Schetelig
Schetelig is a 95-year-old Finnish family-owned wholesale distributor of professional horticulture products, including plants, seeds, fertilizers, biological pest control, irrigation, and greenhouse technology. It serves professional growers, golf courses, municipalities, and retailers across Finland, Sweden, and Slovakia.
- Company typePrivate
- Founded1929
- HeadquartersVantaa, Finland
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Schetelig does
Schetelig Oy is a Finnish family-owned wholesale distributor of professional horticulture and gardening products, founded in 1929 and now in its fifth generation of family ownership under the SCH-Yhtiöt Oy holding company. The company operates three business areas — Professional Growing (Ammattiviljely), Green Areas (Viheralue), and Home & Garden (Koti & Puutarha) — distributing an integrated portfolio that spans young plants and seedlings, seeds, bulbs, growing media, fertilizers, biological pest control agents, irrigation systems, greenhouse automation, LED lighting, sensors, cultivation supplies, and consumer garden accessories. The portfolio is sourced from leading international principals including Syngenta Flowers, Enza Zaden, Koppert, Kekkilä-BVB, ICL/Osmocote, Philips, Priva, Netafim, Aranet, Rain Bird, and Kress, alongside Schetelig's own Tarha retail brand. The group also owns Oy Ansari-Yhtymä, a 50,000 m² production facility in Luumäki producing 6 million young plants and 3 million potted flowering plants annually.
The company serves professional greenhouse and field growers (flowers, vegetables, berries, fruits, nursery stock), golf courses, municipalities and sports fields, landscape construction companies, and home gardeners via garden centers, department stores, hardware stores, and supermarkets. GTM combines a direct field-sales force with dedicated contacts per business area, channel partnerships with retailers nationwide, and event-driven marketing (Kevätmessut/Spring Fair, Pro Channel YouTube). Geographically, Schetelig operates in Finland (HQ Vantaa, regional Närpiö, Ansari-Yhtymä Luumäki), Sweden (Schetelig SWE branch, est. 2022), and Slovakia (Schetelig CE subsidiary, est. 2004, with its own Qvadra garden store); former Baltic and Russian operations were sold or wound down in 2015 and 2022 respectively.
The business model is B2B wholesale distribution of branded products, complemented by own-plant production at Ansari-Yhtymä and technical services/installation/maintenance for greenhouse automation (Priva) and irrigation (Rain Bird). Pricing is quote-based and not publicly disclosed. Revenue is not publicly reported. Johan Höysti has served as CEO since 2017; the board is chaired by Reijo Haka, with fourth-generation family members Anne Kauste, Paul Kauste, Krista Kauste, and Nora Kauste on the board.
Schetelig firmographics
Firmographics- Name
- Schetelig
- Legal name
- Schetelig Oy
- Website
- https://schetelig.com
- Company type
- Private
- Founded year
- 1929
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Schetelig is a 95-year-old Finnish family-owned wholesale distributor of professional horticulture products, including plants, seeds, fertilizers, biological pest control, irrigation, and greenhouse technology. It serves professional growers, golf courses, municipalities, and retailers across Finland, Sweden, and Slovakia.
- Ownership category
- akta.pro rank
Schetelig industry classification
Industry- Product category
- Horticulture Products Distribution
- NAICS
- Greenhouse, Nursery, and Floriculture Production (1114), Nursery and Floriculture Production (11142), Floriculture Production (111422)
- SIC
- Agricultural Production-Crops (100), Agricultural Services (700)
- akta.pro primary industry
- Potted Flowering Plants & Bedding Plants Production (Annuals, Perennials, Plugs) (AFAGAHAE)
- akta.pro secondary industries
- Fresh Herbs & Microgreens Wholesale (AFAIACAC), Greenhouse Floriculture (Cut Flowers) (AFAGAHAD)
Keywords
Where Schetelig is headquartered
LocationHeadquarters
- HQ city
- Vantaa
- HQ country
- Finland
- HQ region
- Europe
Offices6 records
Markets served
Schetelig business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Wholesale Distribution of Branded Products: Distributes professional horticulture products from international brand principals (Syngenta, Enza Zaden, Koppert, ICL, Philips, Priva, Netafim, Rain Bird, etc.) to Finnish growers, green area professionals, and retailers.
