JA Goiás

What JA Goiás does

JA Goiás (legal name: Associação Junior Achievement) is a Brazilian nonprofit social organization founded in 2002 and headquartered in Goiânia, Goiás. It operates as the state chapter of Junior Achievement Brasil and, by extension, Junior Achievement Worldwide (present in over 100 countries), delivering free entrepreneurship, financial literacy, and workforce-readiness education to youth through a portfolio of 19 programs organized under the proprietary IPS methodology (Inspire, Prepare, Succeed).

The organization delivers its programs through a school- and volunteer-based model. Programs are applied by trained corporate volunteers inside 366 partner schools across 145 municipalities, covering topics from basic business concepts (Introdução ao Mundo dos Negócios), student-company simulations (Miniempresa), and design-thinking challenges (Innovation Camp), to financial literacy (Economia, Já!; Meu Dinheiro, Meu Negócio), STEM career awareness, and ethical conduct. Volunteers are sourced from the local business community; in 2025 alone, the organization delivered 37,636 learning experiences and logged 14,988 volunteer hours, with cumulative outreach of 475,903 experiences over 23 years.

JA Goiás is funded entirely through donations and sponsorships. Revenue streams include corporate mantenedor and apoiador contributions, custom project sponsorships (e.g., Dell Technologies, Equatorial), individual PIX donations, and — as of 2026 — the newly created Patrono program, with Sicoob (Secovicred and Engecred) as the inaugural institutional patron. Programs are free to students; the publicly stated cost-per-experience is approximately R$45.46. The 2025-2026 board is led by President Rodney Guardia (Mapah) and Vice-President Margareti Scarpelini (Caramuru Alimentos), with day-to-day operations run by Executive Director Marisa Brandão. The organization has received global recognition including a 5th-place thedotgood ranking (2024, 7th consecutive year in Top 10) and three consecutive Nobel Peace Prize nominations of the parent JA Worldwide network.

Name

JA Goiás

Legal name

Associação Junior Achievement

Website

https://jagoias.org

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

JA Goiás is the Goiás state chapter of Junior Achievement Brasil, delivering free entrepreneurship, financial literacy, and workforce-readiness programs to youth across 366 schools and 145 municipalities, funded by corporate donations and executed by trained business volunteers.

Ownership category

akta.pro rank

Product category

Youth Entrepreneurship Education

NAICS

Educational Services (611), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

Entrepreneurship Foundations & Startup Basics (EDAMAHAA)

akta.pro secondary industries

Entrepreneurship & Small Business Workforce Programs (EDAAAOAM), Financial Literacy, Budgeting & Personal Finance (EDAMAHAE), Youth & Young Adult Workforce Programs (Out-of-School Youth) (EDAAAOAD), Dropout Prevention, Alternative Education & Re-Engagement Nonprofits (BPAGADAL)

Keywords

• Youth entrepreneurship education
• Financial literacy programs
• Workforce readiness training
• Experiential learning programs
• Nonprofit education services

Headquarters

HQ city

Goiânia

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Corporate Donations and Sponsorships: Companies contribute financially as mantenedores (sustainers) or apoiadores (supporters) to fund program operations and educational materials. Content is delivered free to youth.
2. Patrono Program: Sicoob (Secovicred and Engecred) is the first Patrono, providing stable long-term funding to ensure institutional sustainability and operational expansion in Goiás.
3. Individual Donations: PIX and bank transfer donations from individuals. Every R$45.46 donated contributes to one young person's learning experience in a program.
4. Custom Project Sponsorships: Companies sponsor custom programs such as Innovation Camp with specific themes (e.g., Dell Technologies on diversity, Equatorial on education).

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

JA Goiás delivers a portfolio of 19 free youth education programs in entrepreneurship, workforce readiness, citizenship, and financial literacy, applied in schools and partner companies across Goiás by trained corporate volunteers. Programs are funded by corporate donations, sponsorships, and the Patrono program led by Sicoob, and reach students from public and private schools through partnerships with 366 educational institutions in 145 municipalities.

Product overview

JA Goiás offers a comprehensive portfolio of 19 entrepreneurial education programs organized across three main categories: Entrepreneurship (7 programs including Miniempresa, Innovation Camp, JA StartUp), Job Market and Citizenship (10 programs including O Futuro do Trabalho, Empresário Sombra Por Um Dia), and Financial Education (2 programs including Economia Já! and Meu Dinheiro Meu Negócio). Programs are delivered through volunteer-led sessions in schools and community settings, covering topics from basic business concepts to sustainable practices and career preparation. The core programs are Miniempresa (36-hour student company simulation), Innovation Camp (design thinking challenge), and the financial education programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Introdução ao Mundo dos Negócios

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

23 partnerships are on record, tiered flagship, core and minor.

