KRIS GETHIN GYMS

What KRIS GETHIN GYMS does

Kris Gethin Gyms (KGG) is an India-headquartered, privately held luxury fitness brand founded by transformation expert Kris Gethin (former Editor-in-Chief of Bodybuilding.com) and fitness entrepreneur Jag Chima. The company operates a network of 15+ premium fitness centres across Indian cities including Jalandhar, Mumbai (Chembur), Delhi (Vikaspuri, Rohini, Dwarka), Noida, Kolkata (Salt Lake), and Raipur, with an explicit franchise expansion model targeting Tier-1 and Tier-2 markets.

KGG's core product is a vertically integrated transformation offering rather than access to equipment: the proprietary DTP (Dramatic Transformation Principle) high-volume training methodology, military-inspired training systems, certified transformation coaches (500+), premium equipment (Precor, Cybex, Star Trac), recovery infrastructure (steam, cold therapy, infrared), nutrition guidance, the KGG Mobile App for program access and progress tracking, and in-house supplements under the co-founded Unmatched Supps brand. Celebrity client work (Hrithik Roshan, John Abraham, Ranveer Singh, Vicky Kaushal, Arjun Kapoor) anchors brand authority.

The business model combines B2C premium memberships (₹3,000–₹5,000+ per month), personal training, nutrition and recovery services, and a B2B franchise channel where partners invest ₹2 crore or more for a KGG location and pay ongoing royalties, supported by a franchise development team, pre-launch monetization systems, CRM automation, and an India Tour (most recently 2026) that drives demand and franchise inquiries. Marketing is multi-channel, blending founder-led content, social, blog, YouTube, and a dedicated gethingyms.in knowledge base with event-led demand generation across Indian cities.

Name

KRIS GETHIN GYMS

Legal name

KRIS GETHIN GYMS

Website

https://gethingyms.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Kris Gethin Gyms is an India-based luxury fitness brand operating 15+ premium centres across Jalandhar, Mumbai, Delhi NCR, Kolkata, and Raipur, combining proprietary DTP training methodology, certified coaches, recovery infrastructure, the KGG Mobile App, and a ₹2 crore+ franchise model.

Ownership category

akta.pro rank

Product category

Luxury Fitness Services

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYHSADAAAB

Strength & Conditioning Personal Training

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYHSADAAAA

General Personal Training (In-Person & Virtual)

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYHSADAEAB

Strength & Conditioning / Athletic Performance Training

Home & Personal Services/Fitness, Wellness & Personal Training/Sports Coaching & Athletic Performance

SECONDARYHSADAAAM

Online/Remote Personal Training & Programming

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYEDALAIAE

Group Fitness, Personal Training & Wellness Coaching

Education/Student Services & Campus Operations/Athletics, Recreation & Fitness

Keywords

• Luxury fitness centers
• Premium gym memberships
• Personal training services
• Fitness franchise opportunities
• Transformation coaching programs

Headquarters

HQ city

Jalandhar

HQ country

India

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Gym Memberships: Premium monthly, quarterly, half-yearly, and annual membership fees providing access to gym facilities, equipment, and standard training zones. Positioned in the luxury/premium segment targeting HNI consumers willing to pay ₹3,000-₹5,000+ monthly memberships.
2. Personal Training: One-on-one and small group training sessions with certified transformation coaches for fat loss, muscle building, strength training, and body transformation programs.
3. Nutrition Coaching Services: Nutritional guidance, body composition analysis, transformation tracking, supplement recommendations, and structured fitness consultations as part of the overall transformation ecosystem.
4. Recovery Services: Revenue from recovery-focused facilities including steam, cold therapy, infrared recovery solutions, and premium wellness features available at KGG locations.
5. Franchise Fees: Upfront franchise fees and ongoing royalty payments from franchise partners. Investment starts from approximately ₹2 crore, with support across location planning, gym design, equipment selection, sales processes, trainer development, marketing execution, operational SOPs, and retention frameworks.
6. Supplements (Unmatched Supps): Sale of Unmatched Supps brand supplements founded by Kris Gethin and Doug Miller, positioned inside KGG locations and available to members for performance, recovery, hydration, and endurance support.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

KRIS GETHIN GYMS operates premium luxury fitness centers across India offering gym memberships, certified personal training, nutrition coaching, and recovery services built around the proprietary DTP (Dramatic Transformation Principle) training methodology. The brand also licenses its model through a franchise program, with investments starting from approximately ₹2 crore, providing entrepreneurs with location planning, equipment selection, operational SOPs, trainer development, and marketing execution support.

Product overview

KRIS GETHIN GYMS is India's leading luxury fitness brand offering a comprehensive transformation ecosystem. The portfolio centers on premium gym facilities equipped with advanced equipment and recovery zones, supported by the proprietary DTP (Dramatic Transformation Principle) training methodology. The KGG Mobile App serves as the digital hub for program access, progress tracking, and performance KPIs. Add-on services include certified personal training/coaching, nutrition guidance, body composition analysis, and recovery facilities (steam, cold therapy, infrared). The brand also operates a franchise model for expansion across India and integrates Unmatched Supps supplementation products for complete transformation support.

Differentiator

Problem solved

Functional benefit

Brands

• Unmatched Supps: Premium supplement brand founded by Kris Gethin and Doug Miller, designed to support transformation outcomes with quality formulations for performance and recovery.

