Kauppapuutarhaliitto

What Kauppapuutarhaliitto does

Kauppapuutarhaliitto ry (Finnish Glasshouse Growers' Association) is a private non-profit trade association founded in 1919 and headquartered in Helsinki, Finland. It serves as the national representative body for Finnish greenhouse cultivation entrepreneurs, covering approximately 440 greenhouse vegetable farms and a broader base of ornamental plant growers across Finland. The association's core function is collective industry representation, policy advocacy, and the delivery of member services including plant protection certification, quality standards, sustainability guidance, and professional development.

The association operates a portfolio of member-facing products rather than a single technology platform. These include the Puutarha&kauppa professional magazine and Sirkkalehti newsletter for industry communications, the annual Lepaa exhibition in Hattula (running since 1964 and attracting 7,000-10,000 visitors and 160-200 exhibitors), the New Technology Day in Tampere, and the KPL Akatemia webinar series delivered via Microsoft Teams. Member-facing tools include a carbon footprint calculator (Hiilijalanj\u00e4lkilaskuri), an internship placement service, and a business succession matching service. The association coordinates research initiatives including the KaTuKa project on alternative growing substrates with Luonnonvarakeskus and industry partners.

Revenue is generated through three primary streams: recurring membership dues from greenhouse enterprises, subscription and advertising revenue from the Puutarha&kauppa magazine, and transaction-based revenue from events, exhibitions, and paid training courses (e.g., group plant courses at EUR 80 for members, EUR 160 for non-members). The association employs between 11 and 50 staff and is governed by a board and supervisory council drawn from its membership. It maintains consumer-facing marketing brands Kauniisti kotimainen (flowers) and Puhtaasti kotimainen (vegetables) to promote domestic greenhouse products, and holds no venture capital or external equity backing.

Name

Kauppapuutarhaliitto

Legal name

Kauppapuutarhaliitto ry

Website

https://kauppapuutarhaliitto.fi

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

Kauppapuutarhaliitto ry is the Finnish national trade association for greenhouse cultivation entrepreneurs, providing industry advocacy, professional publications, exhibitions, training, and research coordination to approximately 440 vegetable farms and ornamental plant growers across Finland.

Ownership category

akta.pro rank

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership dues: Kauppapuutarhaliitto operates as a membership-based trade association. Greenhouse cultivation entrepreneurs pay membership dues to access information services, marketing support, professional events, and industry representation.
2. Professional publications: The association publishes Puutarha&kauppa magazine for horticulture professionals, generating revenue through subscriptions and potentially advertising.
3. Professional events and exhibitions: Organizes Lepaa horticultural exhibition and other professional events (New Technology Day, group courses, webinars) that generate revenue through exhibitor fees and participant registrations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Kauppapuutarhaliitto is a national trade association that represents Finnish greenhouse cultivation entrepreneurs, providing industry advocacy, professional publications (Puutarha&kauppa magazine, Sirkkalehti newsletter), training and events (Lepaa exhibition, KPL Akatemia webinars, New Technology Day), research coordination (KaTuKa project, Viljo Puustj\u00e4rvi archive), and member services such as plant protection certification, succession planning, and a carbon footprint calculator. Its core function is collective representation, marketing, and information services for the Finnish greenhouse industry.

Product overview

Kauppapuutarhaliitto (Finnish Glasshouse Growers' Association) is a national trade organization for greenhouse cultivation entrepreneurs, not a traditional software product company. The association provides a portfolio of services including industry publications (Puutarha&kauppa magazine, Sirkkalehti newsletter), professional events (Lepaa exhibition, New Technology Day), training programs (KPL Akatemia webinars), research tools (Viljo Puustjärvi digital archive), sustainability tools (Carbon footprint calculator), and member services (internship placement, succession planning). These services support Finnish greenhouse growers through information, education, networking, and industry promotion.

Differentiator

Problem solved

Functional benefit

Products and services

• Puutarha&kauppa magazine Professional magazine for the horticulture industry, published by the association, providing news, research updates, and industry information to members and horticulture professionals.
• Lepaa-n\u00e4yttely (Lepaa Exhibition) Annual professional horticultural exhibition held in Hattula, Finland, showcasing products, technologies, and innovations in gardening and horticulture; attracts 160-200 exhibitors and 7,000-10,000 visitors annually.
• KPL Akatemia (webinar training program) Series of remote courses and webinars for members covering topics such as plant protection, EU packaging regulations, investment support, and industry statistics, delivered via Microsoft Teams. Free for member entrepreneurs and their employees.
• Sirkkalehti newsletter Newsletter for members providing industry updates and information on marketing promotion activities for vegetables and flowers.
• Uuden Tekniikan P\u00e4iv\u00e4 (New Technology Day) Annual technology day held in Tampere in connection with the Annual General Meeting, showcasing innovations for the greenhouse industry.
• Hiilijalanj\u00e4lkilaskuri (Carbon Footprint Calculator) Calculator tool available to members to estimate the environmental impact (carbon footprint) of greenhouse production.
• Viljo Puustj\u00e4rven tutkimusperint\u00f6 (Viljo Puustj\u00e4rvi Research Legacy digital archive) Digitized research collection of Viljo Puustj\u00e4rvi (1913-1998), a Finnish agricultural chemist and peat researcher, containing books, articles, and research materials on plant growth, growing media, and horticultural nutrition in Finnish, English, and Spanish.
• Harjoittelupaikkojen v\u00e4litys (Internship placement service) Service connecting horticulture students with member greenhouse companies offering internship positions, with a list of greenhouse businesses across Finland.
• Jatkajien etsint\u00e4palvelu (Successor matching service) Service helping member companies find successors for greenhouse businesses being sold or passed on.