- Own Plant Production: Oy Ansari-Yhtymä produces young plants for greenhouse growers and finished potted flowering plants for retailers. Production capacity of 6 million young plants and 3 million potted flowering plants annually across 50,000 m².
- Technical Services and Consulting: Provides expert consultation, technical support, and growing advice to professional customers. Includes installation and maintenance services for greenhouse automation (Priva) and irrigation systems (Rain Bird).
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Schetelig product offering
Product offeringCore offering
Schetelig is a Finnish wholesale distributor of professional horticulture, green-area, and consumer garden products, representing leading international brand principals and complementing them with its own production of young plants and potted flowers through subsidiary Oy Ansari-Yhtymä. Its offering spans seeds, plants, bulbs, growing media, fertilizers, biological pest control, irrigation systems, greenhouse climate automation, LED grow lighting, sensors, pots, cultivation supplies, and pest control products for professional growers, golf courses, sports fields, municipalities, landscape construction companies, and retailers across Finland, Sweden, and Slovakia.
Product overview
Schetelig is a Finnish family-owned company (in its 5th generation) serving the horticulture and gardening industry for over 95 years. The company operates through three business areas: Professional Growing (Ammattiviljely) serving greenhouse and field growers, Green Areas (Viheralue) serving golf courses, sports fields, and landscaping professionals, and Home & Garden (Koti & Puutarha) serving retailers and consumers. Their portfolio includes plants and young plants (from brands like Syngenta Flowers, Grünewald, Hendriks, HilverdaFlorist), seeds (from Enza Zaden, Buzzy, Sperli), bulbs and tubers, substrates and fertilizers (from Kekkilä Professional, ICL/Osmocote), biological pest control (from Koppert, Verdera), and comprehensive greenhouse technology including Philips LED lighting, Priva automation systems, Netafim irrigation, Aranet sensors, and Rain Bird systems. They also offer a wide range of accessories including pots (from Teku, Pöppelmann, Desch Plantpak, Technoplant), cultivation supplies, garden tools, pest control products, fabrics and covers, and landscape construction products. For green areas, they provide golf course solutions including Kress robotics, Soil Scout sensors, bunker structures (Capillary Flow, Dura Bunker), and hybrid turf systems. Their own brands include Tarha garden products. The group also operates Oy Ansari-Yhtymä, a production facility producing 6 million young plants and 3 million potted flowers annually.
Differentiator
Problem solved
Functional benefit
Brands
- Tarha: Own brand of Schetelig Oy offering over 100 garden products. Products sourced internationally and expanded continuously to match consumer trends.
Products and services
- Plants and Young Plants (Taimet) First-class young plants and seedlings supplied to Finnish growers, including bedding plants, potted flowers, herbs, and ornamental greens sourced from leading international breeders (Syngenta Flowers, Grünewald, Hendriks, HilverdaFlorist) and from own production at Oy Ansari-Yhtymä.
- Seeds (Siemenet) Professional seeds for commercial horticulture, colorful seed packets for retail, seed gift packages, and lawn seed mixes for professionals and retailers.
- Bulbs, Tubers and Rootstocks Flower bulbs and tubers for spring and autumn planting, seed potatoes, and propagation bulbs for professional growers.
- Substrates, Fertilizers and Soil Amendments Professional growing media, controlled-release fertilizers, liquid fertilizers, wetting agents, and soil improvement products for horticulture and green areas.
- Biological Pest Control and Bumblebees Beneficial insects, predatory mites, biological plant protection, and bumblebees for pollination in greenhouse cultivation.
- Greenhouse Technology and Equipment (Tekniikka) Greenhouse structures and accessories, LED lighting, tables and gutters, sprayers, professional cultivation machinery, automation systems, irrigation products, and climate control equipment for commercial growers.
- Pots (Ruukut) Professional cultivation pots, large planting containers for green interior design, and pre-cultivation products including plastic and biodegradable pots.
- Cultivation Supplies (Viljelytarvikkeet) Plastic films, plant support products, packaging materials, nursery supplies, labels, capillary mats, and tools for professional cultivation.
