Boxes (RSC, die-cut, bulk bins)

Industrials, Manufacturing & Construction/Paper & Forest Products/Converted Paper Products (Corrugated, Bags, Labels, Stationery)

SECONDARYIMALACAA

Corrugated Packaging (Boxes, Sheets, Pads)

Industrials, Manufacturing & Construction/Packaging & Containers/Paper & Paperboard Packaging (Cartons, Corrugated, Folding Boxboard)

SECONDARYIMAMAKAH

Recycled Corrugated Products (Boxes, Sheets)

Industrials, Manufacturing & Construction/Paper & Forest Products/Recycled Paper Products

SECONDARYIMAMAKAG

Recycled Paperboard & Containerboard

Industrials, Manufacturing & Construction/Paper & Forest Products/Recycled Paper Products

Keywords

• Corrugated cardboard packaging
• Recycled paper products
• Corrugated sheets
• Protective packaging solutions
• Industrial packaging manufacturing

Headquarters

HQ city

Senador Canedo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure

Revenue model

1. Corrugated Cardboard Packaging Manufacturing: Jaepel manufactures and sells custom corrugated cardboard packaging, sheets, and recycled paper products directly to industrial clients. The company transforms recycled raw materials into protective packaging solutions that protect products, reduce impacts, and strengthen brands.
2. Custom Packaging Solutions: Bespoke packaging development and manufacturing for industries across all segments, serving major Brazilian brands with high precision and quality standards.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Jaepel manufactures and sells custom corrugated cardboard packaging, corrugated sheets, and recycled paper products made from 100% recycled raw material. It supplies protective packaging solutions directly to industrial clients across all segments in Brazil.

Product overview

Jaepel Papéis e Embalagens is a corrugated cardboard packaging manufacturer offering a unified portfolio of three core products: Embalagens de Papelão Ondulado (finished packaging solutions), Chapas de Papelão Ondulado (corrugated sheets), and Papéis Reciclados (recycled paper materials). The company transforms recycled raw materials into protective packaging that serves industries across all segments, with a stated mission to 'embalar as maiores marcas do Brasil' (package the biggest brands in Brazil). The products are developed with high precision and quality, with sustainability as a core differentiator.

Differentiator

Problem solved

Functional benefit

Products and services

• Embalagens de Papelão Ondulado (Corrugated Cardboard Packaging) Corrugated cardboard packaging solutions designed to protect products, reduce environmental impact, and strengthen brands. The company's primary offering serving industries across all segments.
• Chapas de Papelão Ondulado (Corrugated Cardboard Sheets) Corrugated cardboard sheets produced by Jaepel, serving as raw material for packaging manufacturing and industrial applications.
• Papéis Reciclados (Recycled Papers) Recycled papers produced by Jaepel, made from 100% recycled raw material, contributing to the company's sustainability commitment.

