IIMN

What IIMN does

IIMN, operating commercially as IM Education and IM Digital Business School, is a private Spanish for-profit educational institution founded in 2008 and headquartered in Barcelona with a secondary campus in Madrid. The institution delivers digital marketing, digital business, digital communication, and artificial intelligence education through a multi-tiered program architecture: 6-, 12-, and 24-month master's programs (Máster de Formación Permanente); 4-month specialization diplomas; 3-month micro-credential courses; and longer-cycle degrees including a 4-year Grado Universitario delivered in partnership with UTAMED and a 3-year Bachelor in Marketing Digital e Inteligencia Artificial. Programs are offered across three modalities — in-person at the two physical campuses, video-presencial, and fully online via the proprietary Campus Virtual learning management system — and target working professionals and career changers in the Spanish-speaking market.

The underlying technology stack consists of the Campus Virtual LMS platform plus standard marketing and enrollment infrastructure (website, phone, WhatsApp, organic social). There is no disclosed proprietary AI, no patents or trademarks, no APIs, and no third-party AI integrations on the platform itself; AI appears primarily as taught content rather than as a productized internal capability. The institution holds QS Stars accreditation and claims 20 years of digital training experience, both used as marketing credibility signals.

Revenue is generated through tuition fees across the program tiers, with no publicly disclosed pricing; prospective students must contact the institution for cost information. The go-to-market model is direct-to-consumer, supplemented by a B2B channel built around FUNDAE-subsidized corporate training. Distribution leverages SEO-driven website traffic, a corporate blog, organic social presence (LinkedIn, Facebook, Google Maps), and direct outreach via phone and WhatsApp. The institution is founder-led by Sheyla Sánchez Lahuerta, has not disclosed external investors or funding rounds, and reports a headcount of 11–50 employees.

Name

IIMN

Website

https://internacionaldemarketing.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

IM Education is a Barcelona-based private Spanish institution offering multi-tiered programs (master's, diplomas, micro-credentials, and university degrees) in digital marketing and AI, delivered in-person in Barcelona and Madrid and online, targeting working professionals and career changers.

Ownership category

akta.pro rank

Product category

Digital Marketing Education

NAICS

Colleges, Universities, and Professional Schools (61131)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Online For-Profit Career Universities (EDAHALAJ)

akta.pro secondary industries

Online Professional Schools (MBA/MPA/MPH/Etc.) (EDAHALAE), Fully Online Universities (Online-First, Degree-Granting) (EDAHALAA)

Keywords

• Digital marketing education
• Professional training programs
• AI marketing courses
• Digital business school
• Online marketing certificates

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Educational Programs Tuition: Revenue generated from tuition fees for master's programs (ranging from 4-24 months), diploma specialization programs, and micro-credential courses. Programs structured in tiers: Level 1 (Master's Permanent), Level 2 (Diploma of Specialization), Level 3 (Micro-credentials).

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

IM Education is a private Spanish digital business school offering degree and non-degree programs in digital marketing, digital business, digital communication, and AI-applied marketing. Programs are structured in three tiers — Master's (6–24 months), 4-month specialization diplomas, and 3-month micro-credentials — delivered in-person at Barcelona and Madrid campuses, via video-presential, and via the Campus Virtual online platform. University-affiliated bachelor's degrees are offered in partnership with UTAMED.

Product overview

IM Education is a comprehensive educational platform offering a multi-tiered portfolio of university-level programs in digital marketing, digital business, communication, and artificial intelligence. The offering operates as a platform-plus-modules architecture organized across three levels: (1) Master's Permanent programs (24-month Global Digital Management, 12-month marketing and communication programs, and 6-month specialized master's including AI-focused programs like Marketing Digital + Inteligencia Artificial, Inteligencia Artificial Aplicada al Marketing Digital, and AI-powered sales/business development); (2) Diploma of Specialization programs (4-month focused credentials in areas including Trafficker & Growth Hacking, Social Media, Digital Project Management, and multiple AI specializations including Automatización de Procesos, Inteligencia de Cliente y Marca); and (3) Micro-credential courses (3-month short programs in Marketing, Communication, and Entrepreneurship including Google Analytics GA4, Google Ads, SEO, Social Ads, and AI applications). The portfolio also includes traditional university degrees (4-year Bachelor's programs in Digital Business/Marketing/AI, 2-year vocational degrees) delivered through university partnerships. All programs are accessible via the Campus Virtual platform in multiple modalities (in-person, video-presential, and online).