Quantifiable outcome

• Finnish greenhouse industry has reduced climate impact by 60% since 2004, with oil usage down 87% and renewable energy covering 56% of heating needs
• +3 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

13 partnerships are on record, tiered core and supporting.

• Luonnonvarakeskus (Natural Resources Institute Finland)coreStrategic or Co-development Partner · 1 January 2020Kauppapuutarhaliitto collaborates with Luonnonvarakeskus (Luke) on research initiatives including the KaTuKa project investigating alternative growing substrates for greenhouse cultivation. Luke provides scientific expertise, conducts studies on climate impacts and water footprints of greenhouse products, and publishes related statistics.
• Biolan OyjsupportingStrategic or Co-development PartnerParticipant in the KaTuKa (Kasvuturpeelle kavereita) research project testing alternative growing substrates for greenhouse cultivation.
• Kekkilä-BVBsupportingStrategic or Co-development PartnerParticipant in the KaTuKa research project testing alternative growing substrates. Provides growing media products for experimental testing.
• Kiteen Mato ja Multa OysupportingStrategic or Co-development PartnerParticipant in the KaTuKa research project investigating alternative growing substrates. Provided reed-based growing substrate for experimental testing.
• Österbottens svenska producentförbund (ÖSP)supportingStrategic or Co-development PartnerPartner organization in the KaTuKa research project, representing Swedish-speaking agricultural producers in Finland.
• Hedelmän- ja marjanviljelijäin liittosupportingStrategic or Co-development PartnerPartner organization in the KaTuKa research project, representing fruit and berry growers in Finland.
• PuutarhasäätiösupportingStrategic or Co-development PartnerHorticultural foundation providing funding and support for the KaTuKa research project.
• Maiju ja Yrjö Rikalan puutarhasäätiösupportingStrategic or Co-development PartnerHorticultural foundation providing funding and support for the KaTuKa research project.
• Huiskulan TaimitukkusupportingStrategic or Co-development PartnerParticipates in group plant courses organized by Kauppapuutarhaliitto, providing variety information presentations.
• ScheteligsupportingStrategic or Co-development PartnerParticipates in group plant courses organized by Kauppapuutarhaliitto, providing variety information presentations.
• Gasa Young PlantssupportingStrategic or Co-development PartnerParticipates in group plant courses organized by Kauppapuutarhaliitto, providing variety information presentations.
• Koroisten PuutarhasupportingStrategic or Co-development PartnerParticipates in group plant courses organized by Kauppapuutarhaliitto, providing variety information presentations.
• Novarbo OysupportingStrategic or Co-development PartnerParticipated in KaTuKa research project providing growing substrate products for experimental testing.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Royal FloraHolland: World's largest flower auction and cooperative of ornamental growers. Comparable as a Dutch-based industry organization serving greenhouse ornamental growers with marketing, logistics, and member services — though operating at much larger scale and focused on cut flowers.
• COPA-COGECA: Combined voice of European farmers and agricultural cooperatives at EU level. Comparable as the higher-tier umbrella body through which national associations like Kauppapuutarhaliitto channel EU advocacy and through which EU policy direction flows back to members.

Others

• Grodan: Supplier of stone wool growing substrates used in greenhouse cultivation and an active participant in the KaTuKa research project coordinated by Kauppapuutarhaliitto. Relevant as an industry partner and substrate/CEA technology provider rather than a direct peer.

Regional players

• Horticulture New Zealand: New Zealand national industry body representing commercial fruit and vegetable growers including greenhouse producers. Comparable in function (advocacy, events, research coordination) but operating in a geographically distant market.
• Boerenbond: Belgian farmers' union providing advocacy, advisory services, and member support to Flemish and Walloon farmers including horticultural producers. Comparable as a neighboring European farmers' association with a similar member-services model.
• Zentralverband Gartenbau (ZVG): German central association for horticulture representing professional greenhouse, nursery, and ornamental growers. Comparable as a national European trade body serving commercial horticulturalists but operating in a different national market.

Direct peers

• Glastuinbouw Nederland: National trade association for Dutch greenhouse (glastuinbouw) growers, providing industry representation, research coordination, innovation programs, and member services. Most direct international counterpart to Kauppapuutarhaliitto in a country with a similarly mature greenhouse sector.
• Landbrug & Fødevarer: Danish Agriculture & Food Council, the national trade association representing Danish farmers and food companies including horticulture. Comparable as a Nordic neighbor providing industry advocacy, member services, and policy representation for primary producers.
• LRF Lantbrukarnas Riksförbund: Federation of Swedish Farmers, a national member organization for Swedish agricultural and horticultural businesses. Closely comparable Nordic peer providing advisory services, advocacy, publications, and events to grower members.
• AHDB Horticulture (Agriculture and Horticulture Development Board): UK statutory levy-funded body supporting horticulture growers through research, knowledge exchange, and market development. Directly comparable as a national industry-support organization serving commercial growers with publications, events, and technical guidance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/kauppapuutarhal
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/kauppapuutarhaliitto
• Instagraminstagram.com/kauppapuutarhaliitto

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kauppapuutarhaliitto