Quantifiable outcome

• 100% recycled raw material usage in production
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Junior Achievement GoiáscoreStrategic or Co-development PartnerPartnership spanning 14+ years supporting educational programs including 'Vamos Falar de Ética' (ethics education in schools), 'Empresário Sombra' (corporate shadowing), Innovation Camp, Mini-company programs, and entrepreneurship education for youth in public schools.
• Escolinha de Triathlon Formando CampeõescoreStrategic or Co-development PartnerSponsorship through Lei de Incentivo ao Esporte of youth triathlon sports project reaching 1,940 children and adolescents across 34 centers in Brazil. Project includes triathlon training, sustainability education, and development of life skills.
• Doutores da AlegriaminorGTM or Marketing PartnerSupport for 'Projeto Sorriso' through Lei Rouanet, bringing professional clown artistry to public hospitals to provide joy and humanization in healthcare settings.
• Hospital de Amor, GRAACC, Hospital Araújo Jorge, Hospital de Base, Hospital Pequeno PríncipeminorGTM or Marketing PartnerHealthcare institution partnerships supporting pediatric oncology and general healthcare through donations and social responsibility programs.
• SENAI Senador CanedominorStrategic or Co-development PartnerEmployability talks and training programs connecting students with industry needs and job opportunities.
• ADIAL (Associação Pró-Desenvolvimento Industrial do Estado de Goiás)coreStrategic or Co-development PartnerActive membership in industrial association representing Goiás industries, participating in events with labor ministry, TRT visits, and workforce development initiatives.
• Comitê da Bacia Hidrográfica do Rio Meia Ponte (CBH-Meia Ponte)coreStrategic or Co-development PartnerActive membership in watershed committee as part of National Water Resources Management System. Company participates in water management discussions, environmental preservation, and sustainable development of the region.
• Associação PestalozziminorGTM or Marketing PartnerSupport for 'Coletivo Inclusão' project providing theater, dance, and music workshops for special needs children at Pestalozzi Association.
• Grupo de Mãos DadascoreStrategic or Co-development PartnerPartnership with NGO for social impact projects including Favela 3D initiative in Residencial JK, community support programs, and social responsibility actions.
• BTG Pactual - Na Prática ProgramminorGTM or Marketing PartnerSponsorship of 'Na Prática' program by BTG Pactual, supporting university student development with hybrid methodology combining in-person and online activities for professional preparation.
• Instituto Aurora (Piranhas-GO)minorGTM or Marketing PartnerSupport for elderly care institution serving approximately 60 elderly people in vulnerable social situations.
• FSC (Forest Stewardship Council)coreOthersCompany passed FSC audit with positive evaluation, no negative findings, demonstrating compliance with FSC requirements and sustainable forest management standards.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Nine Dragons Paper: Asia's largest containerboard producer with extensive recycled fiber operations. Comparable as a recycled-content packaging-grade paperboard peer, though primarily serving Asian and export markets rather than Brazil.
• Rengo: Asian-based (Japan/SE Asia) integrated paper and packaging group with strong corrugated operations and sustainability initiatives. Comparable as a corrugated/recycled packaging peer, though operating in a different geography than Jaepel.
• Suzano Papel e Celulose: Brazilian integrated pulp and paper producer, primarily market pulp with growing packaging ambitions. Comparable as a domestic Brazilian peer with vertical fiber assets and sustainability positioning, though more upstream-focused than Jaepel.

Broad incumbents

• WestRock: Major US-based corrugated and consumer packaging producer (now combined with Smurfit Kappa). Comparable as a large-scale corrugated packaging competitor serving brand customers globally.
• Mondi: European-based global packaging and paper group with sustainable packaging solutions and significant corrugated operations. Comparable as a corrugated/recycled packaging peer with strong ESG positioning.
• International Paper: One of the world's largest pulp and paper producers with significant corrugated packaging operations, including in Brazil. Comparable as a large-scale corrugated manufacturer with recycled fiber capability and broad industrial customer base.
• Packaging Corporation of America: US-based producer of corrugated packaging and containerboard. Comparable as a pure-play integrated corrugated manufacturer with sustainability programs and large industrial customer base.
• Klabin: Brazil's largest integrated paper and packaging producer with a broad portfolio spanning kraft paper, corrugated packaging, and industrial bags. Directly comparable as a domestic corrugated competitor with significantly larger scale and integrated pulp assets.
• Graphic Packaging: Major global paperboard packaging producer with focus on consumer-facing folding cartons and recycled-content solutions. Comparable as a sustainability-positioned paper-based packaging peer serving large brand customers.
• Smurfit Kappa (Smurfit Westrock): Global leader in corrugated packaging with deep operations across the Americas, including Brazil. Comparable as a corrugated packaging competitor with established recycled-content product lines and large-scale converting capacity.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@jaepelpapeiseembalagenssa3592
• Facebookfacebook.com/jaepel
• LinkedInlinkedin.com/company/jaepel-papeis-e-embalagens
• Instagraminstagram.com/jaepelbrasil

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jaepel Papéis e Embalagens