Hockey WA

What Hockey WA does

Hockey WA (legal name: Hockey Western Australia) is a non-profit state sporting organization that governs and administers field hockey across Western Australia. Headquartered at the Perth Hockey Stadium in Bentley, the organization delivers the complete hockey pathway from grassroots introductory programs — Hookin2Hockey for children ages 5-14 and Goldstix before- and after-school programs — through regional academy hubs (PTX Academy across North, South, West, East, and South West locations), Emerging Talent Program trials, and Perth Thundersticks elite squads, culminating in state team representation at Hockey Australia national championships. It also runs premier competitions (TeamStar Premier League, CBH Group Country Championships, KMSB Youth International Gryphon Cup, indoor and summer hockey), coach and umpire education under the HockeyEd framework, and regional development initiatives across Kalgoorlie, Geraldton, Albany, Bunbury, Busselton, Esperance, and Narrogin.

Hockey WA's technology stack is non-proprietary and platform-orchestrated rather than built in-house. Member registration and event administration run on Revolutionise Sport; competition fixtures and results run on TeamStar; match video streaming runs on Live Hockey; and injury/incident reporting runs on the Rely platform. The organization holds no disclosed patents, proprietary AI/ML systems, or APIs, and operates as a digital consumer of third-party sportstech infrastructure rather than a developer of it.

Revenue is generated across four streams: event and program registration fees (unit pricing examples: $78-$80 per Hookin2Hockey team, $140-$400 per PTX Academy block, $175 per Under 16 training camp athlete), corporate and government sponsorship (Department of Local Government, Sport and Cultural Industries, Healthway, CBH Group, Curtin University, TeamStar, and others), Perth Hockey Stadium venue hire and bookings, and recurring PTX elite-pathway memberships. Distribution is community-led through affiliated metropolitan and regional clubs, schools, and Hockey Australia's national framework, with the website, Facebook, Instagram, the "Short Pass" newsletter, and the Hockey Hour podcast serving as primary marketing channels.

Name

Hockey WA

Legal name

Hockey Western Australia

Website

https://hockeywa.org.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hockey WA is a non-profit state sporting organization governing field hockey in Western Australia, delivering a full participation-to-elite pathway from grassroots juniors through Perth Thundersticks representation and operating the Perth Hockey Stadium venue.

Ownership category

akta.pro rank

Product category

Sports Governance and Administration

NAICS

Sports Teams and Clubs (711211), Spectator Sports (7112)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

National Governing Bodies (NGBs) (MPAKAFAC)

akta.pro secondary industries

Field Hockey Leagues (MPAKAAAN), Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)

Keywords

• Field hockey governance
• Sports administration
• Hockey player development
• Community hockey programs
• Sports venue management

Headquarters

HQ city

Bentley

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Event Registration Fees: Revenue generated from participant registration fees for carnivals, championships, training camps, and development programs across age groups and skill levels.
2. Sponsorship: Corporate sponsorship arrangements with multiple partners including government bodies, universities, and commercial businesses.
3. Venue Operations: Perth Hockey Stadium operations including facility bookings, hire fees, and venue-based revenue.
4. Perth Thundersticks Memberships: PTX Memberships for elite pathway hockey program at Perth Thundersticks.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Hockey WA is the peak state sporting association that governs field hockey in Western Australia. It administers competitions and representative pathways, delivers participation and development programs (Hookin2Hockey, Perth Thundersticks Academy, PTX Academy, Goldstix, state team trials), and operates the Perth Hockey Stadium as a community and competition venue. Revenue is generated through membership/registration fees, sponsorships, grants, and venue operations.

Product overview

Hockey Western Australia operates as a state sporting organization governing field hockey in WA. The organization provides a comprehensive suite of programs and services including: the Hookin2Hockey introductory junior program for children ages 5-14; the Perth Thundersticks Academy and Emerging Talent Program (ETP) for elite pathway development; Goldstix school-based programs; state team trials and championships across multiple age categories (U14 through U21); the TeamStar Premier League as the premier domestic competition; CBH Group Country Championships for regional teams; KMSB Youth International Gryphon Cup for international youth competition; Coach and Officiating Development through HockeyEd courses; Regional Development Programs across WA; Indoor Hockey competitions; and venue access at Perth Hockey Stadium and affiliated venues. The organization connects to external platforms including TeamStar for competition management and Live Hockey for streaming services.