Differentiator

Problem solved

Functional benefit

Brands

• IM Digital Business School: Digital marketing and AI education school offering masters, diplomas, micro-credentials, bachelor's degrees, and professional formation programs.

Products and services

• Máster en Global en Marketing Digital, Comunicación y Emprendimiento con IA 24-month master's program combining global digital marketing, strategic communication, and AI-powered entrepreneurship skills for launching digital projects. Targeted at professionals seeking a comprehensive multi-disciplinary credential.
• Máster en Dirección y Gestión de Marketing Digital 12-month master's program developing competencies for planning, directing, and optimizing results-oriented digital marketing strategies. For marketing professionals seeking leadership roles.
• Máster en Dirección y Gestión de Negocios Digitales 12-month master's program focusing on digital business management and strategic decision-making in online business environments. For professionals leading digital ventures.
• Máster en Dirección y Gestión en Comunicación Digital 12-month master's program teaching digital communication strategy design to strengthen brands and connect with online audiences. For communications professionals and brand managers.
• Global Digital Marketing (Máster de Formación Permanente) 12-month permanent formation master's in global digital marketing covering strategy, analytics, content, social media, online advertising, and positioning.
• Máster en Marketing Digital y Inteligencia Artificial 6-month master's program teaching how to apply AI to automate, optimize, and enhance digital marketing strategies. For marketers integrating AI tools.
• Máster en Digital Project Management 6-month master's program focused on digital project management methodologies and practices. For project managers in digital organizations.
• Máster en Ecommerce Manager 6-month master's program for managing e-commerce operations and digital sales strategies. For e-commerce managers and operators.
• Máster en Growth Hacking y Emprendimiento Digital 6-month master's program on growth hacking methodologies and rapid digital entrepreneurship using experimentation, creativity, and data. For founders and growth marketers.
• Máster en Content Management y Social Media Strategy 6-month master's program for planning and managing strategic content that generates visibility, engagement, and social media growth. For content strategists and social media managers.
• Máster Trafficker Digital 6-month master's program for mastering qualified traffic acquisition and lead generation through profitable digital campaigns. For performance marketers and media buyers.
• Máster Dircom Digital 6-month master's program in digital direction of communication for managing organizational messaging. For communications directors and corporate communications leaders.
• Máster Inteligencia Artificial Aplicada al Marketing Digital 6-month master's specialization in AI for analyzing data, personalizing campaigns, and improving marketing performance. For marketers applying AI tools.
• Digital Business & Marketing Digital (MBA) 6-month MBA program providing strategic vision of digital business and marketing for leading companies in the new digital economy. For executives and senior managers.
• Máster de Formación Permanente en Ventas Digitales, Desarrollo de Negocio e Inteligencia Artificial 6-month permanent formation master's combining digital sales, business development, and AI applications. For sales and business development professionals.
• Diploma de especialización en Marketing Digital & Social Media 4-month specialization diploma in digital marketing and social media strategy and management. For junior marketers seeking focused credentials.
• Diploma de especialización en Trafficker & Growth Hacking 4-month specialization diploma in digital traffic management and growth hacking techniques. For performance and growth marketers.
• Diploma de especialización en Social Media & Community Manager 4-month specialization diploma in social media management and community engagement. For aspiring community managers.
• Diploma de especialización en Digital Project Manager 4-month specialization diploma in digital project management methodologies. For digital project managers.
• Diploma de Especialización en Ventas Digitales e Inteligencia Artificial 4-month specialization diploma in digital sales and AI applications for sales automation. For sales professionals.
• Diploma de Especialización en Desarrollo de Negocio e Inteligencia Artificial 4-month specialization diploma in business development and AI for growth strategies. For business development professionals.
• Diploma de Especialización en Inteligencia Artificial Aplicada al Marketing 4-month specialization diploma in AI applied to marketing analytics and campaign optimization. For marketing analysts.
• Diploma de Especialización en Automatización de Procesos e Inteligencia Artificial 4-month specialization diploma in process automation using AI technologies. For operations and marketing operations professionals.
• Diploma de Especialización en Inteligencia de Cliente, Marca e Inteligencia Artificial 4-month specialization diploma in customer and brand intelligence powered by AI systems. For brand and customer intelligence analysts.
• Microcredenciales en Marketing Digital (Cursos) 3-month micro-credential programs in digital marketing including courses in Marketing Digital, Social Media, Growth Hacking, Google Analytics GA4, Google Ads, SEO, E-mail Marketing, Mobile Marketing, Social Ads, and AI. For learners seeking short, focused credentials.
• Microcredenciales en Comunicación Digital (Cursos) 3-month micro-credential programs in digital communication including courses in Digital Events, Video Marketing, Web Usability, Digital Creativity, Content Strategies, Blogging, Online Reputation, and Brand Management. For learners seeking short communications credentials.
• Microcredenciales en Emprendimiento Digital (Cursos) 3-month micro-credential programs in digital entrepreneurship including courses in Project Management, E-commerce, Web Technology, Digital Strategies, and Lean Startup. For aspiring digital entrepreneurs.
• Grado Universitario Marketing UTAMED 4-year university degree in marketing offered in partnership with UTAMED university, carrying official university credentials and ECTS credits. For school-leavers pursuing a full undergraduate path.
• Bachelor en Marketing Digital e Inteligencia Artificial 3-year bachelor's degree combining digital marketing and artificial intelligence for the new digital economy. For school-leavers seeking a digital-first undergraduate degree.
• Grado Superior en Marketing y Publicidad TECH 2-year advanced vocational degree in marketing and advertising with technology focus. For vocational-track students.
• Grado Superior en Comercio Internacional TECH 2-year advanced vocational degree in international trade with technology integration. For vocational-track students interested in trade.
• Campus Virtual Online learning management system platform for delivering course content, assignments, and student resources across all programs. Used by enrolled learners across all program tiers.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Partnerships