- Garden and Yard Supplies Fence structures, biodegradable products, watering products and tools, raised bed cultivation supplies, garden care products, edging and tiles, binding supplies, feeders, birdhouses, fireplaces, and other garden accessories.
- Plant Protection and Pest Control Products Plant protection products, pest control, and disinfection agents for professional cultivation, including products for retailers for home and garden use.
- Pest Control Products (Tuholaistorjunta) Nets, rodent control products, animal control, insect control, electronic mouse traps, and ultrasonic repellers for home and garden pest management.
- Fabrics and Covers (Kankaat ja katteet)
Quantifiable outcome
- Successfully supplies complete solutions to greenhouse and field producers, green area professionals, and retailers nationwide
Companies that use Schetelig
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Schetelig technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Schetelig partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Syngenta FlowerscoreSyngenta Flowers is a market-leading plant producer with over 120 years of experience in plant markets. Their nursery is located in De Lier, Netherlands, covering approximately 13 hectares. Schetelig represents Syngenta Flowers in Finland for seedlings/plugs.
- Enza ZadencoreEnza Zaden has produced vegetable seeds for professional cultivation for 85 years. Schetelig represents Enza Zaden in Finland, offering vegetable varieties including tomato, cucumber, pepper, lettuce, and herb varieties.
- KoppertcoreKoppert is a pioneer in biological control with over 50 years of knowledge, expertise, and experience. Schetelig distributes Koppert's biological pest control products and bumblebees for pollination in Finland.
- Kekkilä-BVBcoreKekkilä-BVB is Europe's largest producer of growing media. Schetelig distributes their professional growing media products in Finland.
- Philips (Signify)corePhilips is a leading global brand in greenhouse lighting, offering high-quality and energy-efficient luminaires and systems. Schetelig distributes Philips LED grow lights for greenhouse applications.
- PrivacorePriva is a market leader in modern greenhouse technology and a family company for over 65 years. Schetelig provides Priva automation systems for greenhouse climate control, irrigation management, and energy optimization.
- Rain BirdcoreRain Bird irrigation systems are designed for professionals, offering cost-effective and environmentally friendly sprinklers. Rain Bird is well-known for technology tested and researched over decades in various conditions worldwide.
- NetafimcoreNetafim provides irrigation systems built with professional expertise since 1965. Schetelig distributes Netafim products for demanding conditions.
- ICL GroupcoreICL is known globally for quality, expertise, and innovative products. Their fertilizers are controlled and slow-release granules or liquid fertilizers for turf requiring high quality, durability, and low-cost maintenance.
- KresscoreKress is a nearly 100-year-old German equipment manufacturer and part of the global Positec Group. Kress develops software and key components largely themselves, enabling fast product development and good availability. Schetelig began Kress distribution in Finland in 2026.
- FGMA (Finnish Golf Managers Association)minorSchetelig is a partner of FGMA, supporting golf course management professionals in Finland.
- Finnish Golf Association (Suomen Golfliitto)minorSchetelig is a partner of the Finnish Golf Association.
- Finnish Sports and Recreation Association (SLA)minorSchetelig is a partner of SLA supporting sports and recreation.
- Landscape Designers Finland (Maisemasuunnittelijat ry)minorSchetelig is a partner supporting landscape designers in Finland.
Scale indicators6 records
Recent moves14 records
Expansion highlights5 records
Schetelig competitors and assessment
Company assessmentBroad incumbents
- Dümmen Orange: Dümmen Orange is one of the world's largest breeders and propagators of ornamental flowers and plants, serving professional growers globally. Comparable to Schetelig on the production and supply side of ornamentals, but at substantially larger scale and operating upstream as a breeder rather than as a distributor.
- Greenyard: Greenyard is a major Belgian horticulture and food company with activities spanning fresh produce, horticulture, and frozen foods. Comparable in operating across the horticulture value chain and serving retail and professional channels across Europe, but at much larger scale and broader scope than Schetelig.
- Syngenta Group: Syngenta Group is one of the world's largest agricultural technology companies, with crop protection, seeds, and digital agriculture serving professional growers globally. Comparable through Syngenta Flowers (one of Schetelig's principal suppliers for young plants); represents the type of large upstream principal whose distribution choices shape Schetelig's competitive position.
