bdrops

What bdrops does

bdrops is a privately held, full-service advertising and communication agency (Werbeagentur) organized as a German GmbH and headquartered in Kiel, Schleswig-Holstein. Founded in 2003 and led by three managing directors (Dennis Grau, Guido Hohensee, and Sven Statsmann), the firm positions itself as a 'plastikfreie Werbeagentur' (plastics-free advertising agency) and employs between 11 and 50 people across creative, web development, and account functions.

The agency's service portfolio spans corporate design and brand development, web development with UX design and flexible CMS implementations, SEO and SEA, social media and email marketing, event marketing, and a specialized Google Vehicle Ads offering for automotive dealers. Its underlying technology stack is conventional web and digital marketing tooling rather than proprietary platforms — there is no disclosed API, SDK, or AI/ML capability. The firm holds Google Partner certification (2025) and Ryte Expert recognition.

Commercially, bdrops operates a sales-led B2B model, engaging enterprise and SMB clients in automotive retail (Schmidt & Hoffmann, Autoweller, Schwaba, May & Olde, premium VW/Audi/Mercedes/BMW dealerships), retail (CB Mode, EDEKA chains, CITTI PARK Kiel), tourism and government (Kiel Marketing, Land Schleswig-Holstein, CDU Landtagsfraktion, Zingst, Landesmuseen), and healthcare (UKSH). Revenue is generated through project-based fees, retainers for ongoing clients, and media buying commissions under custom quote-based pricing with monthly billing. Geographic reach is concentrated in Schleswig-Holstein with national client delivery, and the firm maintains official partnerships with Kiel Marketing and the state of Schleswig-Holstein.

Name

bdrops

Legal name

bdrops GmbH

Website

https://bdrops.de

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

bdrops is a privately held, full-service advertising agency in Kiel, Germany, providing corporate design, web development, SEO/SEA, and digital marketing to automotive dealers, retailers, tourism organizations, and public-sector clients in the Schleswig-Holstein region.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• Advertising agency services
• Corporate brand design
• Online marketing solutions
• Web development services
• Search engine optimization

Headquarters

HQ city

Kiel

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Client Project Services: Full-service agency providing custom advertising and marketing services to business clients. Projects include corporate design, online marketing, web development, campaign creation, and event marketing. Revenue generated through project-based fees, retainer arrangements for ongoing clients, and media buying commissions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

bdrops is a full-service advertising agency (Werbeagentur) that delivers integrated marketing and creative services to corporate clients. Its offering spans corporate design, online marketing, web development, SEO/SEA, Google Vehicle Ads, digital solutions, creative services, concept development, and consulting & planning, packaged as end-to-end full-service engagements.

Product overview

bdrops is a full-service advertising and communication agency based in Kiel, Germany, operating as a plastics-free agency. The company offers a comprehensive portfolio of marketing and creative services organized into core offerings including Corporate Design, Online Marketing, Web Development, SEO & SEA, and Digital Solutions. The agency serves clients across multiple industries including automotive, retail, tourism, healthcare, and public sector. Services are delivered through integrated teams combining consulting, creative design, concept development, and digital implementation capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Design

Named customers17 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Kiel MarketingcoreGTM or Marketing PartnerOfficial partner of Kiel Marketing, supporting city marketing initiatives for Kiel.Sailing.City. Agency provides event marketing, campaign creation, and promotional materials for regional tourism and city promotion activities.
• Partner des Landes Schleswig-HolsteincoreGTM or Marketing PartnerOfficial partner of the state of Schleswig-Holstein, supporting government communications and marketing initiatives at the regional level.
• Freunde von Kiel.Sailing.CityminorGTM or Marketing PartnerFriends network supporting Kiel's city branding and tourism initiatives. Agency contributes creative and marketing expertise for city promotion.
• Digitale Woche KielminorGTM or Marketing PartnerAssociation with digital week events and initiatives in Kiel, demonstrating expertise in digital marketing and technology topics.
• UV Kiel ( Unternehmensverband )minorGTM or Marketing PartnerMember of UV Kiel (Business Association), providing networking opportunities and regional business community engagement.
• WirtschaftsjuniorenminorGTM or Marketing PartnerMember of Wirtschaftsjunioren (Young Entrepreneurs), engaging with next generation business leaders in the region.
• UKSH FördervereinminorGTM or Marketing PartnerMember of the supporters association for UKSH (University Hospital Schleswig-Holstein), supporting healthcare fundraising communications.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• kempertrautmann: Hamburg-based creative agency providing brand communication, campaign development, and digital execution for German enterprise clients. Comparable mid-size German full-service agency with similar creative-led service model.
• thjnk: Hamburg-based independent agency offering brand strategy, creative, and digital marketing for German enterprise clients. Comparable in scope and service model as a mid-size German full-service agency.
• Scholz & Volkmer: Hamburg-based digital and creative agency of comparable mid-size scope, offering full-service branding, digital strategy, and web development for German enterprise clients. Most comparable in size and service breadth to bdrops as a German regional full-service agency.
• Zum goldenen Hirschen: Berlin/Hamburg-based independent creative and PR agency providing brand communication, campaigns, and integrated marketing for German enterprise clients. Comparable mid-size German full-service agency with similar full-service creative offerings.
• Kolle Rebbe: Hamburg-based independent creative agency offering brand communication, campaigns, and digital solutions for German enterprise and consumer brands. Comparable as a German mid-size full-service creative agency competing for similar regional and B2B clients.

Broad incumbents

• Serviceplan Group: Munich-based largest independent agency group in Europe, offering full-service brand, digital, and media services across multiple offices. A scaled incumbent competitor for German enterprise full-service marketing mandates that bdrops competes against for larger accounts.
• Jung von Matt: Hamburg-headquartered large independent creative agency network with multiple specialized offices across Germany. Operates at much greater scale than bdrops but competes for the same German enterprise brand and digital marketing budgets.
• DDB Germany: German operations of global advertising network DDB (part of Omnicom), offering full-service brand communication, digital, and creative services. Network-backed incumbent competing for the same German enterprise brand mandates as bdrops.
• UDG United Digital Group: Hamburg-based digital-first agency group providing digital marketing, branding, and technology services for German enterprise clients. Larger scale incumbent with overlapping digital marketing and web development capabilities.
• Territory: Hamburg-based communications agency (part of Bertelsmann) offering brand communication, content, digital, and PR services for German enterprise clients. Mid-to-large scale full-service agency with overlapping service lines to bdrops.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bdrops.Werbeagentur
• LinkedInlinkedin.com/company/bdrops-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about bdrops