Differentiator

Problem solved

Functional benefit

Products and services

• Hookin2Hockey Introductory field hockey participation program designed for beginners and children, providing a low-cost entry point into the sport. Targeted at families and new players in Western Australia.
• Perth Thundersticks Academy Elite development academy for high-performance field hockey players in Western Australia, providing advanced coaching and a representative pathway aligned with the Perth Thundersticks identity.
• PTX Academy Academy program providing structured development sessions for aspiring field hockey players, offered as a paid membership program under Hockey WA.
• State Team Trials Selection trials for athletes seeking to represent Western Australia in state teams, run on a registration basis each season. Targeted at competitive club-level players.
• TeamStar Premier League Premier club-based field hockey competition in Western Australia, operated by Hockey WA and available to teams registering for the season.
• CBH Group Country Championships Annual regional field hockey championship for country associations and regional teams across Western Australia, run on a team-registration basis.
• Perth Hockey Stadium Venue Hire Hire and operation of the Perth Hockey Stadium for competition, training, and community events, available to clubs, schools, and event organisers.
• Goldstix Program Named development initiative offered by Hockey WA as a discrete player program.

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• Department of Local Government, Sport and Cultural IndustriescoreGTM or Marketing PartnerGovernment partner providing funding and support for sport and recreation initiatives across Western Australia
• HealthwaycoreGTM or Marketing PartnerWestern Australian health promotion organization providing sponsorship for health-related sporting initiatives
• TeamStarcoreGTM or Marketing PartnerSponsor of TeamStar Premier League competition
• CBH GroupcoreGTM or Marketing PartnerMajor sponsor of CBH Group Country Championships for regional hockey development
• Curtin UniversitycoreGTM or Marketing PartnerUniversity partnership supporting hockey development and pathways
• Fuel To Go & PlaycoreGTM or Marketing PartnerSponsor of Hookin2Hockey Carnivals across Western Australia
• KMSBcoreGTM or Marketing PartnerSponsor of KMSB Youth International Gryphon Cup
• PolytanminorGTM or Marketing PartnerSynthetic surfaces and sports flooring partner
• SportsLink TravelminorGTM or Marketing PartnerOfficial travel partner for hockey events and tours including Hockey World Cup 2026 and Hockey One Finals
• ERMminorGTM or Marketing PartnerCorporate sponsor
• Bravo ApplesminorGTM or Marketing PartnerProduce sponsor
• NesutominorGTM or Marketing PartnerAccommodation partner
• GryphonminorGTM or Marketing PartnerEquipment sponsor for Hookin2Hockey and Goldstix programs
• Normandie FoodsminorGTM or Marketing PartnerFood sponsor for events

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hockey NSW: State governing body for field hockey in New South Wales. Closest functional peer to Hockey WA, delivering the same mix of grassroots participation programs, state team trials, regional development, and venue operations at state level.
• Hockey South Australia: State governing body for field hockey in South Australia. Peer in scale and scope, delivering participation, competition, and pathway programs at the state level.
• Hockey Queensland: State governing body for field hockey in Queensland. Runs the same portfolio of participation, performance, and competition programs as Hockey WA in a different state market.
• Hockey Tasmania: State governing body for field hockey in Tasmania. Smaller-market state peer delivering the same category of grassroots and competitive hockey programs as Hockey WA.
• Hockey Victoria: State governing body for field hockey in Victoria. Operates an analogous model of club affiliation, junior entry programs, state championships, and elite pathways in a different Australian state.

Regional players

• Netball WA: State governing body for netball in Western Australia. Runs an analogous participation-to-elite pathway model with regional associations, state team representation, and member-based delivery in the same WA market.
• Basketball WA: State governing body for basketball in Western Australia. Comparable as a WA state sporting organization delivering participation programs, competitions, state teams, and facility operations through a member-club network.
• WA Football: Western Australian state sporting organization administering Australian Rules football. Operates a comparable state-body model (clubs, competitions, participation programs, venues, government funding) in the same WA market but for a different sport.
• Cricket WA: Western Australian state governing body for cricket. Comparable as a WA-based state sporting organization with a similar mix of grassroots participation, elite pathway, regional programs, and government and commercial sponsorships.

Broad incumbents

• Hockey Australia: National governing body for field hockey in Australia. Directly comparable as the apex federation of which Hockey WA is a state member, governing elite pathways, national championships, and Hockey One that Hockey WA feeds into.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HockeyWA
• Instagraminstagram.com/hockey_wa
• Xx.com/Hockey_WA
• LinkedInlinkedin.com/company/hockey-wa

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hockey WA