Schoneberg Concert Office

What Schoneberg Concert Office does

Konzertbüro Schoneberg is a privately-held German concert booking and event promotion agency, founded in 1959 and operating from six regional offices in Berlin, Frankfurt, Hamburg, Köln, München, and Münster. The agency represents artists across rock/pop, classical, and comedy/entertainment genres, booking them for concerts, tours, and festivals across Germany, Austria, and Switzerland. Its core service is intermediation between artists and venues or festivals, handling promotion, tour coordination, and ticketing distribution through partnerships with Eventim (primary), Ticketmaster, and myticket.

The company's platform follows a traditional artist-booking agency model rather than a proprietary technology stack. Its own website (schoneberg.de) functions as an event discovery and information portal rather than a direct ticket-sales channel, with ticketing routed through third-party distribution partners and venue box offices. There is no public API, no mobile app, and no documented AI/ML capability; competitive positioning rests on multi-city office coverage, promoter relationships, and decades-long venue connections rather than software infrastructure.

Schoneberg earns revenue through booking fees and commissions from organizing and promoting live concerts and events. The agency runs a sales-led, event-driven go-to-market motion, with named promoters and bookers actively managing artist rosters and venue relationships. Pricing is event-level and unit-based, with individual concert tickets ranging from approximately €17.15 to €54.90 and festival or multi-day passes starting around €109-160, all prices inclusive of booking fees (inkl. Geb.). The company is family-led: Till Schoneberg serves as managing director (Geschäftsführung), and Caroline Schoneberg handles accounting, backoffice, and controlling.

Name

Schoneberg Concert Office

Legal name

Konzertbüro Schoneberg

Website

https://schoneberg.de

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

11–50 employees

Short description

Konzertbüro Schoneberg is a German concert booking agency founded in 1959, operating from six regional offices to represent artists across rock/pop, classical, and comedy genres for tours, concerts, and festivals across Germany, Austria, and Switzerland.

Ownership category

akta.pro rank

Product category

Concert Booking and Artist Representation Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

akta.pro primary industry

Live Music Booking (Bands, Soloists, DJs) (HSACAHAA)

akta.pro secondary industry

Concert & Tour Promoters (MPAIAFAA)

Keywords

• Concert booking services
• Artist representation
• Live music promotion
• Event booking agency
• Festival programming

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Concert Booking and Promotion: Booking fees and commissions from organizing and promoting live concerts and events across rock/pop, classical, and comedy genres. Agency represents artists for tours and one-off performances at venues and festivals in Germany, Austria, Switzerland, and other European countries.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Konzertbüro Schoneberg is a German concert booking agency that represents and books artists for live performances across Germany, Austria, and Switzerland. The company acts as an intermediary between artists and venues/festivals, organizing and promoting tours and one-off concerts spanning Rock/Pop, Classical, and Comedy genres. It coordinates multi-city tours, manages ticketing integration through Eventim, Ticketmaster, and myticket, and operates through regional offices in six German cities.

Product overview

Konzertbüro Schoneberg operates as a German concert and event booking agency, providing artist booking, event organization, and promotion services. The company connects artists with venues across Germany and manages ticket sales through third-party distribution partners including Eventim and Ticketmaster. Their service portfolio covers multiple event categories: Rock/Pop, Comedy/Entertainment/Show, and Classical music performances. The company maintains regional offices in Berlin, Frankfurt, Hamburg, Köln, München, and Münster to coordinate events throughout the DACH region (Germany, Austria, Switzerland). Their online platform functions as an event discovery and information portal rather than a direct sales channel.