• JA BrasilflagshipStrategic or Co-development PartnerNational parent organization of Junior Achievement in Brazil. JA Goiás is a state-level member operating under JA Brasil's methodology and brand.
• JA WorldwideflagshipStrategic or Co-development PartnerGlobal parent organization operating in 100+ countries. Founded in 1919. JA Goiás operates as part of this global network.
• SESI GoiáscoreStrategic or Co-development PartnerMultiple editions of Innovation Camp delivered in partnership with SESI schools. Students from SESI participated in design thinking challenges solving real company problems.
• StartSecoreStrategic or Co-development PartnerKnowledge platform in business that developed the JA StartUp program with JA, teaching startup mentality and scalable business concepts to youth.
• Instituto Equatorial and Grupo EquatorialcoreGTM or Marketing PartnerSponsored a special edition of Innovation Camp at CEPI Professora Olga Mansur in partnership with Seduc Goiás, engaging 122 youth with 22 volunteers.
• Jaepel Papéis e EmbalagenscoreGTM or Marketing PartnerCompany host for Innovation Camp editions where students developed solutions for company challenges. Partner since at least 2023.
• Sousa AndradecoreGTM or Marketing PartnerHosted Innovation Camp students who developed solutions for real company challenges. Also partnered on Leadership Comunitária program.
• Flamboyant ShoppingcoreGTM or Marketing PartnerHosted the Miniempresa Fair where 150+ students from 11 schools showcased their student companies.
• Jaime Câmara GroupcoreGTM or Marketing PartnerHosted Innovation Camp students who developed solutions for converting digital audience into paid subscriptions.
• STA MáquinascoreGTM or Marketing PartnerHosted Innovation Camp students working on solutions for introducing solar-powered mobile lighting towers to market.
• Grupo RamasacoreGTM or Marketing PartnerHosted Innovation Camp students addressing used oil management challenges in underground tanks.
• Seduc Goiás (Secretaria de Estado da Educação)coreStrategic or Co-development PartnerState Education Secretary enabling JA programs in public schools across Goiás. Partnership for elective courses and direct program delivery.
• Instituto SynminorGTM or Marketing PartnerFacilitated connections between JA students and Shopping Cerrado professionals for the Empresário Sombra Por Um Dia program.
• NexaminorGTM or Marketing PartnerProvided strategic support and challenges for Innovation Camp events.
• Opus IncorporadoraminorGTM or Marketing PartnerDonated event space for the Liderança Que Transforma lunch, allowing all participant donations to go to JA programs.
• Adão ImóveisminorGTM or Marketing PartnerMantenedor company supporting JA Goiás financially.
• Caramuru AlimentoscoreGTM or Marketing PartnerMantenedor company. Hosted Innovation Camp students working on company challenges. VP of company serves on JA Goiás board.
• Grupo FlamboyantcoreGTM or Marketing PartnerMantenedor company. Director of shopping serves on JA Goiás board.
• Mapah (Soluções Inteligentes)coreGTM or Marketing PartnerMantenedor company. President of JA Goiás is from Mapah.
• Kasane ComunicaçãocoreGTM or Marketing PartnerMantenedor company. Director of JA Goiás is also partner at Kasane.
• Humanae IncorporadoraminorGTM or Marketing PartnerMantenedor company. Advisory council member.
• Castro's Park HotelminorGTM or Marketing PartnerMantenedor company and venue provider for events.
• UnialfaminorStrategic or Co-development PartnerEducational institution partner hosting events including Alexandre Mutran's 'VC é sua marca' lecture for 600+ students.

Scale indicators13 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Junior Achievement Worldwide: Global parent network operating in 100+ countries and founded in 1919. JA Goiás delivers the JA Worldwide IPS methodology and benefits from the global brand's Nobel Peace Prize nominations and thedotgood rankings.
• SEBRAE: Brazilian federal service supporting micro and small businesses, with dedicated youth entrepreneurship education tracks. Comparable as a large-scale, non-fee-based provider of entrepreneurship curricula in schools.

Direct peers

• Instituto Ayrton Senna: Major Brazilian nonprofit focused on youth education and workforce readiness, partnering with public schools and state education secretariats. Comparable funding model (corporate donations, foundation partnerships) and beneficiary base.
• JA Brasil: National parent organization of Junior Achievement in Brazil. JA Goiás operates as a state-level chapter under JA Brasil's methodology, brand, and program portfolio.
• Fundação Lemann: Brazilian education-focused foundation funding programs in public schools across multiple states. Comparable structure as a privately-funded nonprofit leveraging public-school partnerships to deliver educational outcomes at scale.
• Junior Achievement Rio de Janeiro: Another JA Brasil state chapter operating under identical program architecture and funding model (corporate mantenedores and individual donations), serving public-school students with the IPS framework.
• AIESEC no Brasil: Youth leadership and experiential learning nonprofit with a strong Brazilian footprint. Comparable volunteer-driven delivery model and focus on workforce readiness for young people, though with a more global-mobility focus.
• Junior Achievement Minas Gerais: Another JA Brasil state chapter operating the identical IPS methodology and corporate-mantenedor funding model in a neighboring Brazilian state, making it the closest structural peer to JA Goiás.
• Junior Achievement São Paulo: Sibling state-level JA chapter in Brazil operating the same programs, methodology, and volunteer-driven delivery model. The most directly comparable chapter by structure and target audience (youth entrepreneurship/financial literacy in public schools).

Emerging players

• Endeavor Brasil: Brazilian nonprofit focused on high-impact entrepreneurship, with youth-facing programs (e.g., Endeavor Jovem) that overlap with JA Goiás's entrepreneurship education mandate, though targeting a narrower segment of aspiring entrepreneurs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ja_goias
• Facebookfacebook.com/jagoias
• LinkedInlinkedin.com/company/jagoias
• Instagraminstagram.com/jagoias

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JA Goiás