Products and services

• Premium Fitness Center Memberships Luxury fitness facilities featuring world-class equipment (Precor, Cybex, Star Trac), recovery zones, steam, sauna, chilled shower facilities, and biomechanics-based workout layouts designed for transformation-focused training. Available in monthly, quarterly, half-yearly, and annual membership plans for HNI consumers.
• Certified Transformer Coaching (Personal Training) One-on-one and small group training sessions delivered by certified transformation coaches specialized in fat loss, muscle building, strength training, and body transformation programs using DTP methodology and biomechanics-driven programming.
• Nutrition Coaching Services Nutritional guidance, body composition analysis, transformation tracking, supplement recommendations, and structured fitness consultations provided as part of the overall transformation ecosystem.
• Recovery & Wellness Services Premium recovery and wellness features including recovery zones, stretching spaces, steam facilities, cold therapy, infrared recovery solutions, chilled showers, and nutrition support systems available at KGG locations.
• Kris Gethin Gyms Mobile App Mobile application that centralizes member training experience, providing program access, progress tracking, and performance KPIs to help members stay consistent and accountable.
• Kris Gethin Gyms Franchise Premium fitness franchise opportunity offering entrepreneurs access to proven business model, established brand recognition, operational expertise, transformation systems, location planning, gym design, equipment selection, sales processes, trainer development, marketing execution, and retention frameworks. Investment starts from approximately ₹2 crore.
• DTP (Dramatic Transformation Principle) Training Program Kris Gethin's signature high-volume training methodology combining strategic intensity techniques designed to support fat loss, muscle development, and overall body transformation through structured progression, targeting multiple muscle fibre types in a single session using extreme volume shifts and controlled intensity progression from 50 reps to 5 reps and back again.

Quantifiable outcome

• 100K+ people connected to KGG ecosystem
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Unmatched SuppscoreStrategic or Co-development PartnerUnmatched Supps is co-founded by Kris Gethin and two-time Natural World Bodybuilding Champion Doug Miller. The brand provides science-backed supplements designed for performance, recovery, hydration, and endurance. Available inside KGG locations, the supplements support the complete transformation ecosystem for members pursuing fitness goals.
• CybexcoreOthersPremium fitness equipment manufacturer supplying commercial-grade machines for KGG facilities across India.
• Star TraccoreOthersPremium fitness equipment manufacturer supplying commercial-grade machines for KGG facilities across India.
• ThorminorOthersKGG official partner for fitness equipment or supplements.
• TIFCminorOthersKGG official partner in the fitness industry ecosystem.
• Be SuperhumanminorOthersKGG official partner for biohacking or recovery solutions.
• Biohacking DirectoryminorOthersKGG official partner in the biohacking and wellness directory ecosystem.
• The BiohackerminorOthersKGG official partner for biohacking content and wellness expertise.
• IplixminorOthersKGG official partner for equipment or technology solutions.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• F45 Training: Global boutique functional-training franchise built on a proprietary workout methodology, operating in India. Comparable to KGG on proprietary training IP, franchise model, and premium group/individual training positioning.
• Cult.fit (CureFit): India's largest fitness chain offering gyms, group classes, and personal training across Tier-1 cities with a tech-led, premium-but-mass positioning. Most directly comparable to KGG in target customer, omnichannel model (app + centres), and pan-India ambition.
• Powerhouse Gym India: International premium strength-training gym franchise with India locations. Comparable to KGG in heavy strength-training focus, premium positioning, and franchise-based rollout in Indian metros.
• Gold's Gym India: Globally established premium gym franchise operating extensively in India via franchise partners. Directly comparable to KGG on the franchise-driven premium gym model, equipment-led member experience, and celebrity/founder-driven brand association.
• Talwalkars Better Value Fitness: Long-standing Indian fitness chain operating company-owned and franchise centres offering memberships, personal training, and group classes. Comparable to KGG as a multi-city Indian gym operator targeting middle and upper-middle class consumers with a franchise-driven expansion model.
• Anytime Fitness India: Global 24/7 franchise gym brand with a growing India footprint. Comparable to KGG on franchise-led expansion, premium positioning, and standardized member experience across locations.

Broad incumbents

• Barry's Bootcamp: Global luxury boutique fitness brand offering premium group training in urban hubs. Comparable to KGG on luxury positioning, celebrity-driven brand, and transformation-focused training - though Barry's focuses on boutique group format rather than full-service gyms.
• SoulCycle: Premium boutique fitness brand built on celebrity-equity positioning and community-driven member experience. Comparable to KGG on premium, lifestyle-anchored positioning and high-spend urban consumer - though SoulCycle is a single-format indoor cycling specialist.
• Equinox: Global ultra-premium fitness and lifestyle club operator with elite training, recovery, and wellness amenities. Comparable to KGG on luxury positioning, premium equipment, integrated recovery (steam, cold therapy), and HNI target customer - though Equinox operates in mature Western markets.

Others

• Bodybuilding.com: Global digital fitness, supplements, and training-content platform where Kris Gethin served as Editor-in-Chief. Comparable to KGG thematically through shared founder DNA, training content authority, and supplements ecosystem; not a direct gym operator but a connected content/commerce platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@krisgethin
• Facebookfacebook.com/gethingyms
• LinkedInlinkedin.com/company/gethingyms
• Instagraminstagram.com/gethingyms

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KRIS GETHIN GYMS