- Fiskars Group: Fiskars Group is a Finnish global consumer brand company with leading positions in garden tools, outdoor power equipment, and home & garden categories (Fiskars, Gerber). Comparable as a Finnish company with significant exposure to the same home & garden consumer customer base, but operating as a consumer brand owner rather than a B2B distributor.
- Grodan (Rockwool): Grodan is the global market leader in stone wool growing media for professional horticulture, part of the Rockwool Group. Highly comparable as a leading supplier into Schetelig's professional grower customer base, though operating as a global substrate manufacturer rather than a multi-product distributor.
Direct peers
- Florensis: Florensis is a Dutch-based young plant producer supplying bedding plants, potted plants, and balcony plants to professional growers across Europe. Directly comparable to Schetelig's Oy Ansari-Yhtymä production operation (6M young plants, 3M potted flowers) in product category, customer base, and integrated breeder-producer model.
- Patzer Erden: Patzer is a German horticulture products manufacturer and distributor offering growing media, substrates, soil conditioners, and professional cultivation inputs to growers across Europe. Similar mid-sized family-style distributor with comparable product portfolio serving professional horticulture customers, providing a like-for-like European peer.
- Hawita Gruppe: Hawita Gruppe is a German horticulture supplier specializing in substrates, growing media, and soil mixtures for professional horticulture. Comparable as a mid-sized European producer/distributor of core horticulture inputs with overlapping customer base in greenhouse and field growers.
- Royal Brinkman: Royal Brinkman is the world's largest horticulture supplier, headquartered in the Netherlands, offering comprehensive B2B product distribution (substrates, crop protection, irrigation, climate control, young plants) to professional growers globally. It is the most direct comparable to Schetelig in business model, customer segments, and product breadth, though at significantly greater international scale.
Others
- Kekkilä-BVB: Kekkilä-BVB is Europe's largest producer of growing media and is a principal supplier to Schetelig for the Finnish professional and consumer markets. Comparable as a Finnish-headquartered horticulture player serving overlapping greenhouse and consumer garden customers, but operates as a substrate producer/principal rather than a multi-category distributor; also functions as a key supplier to Schetelig.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Schetelig social profiles
Digital presenceSchetelig financial estimates
Financial estimateRevenue estimate
Valuation estimate
Schetelig leadership team
Management profileNumber of profiles
Profiles8 records
Schetelig subsidiaries and ownership
Company hierarchySubsidiaries4 records
Schetelig funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Schetelig M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Schetelig
What does Schetelig do?
Schetelig is a Finnish wholesale distributor of professional horticulture, green-area, and consumer garden products, representing leading international brand principals and complementing them with its own production of young plants and potted flowers through subsidiary Oy Ansari-Yhtymä. Its offering spans seeds, plants, bulbs, growing media, fertilizers, biological pest control, irrigation systems, greenhouse climate automation, LED grow lighting, sensors, pots, cultivation supplies, and pest control products for professional growers, golf courses, sports fields, municipalities, landscape construction companies, and retailers across Finland, Sweden, and Slovakia.
Is Schetelig a public or private company?
Schetelig is a private company. It is classified as family owned and is currently operating.
When was Schetelig founded?
Schetelig was founded in 1929. It employs 51 to 100 people.
Where is Schetelig based?
Schetelig is headquartered in Vantaa, Finland, in the Europe region.
How does Schetelig make money?
Three revenue lines are on record. Wholesale Distribution of Branded Products are the primary driver. The others are own Plant Production and technical Services and Consulting.
Who are Schetelig's main competitors?
Broad incumbents on record are Dümmen Orange, Greenyard, Syngenta Group, Fiskars Group and Grodan (Rockwool). Direct peers are Florensis, Patzer Erden, Hawita Gruppe and Royal Brinkman. Kekkilä-BVB is listed as an others.
Does Schetelig have an API?
No public API is recorded for Schetelig.
What industry is Schetelig in?
Schetelig's product category is Horticulture Products Distribution. Its primary akta.pro industry code is AFAGAHAE, Potted Flowering Plants & Bedding Plants Production (Annuals, Perennials, Plugs), with a secondary code of AFAIACAC, Fresh Herbs & Microgreens Wholesale. Its NAICS code is 1114 and its SIC code is 100.