Two partnerships are on record, tiered core.

• UTAMED (Universidad de Tecnología y Artes)coreStrategic or Co-development PartnerUniversity alliance offering official university degree programs including Grado Universitario Marketing UTAMED (4-year program). Programs carry official university credentials and ECTS credits.
• FUNDAE (Fundación Estatal para la Formación en el Empleo)coreChannel Partner/ Reseller/ DistributorSpanish state training foundation that subsidizes vocational training for companies. IM offers FUNDAE-eligible courses allowing companies to train employees with government funding.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Regional players

• EDEM Business School: Valencia-based business school with programs in digital marketing, entrepreneurship, and innovation — comparable in offering but primarily serves a different regional hub within Spain.

Direct peers

• ThePower Business School: Spain-founded online business school focused on digital marketing, technology, and entrepreneurship master's programs, operating with a similar online-first, multi-modality GTM targeting Spanish-speaking professionals.
• Domestika: Spanish-language global creative and digital education platform offering short online courses in marketing, content creation, and creative skills — a strong adjacent competitor for the same learner base at lower price points.
• ESIC Business & Marketing School: Established Spanish business and marketing school with master's programs in digital marketing, marketing management, and e-commerce — competing directly for similar career-changer and upskilling personas in Spain.
• OBS Business School: Online business school offering master's and postgraduate programs in digital marketing, digital transformation, and business management — directly comparable in program mix, online delivery, and target learner profile.
• IEBS Digital Business School: Spain-based digital business school offering online master's, postgraduate, and bachelor's programs in digital marketing, technology, and business — directly competing for the same Spanish-speaking working-professional learner.

Broad incumbents

• IE University: Major Spanish private university with extensive marketing, business, and digital programs delivered in person and online — overlaps with IIMN's offering as part of a much wider higher-education portfolio.
• UNIR (Universidad Internacional de La Rioja): Large Spanish online university offering fully online degree programs including marketing, business, and technology degrees — competes in the same online Spanish-speaking higher-education segment with a much broader portfolio.

Emerging players

• Google Skillshop: Free Google certification platform covering Google Ads, Analytics GA4, and other digital marketing skills — directly competes with several of IIMN's micro-credential courses (Google Ads, Google Analytics GA4, SEO) at no cost.
• HubSpot Academy: Free vendor-backed certification platform in inbound marketing, content marketing, and sales — competes for the same self-directed upskilling demand as IIMN's micro-credential courses at a zero-cost price point.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/iimn
• Facebookfacebook.com/InternacionaldeMarketing
• LinkedInlinkedin.com/company/instituto-internacional-de-marke

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IIMN