Differentiator

Problem solved

Functional benefit

Products and services

• Concert Booking Services (Rock/Pop) Booking and promotion of rock and pop concerts at venues and festivals across Germany, Austria, and Switzerland. The agency represents rock/pop artists (e.g., Beirut, Editors, The Dresden Dolls, Amanda Palmer) and arranges their tour dates and festival appearances through a network of promoters based in six German regional offices.
• Concert Booking Services (Classical/Klassik) Booking of classical music artists and ensembles for concert halls and theaters across Germany (e.g., Theater Münster, Rudolf-Oetker-Halle Bielefeld). Handled by a dedicated promoter for classical customer care and covering seated-event programming at venues.
• Comedy and Entertainment Booking Services Booking of comedy, cabaret (Kabarett), and entertainment artists (e.g., Ralf Schmitz) for shows at venues such as Circus Krone Bau München. Handled by a dedicated promoter specializing in the Kabarett/Comedy segment.
• Festival Programming and Artist Booking Artist booking, lineup programming, and promotion for music festivals including Even Flow Festival at Tanzbrunnen Köln, Reeperbahn Festival, and other German festival events. Manages multi-artist festival bookings and ticketing integration through Eventim.
• Multi-City Tour Coordination Coordination of multi-city tour logistics and bookings for represented artists across Germany and neighboring countries, leveraging six regional offices (Berlin, Frankfurt, Hamburg, Köln, München, Münster) for on-the-ground venue outreach.
• Ticketing Distribution via Third-Party Platforms Integration with major German ticketing platforms (Eventim as primary, Ticketmaster secondary, myticket for select venues) to provide ticket sales and distribution infrastructure for events organized by the agency.

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• EventimcoreChannel Partner/ Reseller/ DistributorPrimary ticketing distribution partner. Most events on the Schoneberg website include Eventim booking links with affiliate codes (KSG). Provides ticket sales infrastructure and distribution network across Germany.
• TicketmastercoreChannel Partner/ Reseller/ DistributorSecondary ticketing partner for select events and venues. Used alongside Eventim for broader ticket distribution coverage.
• myticketminorChannel Partner/ Reseller/ DistributorAdditional ticketing distribution partner for specific venues including Jahrhunderthalle Frankfurt.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Marek Lieberberg Konzertagentur: Long-standing German concert promoter historically behind major tours and festivals (e.g., Rock am Ring predecessor events). Directly comparable promoter-side activity to Schoneberg's tour and festival work in DACH.
• BB Promotion: Berlin-based concert and tour promoter focused on rock, indie, and alternative acts touring through Germany. Closely comparable in scale and geographic focus to Schoneberg's rock/pop bookers.
• FKP Scorpio: German concert promoter and festival organiser with national reach across rock, pop, and indie touring, including major festivals like Hurricane and Southside. Comparable to Schoneberg as a DACH live-music booker with both tour and festival programming.
• Trinity Music Konzertagentur: Frankfurt-based concert booking agency that books rock, pop, and indie acts for German venues and festivals. Similar mid-sized independent booker footprint to Schoneberg with overlap in German touring circuits.
• Semmel Concerts: German concert promoter and venue operator (e.g., Circus Krone, Lauras Ballroom) running rock/pop tours and festivals across Germany and Europe. Overlaps with Schoneberg's promoter and venue-booking activity in the German-speaking market.
• Karsten Jahnke Konzertdirektion: Hamburg-based German concert booking agency operating in the same rock/pop, jazz, and world-music space as Schoneberg, representing artists for tours and festivals across Germany and Europe. Directly comparable mid-sized independent German booker.
• MLK (Music Live Kommunikation): Bielefeld-based concert booking and event agency with a strong focus on German rock/pop touring and festival bookings. Directly comparable to Schoneberg's booker network and client mix.

Broad incumbents

• CTS Eventim: Leading European ticketing and live entertainment group, primary ticketing partner to Schoneberg. Adjacent comparable as a much larger integrated ticketing and promoter in the same DACH live market that ultimately competes for some of the same artist relationships.
• Live Nation Entertainment: Global live entertainment conglomerate operating as both promoter and venue owner across Europe. Overlaps with Schoneberg in artist booking and touring for the same rock/pop and comedy artists in the German market but at vastly larger scale.

Emerging players

• KulturKirche Konsumverein: Independent venue-and-promoter hybrid operating in Northern Germany. Comparable to a single Schoneberg office footprint and overlaps in indie/alternative bookings, representing a smaller-scale emerging competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Schonebergkonzerte
• Instagraminstagram.com/schonebergkonzerte_/?sk=wall
• LinkedInlinkedin.com/company/konzertb-ro-schoneberg

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schoneberg Concert Office